Eyeshadow Palette


5,641 reviews


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Nail the natural, super-sophisticated look of the ‘70s with a Naked eye, soft pink lip and defined, bold brows. Amanda, our artist in residence, shows you how.

Product description

It’s the palette that revolutionized neutrals forever. Loaded with 12 bronze-hued shadows in an insane range of textures only Wende and our product development team could dream up—including matte, satin, shimmer and sparkle—Naked proves that neutral is anything but boring. From the palest champagne to the grittiest gunmetal, it’s all here. Whether you’re going for a laid-back, beachy vibe or black-tie drama, you’ll definitely look better Naked.

Every shade features our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Sparkle that doesn’t fall. Color that stays on your lids. And a velvety, suede-like smoothness and blendability.

The chocolaty velvet case is emblazoned with the word 'NAKED' in gold foil lettering. (Just wait 'til your friends see you pull this sexy thing out of your bag. Jealous!) The mirrored case also includes a professional-quality, cruelty-free double-ended shadow/blending brush AND an Eyeshadow Primer Potion sampler with resealable samples of ALL FOUR formulas (Original, Sin, Eden and Anti-Aging). Each sample holds about a week’s worth of Primer!

Shade Descriptions:
Virgin (cool pale beige shimmer), Sin (champagne shimmer), Naked (nude matte), Sidecar (beige shimmer w/silver micro-glitter), Buck (fawn brown matte), Half Baked (golden bronze shimmer), Smog (deep coppery bronze shimmer), Darkhorse (deep mocha shimmer), Toasted (antique copper penny shimmer), Hustle (plum-brown satin), Creep (onyx shimmer w/gold sparkle) and Gunmetal (dark metallic gray shimmer w/silver micro-glitter).

Fill Weight: Eyeshadows: 12 x 1.3g e 12 x 0.05 US oz;
Eyeshadow Primer Potion: 3.7ml e 0.13 US fl oz


Talc, Ethylhexyl Palmitate, Zinc Stearate, Polyethylene Terephthalate, Methylparaben, Acrylates Copolymer, Propylparaben

Polyethylene Terephthalate, Talc, Ethylhexyl Palmitate, Zinc Stearate, Acrylates Copolymer, Methylparaben, Propylparaben

Ethylhexyl Palmitate, Talc, Zinc Stearate, Methylparaben, Propylparaben

Talc, Ethylhexyl Palmitate, Zinc Stearate, Methylparaben, Propylparaben

Talc, Ethylhexyl Palmitate, Zinc Stearate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Talc, Zinc Stearate, Ethylhexyl Palmitate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Zinc Stearate, Dimethicone, Ethylhexyl Palmitate, Magnesium Carbonate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Talc, Ethylhexyl Palmitate, Zinc Stearate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid, Tin Oxide

All Shades May Contain:
CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77491/CI 77492/CI 77499 (Iron Oxides), CI 77007 (Ultramarines), CI 75470 (Carmine), CI 77742 (Manganese Violet), CI 77510 (Ferric Ferrocyanide), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77163 (Bismuth Oxychloride), CI 77000 (Aluminum Powder), CI 77400 (Bronze Powder), CI 19140 (Yellow 5 lake), CI 42090 (Blue 1 Lake)

