Eyeshadow Palette


5,633 reviews


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Nail the natural, super-sophisticated look of the ‘70s with a Naked eye, soft pink lip and defined, bold brows. Amanda, our artist in residence, shows you how.

Product description

It’s the palette that revolutionized neutrals forever. Loaded with 12 bronze-hued shadows in an insane range of textures only Wende and our product development team could dream up—including matte, satin, shimmer and sparkle—Naked proves that neutral is anything but boring. From the palest champagne to the grittiest gunmetal, it’s all here. Whether you’re going for a laid-back, beachy vibe or black-tie drama, you’ll definitely look better Naked.

Every shade features our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Sparkle that doesn’t fall. Color that stays on your lids. And a velvety, suede-like smoothness and blendability.

The chocolaty velvet case is emblazoned with the word 'NAKED' in gold foil lettering. (Just wait 'til your friends see you pull this sexy thing out of your bag. Jealous!) The mirrored case also includes a professional-quality, cruelty-free double-ended shadow/blending brush AND an Eyeshadow Primer Potion sampler with resealable samples of ALL FOUR formulas (Original, Sin, Eden and Anti-Aging). Each sample holds about a week’s worth of Primer!

Shade Descriptions:
Virgin (cool pale beige shimmer), Sin (champagne shimmer), Naked (nude matte), Sidecar (beige shimmer w/silver micro-glitter), Buck (fawn brown matte), Half Baked (golden bronze shimmer), Smog (deep coppery bronze shimmer), Darkhorse (deep mocha shimmer), Toasted (antique copper penny shimmer), Hustle (plum-brown satin), Creep (onyx shimmer w/gold sparkle) and Gunmetal (dark metallic gray shimmer w/silver micro-glitter).

Fill Weight: Eyeshadows: 12 x 1.3g e 12 x 0.05 US oz;
Eyeshadow Primer Potion: 3.7ml e 0.13 US fl oz


Talc, Ethylhexyl Palmitate, Zinc Stearate, Polyethylene Terephthalate, Methylparaben, Acrylates Copolymer, Propylparaben

Polyethylene Terephthalate, Talc, Ethylhexyl Palmitate, Zinc Stearate, Acrylates Copolymer, Methylparaben, Propylparaben

Ethylhexyl Palmitate, Talc, Zinc Stearate, Methylparaben, Propylparaben

Talc, Ethylhexyl Palmitate, Zinc Stearate, Methylparaben, Propylparaben

Talc, Ethylhexyl Palmitate, Zinc Stearate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Talc, Zinc Stearate, Ethylhexyl Palmitate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Zinc Stearate, Dimethicone, Ethylhexyl Palmitate, Magnesium Carbonate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Talc, Ethylhexyl Palmitate, Zinc Stearate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid, Tin Oxide

All Shades May Contain:
CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77491/CI 77492/CI 77499 (Iron Oxides), CI 77007 (Ultramarines), CI 75470 (Carmine), CI 77742 (Manganese Violet), CI 77510 (Ferric Ferrocyanide), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77163 (Bismuth Oxychloride), CI 77000 (Aluminum Powder), CI 77400 (Bronze Powder), CI 19140 (Yellow 5 lake), CI 42090 (Blue 1 Lake)

