Eyeshadow Palette


5,916 reviews


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Nail the natural, super-sophisticated look of the ‘70s with a Naked eye, soft pink lip and defined, bold brows. Amanda, our artist in residence, shows you how.

Product description

It’s the palette that revolutionized neutrals forever. Loaded with 12 bronze-hued shadows in an insane range of textures only Wende and our product development team could dream up—including matte, satin, shimmer and sparkle—Naked proves that neutral is anything but boring. From the palest champagne to the grittiest gunmetal, it’s all here. Whether you’re going for a laid-back, beachy vibe or black-tie drama, you’ll definitely look better Naked.

Every shade features our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Sparkle that doesn’t fall. Color that stays on your lids. And a velvety, suede-like smoothness and blendability.

The chocolaty velvet case is emblazoned with the word 'NAKED' in gold foil lettering. (Just wait 'til your friends see you pull this sexy thing out of your bag. Jealous!) The mirrored case also includes a professional-quality, cruelty-free double-ended shadow/blending brush AND an Eyeshadow Primer Potion sampler with resealable samples of ALL FOUR formulas (Original, Sin, Eden and Anti-Aging). Each sample holds about a week’s worth of Primer!

Shade Descriptions:
Virgin (cool pale beige shimmer), Sin (champagne shimmer), Naked (nude matte), Sidecar (beige shimmer w/silver micro-glitter), Buck (fawn brown matte), Half Baked (golden bronze shimmer), Smog (deep coppery bronze shimmer), Darkhorse (deep mocha shimmer), Toasted (antique copper penny shimmer), Hustle (plum-brown satin), Creep (onyx shimmer w/gold sparkle) and Gunmetal (dark metallic gray shimmer w/silver micro-glitter).

Fill Weight: Eyeshadows: 12 x 1.3g e 12 x 0.05 US oz;
Eyeshadow Primer Potion: 3.7ml e 0.13 US fl oz


Talc, Ethylhexyl Palmitate, Zinc Stearate, Polyethylene Terephthalate, Methylparaben, Acrylates Copolymer, Propylparaben

Polyethylene Terephthalate, Talc, Ethylhexyl Palmitate, Zinc Stearate, Acrylates Copolymer, Methylparaben, Propylparaben

Ethylhexyl Palmitate, Talc, Zinc Stearate, Methylparaben, Propylparaben

Talc, Ethylhexyl Palmitate, Zinc Stearate, Methylparaben, Propylparaben

Talc, Ethylhexyl Palmitate, Zinc Stearate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Talc, Zinc Stearate, Ethylhexyl Palmitate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Zinc Stearate, Dimethicone, Ethylhexyl Palmitate, Magnesium Carbonate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid

Talc, Ethylhexyl Palmitate, Zinc Stearate, Phenoxyethanol, Sodium Dehyroacetate, Sorbic Acid, Tin Oxide

All Shades May Contain:
CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77491/CI 77492/CI 77499 (Iron Oxides), CI 77007 (Ultramarines), CI 75470 (Carmine), CI 77742 (Manganese Violet), CI 77510 (Ferric Ferrocyanide), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77163 (Bismuth Oxychloride), CI 77000 (Aluminum Powder), CI 77400 (Bronze Powder), CI 19140 (Yellow 5 lake), CI 42090 (Blue 1 Lake)

