Lifestyle blogger Hieu Cow (@hieucow) is the latest addition to our Monthly Muse series where we profile super-cool, inspirational women doing enviable things. And Hieu totally embodies all of that. Spend one second with her and you’ll realize her personality and style is as vibrant as her hair.
We met up with her at the Madonna Inn (a Central California landmark with an unforgettable, kitschy design inside and out) for an exclusive photo shoot of her rocking a few looks using our Full Spectrum Eyeshadow Palette. During some downtime, Hieu caught us up on her current beauty obsession, what her go-to makeup look is and the meaning behind her username.
What are some of your beauty must-haves?
Eyebrow gel and red lipstick, hands down.
Current beauty obsession?
Everything is a little nicer when sprinkled with some glitter.
What song is the soundtrack of your life?
"The Show" by Lenka.
You’re on a desert island. You can only have three beauty products. What are they?
As much as I absolutely love being a girl and getting made up, I would rather be practical in this situation: ChapStick, sunscreen and soap.
Describe your personal style. Does anything or anyone inspire it?
Altogether, my personal style jumps between colorful, casual and dressy. I do admit that my Instagram feed heavily inspires my style. But I love coming across someone who I can’t take my eyes off of and, surprisingly, it’s not someone with a crazy style. I’m drawn toward those who are effortlessly comfortable in their own skin—so much that they can make a plain T-shirt and jeans look like a masterpiece. It’s a reminder that it’s not what you wear, but how you wear it.
Who was your last text from? What does it say?
From my sister. [She wrote] "You're hella late foo" because I congratulated her on something she put in the group text last week. I am terrible at keeping up with group texts.
Tell us about your go-to makeup look.
For the eyes I normally do a neutral brown shadow with a winged liner. And I'm a bit obsessed with red lips, so you'll probably almost always find me with red lipstick.
What’s the meaning behind your username?
My first name is Hieu and my last name is Cao, which is pronounced as “cow,” so I threw them together to make Hieu Cow. I've been using this username for ages because it’s easy to remember and it’s quite obscure, so it's usually not taken!