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Behind The Purple Door

Aug 20, 2017

Troublemaker Mascara | Super-Fat. Super-Long. Sex-Proof.

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Aug 2, 2017

We Love Animals As Much As We Love Makeup

To share our cruelty-free stance, we partnered with some of the most well-known animal Insta-celebs out there.

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Jul 31, 2017

Jordan Liberty Took Naked Heat to a Whole New Level

We are die-hard fans of pro makeup artist and photographer Jordan Liberty; so much so that we keep asking him to come back to UDHQ to work his magic.

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Jul 17, 2017

Naked Heat Launch Party

For the launch of Naked Heat, we held an exclusive party at a private estate on Star Island in Miami. Needless to say, things got pretty hot.

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Jun 14, 2017

Inside Naked Heat: A Close-Up Look at All 12 Scorched Shades

Give in to the heat of the moment with 12 ALL-NEW, can’t-live-without, amber-hued neutrals.

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Jun 6, 2017

Naked Heat | Get Naked With 12 All-New Scorched Neutrals | Urban ...

If you thought our Naked palettes were hot before, brace yourself—because our newest iteration is next level.

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May 22, 2017

What's Your Beauty Story With Kyla Wright-Givens

As Director of Education here at UDHQ, Kyla knows everything about UD—inside and out. And, of course, Kyla’s makeup game is STRONG. Here’s her beauty story.

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May 22, 2017

A Hit of Vice: Pink Is Punk | Vice Lipstick

It’s official: Pink Is Punk. And we can’t get enough. So, we’re turning it up with 10 must-have pink shades of Vice Lipstick.

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May 16, 2017

Afterglow Highlighter Palette | Create a Glow That’s Subtle or NS...

Give your skin a luminous glow that won’t quit with Afterglow Highlighter Palette—and let ‘em wonder what you’ve been up to.

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May 3, 2017

Naked Skin Shapeshifter | Beyond Contour

Introducing Naked Skin Shapeshifter—a triple-purpose kit that provides the powders and creams you need to contour, color-correct and highlight

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