There's a reason it is THE most legendary primer potion in the industry. Our Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike.
• Improves the duration of wear and quality of coverage    for up to 24 hours
• Minimizes appearance of creasing
• Preserves color intensity
• Allows for even application
Free Returns - Try It Risk Free With Our Love-It-Or-Leave-It Guarantee
4
Urban Decay's eye primers (now available in four shades) employ space-age polymer technology to fill in any imperfections on the surface of the skin, prepping lids for indestructible eyeshadow. Even if you aren't a pro at applying eyeshadow, these primers will intensify color. Once you experience Eyeshadow Primer Potion's powers (plus how smoothly it glides on) you'll never want to live without it.
Original Eyeshadow Primer Potion
ORIGINAL
A MUST-HAVE
Invisible finish, vibrant results.
Original creates a heavenly canvas.

INSIDER TIP: It works like a miracle to camouflage blemishes all day! Use Original underneath your shade of concealer for extra-long wear.
Sin Eyeshadow Primer Potion
SIN
GREAT AS A SHADOW!
Drink in the possibilities with Sin's champagne shimmer.

INSIDER TIP: Apply Sin by itself, use on brow and cheekbones as a highlighter, or wear as an eyeshadow base and just add a little color to the crease before going out.
Eden Eyeshadow Primer Potion
EDEN
THE PERFECT HIGHLIGHTER
Look as naked as Adam and Eve with Eden's nude matte finish.

INSIDER TIP: Try using Eden alone with a bright lip for a quick, naturally sexy look. It covers veiny lids and brightens the entire eye area in seconds.
Eden Eyeshadow Primer Potion
GREED
THE GOLD STANDARD
The shimmering yellow-gold finish is totally enviable.

INSIDER TIP: Brighten eyes and make them appear larger with a dab of Greed at the inner corners, and a pat just under your brow to highlight the brow bone.
Free Returns - Now offering free returns - Making our Love-It-Or-Leave-It Guarantee even sweeter for you
The Reviews Are In!
Prime & Perfect - Wear these alone or with other products to create a smooth, flawless canvas.
Naked Skin Beauty Balm
NAKED SKIN BEAUTY BALM

It's like an instant retoucher in a tube!
Blur flaws instantly. Get firmer, more lifted skin in 8 weeks
Shop Now
Eyelash Primer Potion
EYELASH PRIMER POTION

Use before your favorite mascara for thicker, longer lashes.
 
Shop Now
Complexion Primer Potion
COMPLEXION PRIMER POTION

Foundation applies smoothly, evenly, and won’t fade away. Available in Pore Perfecting and Brightening & Tightening.
Shop Now
Rocket Fuel