When it comes to eye makeup, we’ve got it all! Our eyeshadow singles, eyeshadow palettes, and our iconic Naked Palettes family come in an insane range of colors and finishes. We’ve got award-winning eyeliner pencils with our 24/7 Glide-On Eye Pencil. Our longwear brow products include eyebrow pencils, ink stains, brow powders, and brow gel. Plus, we’ve got volumizing and lengthening mascaras, like our bestselling Perversion Mascara.

We always recommend using Eyeshadow Primer Potion before applying shadow for a professional, longwear finish that’s crease-free and lasts all day. For eyeshadow, you can’t go wrong with one of our versatile palettes—Naked 3 Eyeshadow Palette and Naked Reloaded Eyeshadow Palette are perfect for beginners.  For eyeliner, our waterproof 24/7 Glide-On Eye Pencils are so easy to use. They go on super-creamy and give you time to clean up mistakes before they dry. Start with our foolproof Brow Beater eyebrow pencil—the teardrop tip of the waterproof pencil makes it easy to fill in and shape your arches, while the spoolie brush helps you groom and blend in your brows.  Complete your look with Perversion Mascara; this triple-black pigmented formula gives you the darkest lashes. Our ultra-creamy formula lets you build volume and length with every coat, for feathery, fanned-out lashes.   

We don’t believe in rules at Urban Decay, so we choose colors that match our mood. It’s all about trying what you’re drawn to and experimenting to see what makes you feel good.  You can’t go wrong with any of our versatile eyeshadow palettes, which have a range of colors for you to try—Naked 3 Eyeshadow Palette and Naked Reloaded in particular. Naked Reloaded was designed to look flattering on everyone, regardless of skin tone, gender, and age. For versatile purple shadows, Naked Ultraviolet Eyeshadow Palette will create endless eye looks.  Create a cream eyeshadow or liner by mixing 24/7 Glide-On Eye Pencils or our eyeshadows with Eyeshadow Primer Potion. You can even use our eyeshadows as eyeliner if you spray a liner brush with All Nighter Makeup Setting Spray first.   

We recommend our original Eyeshadow Primer Potion, which makes your color more vibrant and crease-free all day. It gives your eye makeup something to grip onto. You can even mix it with eyeshadows or 24/7 Glide-On Eye Pencil to create a cream shadow or cream eyeliner.  Our Naked Eyeshadow Palettes come equipped with a double-ended brush (one end is fluffier for all-over, and the other end is tapered for more precise application), so you’ll be set there.  We also recommend our UD Pro Brushes, which are 100% vegan and cruelty-free. They’re made of the softest and finest synthetic hair. Start with our Iconic Eyeshadow Brush, Tapered Blending Brush, and Angled Eyeliner Brush.  

It’s totally up to you—that’s a personal preference. We always recommend prepping your eyelids with Eyeshadow Primer Potion, though, so that your eye makeup is set for more vibrant color and crease-free, all-day wear.