Eyeshadow Palette


5,916 reviews


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Nail the natural, super-sophisticated look of the ‘70s with a Naked eye, soft pink lip and defined, bold brows. Amanda, our artist in residence, shows you how.

Product description

It’s the palette that revolutionized neutrals forever. Loaded with 12 bronze-hued shadows in an insane range of textures only Wende and our product development team could dream up—including matte, satin, shimmer and sparkle—Naked proves that neutral is anything but boring. From the palest champagne to the grittiest gunmetal, it’s all here. Whether you’re going for a laid-back, beachy vibe or black-tie drama, you’ll definitely look better Naked.

Every shade features our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Sparkle that doesn’t fall. Color that stays on your lids. And a velvety, suede-like smoothness and blendability.

The chocolaty velvet case is emblazoned with the word 'NAKED' in gold foil lettering. (Just wait 'til your friends see you pull this sexy thing out of your bag. Jealous!) The mirrored case also includes a professional-quality, cruelty-free double-ended shadow/blending brush AND an Eyeshadow Primer Potion sampler with resealable samples of ALL FOUR formulas (Original, Sin, Eden and Anti-Aging). Each sample holds about a week’s worth of Primer!

Shade Descriptions:
Virgin (cool pale beige shimmer), Sin (champagne shimmer), Naked (nude matte), Sidecar (beige shimmer w/silver micro-glitter), Buck (fawn brown matte), Half Baked (golden bronze shimmer), Smog (deep coppery bronze shimmer), Darkhorse (deep mocha shimmer), Toasted (antique copper penny shimmer), Hustle (plum-brown satin), Creep (onyx shimmer w/gold sparkle) and Gunmetal (dark metallic gray shimmer w/silver micro-glitter).

Fill Weight: Eyeshadows: 12 x 1.3g e 12 x 0.05 US oz;
Eyeshadow Primer Potion: 3.7ml e 0.13 US fl oz


Talc, Ethylhexyl Palmitate, Zinc Stearate, Polyethylene Terephthalate, Methylparaben, Acrylates Copolymer, Propylparaben

Polyethylene Terephthalate, Talc, Ethylhexyl Palmitate, Zinc Stearate, Acrylates Copolymer, Methylparaben, Propylparaben

Ethylhexyl Palmitate, Talc, Zinc Stearate, Methylparaben, Propylparaben

Talc, Ethylhexyl Palmitate, Zinc Stearate, Methylparaben, Propylparaben

Talc, Ethylhexyl Palmitate, Zinc Stearate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Talc, Zinc Stearate, Ethylhexyl Palmitate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Zinc Stearate, Dimethicone, Ethylhexyl Palmitate, Magnesium Carbonate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Talc, Ethylhexyl Palmitate, Zinc Stearate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid, Tin Oxide

All Shades May Contain:
CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77491/CI 77492/CI 77499 (Iron Oxides), CI 77007 (Ultramarines), CI 75470 (Carmine), CI 77742 (Manganese Violet), CI 77510 (Ferric Ferrocyanide), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77163 (Bismuth Oxychloride), CI 77000 (Aluminum Powder), CI 77400 (Bronze Powder), CI 19140 (Yellow 5 lake), CI 42090 (Blue 1 Lake)

