Eyeshadow Primer Potion



5,735 reviews
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Have you noticed we're really into purple? We've obviously created countless purple eye looks, but this one is the most iconic (and addicting).

Product description

Our # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours. This is it – THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on – an added bonus) you'll never want to live without it. Original formula dries down invisibly, while Eden, Sin and Greed are shades that can also be worn as shadows or highlighters!

Now this extraordinary elixir comes in an easy-to-squeeze tube so you can control how much you apply. You also get more primer in every tube – 11 ml instead of the original 10!

Fill Weight: 11ml e 0.37 US fl oz

Pro Tips

Eden, Sin and Greed are shades that can also serve as shadows or highlighters!


Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate.

Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Propylene Carbonate, Synthetic Beeswax. May contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides).
May Contain:
CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).

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Rated 4.8 out of 5 by 5734 reviewers.
Rated 5 out of 5 by Primer Potion Really is Like Magic Urban Decay's Primer Potion in Sin is my go-to eyeshadow primer. This stuff is so amazing: it's a beautiful color that complements a lot of other UD eyeshadows (I like to wear it with Toasted), it stays on forever, and it's so light and creamy. It's really quick and easy to use... my eyes look amazing even on days when I barely have time to put on any makeup, and it even looks good by itself. I've gotten so many complements on this primer. My only issue with this primer is the new packaging: it's easier to smear when using it with my fingers instead of with a brush. But this is a really minor issue when the primer is so incredible otherwise. January 31, 2012
Rated 1 out of 5 by Don't believe the hype! I know I'm going to get heck for this review, but I am very disappointed in the Primer Potion. I've had many different samples and also purchased a full size, and for some reason, it just doesn't work well for me. I apply it and a very short time later it's dry to the point that my brushes pretty much just flick off all the color I try to apply. Layering doesn't help because it leaves a streak on my eyes and when I apply color over it, more color shows where the streaking is. I do like the color selection, texture, and the fact that it doesn't crease, but the lack of creasing doesn't do much good when I can't apply my makeup with this product. May 4, 2012
Rated 5 out of 5 by This is it...the BEST primer ever!! I have taken a shower after a full day at work, and even washing my hair, letting the water run down my face, and my eye shadow remains fully intact when I use this primer!!! I use the original one. It's truly an amazing product and it makes me feel so confident, knowing my eye makeup will stay put and look fresh all day long and into the night! Sometimes I just need to freshen my eyeliner and maybe add a little more mascara and freshen up my foundation, and I am ready to go out for the evening! This is the best primer I have ever used and I will never stray! I've even received samples of other primers but I haven't even bothered trying them!! October 2, 2015
Rated 4 out of 5 by A few Tips and Tricks For those of you with "oily lids". There are no sebaceous glands or pores on your eyes. Your real culprit is your eyebrows and the skin surrounding the eye area. You need a mattifying lotion/potion for these areas. This is some of the best primer in the business. Eden is PERFECT for lighter skin tones. Your primer should be lighter and brighter than your skin tone to make your shadows "pop". Use only what it takes to cover or it won't dry completely and you'll crease from the excessive amount of primer. It makes my shadows freeze so completely that it's actually difficult to blend them lol. I'm a loyal fan and will continue to use these :-) August 24, 2013
Rated 5 out of 5 by Amazing product I've been using the UD Primer Potion in original for a little over one month now and I'm extremely impressed. I had tried other means of getting my eyeshadow to stay and other primers did not work very well. After a few hours, the other primers would let the product melt into my crease or my skin would get just oily enough to cause my eyeliner to smudge. That's when I requested the UD Primer Potion as part of my Christmas present. Ever since I received my primer potion, I've been using it every day. It doesn't irritate my skin like others do and it keeps my eye makeup looking neatly applied, well after the other primers would have worn off. January 31, 2012
Rated 4 out of 5 by So far unmatched in longevity I've tried many of the similarly priced options out there for eye primers, and UD PP remains the best for longevity. By the end of the day everything is almost exactly where I put it, and it hasn't changed noticeably in consistency. The shade offerings are pretty great, though I'm a fan mostly of the original that goes on colorless. My only downside, and I admit this may just be my skin type, is that if I use it daily it tends to dry out the delicate skin on the inside corner nearer to my nose, especially at the lash-line. That is manageable, however, so I still keep this as a regular in my arsenal, and will continue to choose it over others. March 21, 2013
Rated 5 out of 5 by BEST primer ever! I have extremely oily skin, which means my eyelids are super oily as well. I've tried a million different primers & bases but nothing works as well as my Urban Decay Primer Potion! I have shades Original & Sin. The original is nice & sheer, & blends in like a dream. Sin is like a primer & eyeshadow in one! It's the perfect amount of shimmer & is so gorgeous. I've never, ever had my eye makeup crease or face while using my Primer Potions. It also makes my eye makeup look so much brighter & more pigmented which is always a plus! I'll never use any other primer again! Once again, thank you Urban Decay for making such an amazing product! Love it! <3 February 28, 2012
Rated 5 out of 5 by Essential Whenever I see an eyeshadow primer recommended, it's always this one - and with good reason. Having tried a few other high-end primers, this one really is the best. It goes on smooth and creamy, and it really does help eyeshadows last, keep from creasing, and go on as well as possible. The new packaging is less cute, sure, but a big improvement in terms of usability over the old bottles. The original shade is an essential part of my everday makeup routine, and Sin and Greed are good choices when I want a little highlighting or shimmer but don't want to go with full eyeshadow. Basically, having tried this, I don't see myself stopping using it. January 31, 2012
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