Skip To Main Menu Skip To Refinements Skip To Content

Nov 29, 2016

Monthly Muse: Hieu Cow

Lifestyle blogger Hieu Cow (@hieucow) is the latest addition to our Monthly Muse series where we profile super-cool, inspirational women doing enviable things. And Hieu totally embodies all of that. Spend one second with her and you’ll realize her personality and style is as vibrant as her hair.

We met up with her at the Madonna Inn (a Central California landmark with an unforgettable, kitschy design inside and out) for an exclusive photo shoot of her rocking a few looks using our Full Spectrum Eyeshadow Palette. During some downtime, Hieu caught us up on her current beauty obsession, what her go-to makeup look is and the meaning behind her username.

What are some of your beauty must-haves?
Eyebrow gel and red lipstick, hands down.

Current beauty obsession?
Everything is a little nicer when sprinkled with some glitter.

What song is the soundtrack of your life?
"The Show" by Lenka.

You’re on a desert island. You can only have three beauty products. What are they?
As much as I absolutely love being a girl and getting made up, I would rather be practical in this situation: ChapStick, sunscreen and soap.

Describe your personal style. Does anything or anyone inspire it?
Altogether, my personal style jumps between colorful, casual and dressy. I do admit that my Instagram feed heavily inspires my style. But I love coming across someone who I can’t take my eyes off of and, surprisingly, it’s not someone with a crazy style. I’m drawn toward those who are effortlessly comfortable in their own skin—so much that they can make a plain T-shirt and jeans look like a masterpiece. It’s a reminder that it’s not what you wear, but how you wear it.

Who was your last text from? What does it say?
From my sister. [She wrote] "You're hella late foo" because I congratulated her on something she put in the group text last week. I am terrible at keeping up with group texts.

Tell us about your go-to makeup look.
For the eyes I normally do a neutral brown shadow with a winged liner. And I'm a bit obsessed with red lips, so you'll probably almost always find me with red lipstick.

What’s the meaning behind your username?
My first name is Hieu and my last name is Cao, which is pronounced as “cow,” so I threw them together to make Hieu Cow. I've been using this username for ages because it’s easy to remember and it’s quite obscure, so it's usually not taken!

Category: Women Who Rock Our World

Jun 14, 2017

Inside Naked Heat: A Close-Up Look at All 12 Scorched Shades

Give in to the heat of the moment with 12 ALL-NEW, can’t-live-without, amber-hued neutrals.

Read More

Jun 13, 2017

UD Quickie | Naked Heat Tutorial

Read More

Jun 13, 2017

Wende Reveals the Naked Heat Collection

When we created Naked Heat (our most sweltering palette yet), we didn’t stop there.

Read More

Jun 9, 2017

Marx Mae Tutorial | Copper Smoky Eye + Vice Special Effects

Read More

Jun 6, 2017

Naked Heat | Get Naked With 12 All-New Scorched Neutrals | Urban ...

If you thought our Naked palettes were hot before, brace yourself—because our newest iteration is next level.

Read More

Jun 1, 2017

Pink is Punk | The OG Pink | Vice Lipstick in Psycho | Urban Deca...

Looking for your next go-to pink? We've got you covered. Get your fix with one of our pink obsessions: Vice Lipstick in Psycho.

Read More

May 23, 2017

No-Brainer Contour for Medium to Dark Skin Tones | Jordan Liberty

Read More

May 22, 2017

What's Your Beauty Story With Kyla Wright-Givens

As Director of Education here at UDHQ, Kyla knows everything about UD—inside and out. And, of course, Kyla’s makeup game is STRONG. Here’s her beauty story.

Read More

May 22, 2017

A Hit of Vice: Pink Is Punk | Vice Lipstick

It’s official: Pink Is Punk. And we can’t get enough. So, we’re turning it up with 10 must-have pink shades of Vice Lipstick.

Read More

May 17, 2017

Jamie Genevieve Lip Tutorial | Vice Special Effects Lip Topcoat

Read More
Back in Stock Notifications

Please enter your email address below and we will send you a notification when this item becomes available. We'll also add you to our email newsletter to keep you up to date on our latest product launches, online features and special details. You may opt out at any time.

If this item is currently in your cart, it will be automatically removed after you submit your email.