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24/7

Waterline Eye Pencil

$20

165 reviews
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FREE SHIPPING over $50
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Product description

Want a liner that’s legit to use anywhere? We specifically developed 24/7 Waterline Eye Pencil for use on the inner rim in the waterline. Our creamy, demi-matte pencil lays down waterproof color that lasts all day—in a range of never-before-seen shades. It’s a liner like no other.

Even creamier than our original bestselling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eye Pencil glides on easily and goes anywhere you want to put it. And after the color sets, it won’t budge. Perfectly line your waterline in classic black or opt for a colorful shade (like navy or green) for a look that really stands out. Our 24/7 formula doesn’t contain any mineral oil, paraffin or preservatives.

So you can easily tell your 24/7 pencils apart, we gave 24/7 Waterline Eye Pencil a shade-matched ombré gradient that fades to black, with a matte black cap and end.

Pro Tips

Start off by sharpening your pencil to a rounded point.

Lower waterline: Press the pencil gently against the lower lashes, working across with short, gentle strokes until you get the intensity you want.

Upper waterline: Look straight ahead and put the soft point of the pencil at the outer corner of your eye. With pressure toward the lashes, push your eyelid up slightly as you work your way across with slightly longer, gentle strokes. Don’t look at the pencil! After a bit of practice, you’ll be able to do this without a mirror; the key is to let go and just feel your way across. Stop about three-quarters of the way between the outer and inner corner. Then start over at the inner corner, using the same technique until the two lines meet.

We created Walk of Shame, a versatile nude, as a multipurpose shade. Wear it in the waterline for an instant eye-opening effect. Or use it anywhere you want to brighten and highlight for an illuminated look (like the inner corner of the eye, the brow bone or the cheekbone). In a pinch, some of the fairer-skinned women in our office have even used it as a concealer.

Ingredients

LEGEND:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

RAIL:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77491/77492/77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

MOOD:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

PUSH:
Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 42090 (Blue 1 Lake), CI 75470 (Carmine), CI 77007 (Ultramarines), CI 77510 (Ferric Ferrocyanide)].

STREET:
Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Alumina, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77491/77492 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77510 (Ferric Ferrocyanide)].

WALK OF SHAME:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain/Peut contenir): CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides)].

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Reviews

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Rated 4.1 out of 5 by 165 reviewers.
Rated 1 out of 5 by Extremely irritating and does not last I got the eyeliner in push, which is supposed to be navy--instead it was more like a black color with a tinge of purple. It looked nothing like the color on the website. It was super creamy, pigmented, and easy to use, but it was irritating my eye as I put it on. Throughout the day it continued to irritate my eye; it felt like the eyeliner was crumbling and falling into my eye. When I looked in the mirror, the eyeliner was coming off after only a few hours. After 8 hours of wearing it, I finally took it off because it was irritating my eye so much. Considering that this eyeliner is specifically made for your waterline, I'm extremely disappointed. December 31, 2015
Rated 5 out of 5 by I love this! I have a very hard time keeping eyeliner on and trust me I have tried it ALL. When I saw this I was very skeptical to try it. I own almost every color of the other Urban decay eyeliners and although they are lovely , they usually just melted down my face( even with primer). So I tried this on my regular routine and I was shocked to see how well it lasted! It literally stayed on all day. I have 3 colors and all have worked exactly the same. They go on well, the color is bold and very noticeable and the best part is although I had to wipe under my eyes here and there, it was nothing like my other eyeliners. This is a great product! May 1, 2016
Rated 4 out of 5 by It's ok I have this in Legend. It's a nice dark black, it applies smoothly, it doesn't run out into the corners of my eyes, but it does transfer. I like to wear black on my top waterline and white on the bottom. This transfers onto the white after a few hours, leaving my lower line silver/gray. My waterproof Stay Sharp Kohl pencils from Annabelle do the best job ever of staying put in the waterline, but they don't apply easily, they drag on the lid. I was hoping I could find a smooth applying replacement, but this didn't do the job. I would recommend this under the condition that you are lining both waterlines the same colour. but if you use a white/black combo, try something else. December 5, 2015
Rated 5 out of 5 by Very easy to use It goes on smooth, velvety, and easy to use. I apply it with an eyeliner brush to be more precise. It smudges very well, and the pigment is extremely rich. This is one of the best eyeliners I've ever used. I definitely plan to purchase it more in the future. The only cons are that it can be very easily smudged, but if you are careful it can dry on smoothly. It goes great even on highly powdery eyeshadow. It is superior to most eyeliners I've used in my lifetime. It will last you a long time if you use it wisely. I would recommend it to anyone who is looking for rich, bold eyeliner colors that last a long time. September 8, 2016
Rated 5 out of 5 by Finally found one that stays on!! I've been trying to find an eyeliner that stays on until I take it off... I went to a cosmetic store named ULTA and I.m so happy I did.. They have a great selection of cosmetics and believe me I was trying on different products by different company's and Urban Decay was my choice in the Eyeliner dept...let me tell you I bought the eyeliner in black and I.m so Happy I made a Great choice..Regardless I came out looking like a "French Maid" but that eyeliner stayed on and didn't even smear in 98* weather,,, I Love it and will Buy this product again!!!! I'd recommend it to all looking for makeup that Stays On!..:) September 1, 2016
Rated 4 out of 5 by Decent staying power; layers better. I've tried so many things to emphasize my eyes; tight lining, contrasting liner, etc.. So, since I've loved my 24/7 liners, I wanted to give this a shot. Initially, it tugs a bit on my lower waterline. It's more grey than deep black, but layering the pencil (few seconds between lines) gave it the depth. I didn't have much smudging issue, but my allergy-affected eyes ate it away, regardless. (With no reaction to the product, which is a bonus in my book!) Average wear time (two coats): five ish hours before a touch up is needed. I like it but I don't love it. For a first run, I'm just glad it works. November 14, 2015
Rated 2 out of 5 by Nice color, but no staying power. I got this pencil in Walk of Shame and while I like the color and it appears to open up my eyes and make me look more awake, it doesn't stay on well at all. I wore this on my waterline to a party and when I came home about 3 hours later, the color was gone and I can't tell if my concealer creased under my eyes or if my eyeliner gathered together in that area. It doesn't deserve to be called 24/7 and you can get a nude liner with better staying power from a different, less pricey brand. I'm glad I got a deluxe size of this pencil for free from a promotion, because now I know not to buy the full-size. August 8, 2016
Rated 5 out of 5 by Nice This product works well. I will definitely buy again. September 22, 2016
  • 2016-09-23 T09:56:21.364-05:00
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