Rated 5 out of 5 by MikaAlexander A surprise for me...
I stopped using liquid eyeliners for almost five years now because I couldn't find one that worked well for me. I have been using gel eyeliner ever since. So I bought the UD Book of Shadows IV and it came with the 24/7 WLE in Perversion. It had been sitting on my vanity for about three months before I decided to try it out. And what a surprise. The color is a true black which I love. And applying it was a breeze. I simply wipe off the excess at the rim of the bottle and do a quick swipe. Everyone has been complimenting me on my eyes saying how they look so pretty and exotic. I'm so in love that I starting buy them in other colors as well. It's a must-have...Get it while you can.
February 12, 2012
Rated 4 out of 5 by Foxy Not for the unskilled
I religiously use liquid liner and this is my product of choice. It's pigment is a nice rich black and does not fade into an dull gray. It stays on all day and I have personally never had a flaking or peeling problem, the formula itself has left me very satisfied.
However, I started using this liner back in it's small pod form and I must admit I liked that packaging better. This new design has a long unnecessary wand that makes application very difficult to anyone that isn't a surgeon with liquid liner. I love it, and am very good with it, but I feel like the older version would do this liner more justice.
April 16, 2012
Rated 5 out of 5 by MsJessnJ I want MORE Woodstock!!
So pink is my favorite color and If I could I would wear it everyday. I got the Woodstock eyeshadow when it first came out and loved it but wanted the eyeliner to match. This liner I just recieved yesterday swatched it on my hand and it didn't rub off untill I applied remover that night. Today I am wearing it for over 14 hours hasn't moved. Its the most goergous bright pink I have ever seen and so long wearing I'm shocked. Great job UD!!!! I will be stocking up on my Woodstock along with some of these other lovely colors ;) oh and it has a fabulous thin applicator for the best eyeliner line I've ever seen!
July 26, 2011
Rated 5 out of 5 by Krazi3l0v3 Best Cat Eyeliner
So for a while I been trying different products until I came a cross this 24/7 eyeliner. I love to do cat eyeliner and not use eyeshadows sometimes to be honest we all hate that some eyeliners run, or during the day or night they are on top of your eye lids.. Making your day or night worst... But with Urban Decay 24/7 eyeliner I don't have that issue... I have my eyeliner since 6am and by the time I have to go to bed it still on point 10-11pm. No retouching no worries if it runs or smudges because it's truly 24/7. The color is great, it lightweight and easy to apply!!! This a must have in your makeup bag!!
September 1, 2016
Rated 5 out of 5 by Shiori123 When they say "waterproof", they mean it!
Unlike my experience with Cannonball, this eyeliner holds up amazingly even in the most extreme circumstances. I've been swimming hours on end all summer, and this actually manages to stay on the entire time!
My only minor - and I do mean minor - complaint about the 24/7 eyeliner is that the applicator brush is tiny and extremely flexible. For me, it makes it harder to put on in a straight line than it could be, and even harder to make a line thick enough to see. A more rigid triangular tip is way easier to use than actual bristles, but that's just personal preference.
The pigmentation on these is amazing, too. They even surpass the richness of the gel liner I use religiously.
August 1, 2012
Rated 4 out of 5 by Karlez55 Last all day!
This does last all day! No smudging and it doesn't just wipe off if you touch it.
September 22, 2016
Rated 2 out of 5 by Jessicat A change not for the better
I've worn UD liquid eyeliner for years- pencil doesn't stay on my lids and I loved the old version. This new formula/redesign makes me sad because now I have to find a new go-to eyeliner.
The new brush is too thin and not tapered and it's very hard to keep the wand out of my lashes. I end up picking clumps out of my lashes.
The formula does not go on as smoothly and doesn't last as long; it cracks and flakes where the old formula never did for me.
Even with all of those issues, I would probably still buy it if they hadn't discontinued my favorite color. I wear Roach pretty much every day and now I can't get it even in this less satisfying formula.
Downgrade, all the way around.
October 16, 2011
Rated 3 out of 5 by itsashes Ok
I got this liner because I do a lot of reading during the day and don't have time to retouch if color smudges on my bottom lids. Based on previous reviews, I thought this liner would do the trick. I found that this liner does smudge quite a bit, even when reinforced with finishing powder on my bottom lids. After about 2 weeks, I found they irritated my sensitive eyes a bit and started to flake off on the ends of my lines. Really wanted this to work but had to exchange it for something that works better.
I would recommend this for someone who doesn't wear contacts or have any eye sensitivity for everyday wear or going out. Just as long as you're not reading for long periods of time.
February 17, 2012
Rated 5 out of 5 by CccM Supercalifragilistic !
