Coverage without compromise. Our weightless formula blurs imperfections for a flawless finish that feels invisible, but looks professionally retouched
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12.0colorNaked Skin
Weightless Ultra Definition Liquid Makeup
We Know You'll LoveRatings SummaryNaked Skin 689 689Easy, Long-Lasting, and Perfect Color I am thrilled with this foundation. I rarely switch foundations because it is so hard for me to find a good one for fair skin with cool undertones, without it turning orange. I can easily give this product an all-around 5 stars because it looks like it feels like I have nothing on, brighter, and reduces my redness. If you want the air-brushed look without all the work, this is PERFECT!! There is no need for powder because it has a matte finish without making you look dry. It hides and really DOES blur the imperfections! It has great coverage and isn't cakey at all. I recommend Naked Foundation to everyone! I use a stipple brush with this. January 13, 2013One of the BEST FOUNDATIONS In a long time! This foundation is AWESOME! Very airy, light weight & has grreat longevity (6hrs +) I have very oily skin and this foundation works like a charm alone but, paired with the Complexion Primer Potion & De-Slick Setting Spray it is Heavenly! I am a woman of color & the only flaw I have found is I have to mix shades 11 & 12 to make my absolute Perfect shade, & at the cost it gets pretty expensive buying 2 different bottles just for my face only. A little goes a very long way so that's a huge plus! I wish they had more in between colors such as 10.5, 11.5 & 12.5 maybe then I wouldn't have to mix. Urban Decay you have done a GREAT job! Other's are following you but none so far have topped you! Loving my skin again! October 14, 2012Great Foundation, would work well on a lot of people Hey everyone it's Jess! :) After a day of wearing this foundation and testing it out indoors and outdoors I came to a final conclusion about it. It's a great foundation but its just not right for me! It's like a fuller coverage BB cream without the thickness. It applies silky smooth but it just doesn't make my face look flawless. If it had more coverage and controlled oil better then I could fall in love with it. I will be testing it out again in the cooler months when my face is in better condition. It's a good quality foundation that I think is better suited for people that don't have really oily skin or acne prone. If you do have breakouts I would recommend using a concealer. August 16, 2012I can't live without it! I'm not going to lie, when I first started using UD years ago I absolutely hated all of their face products. I only ever liked their eye and lips products. This foundation has completely changed my mind! I cannot believe the amazingness of this product or how it even works so well. I use 2 pumps on my face and after it oxidizes it literally looks like my face is flawless with no makeup on. I even used my magnification mirror to look at my skin and this baby looked just like my skin. I have to say though-these colors that go by "warm" and "cool" don't always apply. I have very olivey yellow skin but 3.5 fits me perfect. It has no pink in it at all. December 13, 2012Not Enough Stars To Rate!! The Best by Far! Let me say that for a women of color picking a foundation that is dead on is rare. I am more lighter skinned so to find a foundation that blends without making me pale is heaven sent. This foundation does not cake , rub off, wear off or go granny on you. When I have this on I get so many compliments on my makeup. I have never tried urban decay before this but I have been made a true believer. I will stock up on the foundation just in case it gets discontinued...lol January 5, 2013One word to describe it....AMAZING!!!! I've purchased many Urban Decay products and I must say that it is one of my favorites, if not my favorite makeup brand. I've never really taken the time to write a review but I felt it I needed to do so for this foundation. I have many foundations from different brands and this is hands down the best foundation I've ever tried. It does everything I want my foundation to do for me without giving me that heavy feeling on my face. It truly feels and looks as if you're not wearing anything and it's very long-lasting. I've been using it for two weeks and I anticipate using it for a very, very long time. It's totally worth the price! August 7, 2012Perfect for Combination Skin This foundation is perfect for combination skin, especially if yours falls on the oily side. It takes away excess facial oil while maintaining that youthful dewy glow. My skin normally does not react well to foundation (ie- pores get clogged, overly moisturizing, etc) but I found that this actually improved my skin. I've read this about so many different products but this one actually worked for me. So if your skin type seems at all like mine and you're willing to throw up the bills, then definitely give this a try. There seems to be a lot of foundation in the bottle, and "a little goes a long way" as they always say. I really do love this product. August 22, 2012My holy grail foundation! I would say it is meduim coverage and It leaves your skin looking flawless. Now I have put this to the test as far as staying power goes, I live in Texas and the temperature has been in the 100's. So I'm happy to say that it has held up very well in this heat, for example I applied the foundation at 7am and didn't take it off untill 10pm, and before I did take it off it look exactly the same as it did when I first applied it....... FLAWLESS. I have an oily t-zone but I didn't need to set it with a powder and it didn't transfer onto my clothes. I would recommend this foundation to everyone and I think it's well worth the price. August 8, 2012Ask & Answer(7 Questions : 7 Answers)Ask & Answer
Ask your questions. Share your answers.
This question contains an answer from our staff.1 answerI am trying to decide which shade to buy. I am fairly light in BE.
