Eyeshadow Palette


5,642 reviews


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Nail the natural, super-sophisticated look of the ‘70s with a Naked eye, soft pink lip and defined, bold brows. Amanda, our artist in residence, shows you how.

Product description

It’s the palette that revolutionized neutrals forever. Loaded with 12 bronze-hued shadows in an insane range of textures only Wende and our product development team could dream up—including matte, satin, shimmer and sparkle—Naked proves that neutral is anything but boring. From the palest champagne to the grittiest gunmetal, it’s all here. Whether you’re going for a laid-back, beachy vibe or black-tie drama, you’ll definitely look better Naked.

Every shade features our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Sparkle that doesn’t fall. Color that stays on your lids. And a velvety, suede-like smoothness and blendability.

The chocolaty velvet case is emblazoned with the word 'NAKED' in gold foil lettering. (Just wait 'til your friends see you pull this sexy thing out of your bag. Jealous!) The mirrored case also includes a professional-quality, cruelty-free double-ended shadow/blending brush AND an Eyeshadow Primer Potion sampler with resealable samples of ALL FOUR formulas (Original, Sin, Eden and Anti-Aging). Each sample holds about a week’s worth of Primer!

Shade Descriptions:
Virgin (cool pale beige shimmer), Sin (champagne shimmer), Naked (nude matte), Sidecar (beige shimmer w/silver micro-glitter), Buck (fawn brown matte), Half Baked (golden bronze shimmer), Smog (deep coppery bronze shimmer), Darkhorse (deep mocha shimmer), Toasted (antique copper penny shimmer), Hustle (plum-brown satin), Creep (onyx shimmer w/gold sparkle) and Gunmetal (dark metallic gray shimmer w/silver micro-glitter).

Fill Weight: Eyeshadows: 12 x 1.3g e 12 x 0.05 US oz;
Eyeshadow Primer Potion: 3.7ml e 0.13 US fl oz


Talc, Ethylhexyl Palmitate, Zinc Stearate, Polyethylene Terephthalate, Methylparaben, Acrylates Copolymer, Propylparaben

Polyethylene Terephthalate, Talc, Ethylhexyl Palmitate, Zinc Stearate, Acrylates Copolymer, Methylparaben, Propylparaben

Ethylhexyl Palmitate, Talc, Zinc Stearate, Methylparaben, Propylparaben

Talc, Ethylhexyl Palmitate, Zinc Stearate, Methylparaben, Propylparaben

Talc, Ethylhexyl Palmitate, Zinc Stearate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Talc, Zinc Stearate, Ethylhexyl Palmitate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Zinc Stearate, Dimethicone, Ethylhexyl Palmitate, Magnesium Carbonate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Talc, Ethylhexyl Palmitate, Zinc Stearate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid, Tin Oxide

All Shades May Contain:
CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77491/CI 77492/CI 77499 (Iron Oxides), CI 77007 (Ultramarines), CI 75470 (Carmine), CI 77742 (Manganese Violet), CI 77510 (Ferric Ferrocyanide), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77163 (Bismuth Oxychloride), CI 77000 (Aluminum Powder), CI 77400 (Bronze Powder), CI 19140 (Yellow 5 lake), CI 42090 (Blue 1 Lake)