I'm in love! It's so hard to get quality liquid eyeliner with the old school thin brush! I don't like all the dryer out felt tips everyone seems to want and or sell. This is a classic and it's an amazing one at that! It shipped in 24 hours!!! How amazing is that? And not expedited shipping either, just amazing UD shipping! UD is like the fastest at getting your package going and then when turned over it gets here, I lie not, in 24 hours! This eyeliner has the perfect brush for thin lines or adding to those and increasing if you want. The brush is super! The pigment is amaze! And it stays! And stays!
July 16, 2016
Rated 5 out of 5 by JM7231 Amazing liner
This is my absolute favorite liquid liner. My only downfall is how few colors there are to choose from, because if they came in as big of a variety as the pencil liners, I would buy every single one. Great pigmentation, perfect amount of "wet" feeling applying it, it isn't dried out feeling, so it doesn't tug. Also not so wet it feels like it will never dry. I feel like I'm going to use this product up quickly because a majority of the tube is the brush, though. However, the long handle makes applying it very easy to do. Has a nice brush, not felt tip, but isn't painfully stiff like some other brands.
April 30, 2016
Rated 4 out of 5 by katoalltrades RIDICULOUS Color Payout!
I picked this up in Retrograde and Bobby Dazzle and the color payout is RIDICULOUSLY Amazing! I absolutely love how bright and awesome retrograde is. I'm a total purple fanatic so I'm really happy at what a great shade of purple it is with gorgeous pink sparkles. Attached photos is of my "test" against other liners. I had to rub so hard it hurt to get it to come off like it did in the photo, you can see how pink my skin is in that area. Did not budge at all during the water test. One of the BEST liquid liners out there! and definitely the only one with this many amazing colors. only thing I found odd is that when I used Clinique take the day off to remove, it came off easily but in flakes.
August 10, 2011
Rated 5 out of 5 by Kamaawaityaitsa Not kidding about being waterproof!
This eyeliner truly is waterproof and sweatproof! I wore it to workout (on accident) after I got off a long shift at work and running errands(about 12 hours)... and this stuff is still there, giving me the cat eye (which went on easy thanks to the awesome brush applicator) that I drew on before I went to work! And let me tell you, I sweat a lot when I work out! Altogether it's been about 15 hours since put on this eyeliner and it's still there! I'm in love with the staying power and the pigmentation of it! Right now I only have it in perversion, but if perversion lasts this long, then I am definitely going to have to invest in the rest of the colors. Thanks UD for a wonderful eyeliner!
May 16, 2013
Rated 5 out of 5 by tara19 FANTASTIC eyeliner!
I have this in El Dorado and Retrograde (gold and purple). I absolutely LOVE this eyeliner! I was afraid a liquid eyeliner wouldn't come off easily, but this one does. It doesn't smear, either. It comes off in these little chunks. It's totally waterproof. The pigment is absolutely fantastic. If you shake it up a bit before you use it, you distribute the glitter properly and it's not watery. The brush is PERFECT. I was so used to a longer flimsier brush and after using this, I am never going back. Winged eyeliner is a breeze. There are so many colors to choose from, and it's so easy to use. Quality = fantastic. I LOVE this eyeliner, and if you haven't bought it yet, BUY IT - you'll love it!
February 8, 2012
Rated 5 out of 5
by audreyhorne69 Super pigmented and lasts the whole day/night
I bought this in retrograde as an accent liner for special occasions or when I'm going out, but honestly this is one of the best eyeliners in general that I've ever used. I wore it for more than twelve hours and none of it cracked or rubbed off, but it was also pretty easy to take off in the morning. The brush is thin and super easy to use. It's strongly pigmented and not watery with pieces of glitter in it like a lot of other shimmery eyeliners. That being said, it isn't as sparkly as I thought it would look when I wear it, but that just means I'll be wearing this for more of an everyday look. Retrograde is definitely more purple than the online swatch shows, but it's still a beautiful color.
December 31, 2015
Rated 2 out of 5 by Cypres enough!
I've bought UD's liquid 24/7 liner many times now but I'm done with it! The liner itself is great, it's true black (I've only used black) and really does stay on until I scrub it off in the shower. However I can't deal with the packaging any more! No matter what I do, it gets clumpy at the seal and it starts to warp to where it's no longer straight but looks bent. I can try to clean it with tissues but no matter what it ends up cracking eventually when I close it. This is unacceptable to me, because it's expensive and it needs to be packaged better to really make it worth it. Please fix it!
December 7, 2014
Rated 5 out of 5 by Magena Best waterproof liner ever!!
