Eyeshadow Palette


5,642 reviews


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Nail the natural, super-sophisticated look of the ‘70s with a Naked eye, soft pink lip and defined, bold brows. Amanda, our artist in residence, shows you how.

Product description

It’s the palette that revolutionized neutrals forever. Loaded with 12 bronze-hued shadows in an insane range of textures only Wende and our product development team could dream up—including matte, satin, shimmer and sparkle—Naked proves that neutral is anything but boring. From the palest champagne to the grittiest gunmetal, it’s all here. Whether you’re going for a laid-back, beachy vibe or black-tie drama, you’ll definitely look better Naked.

Every shade features our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Sparkle that doesn’t fall. Color that stays on your lids. And a velvety, suede-like smoothness and blendability.

The chocolaty velvet case is emblazoned with the word 'NAKED' in gold foil lettering. (Just wait 'til your friends see you pull this sexy thing out of your bag. Jealous!) The mirrored case also includes a professional-quality, cruelty-free double-ended shadow/blending brush AND an Eyeshadow Primer Potion sampler with resealable samples of ALL FOUR formulas (Original, Sin, Eden and Anti-Aging). Each sample holds about a week’s worth of Primer!

Shade Descriptions:
Virgin (cool pale beige shimmer), Sin (champagne shimmer), Naked (nude matte), Sidecar (beige shimmer w/silver micro-glitter), Buck (fawn brown matte), Half Baked (golden bronze shimmer), Smog (deep coppery bronze shimmer), Darkhorse (deep mocha shimmer), Toasted (antique copper penny shimmer), Hustle (plum-brown satin), Creep (onyx shimmer w/gold sparkle) and Gunmetal (dark metallic gray shimmer w/silver micro-glitter).

Fill Weight: Eyeshadows: 12 x 1.3g e 12 x 0.05 US oz;
Eyeshadow Primer Potion: 3.7ml e 0.13 US fl oz


Talc, Ethylhexyl Palmitate, Zinc Stearate, Polyethylene Terephthalate, Methylparaben, Acrylates Copolymer, Propylparaben

Polyethylene Terephthalate, Talc, Ethylhexyl Palmitate, Zinc Stearate, Acrylates Copolymer, Methylparaben, Propylparaben

Ethylhexyl Palmitate, Talc, Zinc Stearate, Methylparaben, Propylparaben

Talc, Ethylhexyl Palmitate, Zinc Stearate, Methylparaben, Propylparaben

Talc, Ethylhexyl Palmitate, Zinc Stearate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Talc, Zinc Stearate, Ethylhexyl Palmitate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Zinc Stearate, Dimethicone, Ethylhexyl Palmitate, Magnesium Carbonate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Talc, Ethylhexyl Palmitate, Zinc Stearate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid, Tin Oxide

All Shades May Contain:
CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77491/CI 77492/CI 77499 (Iron Oxides), CI 77007 (Ultramarines), CI 75470 (Carmine), CI 77742 (Manganese Violet), CI 77510 (Ferric Ferrocyanide), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77163 (Bismuth Oxychloride), CI 77000 (Aluminum Powder), CI 77400 (Bronze Powder), CI 19140 (Yellow 5 lake), CI 42090 (Blue 1 Lake)

