Eyeshadow Primer Potion

$20

904 reviews
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Product description

Just when you thought Eyeshadow Primer Potion couldn’t get any better, we found a way. With revamped packaging that includes an applicator, our legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Our formula glides on smoothly, and space-age polymer technology fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow.

Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want. Our Original shade blends beautifully on all skin tones and dries invisibly. The nude matte finish of Eden offers full coverage while hiding ALL redness (and gives you a gorgeously subtle look when worn alone). And Minor Sin, a champagne shimmer, is a sheerer version of Sin that we reworked based on customer feedback (yes, we do listen to you!).

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Fill Weight: 10 ml / 0.33 fl oz

Pro Tips

Smooth on a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear Eden or Minor Sin alone for a subtle neutral look.

Ingredients

EDEN:
Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, Triethylhexanoin, Trihydroxystearin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Talc, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).

MINOR SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides,Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

ORIGINAL:
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

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Rated 4.7 out of 5 by 852 reviewers.
Rated 4 out of 5 by Mixed Feelings I do believe this will be the best primer on the market for most, but not all. If you naturally have oily eye lids, then this may not be the product for you. I find this primer to be of thin consistency (which is nice) but the texture leaves an oily feel to my lids, even when using a small amount. I do believe that if your lids aren't naturally oily, this will work great for you. Overall, it does do the job with grabbing eyeshadow colors and making them stay. I like using it best with shimmer/metallic colors. With matte shades (especially light ones), the shadow can cling to the oils and get a bit cake no matter how much you blend and smooth. February 25, 2016
Rated 5 out of 5 by Eye brightener I love the primer potion in shade Eden because it really brightens my eye area and makes me look awake. I have fair-medium skin with red undertones. I put it under my lower lash line also instead of concealer for a brightening effect. The primer really helps shadow stick and not crease all day. I have oily lids and it is hard for me to find a primer that doesn't wear off; this primer stays put! My only complaint is that it can get a little messy when you apply it and blend with your fingers. It dries quickly so you have to wash your hands after applying. I may try to swipe it on with the wand then blend with a concealer brush or something similar. September 1, 2016
Rated 5 out of 5 by The Best Primer Out There I have tried other eye shadow primers and always prefer this one. Something about this magical potion allows your eyeshadow to never quit, give up, or move out on you! I love the Original, it's like magic because you only need to apply a little bit and it invisibly holds your eyeshadow in place. What's creasing? I have not experienced creasing in YEARS ever since I've used this product. In fact, I've experienced my eye looks to be totally in tact for 24+ hours when I've had a big night and "forgot" to remove my makeup. I always use this magic and am amazed by how long this product lasts. I am not sure when I'm going to run out... September 15, 2015
Rated 5 out of 5 by HG Shadow Primer Compared to other similarly priced high end brands, UD blends more easily and is better at resisting creasing. I miss the original formula of Sin though, I liked that it was pigmented enough to use on its own as a cream shadow. I'm hoping that UD eventually comes out with a pure white version of this primer, to use as a base for bolder colors like the electric palette (I use another brand when I wear brights, because the white makes the pigments a little more true to pan, but the other brands crease and just don't have the staying power of UD). It would also be amazing if UD came out with a new slightly stickier formula for use with the mooniest shadows. September 12, 2016
Rated 5 out of 5 by I can't live without it! I've been using primer potion since the 6th grade, and it is my all time, can't live without, might-have-to-commit me-if-it's-discontinued, favorite. What's so great about it is that I don't have to worry about creasing, fall out, fading OR transfer. No other primer has ever been that multitasking. The other thing that's awesome, is if you buy minor sin (which I obvi do) it can double as a shadow unto itself, (granted I love my collection of UD shadows so I rarely just wear the primer but it's helpful). I do sort of miss when it was just a squirt tube and not an applicator but that's a minor flaw. All around it's a fantastic product and worth every penny! August 1, 2016
Rated 5 out of 5 by It's the best. This product goes on easy, keeps your shadows in place and puts an end to creasing. October 29, 2016
Rated 5 out of 5 by like magic I have tried other brand's primers in the past but always found that it just added more gunk on my skin. And they did nothing to extend eye make up wear. So I was sceptical when I received a sample of this and didn't even want to use this at first! But when I gave this a try it was life changing!! Not only does it make any eyeshadow stay without creasing but it keeps your eyeliner in place too. I have a couple of eyeliners from an "all natural" brand that are really soft and greasy. They were too expensive to throw away but made me so mad because they would smear and crease like crazy. Now when I use the primer first I can use any liner and they stay on. Yeah!! October 2, 2015
Rated 5 out of 5 by Really Keeps Eyeshadow in Place! With the combination of oily skin and living in a humid environment, eyeshadow has always melted off my face or ended up caked up unattractively in the creases of my eye. Not any more! This product not only makes my eyeshadow stay where I put it, but actually makes my eyeshadow appear brighter, and keeps my look fresh all day! I also like how a little bit of product goes a long way, and this tube lasts a really long time. The new applicator keeps me from applying too much, so I don't mind that either. Personally, I use the applicator to swipe the product onto my eyelid, then I use my finger to smooth it all over the lid. May 6, 2016
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