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Totally Revamped
New Formula New Shade Selection New Packaging
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NEW FORMULA!
- Even softer, amazingly velvety texture.
- More dense and decadent color.
- Smoother, more uniform pigment distribution and blendability.
- Longer-lasting, more crease-free wear.
NEW SHADE SELECTION
- 68 Velvety Shades
- Includes best-sellers, new shades, and fan favorites previously exclusive to palettes.
- Five finishes: Satin, Shimmer, Sparkle, Duotone… and Matte!
NEW PACKAGE
We revamped and reengineered our
iconic subway token compact. Not only
is our new design gorgeous, it allows
you to pop out your shadow, and pop it
into our custom palettes. Amazing. -
CHECK OUT THE SHADES!
New shades, best sellers, and fan favorites previously only available in palettes.
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PREVIOUSLY EXCLUSIVE TO PALETTES
About half of our new shades were previously only available in palettes.
Now you can get them as newly single shades. I know. We’re squealing, too.
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BUILD YOUR OWN PALETTE
Pop 'em out of their case, then pop 'em into your own custom palette.
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BLOGGERS' delight
Five of the biggest bloggers picked their faves.
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Leesha
Xsparkage.com
Her shades:
Zephyr, X, Woodstock, Kush, Peace, Psychedelic Sister
WATCH HER VIDEO
Added to your cart"Bright and fun, these colors capture my personality
really well!"
Megan Mcintyre
Refinery29.com
Her shades:
Vanilla, Sin, Rockstar, Smog, Pistol, Cobra
WATCH HER VIDEO
Added to your cart"My palette is the new neutral. It’s sophisticated and chic, ladylike
and elegant. It plays with color but in a subtle way that is easy for
someone who might be intimidated by bright shades."
Jen
FrmHeadtoToe.com
Her shades:
Virgin, Buck, Busted, X, Psychedelic Sister, Loaded
WATCH HER VIDEO
Added to your cart"I am a big fan of neutrals but I like to switch it up once in a while
with a pop of bright color or by doing something smoky and edgy. I
could use these colors for three months and not want to use any
other eyeshadows."
Christine Mielke
Temptalia.com
Her shades:
Chase, Last Call, Rockstar, Loaded, Shattered, Mushroom
WATCH HER VIDEO
Added to your cart"When we were choosing our colors, I knew I had to have Loaded.
Readers are crazy for it. My palette was built around Loaded for
dramatic smokiness that’s not over the top."
Kandee Johnson
KandeeJ.com
Her shades:
ABC Gum, Evidence, AC/DC, Blackout, S&M, SWF
WATCH HER VIDEO
Added to your cart"Chic and romantic with a little bit of an edge — it's kinda'
me wrapped up in a little palette." -
WAS YOUR SHADE DISCONTINUED?
Don’t fret! We have suggestions.
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