Why you need Urban Decay
Eyeshadow Primer Potion
There's a reason it is THE most legendary primer potion
in the industry. Our Eyeshadow Primer Potion is coveted
by makeup artists and makeup junkies alike.
• Improves the duration of wear and quality
  of coverage for up to 24 hours
• Minimizes appearance of creasing
• Preserves color intensity
• Allows for even application
Introducing Eyeshadow Primer Potion Anti-Aging
Get 24 hours of vibrant, crease-free shadow
and minimize the appearance of fine lines in 8 weeks.

This formula not only locks shadow in place all day; it also measurably improves the signs of aging over time.
8-Week Clinical Trial Results
4
Ways To Prime
Urban Decay's eye primers (now available in four formulas) employ space-age polymer technology to fill in any imperfections on the surface of the skin, prepping lids for indestructible eyeshadow. Even if you aren't a pro at applying eyeshadow, these primers will intensify color. Once you experience Eyeshadow Primer Potion's powers (plus how smoothly it glides on) you'll never want to live without it.
Original Eyeshadow Primer Potion
ORIGINAL
A MUST-HAVE
Invisible finish, vibrant results.
Creates a flawless canvas that lasts.

INSIDER TIP: It works like a miracle to camouflage blemishes all day! Use underneath your shade of concealer for extra-long wear.
Sin Eyeshadow Primer Potion
SIN
GREAT AS A SHADOW!
Drink in the possibilities with Sin's champagne shimmer.

INSIDER TIP: Apply Sin by itself, use on brow and cheekbones as a highlighter, or wear as an eyeshadow base and just add a little color to the crease before going out.
Eden Eyeshadow Primer Potion
EDEN
THE PERFECT HIGHLIGHTER
Look as naked as Adam and Eve with Eden's nude matte finish.

INSIDER TIP: Try using Eden alone with a bright lip for a quick, naturally sexy look. It covers veiny lids and brightens the entire eye area in seconds.
Anti-Aging Primer Potion
ANTI-AGING
YOUR NEW BEST FRIEND
The sheer pigment evens out and color-corrects skin.

INSIDER TIP: Optical blurring pigments diffuse light to blur flaws, and advanced anti-aging ingredients help prevent and repair signs of age-related damage. Try it under eyes to lock eyeliner in place and improve the appearance of fine lines.
The Reviews Are In!
Prep, Prime & Perfect - Wear these alone or with other products to create a smooth, flawless canvas.
B6 Vitamin-Infused Complexion Prep Spray
B6 PREP SPRAY

Spritz it on any time of day to hydrate, prep and soften your skin with vitamins
and antioxidants.
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Complexion Primer Potion
COMPLEXION PRIMER POTION

Foundation applies smoothly, evenly, and won’t fade away. Available in Pore Perfecting and Brightening & Tightening.
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Naked Skin Beauty Balm
NAKED SKIN BEAUTY BALM

It's like an instant retoucher in a tube!
Blur flaws instantly. Get firmer, more
lifted skin in 8 weeks.
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