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Rated 4.9 out of 5 by 5642 reviewers.
Rated 5 out of 5 by Omg Ive been eyeing this for a llloonnngggg time and i am happy i bought this! I bought the naked 3 but for some reason it was not pigmented enough. But this one is for the win! June 30, 2016
Rated 5 out of 5 by Best pallette I love the colors of this pallette, they are buildable to the intense you want. The are great neutral colors for creating the look from a highlight to an all over eyeshadow. February 1, 2012
Rated 5 out of 5 by My favorite palette of all time! I'm sure you know this is a must have palette! This is the perfect palette for any look! If you don't have this yet then you better buy it because you are truly missing out! March 6, 2013
Rated 5 out of 5 by Naked is a "do it all" palette i love the Naked1 palette because it has everything one needs, u can create any look with it, natural, no makeup makeup, day and night makeup, highlighting, smokey, ANYTHG ! March 5, 2013
Rated 5 out of 5 by All Around Awesome You can do so many looks with this pallet. From everyday looks to smoky night time looks. I have this pallet and the naked 3. Definitely looking forward to getting the rest! October 2, 2015
Rated 5 out of 5 by This naked palette is wonderful. I love everything about the naked palette. I have told all my girlfriends. I also find the shadow primer very good. My shadow stays on much longer when I apply that product. December 19, 2011
Rated 5 out of 5 by Perfect for the price!!! I walked into a cosmetic department store and almost drooled over these shades! I've heard about it, seen it on magazines and online, but for the price I hesitated. I regretted it later. I thought about this palette on my way home and couldn't sleep without remembering the pretty shades that came in it. I ordered the item the next day and fell in love! The hues gives let's you create any look you want! From the traditional smoky. To the black out smoky. To the natural smoky. To just natural. And it's not just "satin" or "sparkly" colors either! They give you matte too! All colors are blendable, buildable and long lasting. They are true to their shade too. Never that pretty color on the case then pure white when applied. If it looks brown, it'll go on looking brown! If it's black, it'll go on black. And if it is shimmery, it will go on shimmery! As always, these shades are highly pigmented. That means you won't have to use half of what's on the container to get the look you want. A little definitely goes a long way! To save money, space and stress, definitely go with this palette! You won't regret it! Enjoy! February 27, 2012
Rated 5 out of 5 by So worth the $$ I was a bit tentative about paying this much for a eye palette but it was worth every cent. I wear it everyday and get compliments all the time. Cant wait to pick up Naked 2 February 4, 2012
Rated 5 out of 5 by long lasting!! omg i absolutely love this naked palette the colors are to die for and color pay off is amazing my favorite is virgin i use it as my highlight everyday!! love this palette!! March 1, 2012
Rated 5 out of 5 by LOVE this product This set has everything you need. Both daytime and night life looks. Great colors. Perfect for travel so you can change your make up look as needed. Easy product to work with. February 16, 2012
Rated 5 out of 5 by another go-to palette love this palette since the colors here can create anything from a soft and neutral look to something more smoky for the evening. also loved the brush and primer it came with. March 7, 2013
Rated 5 out of 5 by My default shadows I almost wish I didn't like this palette so much because my other shadows sometimes don't get as much use because of my love. Great for everyday looks and more dramatic looks! August 9, 2012
Rated 5 out of 5 by Holy Grail! This palette lives up to its reputation! I use this every single day! The colors are pigmented and easy to blend. I find myself reaching constantly for Virgin, Sin, and Naked. February 10, 2012
Rated 5 out of 5 by Natural beauty great mix of shimmer and matte. Makes nice natural and smokey looks. Colors are very blendable. Not crazy about the included brush but it's ok. Shadows totally make up for it. August 2, 2011
Rated 5 out of 5 by favorite this is by far the best pallete i own i love it so so so much all the colors go together so you can creat amazing looks the shadows are well pigmented and of excellete quality February 6, 2012
Rated 5 out of 5 by Love This! I use this palette so much. You can create so many looks with it. It is great to use everyday if you go to school. I love how they have matte and shimmery ones in the palette. February 3, 2012
Rated 5 out of 5 by naked pallet! I love this pallet! Its so versatile and you can create so many different looks with it. It is one of my all time favorite makeup purchases of my life. Its so affordable also! February 29, 2012
Rated 5 out of 5 by Great color I will NEVER use another eyeshadow that doesnt come from Urban Decay. Every color goes on the color you think it will be and with great pigmentation. a little goes a long way! February 28, 2012
Rated 5 out of 5 by Hands down! This is the best eyeshadow palette I own. It's also my most loved and most used. I would not want to be without it. Every thing you need in one convenient package. I love UD!! March 6, 2013
Rated 5 out of 5 by AMAZING!!!!!!!!! I have had this palette for a few months and i LOVE it. It has great pigmentation and great color selection. I would definitely recommend ths palette to my friends or anyone.i February 25, 2012
Rated 5 out of 5 by Something fabulous for every occasion I have used every color from the naked palette. They are great for blending or alone and there is something for every skin tone and occasion. Simply fabulous array of shades. March 5, 2013
Rated 5 out of 5 by MUST HAVE Title says it all!! It is a must have in any makeup lover's collection. My 50 year old mother fell in love with this palette so much that I had to buy her one for Christmas December 23, 2011
Rated 5 out of 5 by LOVE IT! I'm in love with this palette, the colors are beautiful!!! This palette is great for any occasion, you can create so many day and night looks. Definitely worth the price!!! January 31, 2012
Rated 5 out of 5 by This product was great, only down side, wish it came with the double ended shadow brush like the naked two pallette I love this pallette, great colors, product stays on well, colors blend well, love the UD products, had to order naked pallette II right away, have never been disappointed! March 6, 2013
Rated 5 out of 5 by Best neutral eyeyshadow palette Best makeup purchase of my life. Love all the eyshadow. It is my go to palette. Love this palette...can't say enough good things about it. Plus a good price for eyeshadows. February 27, 2012
Rated 5 out of 5 by It is almost perfect The pigmentation is great~ what do you expect from UD? but if you don't like glitter then this is not the palette for you. The case is flimsy but other then that I love it. February 14, 2012
Rated 5 out of 5 by This product is amazing!! Talk about beautiful! Every makeup video has this product and if you don't have it you probably have some dupe! Everyone wants to copy this because it is amazing!! Lovely ! October 2, 2015
Rated 5 out of 5 by Perfect Palette I love this palette. It's my go to for everything from everyday/school to job interviews and work. It has a fairly good range of neutral colors that work for most skin types. March 5, 2013
Rated 5 out of 5 by LOOve it!!! This was my first UD purchase ever a while a go and it did not disappoint! it goes on beautifully with any skin color and you can go from day to night! I cant say enough!!!!! February 26, 2016
Rated 5 out of 5 by the only palette i use i absolutely love everything about this palette. the variety of shades i get the quality of it the pigment of the shades its just amazing all around! perfect for everyday use March 6, 2013
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