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Rated 4.9 out of 5 by 5641 reviewers.
Rated 5 out of 5 by best pallette ever! I can not live without the naked pallette. I have used tons of other eyeshadows and none of them compare! The complements are neverending! I will never use another eyeshadow! February 9, 2012
Rated 4 out of 5 by My first UD Palette!! I loved this palette! The colors were so pigmented! The only problem I saw was with the packaging. I'm not a fan of how easy the package was able to open up in my makeup bag. September 4, 2015
Rated 5 out of 5 by Best pallette anyone could own Basically the best and maybe only pallette you need. So many versatile colors at everyday can be a new one. Everyday looks to smokey looks in an instant. Really worth the price. March 5, 2013
Rated 5 out of 5 by MUST HAVE Title says it all!! It is a must have in any makeup lover's collection. My 50 year old mother fell in love with this palette so much that I had to buy her one for Christmas December 23, 2011
Rated 5 out of 5 by LOVE IT! I'm in love with this palette, the colors are beautiful!!! This palette is great for any occasion, you can create so many day and night looks. Definitely worth the price!!! January 31, 2012
Rated 5 out of 5 by LOVE this product This set has everything you need. Both daytime and night life looks. Great colors. Perfect for travel so you can change your make up look as needed. Easy product to work with. February 16, 2012
Rated 5 out of 5 by another go-to palette love this palette since the colors here can create anything from a soft and neutral look to something more smoky for the evening. also loved the brush and primer it came with. March 7, 2013
Rated 5 out of 5 by My default shadows I almost wish I didn't like this palette so much because my other shadows sometimes don't get as much use because of my love. Great for everyday looks and more dramatic looks! August 9, 2012
Rated 5 out of 5 by Holy Grail! This palette lives up to its reputation! I use this every single day! The colors are pigmented and easy to blend. I find myself reaching constantly for Virgin, Sin, and Naked. February 10, 2012
Rated 5 out of 5 by Natural beauty great mix of shimmer and matte. Makes nice natural and smokey looks. Colors are very blendable. Not crazy about the included brush but it's ok. Shadows totally make up for it. August 2, 2011
Rated 5 out of 5 by favorite this is by far the best pallete i own i love it so so so much all the colors go together so you can creat amazing looks the shadows are well pigmented and of excellete quality February 6, 2012
Rated 5 out of 5 by Best Palette Ever! I love this palette so much. I use it almost everyday. The colors are so natural and pretty. I also really love the primer and brush that comes with it. It is a must have. February 4, 2012
Rated 5 out of 5 by This product has a great selection of colors and the colors look great with any outfit or style of dress. I love this product. The eyeshadows are wonderful. I have a few favorites that I wear quite often. The shadows go with just about anything and look great for day or night. February 17, 2012
Rated 5 out of 5 by Best. Palette. EVER. Honestly the best, most useful palette I have ever owned! I use it every single day, and looks can transition perfectly from day to night. You'd be crazy not to own this!! June 30, 2011
Rated 5 out of 5 by Is there anyone who doesn't love this? I mean, it's the Naked Palette. It's awesome. There's not much more to say! I get lots of compliments every time I put a look together from this palette. Highly recommend! March 5, 2013
Rated 5 out of 5 by Amazing! I was skeptical at first to buy it, but boy was i wrong! It's great for everyday use and it's small enough to keep in my makeup bag but large enough for 12 gorgeous eyeshadows! February 8, 2012
Rated 5 out of 5 by LOVE LOVE LOVE!!!! I LOVE the Naked Pallet! The colors are awesome and you can do so many different looks with them. High quality and beautiful colors. This is my favorite eye shadow to use!!!!!! February 25, 2012
Rated 5 out of 5 by My favorite eyeshadow I got this palate for Christmas and absolutely love it. The colors come in a wide range of shades from light to dark. Sparkly to matte. Perfect for everyday wear or dressing up October 2, 2015
Rated 4 out of 5 by Great for casual or formal wear with a wide range of colors I love most of the colors, except for the glittery ones. I have worn it time after time and always got complimented because of the beautigul colors. Goes with most completions. February 16, 2012
Rated 5 out of 5 by Awesome colors In this palette you have awesome colors.. good blending colors... and colors for everyday wear.. i love that it comes witha primer potion so you can keep your makeup on long :) February 29, 2012
Rated 5 out of 5 by LOVE i love love love this product! Love the colors! so easy to create a smokey eye or a natural eye! love this palette soooo much use it everyday!! totally worth the 50 bucks! February 28, 2012
Rated 5 out of 5 by Perfect Palette I love this palette. It's my go to for everything from everyday/school to job interviews and work. It has a fairly good range of neutral colors that work for most skin types. March 5, 2013
Rated 5 out of 5 by LOOve it!!! This was my first UD purchase ever a while a go and it did not disappoint! it goes on beautifully with any skin color and you can go from day to night! I cant say enough!!!!! February 26, 2016
Rated 5 out of 5 by the only palette i use i absolutely love everything about this palette. the variety of shades i get the quality of it the pigment of the shades its just amazing all around! perfect for everyday use March 6, 2013
Rated 5 out of 5 by Awesome! This was the first eyeshadow palette I ever purchased, and it has become one of my most used products. The color selection is awesome and you can create any kind of look! March 5, 2013
Rated 3 out of 5 by It was just the rave I think the rave about this product was what made it more exciting at first than usual i love it but now im really bored of it. i feel like theres too much glitter for me March 7, 2013
Rated 5 out of 5 by LOVE LOVE LOVE I have all four Naked Pallets and I love the first one. It has great browns, which I use to create a more neutral smokey eye. It's so easy to use even a novice can use it September 25, 2015
Rated 5 out of 5 by Naked is Better! These colors are all very wearable, no matter your skin tone! They are easy to apply and when using the primer stay in place all day...very happy with these Naked colors! July 21, 2011
Rated 5 out of 5 by Love this!! bought this for my mom as a christmas present, she loves this! the colors are amazing, and go on so easily. they stay on forever as well! I love the range of nude colors! March 9, 2013
Rated 5 out of 5 by Amazing product!! I bought this palette in order to have something demure for everyday use and I'm so glad I did!! This shadow is Amazing and so easy to use! Ill definitely keep buying it! April 16, 2012
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