Complexion Primer Broad Spectrum SPF 30
Urban Defense not only protects, but also primes and smoothes skin as it minimizes the look of pores—so makeup applies better and lasts all day.
It DOES exist…a completely clear sunscreen that feels amazing, won’t interfere with your makeup, and smoothes your complexion for better application. Urban Defense Complexion Primer will put an end to your search for a sunscreen that you’ll actually WANT to put on. Those with oily skin will be blown away—finally, sun protection that doesn’t feel like a mask!
Tired of searching for a sunscreen that would protect her skin without leaving any stickiness or white cast, Wende decided to create her own. Like a force field, this crystal-clear primer feels like nothing you’ve ever tried and protects your skin from whatever the day throws at you. SPF 30 guards against the sun, and our invisible-on-the-skin formula doesn’t leave a trace. Urban Defense not only protects, but also primes and smoothes skin as it minimizes the look of pores—so makeup applies better and lasts all day.
Our hydrating gel formula contains conditioning ingredients like sesame seed extract, tomato fruit extract, squalane and bisabolol (derived from the Brazilian candeia tree).
In a clinical study of Urban Defense Complexion Primer, immediately after use:*
• 96% of participants had a reduction in pore visibility.
• 100% had smoother-looking skin.
• 100% had more even-toned skin.
*Based on clinical grading in a 31-person study.
Urban Defense Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base. We even equipped the bottle with an airless pump—so it’s easy to get out every last bit of product.
Fill Weight: 30 ml / 1.0 fl oz
To use, apply a liberal amount all over your face before foundation or powder. Planning to be out in the sun for a long time? Because our formula is clear, you can also reapply throughout the day as needed. Want added benefits? For doll-like skin, top with Optical Illusion Complexion Primer and then apply your makeup. For days when you want to keep things minimal, just layer our Self-Adjusting Complexion Primer on top of Urban Defense to color-correct and blur flaws, apply a little mascara and lipstick and you’re good to go.
Isododecane, Isohexadecane, Dimethicone/Bis-Isobutyl PPG-20 Crosspolymer, C12-15 Alkyl Benzoate, Caprylyl Methicone, Silica Silylate, Bisabolol, Tocopheryl Acetate, Squalane, Caprylic/Capric Triglyceride, Dimethyl Isosorbide, Solanum Lycopersicum (Tomato) Fruit Extract, Sesamum Indicum (Sesame) Seed Extract, Tocopherol.
Active Ingredients: Avobenzone 3%, Homosalate 10%, Octisalate 5%, Octocrylene 4.6%