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Rated 4.9 out of 5 by 5919 reviewers.
Rated 5 out of 5 by Best eyeshadow palette in the world I got this palette from my friend as a birthday gift, and it has deffinetly been one of the best gifts i got. i use it pretty much every school day because the colours are so pigmented and netral it's a quick fix to give your eyes that extra sparkle. I always get complimented when wearing this palette so I deffinetly recomend this for everyone. There's also some darker shades in the palette which are perfect for party makeup. To be honest this is the only eyeshadow i bring when I go on vacation cause it has all the colours I need, and i don't even have to use a primer like I do with most other palettes :D The primer and the brush are also both very good quality April 16, 2012
Rated 5 out of 5 by The Best Investment I Have Ever Made! I've always been a bright colors girl, so when the naked palette first came out, it didn't draw my attention. However, pretty soon, I stopped using eye shadow and just went for eyeliner and mascara. I started to see how pretty the naked palette and decided to invest my money. Let me tell you; BEST INVESTMENT THAT I HAVE EVER MADE! The naked palette looks very natural and it helps me create my usual look (natural smokey eye) without being extremely intense. I recommend the naked palette to anyone who asks and I adore that fact that it comes with the karma brush. It makes it easy to put in my makeup bag and use for any emergeny where my eyes might need to pop :) February 12, 2012
Rated 4 out of 5 by The hype over this palette it justified. I had obsessed about this palette for a long time and I finally justified buying it to use for my bridal makeup. I was not disappointed at all; the packaging was fantastic, the colors were fantastic, the brush was fantastic. The colors are very easy to use and pigmented. The only issue I have is that I don't use all the colors, just because they don't seem like cohesive colors. Gunmetal and Hustle are beautiful colors, but I felt like they were the black sheep of the palette. Overall though, this palette was everything I expected and it was worth all the hype. I find myself using this palette for my everyday look constantly. February 2, 2012
Rated 5 out of 5 by Amazing Collection of Neutral Eyeshadows! Love this collection of twelve neutral eye shadows! It has buildible highly pigmented shades that you can wear lighter during the day for a subtle sweet look or heavier at night for a sultry sexy look. My palette came with the mini primer potion and flat shader brush. I don't use the brush because I already have my set of MAC brushes that I love. I wish this still came with the double-ended 24/7 glide-on eyepencil. The only other thing I wish was different about this product is that I would have liked more matte shades. There are only two matte ones of the twelve. The price is not cheap but it's definitely worth the money! February 21, 2012
Rated 4 out of 5 by The colors in this Palette are BEAUTIFUL! This was my very 1st encounter with UD products and I am over the moon happy, I bought this product! The shadows are Gorgeous,extremely pigmented, they blend effortlessly, and as I have used them on several different skin tones, they seem to compliment everybody!. LOVE, LOVE, and BEYOND! My only qualm is that there weren't more matte colors. There are a ton of shimmers, which are great, but an equal amount of mattes woulda been nice. I love the packaging, and it's convenient when I travel and don't want to bring a slew of palettes with me, I grab this and can create a ton of different looks. Great purchase, SUPER happy! :) February 26, 2012
Rated 5 out of 5 by One of my most-used products I use this eyeshadow palette pretty much every time I do my makeup. It has a nice variety of neutral shades, and the quality is great. This is one of the first high-end makeup products I ever purchased, and I continue to use it regularly. I use all of the colors except for Sidecar (glittery and too much fallout) and Gunmetal (I just prefer warmer colors). The palette is really a fantastic value. I really can't think of anything I dislike about the palette. I don't use the brush, but it's not a bad brush. The case has held up fine, and I've traveled with it. I don't do my makeup everyday, so it has lasted me years and I've yet to hit the pan on any of the colors. July 8, 2016
Rated 5 out of 5 by perfect for traveling light and running out the door This product features a mini primer and a make up brush that work really well and the primer doesn't run out as fast as you would think (tip: when you think its getting low cut the plastic tube open with a knife and scoop the remaining product off the side and put it into a portable container). The best part is that with all the shadows and added gifts its not over priced.This palette is perfect for traveling light and running out the door. I tend to over pack when it comes to packing my makeup. Now i just grab this palette, a few extra brushes, a base and some wipes to clean the brushes and remove my make up and thats it. February 2, 2012