I bought this liner in perversion and demolition. I have oily lids and bad allergies. I'm always rubbing my eyes. The 24/7 regular liner wasn't staying on so I decided to give this one a try. Glad I did! It's awesome. I love it in black. I put it on at 5:00 am before my morning clinicals at the hospital and it's still on when I come home from work at 9pm!! This is the only liner that works for me....and I've tried everything from cheap to ridiculously priced. It doesn't smudge on my upper lid. It's super easy to apply. You can make the line thin or thick. It's absolutely wonderful!
October 13, 2013
Rated 5 out of 5 by NashvilleNeko Surpassed expectations
There's always room in my bag for another eyeliner, so I couldn't pass up the 24/7 Waterproof Liquid Eyeliner that worked its way into my shopping cart. Thought I was getting a dark eggplant shade that would be ok for a hint of lashline color. Well, Retrograde was definitely not just "ok"! The gleaming deep violet has a metallic glimmer which makes it seem extra vibrant. It definitely does not disappear when used with black liner and mascara, but offsets green or hazel eyes fabulously. It is also very waterproof, as I discovered after hearing sad news - at least my eyes weren't a mess. This is a very useful and durable liquid liner that's now proven itself among dozens of its peers. Very nice, UD!
April 27, 2016
Rated 4 out of 5 by KK924 Liquid Eyeliner!
I purchased this liner in Retrograde, and it is a very pigmented purple liner with a purple/blue sparkle. It dries to a vinyl-like finish. It's very pretty. This liner features a thin brush that's really good for lining close to your lashes, but I will admit it's a little difficult for me to get a good wing with it. Once this liner is applied and dried, it doesn't budge and will last for quite some time, even if you rub your eyes a bit. However, I will say that it's not exactly waterproof. If this liner gets wet and you don't touch it after it gets wet, it will stay, but if you rub your eyes after if it gets wet, it flakes off. Overall, it's not a bad liner, it's just not as waterproof as it claims to be.
April 17, 2016
Rated 2 out of 5 by DeesterMageester Hate that it is shiny and not matte as advertised
This product to me is not the best of liquid liners. It is advertised as a matte liner when really it is like ultra shiny. not glittery or sparkly but really its shiny. at least in the color perversion it is. I recieved this in my book of shadows iv and was so excited to use it only to see that this product was not as good as I thought it was going to be. the brush is small and precise but I do not like the way the liner goes on over shadows, it was dull to me I found myself having the go over it more then once. Overall If you are looking for a flat matte liner do not choose this product.
March 2, 2012
Rated 5 out of 5 by Madi96 Great Liquid Liner
As a newby to liquid liner, i was a bit scared to try this product. I was expecting to not be able to apply it properly because i've never used anything like this before, and liquid liner is supposed to be difficult to use. HOWEVER, from the first try i absolutely loved this product. It was super easy to use, it looked great, and i'm now hooked. It is a bit of a splurge for me, as are all urban decay products, but it is such a great product that i would buy it again in a heart beat! Another thing is that it has lasted longer than i expected by looking at the small container that holds the makeup, but i would still like a little more product. All-in-all though, this is a fantastic liquid eyeliner!
February 14, 2012
Rated 4 out of 5 by tomoyopop A steal at $6
**Got this during their sale for $6**
I think this would make a great eyeliner for beginners. The thin tip is really great to build up and you don't have to commit to a thick wing at first. It's incredibly long-lasting and smudge-resistant!
The formula is a little thin/watery so make sure to wipe off some on the sides of the bottle lip before going in to draw the line otherwise you're going to have transfer below your eye when you blink. I ordered Perversion and the color is more of a deep charcoal grey than deep black so more than one go-through is probably needed.
September 18, 2016
Rated 5 out of 5 by MyNameIsJane Best Liquid Liner Ever!
I've been looking for a waterproof liquid liner for a long time. Most of the ones I found had fat brushes, but I wanted one that was very narrow. This one is perfect! It's very easy to apply, the color is very concentrated and true, and it really stays on very well. The last one I used smeared very easy, but not this one!
Having never used waterproof before, I was a little worried that it would be hard to wash off or that it would stain my skin. That's not the case at all! It washes off very easily and there is no stain.
I love, love, love this liner, and will never use anything else!
March 7, 2013
Rated 5 out of 5
by AbzoluteArtistry Precision Application!
Not only do the NEW 24/7 Liquid Liners come in a multitude of super pigmented hues, they also see the day through and dont wear off!
The fantastic colours come in shimmer and metallic finishes as well as a couple of matte shades.