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Rated 4.9 out of 5 by 5637 reviewers.
Rated 4 out of 5 by Love the colors! I have light skin and eyes, so I usually wear brown tones for eye makeup. This pallette was well worth the money- I've had it forever and I use every single color included. March 6, 2013
Rated 5 out of 5 by Wonderful Palette My first palette and it's so dynamic, diverse and easy to use. So many different options in just one set, and the shadow brush is the only eye shadow brush I need! Love it! March 5, 2013
Rated 5 out of 5 by a Must Have Palette for Make Up Freak all the color from Naked Palette are Gorgeous.. it fit for daily use or Party.. love them so much.. i dream about this Naked for a months until one day it became MINE... March 5, 2013
Rated 5 out of 5 by Great product! I have a darker complexion and this palette works great on me! I would definitely recommend it. It holds a variety of colors and can be used for so many different looks. March 5, 2013
Rated 5 out of 5 by I LOVE THIS PALETTE! The colors in this palette are so wearable! I'm definitely more of a neutrals girl, and the naked palettes are perfect for me! They're so pigmented and smooth to put on! September 3, 2015
Rated 5 out of 5 by Perfect for Day and Night! I absolutely love this palette. It is perfect for a basic day look but you can add and spice it up for a night look. You get 12 full sized shadows!! Bargain in my book! June 6, 2011
Rated 5 out of 5 by Amazing This palette is simply amazing! Colors are beautiful, easy to blend and the pigmentation is very good. If can have only one eyeshadow palette, this is the ONE. Love it! March 5, 2013
Rated 5 out of 5 by These colors are amazing!! I am SOO in love with this palette! The colors are rich and beautiful, they all complement each other so well. I can literally create a ton of different looks! LOVE it! August 15, 2011
Rated 5 out of 5 by multi colored palette This palette is my fave! It has all the neutral colors we need on a a daily basis.Also it makes an excellent gift who doesnt want this you cant go wrong!ILOVE MY NAKED! July 26, 2011
Rated 5 out of 5 by PERFECT. If you only buy one palette from urban decay, make it a naked one. It has the perfect neutrals that you can wear every day or dress up for going out. Seriously, get it. February 7, 2012
Rated 5 out of 5 by This is what got me to love Urban Decay This was the first item I've tried from Urban Decay and honestly they kept me coming for more! The pigmentation was out of this world and the colors were very gorgeous. February 5, 2012
Rated 5 out of 5 by My Favorite Palette I absolutely love this palette. Excellent colors as well as pigements. I have experienced no fallout and the colors compliment my light/medium skin tone so beautifully. February 11, 2012
Rated 5 out of 5 by So versatile! The Naked palette has a wide range of neutral shades that can be mixed and matched to creative numerous different looks. I love the magnetic packaging and the brush is great! March 6, 2013
Rated 5 out of 5 by Perfect for Everyone The only, ONLY, only drawback to this item is that some of the colors have fallout glitter. I noticed throughout the night that I was sparkly...even though I had used primer. February 22, 2012
Rated 5 out of 5 by Best eyeshadow I've ever owned The pigment stays on your eyelids and is definitely noticeable. Goes with any outfit, the neutrals are so fresh and flattering. You really are getting a great, basic variety. February 1, 2012
Rated 5 out of 5 by Use it everyday! I love my Naked palette! The colors are so wearable and very versatile for every day or jazzing up for nighttime. Highly pigmented and easily blended. My favorite eyeshadows! February 17, 2012
Rated 5 out of 5 by Love the colors This product is amazing it goes on smooth and clean. It's colors are wonderful. It's easy to use. I just love all of it. I use every color in the set. For sure a must buy. April 16, 2012
Rated 5 out of 5 by Very versitile The Naked Palette is my go to make up item. I love all the neutral colors and how well they work together. I've come up with some many different looks with the colors. January 31, 2012
Rated 5 out of 5 by This product is wonderfull This Product right here is beyond amazing.It has wonferful products that can be used at any time for any occasion. I would recommend this product to absolutely anyone. March 5, 2013
Rated 5 out of 5 by Love!!!! I love the naked palette!!!! I got it almost a year ago and have tons left!!! Definitely worth my money!!! I use it everyday!!! You can create SO many looks with it!!! September 1, 2012
Rated 4 out of 5 by Naked palette The colors compliment my eye color very well and I have green eyes. It is good for everyday but can still make dramatic looks. Every shade I could want I love sidecar! January 31, 2012
Rated 5 out of 5 by This is an amazing product! I love the Naked Pallette. It is wonderful for layering and creating a natural look during the day and creating a great smokey eye for night. I really love this product. February 16, 2012
Rated 5 out of 5 by Most Used and Most Loved Palette I can get so many versatile looks from this palette, there isn't a color I don't use! It's my go to palette, everything is so easy to blend together and highly pigmented. February 26, 2016
Rated 5 out of 5 by Great Naked Who doesn't like this product because I know I do. Naked is feeling great doesn't feel cake my skin. When wearing it I feel like I have no makeup on which is what I want. March 9, 2013
Rated 5 out of 5 by This palette is amazing!! I've had this palette for quite some time now, and I use it every day. It's amazing quality, the shadows stayed on all day, and they're perfect for any skin or eye color. March 9, 2013
Rated 5 out of 5 by NAKED When I purchased this palette I also purchased NAKED2 cause I had been wanting both. I have never been one for neutral colors but Urban Decay and Naked has turned me!! December 21, 2011
Rated 5 out of 5 by I fell in love with the naked palette The Naked Palette is an amazing product, it comes in 12 beatuiful colors, that I cannot get enough of! I am on my second Naked Palette, its always in my purse I swear. February 12, 2012
Rated 5 out of 5 by W*O*W.....amazing This is the most amazing pallet!!! I love the pigments they are so rich and deep and NAKED! So glad I discovered this and can't wait to get #2. It is an absolute must! February 1, 2012
Rated 5 out of 5 by Product wear u can look daring with neutrals I love the naked palette, especially the color half baked, its the perfect gold color for me. And the palette has great colors for work or going out on the night seen. February 2, 2012
Rated 5 out of 5 by We have heard it before, it's wonderful! This was my first make-up palette that was not a drug store brand. And may I say, I am glad I went for it! I had seen it before, I heard all the ranting of how wonderful it was, but was hesitant to spend a lot of money on it. But this palette (when used correctly) makes me feel sooo beautiful! I love most of the colors, including virgin, sin, sidecar (my all-time favorite!), half baked, darkhorse, toasted, and hustle. So out of 12 colors 7 of them I use on a regular basis. The other ones I don't dislike, I just don't seem to be reaching for them daily. I have brownish golden greenish eyes, so there is a lot to play with. Halfbaked makes every day look beautiful. I do just warn that there is a lot of sparkle and a lot of it ends up under your eyes (in 9 out of 12 colors), but sometimes that is fun (I am not a teenager, but I still have fun with having some sparkle every now and then). But, if I could have chosen some matte colors, I probably would have chosen different ones with this palette, the matte colors are not my particular favorite with Urban decay. But overall I give this palette thumbs up all the way around! February 7, 2012
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