Rated 5 out of 5 by The boldest neutral palette one can find! This has got to be my go-to palette. The colors are beautifully pigmented and the quality is phenomenal! Buy this palette because as a dedicated UDer, I can guarantee you that this palette will not disappoint. For those of you that have used neutral colors before, you're in for a really big surprise with the naked palette and for those of you who are afraid to try this branch of colors, give it a spin and you just may not want to let go. Once you go Naked with US, you may just not want to go back. It's pure bliss with a punch packed in a chocolate velvet case embedded with shiny Gold lettering both on the inside and out. June 22, 2011
Rated 5 out of 5 by Amazing - use with primer potion! Firstly, all I have to say is that this palette is amazing. Very pigmented and does not flake off. A little goes a long way! You can read all the raves down below. ;) All I have to say is, due to my Asian tan skin tone, some colours are hardly used. Also, because Asian have dry eyelids, it is BEST used with primer potion. Otherwise it doesn't stay on for long. With the primer potion, it lasts for SOOOOO long. The packaging is soo good. I love how I can fold it backwards, although a bigger would be better (Naked 2 has a bigger mirror). The velvet packaging makes it feel so luxurious! And the brush does the job. Would buy and buy again. Definitely worth every penny. June 18, 2012
Rated 5 out of 5 by Nude Lids I've always been a fan of natural colors and this palette has been a life saver for my makeup bag-saving me both space and time! I love that you can take your look from day to night with the addition of some of the darker colors without looking too dolled up. It's a beautiful palette for sexy bedroom eyes. Plus you can mix and blend colors, I find it hard to create a combination that I don't like. Did I mention I've had mine since it's debut and it's still going strong? Of course with the exception of a couple of the lighter shades, the pigment is so great in these that a lot goes a long ways. It's a really great value. March 5, 2013
Rated 5 out of 5 by This is my go-to palette when I don't know how to wear my makeup! Being a fan of Urban Decay products for the past three years, I have always found satisfaction in anything I buy from them. This palette is by far one of my most favorite products from Urban Decay! The colors are amazing and there are so many looks you can do with them! I wear this palette nearly every day! This palette makes it so easy to create a simple, nude look or a dramatic, edgy look! My favorite shadows from the palette are "Sidecar", "Virgin", "Half Baked" (always one of my favorites), and "Hustle". I highly recommend this product! You'll use it all the time and is definitely a must-have for any makeup fanatic. February 8, 2012
Rated 5 out of 5 by Gorgeous I had first heard about the UD NAKED palette from one of the YouTube gurus. I fell in love with all the natural looks that she was able to accomplish with this particular palette and, like many others, had to wait a while before it became available again. To me, it was worth the wait. The shadows are very creamy and soft. It's perfect for an everyday look, and all you have to do is add one of the darker colors in the evening and you can transform it into an evening look in no time. I take it with me whenever I am traveling. It's very convenient and much easier than having to carry a larger palette or individual shadows. February 28, 2012
Rated 3 out of 5 by Just OK In general, I like the colors (although I would say I don't really use more than half since they don't show up too well on medium or tan skin) and how pigmented they are. My only complaint is that the shadows make my skin dry and flaky - I don't really see how the shadows are "creamy" at all as described in other reviews. I do have very sensitive skin, however, so many people may not have this problem. The pallette in general is nicely designed, but not worth the full price in my opinion. The case is flimsy and cheaply made - the gold lining started to chip off and the case in general looks worn after only a week of use. February 5, 2012
Rated 5 out of 5 by Buy it! You will not be sorry! It's been said a million times already but this is the best eye shadow palette on the market! The color payoff is incredible and it is possible to create simple but stunning daytime looks for work or bold and daring looks for evening and events. I wish I had purchased this while it still included the 24/7 duel eyeliner since I have plenty of brushes but can never have have too much 24/7 liner! I also wish the palette was set up a little better for travel, with a latch or something to keep the lid shut because I truly never want to go anywhere without it but worry it would not stand up to being jostled around in luggage. February 28, 2012
Rated 4 out of 5 by great palette for every day it's a beautiful palette, I use it every day. It has mattes, satins, shimmers and sparkles. The mattes are great, I am absolutely in love with the satins and shimmers. There are 2 sparkles that I'm not a fan of - the darkest colors, the shades are gorgeous but there is a lot of fallout. But besides that all colors are very wearable and every day appropriate, you can literally create millions of looks with this palette, from light subtle looks to smokey and dramatic. They are very blendable, you can use your fingers to apply them, great color payoff one of the best palettes I own and definitely one that I reach for most September 4, 2015