The thing I adore about these liners is that they act as a PRECISION tool which can be used for pin point accuracy when it comes to creating eye designs! I created a super leopard print effect using 'Perversion' & 'Eldorado' liquid liners (Teamed up with eyeshadow colours from the 15th Anniversary Palette and the Midnight Cowboy heavy metal glitter.
February 18, 2012
Rated 4 out of 5 by Vampeng Great Product, but...
I love the eyeliner! It does flake but I mean if you are dressing up your eyes you're not gonna be rowdy anyways. The only problem I have is the packaging. The first time I got it I got the color Smog (GREAT COLOR BY THE WAY) and I loved it! I used it all the time! But somehow the eyeliner gets into the screw on part of the lid and dries up, and then it breaks and my whole eyeliner dries out. When it first happened I went and got it exchanged for a new one, but the new one did the same thing. I think that this is a great product, but the packaging could definitely be improved
March 23, 2012
Rated 1 out of 5 by carrielovelle chunky mess that looks terrible after few hours
First I should say i love urban decay make up! except this product. i must have at least 20 different products from urban decay and loved them all. This eyeliner though. Man when i put it on i thought it was going to be really nice but once it dried it started to look chunky and cracked. a few hours later i didnt rub my eyes or anything but chunks of it are falling out and making my makeup look really bad. It looks cracked and just not pleasing at all. I will just have to stick to the perversion eyeliner. That one is really nice. I would suggest do not waste your money on this product
September 10, 2016
Rated 5 out of 5 by emkneilson 24/7 Indeed
I did a road test with a few eyeliners on the back of my hand: namely, this one, the Urban Decay 24/7 Pencil, and a couple of Make Up For Ever's liners.
The 24/7 stood up to hand sanitizer, handwashing, and a workout, and finally came off when I washed my face (with a makeup-removing cleanser) after getting off the treadmill.
The colors are fun and vibrant, the brush is perfectly sized, and the formula is wonderful. My only criticism is that they tend to get a bit messy, mostly because you (or at least I) keep opening it backwards. The small end isn't the brush, it's the vial of color!
I know these are fairly new; hopefully the color range will improve even more in the future. I'd like more options. :)
February 9, 2012
Rated 5 out of 5 by cherrydarling30 Easy to glide on
I had always been afraid of using liquid eyeliner for many years and just stuck with a traditional eye pencil. The first time I tried 24/7 Waterproof liquid eyeliner was when I bought my book of shadows 4 which had a full size 24/7 liquid liner and I was totally amazed as to how easy it was to put it on even on my first time. I fell in love with it with just one use. It didnt flake and it didnt smear which is a problem Ive always had with regular eye pencils. So now Ive added more colors to my collection. I love doing my classic hollywood look using this 24/7 liquid liner.
April 26, 2012
Rated 3 out of 5 by weepinbell Decent...
I got this liner when I purchased Book of Shadows IV. The pigment was great when I first applied it, but the application is a bit difficult so you have to keep a very steady hand. After a steady application it looks really nice, but it takes awhile to dry so be careful not to mess with your eyes for a good ten minutes after applying it. But after a couple hours it dries kind of weirdly. It looks kind of rubbery and shiny and fades a bit... This problem can be fixed by applying a matte eyeshadow of the same color over the liner after it dries to set it.
That being said, if applied with a steady hand it looks really nice and crisp and clean, but it's definitely not a one step liner which is kind of annoying.
April 13, 2012
Rated 4 out of 5 by KInny Overall Great Product
I like this eyeliner alot. Although i don't use it every day, i havent had many problems with it. I currently use woodstock. It definitely is waterproof. I can literally go swimming in it and it won't budge. I like how thin the tip is, it makes it incredibly easy to apply...although you will need to dip it a few times to get the full look from corner-to-corner. I use it around the edges of my black pencil eyeliner to give it that extra oomph and i think it works great! I also love how shimmery it is. The only bad thing about it is that it does tend to flake/peel after about 8 hours. It is also not the easiest thing to remove. You should seriously consider using waterproof makeup remover. Overall, i love this product.
January 29, 2012
Rated 1 out of 5 by love25 Not good at all
Ok, I really think that I may have gotten a bad batch of this eyeliner. Before buying it, I have read all of the raging reviews and was super excited to try this liner. The one that I received does not apply well at all. It has an oily/watery consistency and I have to dip the brush at least 5-6 times in order to get a good dark line on my lid and even that happens rarely. I always have to fill in my wing with another eyeliner that's not liquid in order to fill in the gaps. Overall, I wouldn't purchase this again. But once again, I feel like I received an expired product because the quality of this eyeliner is so bad. I've never had an urban decay product this bad before. Need to shop for another liquid liner ASAP.
August 5, 2016