Rated 4 out of 5 by TamaraSheax3 Mixed Feelings
I do believe this will be the best primer on the market for most, but not all. If you naturally have oily eye lids, then this may not be the product for you. I find this primer to be of thin consistency (which is nice) but the texture leaves an oily feel to my lids, even when using a small amount. I do believe that if your lids aren't naturally oily, this will work great for you. Overall, it does do the job with grabbing eyeshadow colors and making them stay. I like using it best with shimmer/metallic colors. With matte shades (especially light ones), the shadow can cling to the oils and get a bit cake no matter how much you blend and smooth.
February 25, 2016
Rated 5 out of 5 by neicie Eye brightener
I love the primer potion in shade Eden because it really brightens my eye area and makes me look awake. I have fair-medium skin with red undertones. I put it under my lower lash line also instead of concealer for a brightening effect. The primer really helps shadow stick and not crease all day. I have oily lids and it is hard for me to find a primer that doesn't wear off; this primer stays put! My only complaint is that it can get a little messy when you apply it and blend with your fingers. It dries quickly so you have to wash your hands after applying. I may try to swipe it on with the wand then blend with a concealer brush or something similar.
September 1, 2016
Rated 5 out of 5 by DarlingNikki The Best Primer Out There
I have tried other eye shadow primers and always prefer this one. Something about this magical potion allows your eyeshadow to never quit, give up, or move out on you! I love the Original, it's like magic because you only need to apply a little bit and it invisibly holds your eyeshadow in place. What's creasing? I have not experienced creasing in YEARS ever since I've used this product. In fact, I've experienced my eye looks to be totally in tact for 24+ hours when I've had a big night and "forgot" to remove my makeup. I always use this magic and am amazed by how long this product lasts. I am not sure when I'm going to run out...
September 15, 2015
Rated 5 out of 5 by GlamourGrl8729 HG Shadow Primer
Compared to other similarly priced high end brands, UD blends more easily and is better at resisting creasing. I miss the original formula of Sin though, I liked that it was pigmented enough to use on its own as a cream shadow. I'm hoping that UD eventually comes out with a pure white version of this primer, to use as a base for bolder colors like the electric palette (I use another brand when I wear brights, because the white makes the pigments a little more true to pan, but the other brands crease and just don't have the staying power of UD). It would also be amazing if UD came out with a new slightly stickier formula for use with the mooniest shadows.
September 12, 2016
Rated 5 out of 5 by mgarcia1203 I can't live without it!
I've been using primer potion since the 6th grade, and it is my all time, can't live without, might-have-to-commit me-if-it's-discontinued, favorite. What's so great about it is that I don't have to worry about creasing, fall out, fading OR transfer. No other primer has ever been that multitasking. The other thing that's awesome, is if you buy minor sin (which I obvi do) it can double as a shadow unto itself, (granted I love my collection of UD shadows so I rarely just wear the primer but it's helpful). I do sort of miss when it was just a squirt tube and not an applicator but that's a minor flaw. All around it's a fantastic product and worth every penny!
August 1, 2016
Rated 5 out of 5 by hanna120 This product is amazing
I have extremely oily eyelids and my eyeshadow ALWAYS creases. I've tried other primers but nothing worked until I found this. Locks in color and does not crease. Would def recommend to everyone
October 23, 2016
Rated 5 out of 5 by schnecke like magic
I have tried other brand's primers in the past but always found that it just added more gunk on my skin. And they did nothing to extend eye make up wear. So I was sceptical when I received a sample of this and didn't even want to use this at first! But when I gave this a try it was life changing!! Not only does it make any eyeshadow stay without creasing but it keeps your eyeliner in place too. I have a couple of eyeliners from an "all natural" brand that are really soft and greasy. They were too expensive to throw away but made me so mad because they would smear and crease like crazy. Now when I use the primer first I can use any liner and they stay on. Yeah!!
October 2, 2015
Rated 3 out of 5 by RacconOnTheRun Love it, but I only stock up with sales
I love it, but I guess I don't $20 love it.
I want to say everything UD is amazing, and I know eyeshadow primers go for way more, but I tend to just stock up and gravitate towards this at a sale. Oftentimes Sephora will have a $10/bottle sale and I'll grab enough for a year or so, but I've also used Smashbox's from Ulta's 21 days of beauty and been just as pleased.
It doesn't accentuate my oily lids, which is great, and the original doesn't skew color, but I can always grab a NYX pot in white, and Etude House has a great nude eyeshadow for $10.
I DO love the fact that it is a squeeze tube. I HATE that my Etude House shadow primer has an applicator, I feel like it is unhygienic. I can squeeze onto my washed hand, or a cotton bud and I have way less to worry about germ-wise, which is crucial around your eyes.
I'd say it's good, but it's not revolutionary. It does keep creases at bay and it does last all day. It isn't too heavy, but it is a little heavy. It is great for my sensitive skin, so if you break out easily it might be worth a shot.
October 23, 2016