Rated 5 out of 5 by my very favorite makeup item I own I use the Naked Palette almost every day. It's my go to for doing my eye makeup even though I have lot of UD palettes and shadows. I love them all, but the Naked Palette always stands out because the shades are all beautiful. But seriously, Sidecar needs to be made into a regular eye shadow so I can buy just that color. I hit pan on my first naked palette because it's my favorite eye shadow of all of the colors I have. I even bought a second Naked Palette so I can still have it once I am completely out. But I think UD should make it one of their new shadows. Everyone should own the Naked Palette though, it's perfect. August 11, 2012
Rated 5 out of 5 by Naked 1 palette What should I say if I really love this palette. This is the first time that I bought eyeshadow since I never trusted to buy one. Even my mom who was in love with Chanel makeup products but now became in love with Urban Decay's both Naked 1 and 2, especially the colors are the same ones as she always wanted to have. What else should I say, it is so perfect and the palettes that everyone must have. I would recommend this plus don't forget the eye primer portion. they will make your eyes look perfect. Try it and you will love it...I am not advertising but i am telling the truth. if i find what is good, i will share it... March 6, 2013
Rated 5 out of 5 by So Versatile I don't know what I did before I had the NAKED palette. I use it for everyday looks, and also for when I go out. (So all the time.) The colors are mostly warm, and they last all day with the UD primer potion. The pigmentation is great, and colors are build-able. Any look is achievable with this palette. It is a makeup collection staple. Unfortunately, I have dropped the palette and a few of the colors crumbled and fell out, but I recognize that this is mostly my fault. The outside also collects dust, and the wording on the outside flakes off after sometime, but that obviously does not affect how well the product works. March 5, 2013
Rated 5 out of 5 by Everything I Need in a Palette! I don't usually buy name brand make-up but I decided to try this out and I am really impressed. You truly get your moneys worth and I am a neutrals type of girl so this is like my everyday palette. The colors are truly very pigmented and I love the variety. I love that it has a variety of finishes and not just all one finish. I also enjoy the exclusive color and its just a really great palette but if you are a more cooler type neutral color girl then I would suggest you go for the Naked 2 because the colors are cooler but still in the neutral family. I'm so happy with this palette and it is my #1 go-to palette everyday. February 19, 2012
Rated 5 out of 5 by A product you will truly use every single day I absolutely LOVE my Urban Decay Naked palette. While it is more on the pricey side for some consumers, it is a product you will use every single day and get your money's worth out of it. All the shades in the palette are so unique, very pigmented and blend effortlessly. You can create hundreds of different looks just with this one palette alone. I really love that it included the eyeshadow brush as well. It is of nice quality and I use it to apply eyeshadow all over the lid/browbone. Paired with the UD primer potion your eyeshadow creation is sure to last all day and look as vivid as the moment you put it on. Definitely a go-to product for any one who loves makeup! February 28, 2012
Rated 5 out of 5 by My essential palette I absolutely LOVE this palette. I use it every day. If you were to splurge on any palette/makeup item, I would suggest this one. All of the colors are great and they all go so well together. My favorite is Half Baked (but I love them all). Great pigment and the shimmery shades are simply gorgeous. Paired with the primer potion, these babies will last you many, many hours of wear. The only thing about this I am not totally in love with is the shadow brush - for me, it doesn't seem to pick up shadows and I have to keep going into them. I just use another brush most of the time. This is a MUST-HAVE item in my makeup kit. February 14, 2012
Rated 5 out of 5 by Amazing! I was very excited to get this palette, because I am a big fan of neutral colors. I was pleased when I actually got to see the colors in person; they are all so beautiful! All the shades have something to offer and can contribute to a bunch of unique and breathtaking looks. This assortment of colors allows you to experiment without the feeling of going too crazy. You have a lot of shades that allow you to create work worthy looks, but with the colors Creep and Gunmetal you can add a little edge for going out. This is one of the most versatile palettes I've gotten from UD and I'm very happy with my purchase. The Karma brush is also a nice bonus to getting this palette. November 28, 2011
