Eyeshadow Primer Potion



5,733 reviews
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Have you noticed we're really into purple? We've obviously created countless purple eye looks, but this one is the most iconic (and addicting).

Product description

Our # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours. This is it – THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on – an added bonus) you'll never want to live without it. Original formula dries down invisibly, while Eden, Sin and Greed are shades that can also be worn as shadows or highlighters!

Now this extraordinary elixir comes in an easy-to-squeeze tube so you can control how much you apply. You also get more primer in every tube – 11 ml instead of the original 10!

Fill Weight: 11ml e 0.37 US fl oz

Pro Tips

Eden, Sin and Greed are shades that can also serve as shadows or highlighters!


Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate.

Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Propylene Carbonate, Synthetic Beeswax. May contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides).
May Contain:
CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).

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Rated 4.8 out of 5 by 5733 reviewers.
Rated 2 out of 5 by okay product I don't know what I really think of UD primers they work in the way of your makeup does go on smoother and they don't crease but I don't get the extra bam I want in the over all look February 16, 2012
Rated 5 out of 5 by Best primer ever. I use Primer Potion every single day that I wear makeup. After using it for so long, and seeing how great it keeps my eyeshadow looking all day & night, I can't imagine NOT using it. March 6, 2012
Rated 5 out of 5 by Super great The best primer I have ever used. I have very oily eyelids and haven't experienced any creasing. Keeps eyeshadow colors vibrant all day. No retouching needed. Love the original and sin. March 13, 2013
Rated 5 out of 5 by My FAVORITE Primer! This is my favorite primer! I will literally put it on in the morning, do my makeup as usual, and it will last well into the night, and even the next morning if I forget to take my makeup off. March 5, 2013
Rated 5 out of 5 by Holy grail primer! I've used the Original for a long while and I haven't found anything to rival it! It really makes a difference in the wear and color payoff of your eye look and improves even the best shadows! March 7, 2013
Rated 5 out of 5 by Awesome! I love this stuff. It makes such a huge difference in the staying power of my eye shadows. I don't end up with glitter falling all over my face when I use this, so it's definitely a must have! June 30, 2011
Rated 5 out of 5 by A MUST Have This is a MUST have for anyone who wears eyeshadow. It really does absolutely deliver on the promises of not creasing and not fading. I won't wear my eyeshadow without it. I love this product. February 1, 2012
Rated 5 out of 5 by I use this everyday, can we say wonderful this product is great for making shadows stay on longer and the best thing of all it wont crease. The staying power last all day and make your shadows more vibrant . I just love it February 29, 2012
Rated 5 out of 5 by use it everyday! all i can say is this is the best primer i have ever tried! (I've tried a lot) it feels so good on your lids, crease free!, my makeup stays on all day with out touch ups! its a must have! February 16, 2012
Rated 5 out of 5 by LOVE! Never used a primer before using these and I won't ever go without it again! Keeps shadows in place and looking amazing for hours and hours, and in my case makes them "nap proof" :) August 24, 2011
Rated 5 out of 5 by Does what it says. I love this eyeshadow primer. It lasts the longest out of the others that I've used. I live in a high humidity environment and recommend this to anyone that has oily skin like I do. March 5, 2013
Rated 5 out of 5 by Best of the best ;) this product is seriously a must have in my bag. I had the worst time keeping eyeshadows on my lids because humidity and sweat. if you are the oily skin type this product is for you July 26, 2011
Rated 5 out of 5 by Cannot go a day without this! This is my MUST HAVE UD item! Eyeshadow never creases, and holds my color all day! I have somewhat oily skin, so creasing is typically a problem, but this has solved all my worries! February 3, 2012
Rated 5 out of 5 by Make it stay. Don't forget to prime first. This primer will make your eyeshadow stay! Easy to apply and it makes a huge difference. The "Sin" primer is great to wear by itself for subtle shimmer. January 14, 2012
Rated 5 out of 5 by The best primer I love this primer potion. It works perfectly, my shadow stays on all day with no creases and the color stays true. I am very happy with this product and i will never be without it. March 11, 2013
Rated 5 out of 5 by long lasting, easy use I live by this stuff, i cannot walk out of the house without first using my primer. i can go all day without my makeup creasing or having to reapply eyeshadow. I strongly recommend it. February 25, 2012
Rated 5 out of 5 by Helps my eyeshadow last all day! These are the only eye primers I've found that keep my eyeshadow from creasing. I have very oily eyelids and my eyeshadow lasts all day with these! My favorite colors are Sin, Greed and Eden. February 3, 2012
Rated 5 out of 5 by I am in LOVE This product is amazing. It kept my eye shadows on all day, without even smudging. I usually look like a raccoon or a panda because my eye shadows tend to run. This product is a life saver :] February 15, 2012
Rated 5 out of 5 by best primer!! I love love love this primer! it glides on so easily on my eyelids and it prevents my eyeshadow from creasing! It also prevents my eyelid from getting oily which is what I love most about it. March 5, 2013
Rated 5 out of 5 by Great product This primer came with the Book of Shadows I bought and I was really impressed with the quality of this product. Eyeshadows and pencil stay put and don't crease!! I will definitely buy again!! February 24, 2012
Rated 5 out of 5 by Best Eyeshadow Primer in the makeup market! I use this product on most days when I wear eyeshadow and it stays on all day and does not crease, the primer makes the color stand out a bit more. I love this eyeshadow primer <3 February 20, 2012
Rated 5 out of 5 by Primer Potion = Magic! If you want to wear eyeshadow all day...lasting eye shadow, wear this under your eye makeup. It is THE product for the girl who has to have everything for her makeup collection!!! September 28, 2011
Rated 5 out of 5 by Very useful. The first time I tried this primer I knew it was perfect. Very worth the price. My eyeshadow didn't smudge or wear off throughout the day..... AT ALL! Very easy for every day use. February 16, 2012
Rated 5 out of 5 by Love Love Love!!! UD Eyeshadow Primer Potion is a fantastic product. I have all four primers and they are all equally amazing! My favorite is GREED, it adds a little shimmer underneath your shadow. February 2, 2012
Rated 5 out of 5 by No wonder this is a best selling product This primer works so well that I fell asleep with my makeup on, and my eyeshadow was still on the next morning. I highly recommend this product. I want to try the one in Sin next! March 7, 2013
Rated 5 out of 5 by best primer i have tried a couple different brands & this is the best primer! & i lvoe that it comes in a couple different shades! your eyeshadow will last all day & all nite with this primer January 31, 2012
Rated 4 out of 5 by Not for everyone I like this primer potion a lot. It's very moisturizing, but I don't think it's great if you have super oily skin like me. It still helps my eyeshadow last, but not as long as it should. January 31, 2012
Rated 5 out of 5 by the only primer you need !! This primer is the 'IT" primer. No need to spend more and no need to pay less ,this really works. I apply the primer and then apply my eye shadow and it's on for my 8 hour shift!!! March 5, 2013
Rated 5 out of 5 by Stays put I love this stuff, My eyeshadow actually lasts all day and I don't have as much creasing. Some products will still crease but it is not as bad when you use primer. Love this stuff! January 31, 2012
Rated 5 out of 5 by An everyday necessity Love it! I have the original and the sin potion, wear it all day without one crease. It makes eyeshadows more vibrant. Have been using it for years and it's the best primer out there. March 8, 2013
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