Age: 35-39Skin Tone: FairEye Color: Brown2 months, 3 weeks agoAnswers
A:Check out our shade finder to help find your perfect match.
Copy and paste this link into your web browser:
http://www.urbandecay.com/on/demandware.store/Sites-UrbanDecay-Site/default/Finder-Show#/Learn MoreAge: 35-39Skin Tone: MediumEye Color: Blue2 months, 3 weeks agoQ:I used to love that you would post that your products were cruelty free and which products were vegan, I no longer see that. Is urban decay still a cruelty free company?Age: 25-29Skin Tone: FairEye Color: Brown
byAnonymous1 month, 3 weeks agoAnswers
A:Yes! All the products I own from them are vegan, including the brushes! LOVE that about UD!Age: 25-29Skin Tone: FairEye Color: Brownby- Los Angeles, CA, USA
(read all my Q&A)
Additional information about Jasmine05 could not be loaded.1 week, 5 days ago
A:Yes, it is Vegan and we are still cruelty free. You can locate all of our Vegan products on urbandecay.com under the What's New tab and then click on Vegan.Age: 35-39Skin Tone: MediumEye Color: Blue1 month, 2 weeks ago Age: 35-39Skin Tone: DarkEye Color: Brown1 month, 3 weeks agoAnswers
A:We don't have a match for that exact shade. Your best bet is to use our shade selector, click the link below, to help determine your shade.
Tip: if you have cool or pink undertones try the shades ending in .5. If you have warm or yellow undertones try the .0 shades.
http://www.urbandecay.com/on/demandware.store/Sites-UrbanDecay-Site/default/Finder-Show#/Finder/Find Your Shade/1?prodID=65800Age: 35-39Skin Tone: MediumEye Color: Blue1 month, 2 weeks agoQ:I use estee lauders Double Wear Makeup in shade Intensity 3.0. im wondering what shade would best match that?Age: 18-24Skin Tone: FairEye Color: Brown1 month, 3 weeks agoAnswers
A:We don't have an exact shade match for that brand. Your best bet is to use our shade selector, click the link below, to help determine your shade.
Tip: if you have cool or pink undertones try the shades ending in .5. If you have warm or yellow undertones try the .0 shades.
http://www.urbandecay.com/on/demandware.store/Sites-UrbanDecay-Site/default/Finder-Show#/Finder/Find Your Shade/1?prodID=65800Age: 35-39Skin Tone: MediumEye Color: Blue1 month, 2 weeks agoQ:I bought the Naked BB and the Naked foundation this weekend and was able to apply both products yesterday. I applied the BB with my finger and the foundation with the optical blurring brush. Should this foundation be set with a powder? I'm somewhat oily and have larger pores on my cheeks so I used bare minerals veil yesterday to set it but I would rather use urban decay. What is recommended? Or should I not use a powder at all? I don't want to defeat all the awesome properties of the foundation with a powder. HELP!Age: 30-34Skin Tone: MediumEye Color: Green1 month, 3 weeks agoAnswers
A:We recommend using Urban Decay Razor Sharp as a finishing touch after foundation.Age: 35-39Skin Tone: MediumEye Color: Blue1 month, 2 weeks agoAge: 25-29Skin Tone: DarkEye Color: Brownby- St. Petersburg, FL, USA
(read all my Q&A)Additional information about duavlchick02 could not be loaded.1 month, 4 weeks agoAnswers
A:8.0 would be your closest match. Its an exact match for NW40 but 8.0 is as deep as it goes. Hope this helps!1 month, 3 weeks agoQ:I initially bought this product in 3.5. It's about time to repurchase, but I feel like 3.5 is a little too dark. I have cooler skin tones, but I feel like 0.5 would be too light. Should I invest in both so I can mix and make my own shade, or are the warm/yellow undertones in 1.0 and 2.0 subtle enough that it won't matter?Age: 25-29Skin Tone: FairEye Color: Hazel6 days ago1 of 11 of 1The WordPro TipsShake well before use.IngredientsNAKED SKIN
Aqua (Water/Eau), Cyclopentasiloxane, Butylene Glycol, Silica, Cyclohexasiloxane, Dimethicone, PEG/PPG-18/18 Dimethicone, Sodium Chloride, Camellia Oleifera Leaf Extract, Litchi Chinensis Pericarp Extract, Tocopheryl Acetate, Tetrahexyldecyl Ascorbate, Tribehenin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Sodium Hyaluronate, Glycerin, Dimethicone/PEG-10/15 Crosspolymer, Dimethicone/Polyglycerin-3 Crosspolymer, Isopropyl Titanium Triisostearate, Polysorbate 20, Disodium Cocoyl Glutamate, Sodium Cocoyl Glutamate, Propylene Glycol, Carbomer, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polyglyceryl-4 Isostearate, Caprylyl Glycol, Phenoxyethanol. All shades may contain: CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).
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