Rated 5 out of 5 by in love I jsut bought this product about two days ago. I was so escited when I found it. The color pay out is amazing. Its's so much more than beiges. All the colors really stand out. I love that the color naked doesnt just look like the color of my skin. I can tell that i have shadow on. the color half baked is the most beautiful copper like color that i have ever seen. I dont feel like i have to pack on the colors to get a dramactic effect. The shadow lasted all day in very hot weather and a 4 hr road trip plus a few hrs after that. All in all it didnt come off or fade until I took it off. I will be re buying this product . July 6, 2011
Rated 5 out of 5 by Great Palette, practical and my most used I love this palette. I find I use this one more than any of my others because the colors are neutral and can be used anytime and anyplace. I do occasionally wear some funky colors but most of the time and especially during the day i just want a normal pretty look that is not too out there. This palette delivers excellent color payoff. Urban Decay is known for thier rich pigments and this is no exception. I love that it has a couple matte shades as well as shimers and this palette has some of best highlight colors for brow bone as well. I would say this is a must for anyone wanting to invest in Urban decay eye shadows. March 16, 2013
Rated 5 out of 5 by Better Than Amazing! Urban Decay's NAKED Palette is a must-have. The colors are pigmented, easy to work with, and can all be combined in really beautiful ways. I honestly use at least one color in this palette everyday. "Naked" is great for blending right in the crease, and "Creep" is one of the best black colors that I have ever worked with. I also think that this palette is a great palette for beginners. It's got a lot of lighter neutrals if you aren't used to wearing a lot of makeup; perfect for a "barely there", yet polished look. This palette also makes it easy to create a black or brown smokey eye. Definitely recommend this product! February 1, 2012
Rated 5 out of 5 by Amazing top quality shadows! This was my first UD product. I had been eyeing this palette for a long time when I finally decided to give it a try. I have super sensitive skin that likes to break out when you look at it the wrong way so I'm generally a little hesitant to add new makeup into the mix. However, this eyeshadow is absolutely amazing! It has never irritated my skin at all and the colors are gorgeous! All the colors are super pigmented and stay put all day long even if I've forgotten to use primer. There are so many great colors that go great together alone or layered to make a unique look. You can create endless looks with this palette. February 28, 2012
Rated 5 out of 5 by Great Investment! This palette is amazing! I am a college student so I’m really focused on getting a big bang for my buck and the Naked palette totally fits the bill. All the colors are easy to wear neutrals and are great for everyday use or for something a little dressier! I have used this almost everyday since I got it in September and it’s still going strong. I would definitely recommend this palette for anyone and it’s a great way to start off your make-up collection or add to it since all the colors are great. I am even thinking of buying a Naked palette for one of my friends as a graduation present since she is in love with mine! February 3, 2012
Rated 5 out of 5 by I am sold on Urban Decay!!!!!! I am pretty new to makeup and decided to make an investment with the Urban Decay Naked palette as my first major eyeshadow purphase. Let me tell you this palette does not disappoint. I have been able to achieve both day and night looks with the colors. This palette is the first thing I go to now when I want to apply eyeshadow to my face. Urban Decay I am satisfied beyond mere words and I am now going back to purchase all the palette's currently available on your website and I look forward to purchasing the Book of Shaodws IV when it comes to the metro Atlanta area in the fall/early winter. Urban Decay you ROCK!!!!!!! August 24, 2011
Rated 5 out of 5 by The OG of Naked line The first naked palette..need I say more? This is the palette that began the Naked craze. Its a wonderful palette, full of colors that anyone can choose from. You can do a light, naked look for everyday wear, or you can pick the colors for a happy hour look or even for a wild night out smokey eye look. This palette is so multidimensional, you can create so many looks with it. I love that it comes with a small original primer potion and a shadow brush. The packaging is not bulky and easy to carry with you if you are traveling. I love it, recommend it to all my friends all the time and those who got it, also love it!!! August 7, 2012
Rated 5 out of 5 by So Versatile! I'm so excited to have gotten this palette for Christmas! It was my big item this year. The colors are great, very pigmented and all go together really well. There's not a color in there that I wouldn't wear. It's very easy to create elaborate looks or just find a pretty color to sweep on really quick in the morning. My palette also came with the Karma brush, which is definitely one of the best brushes I've owned. The only real downside is there seems to be a fair amount of fall out when you're using the colors, like Sidecar, that have a lot of chunky glitter in them. But that's no reason why you shouldn't buy this palette! It has a little something for everyone in it. December 25, 2011
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