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Rated 4.9 out of 5 by 5642 reviewers.
Rated 5 out of 5 by Awesome for beginners First UD palette I ever purchased. It is great. Beautiful colors with great pigmentation. July 21, 2016
Rated 5 out of 5 by pretty It's such a pretty palette. The colors are highly pigmented and the colors are beautiful. March 6, 2013
Rated 5 out of 5 by Great colors I love using this when I don't want to use my naked 2, because it has a few color shades. March 6, 2013
Rated 5 out of 5 by Love the colors Great selection of neutral colors... The case is perfect, I love that it holds the brush. February 9, 2012
Rated 5 out of 5 by Love the colors wish it had one lighter flat color Love all the different levels of colors from lightest to darkest. Love the brush applicator February 15, 2012
Rated 5 out of 5 by AH-mazing colors, easy application! This is a MUST have palette!! You must go NAKED!!!!! From smokey eyes to subtle sexy-ness!! March 28, 2012
Rated 5 out of 5 by A must have This palette is a must have for all skin colors. You can create a natural or dramatic look. March 5, 2013
Rated 5 out of 5 by LOVE IT, LOVE IT, LOVE IT!! All I can say is this is the best selection and quality of eyeshadow I've EVER purchased!!! October 19, 2011
Rated 5 out of 5 by Just great product! So happy this was my first pallet! Great colors and easy to use, what more could u ask for? February 29, 2012
Rated 5 out of 5 by Perfection What an amazing product! There are unlimited looks you can create with just 12 nude shades! February 16, 2015
Rated 5 out of 5 by Fav product to use Amazing colors you can use day or night. Great start up palette for make up lovers or pros. February 29, 2012
Rated 5 out of 5 by Love it! I use this at least once everyday. I can't think of any other shadow to use all the time (: February 16, 2012
Rated 5 out of 5 by Great colors This has the perfect colors for that natural look! Great color combination in this palette. March 7, 2013
Rated 5 out of 5 by The Best for a NAKED look! I love this palette and I use it day after day. It' a must have for every makeup lover! July 26, 2011
Rated 5 out of 5 by I love this palette! This is an amazing palette! I love the colors and they are so pigment! Its a must have! February 4, 2012
Rated 5 out of 5 by I absolutely love this product..... No word of a lie, I have been using the Naked palette EVERY SINGLE DAY since July 2011. February 29, 2012
Rated 4 out of 5 by Great pigment ! Very great color pay off and very wearable colors. Doesn't crease and lasts me all day. February 28, 2012
Rated 5 out of 5 by great every day pallete I use this and the naked 2 every day these are my favorite neutral eye shadow palettes. March 6, 2013
Rated 5 out of 5 by Awesome!!!!! This is my FAVORITE palette!!!!! As long as UD makes this palette I will always buy it! February 25, 2012
Rated 5 out of 5 by why wouldn't you love this pallet! I love it! lasts forever and it has a color for every skin type! who wouldn't want one! February 2, 2012
Rated 5 out of 5 by Great Colors I absolutely love this product!!! totally recommend for anyone looking for natural LOOK! November 22, 2011
Rated 5 out of 5 by amazing product i absolutly love this product .the nuetral color selections are nice and very pigmented. February 1, 2012
Rated 5 out of 5 by Amazing!! I absolutely love this product! if i could only have one makeup item it would be this!!! February 2, 2012
Rated 4 out of 5 by Nice but may not be for everyone Due to all of the hype I received this as a gift. After a year of playing around with it I have come to the conclusion that this is nice stuff but may not be for everyone. I have VERY pale skin (sephora skin tone 3y01) and I have the HARDEST time getting shades half-baked, smog, and darkhorse to not clash with my skin. They just naturally do not look pretty. If I grab other eyeshadows I can sometimes get half-baked to work but smog and darkhorse are really impossible on me. I feel like these shades work best on skin tones that can tan and especially olivey skin tones. Maybe someone can prove me wrong but until that time that's just how I feel. Also for some reason "Toasted" doesn't show up on my eyes as much as I thought. Its SUPER pigmented but it seems more like a shimmery shade of "buck" so it looks more like my natural color. The shades "Virgin" and "Creep" aren't very pigmented. In fact "creep" appears more a dark gray than a black. Besides those two shades, everything else is VERY pigmented. My favorites are "Sidecar" and "buck" and "sin". They go with literally any outfit. So in summary this is a nice palette and for the most part very pigmented, but may not be ideal for very fair folks February 28, 2016
Rated 5 out of 5 by Naked It is so amazing. you can creat a great look easily. Smokey eye and everything. I love it! November 16, 2015
Rated 5 out of 5 by Favorite palette EVER The colors are soooo pretty and it's perfect for everyday use & for a special night out!!! February 1, 2012
Rated 5 out of 5 by Must have! I love this palette! It was my first real makeup splurge and I don't regret it! I love it! March 6, 2013
Rated 5 out of 5 by Perfection in a Box! Easy to use, great for any age. Go simple to sexy eyes without digging in the make-up box! July 26, 2011
Rated 5 out of 5 by best pallet ever This is hands down my favorite pallet ever. Not one of the colors goes unused. A must buy! April 18, 2016
Rated 5 out of 5 by LOVE IT excellent product! I use it everyday, the colors are fantastic! Great value for the money! June 30, 2011
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