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Rated 4.9 out of 5 by 5916 reviewers.
Rated 5 out of 5 by This product is awesome! I love this pallet, this is my favorite pallet to use when I'm going on a date or out in the town. March 6, 2013
Rated 5 out of 5 by Great I love this product. I love using to do my make up every morning. I can never decide what colors to wear! March 12, 2013
Rated 5 out of 5 by Absolutely for everyone! My all time fav is still this one, I have 2 and it's a close runner up, but the first one takes all!!! February 21, 2012
Rated 5 out of 5 by Yet another rave review! Colors are beautiful and they to on great. I can do so many looks with this palette. Love Urban Decay! January 31, 2012
Rated 5 out of 5 by ADORE IT! I got this palette for christmas and i adore it! it is soo versatile and soo natural looking. love! December 28, 2011
Rated 5 out of 5 by Brilliant This is my favorite NAKED palette! I know everyone likes naked 2 better but this one is just amazing to me April 5, 2016
Rated 5 out of 5 by great pigmentation and love the color selection My #1 beauty product of all time!!!! Use this palette everyday and the looks are endless!!! love love love February 15, 2012
Rated 5 out of 5 by First Urban Decay purchase This was the first UD product I purchased. I love it. I take it everywhere and use it almost everyday. February 3, 2012
Rated 5 out of 5 by Amazing This product goes on so effortlessly, you need minimal amount of product to create amazing color! February 26, 2012
Rated 4 out of 5 by wonderful wonderful pallet it is shimmery and is nice to use to really bring out tones when you layer them. March 7, 2013
Rated 5 out of 5 by LOVE THIS SO MUCH This palette is amazing! I was late in purchasing this, but this has to be my fave go to palette. January 31, 2012
Rated 5 out of 5 by Great palette Great palette. Velvety texture. Super blendable. great for beginners or pros. Definately a must have. March 10, 2013
Rated 5 out of 5 by Very versatile I love this palette. If someone told me I could only have one of my shadow palettes this would be it. February 9, 2012
Rated 5 out of 5 by Amazing. My go to palette, it's completely amazing. Everything is really pigmented and the colors are so rich. May 19, 2012
Rated 5 out of 5 by A must have Totally fell in love with my naked palette! Its so easy to use and very easy to blend all the colors! February 16, 2012
Rated 5 out of 5 by Wonderful Product Its worth it!!! If you ever want to buy a bunch of neutral colors buy this palette its wonderful for ANY occasion! October 15, 2011
Rated 5 out of 5 by Love this palette ! So worth the money i use it pretty much everyday, you can do so many different looks i love this palette! March 6, 2013
Rated 4 out of 5 by Naked palettes are versatile These palettes are beautiful! Naked2 remains my fav but you can't go wrong with this original either. October 2, 2015
Rated 5 out of 5 by Easy for everyday Can do all kinds of eye looks from neutral to smokey. Amazing product, very very very pigmented. February 3, 2012
Rated 5 out of 5 by great combination of neutrals perfect for my yellow based skin tone! I am not too into bright colors so this is perfect for me September 6, 2016
Rated 5 out of 5 by Great Product! this product has so many different colors! i love this palette! <3 i dont like the brush though. February 1, 2012
Rated 5 out of 5 by My only go-to shadow palette! Have had this since it first came out, and I don't need anything else. Great for all skin colors February 27, 2012
Rated 3 out of 5 by Ehh, not really Compared to what one gets in Naked 1 and 2 I don't believe that the price justifies the palette. March 7, 2013
Rated 5 out of 5 by Can't wait to get the NAKED 2 palette! I have had this for a couple of weeks now and I have to force myself to use my other eyeshadows! January 31, 2012
Rated 5 out of 5 by Lovely palette! Must have palette for all artists, whether you are just starting out or at a professional level. January 31, 2012
Rated 5 out of 5 by Great colors! Love the colors. I love it so much I gifted it to a friend. And now she is hooked to the eye shadow. April 26, 2012
Rated 5 out of 5 by Can't live without!! A pallet for every occasion. These have colors that look great on everyone!! The shades are perfect! April 27, 2012
Rated 5 out of 5 by Best Palette Ever! This palette has a wide variety of colors that can be used for an everyday look, or for a night out! September 3, 2016
Rated 5 out of 5 by Amazing eye shadow This eye shadow is by far the best eye shadow I've ever used! I would def recommened it to everyone. February 1, 2012
Rated 5 out of 5 by With this pallete....the different looks you can create are endless! Amazing!!! the colors glide on easy and look beautiful! I love the brush included with the pallette. August 10, 2012
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