What's New
Fall 2017
Check out the latest UD lineup.
What's New. Fall 2017. Check Out the Latest UD Lineup.
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HAVE YOU SEEN OUR FIVE EXCLUSIVE NEW VICE LIPSTICK SHADES? Plus, get a free gift with your $55 purchase. I NEED THIS. Use code: ONLYVICE >

VEGAN
24/7 TROUBLEMAKER Rating 1.5 of 5 2 reviews

$28

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THREE VICES THAT MAKE EVERYTHING BETTER. Our Vice lineup has all the lip color you need. I WANT IT ALL >

NAKED SKIN
5 Shades
Rating 4.7 of 5 10 reviews

$28

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VICE LIPSTICK
3 Shades
Rating 4.7 of 5 76 reviews

$17

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24/7
43 Shades
Rating 4.8 of 5 5,046 reviews

$20

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VEGAN
Naked Illuminated
4 Shades
Rating 4.7 of 5 383 reviews

$32

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UD PRO Rating 4.8 of 5 17 reviews

$39

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VEGAN
Naked Skin
14 Shades
Rating 4.7 of 5 672 reviews

$29

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VEGAN
Naked Skin
26 Shades
Rating 4.7 of 5 1,609 reviews

$40

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NEW MAKEUP, BRUSHES AND MORE
Check out all the new makeup products in the UD lineup.