Our # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours.

close
This is it – THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on – an added bonus) you'll never want to live without it. Original formula dries down invisibly, while Eden, Sin and Greed are shades that can also be worn as shadows or highlighters!

Now this extraordinary elixir comes in an easy-to-squeeze tube so you can control how much you apply. You also get more primer in every tube – 11 ml instead of the original 10!

Fill Weight: 11ml e 0.37 US fl oz
Special Offer:
Top Shades
  • Eden
    Eden
  • Greed
    Greed
  • Original
    Original
  • Sin
    Sin
Qty
Get Social

See what others are checking out

Eyeshadow Primer Potion

We Know You'll Love
Ratings Summary
Eyeshadow Primer Potion 4.8 5 5542 5542
The One and Only!!! I've been using UD Primer Potion from the very start and I've never been able to find a comparable product. So far, I've tried Original and Eden. Love them both! The original formula goes on invisible and makes shadow colors even more vibrant and so long-lasting that it takes some effort to remove with makeup remover. Eden has a lovely, creamy texture and is such a pretty, neutral beige color that it looks nice worn alone with some eyeliner. I didn't think that UDPP could get any better until UD introduced the squeezy tube, which makes sure you don't miss a drop of product and you have more control over the amount you use. I'll be using UDPP until the day I die, seriously! August 16, 2011
Each shade has a different purpose, and for different skin types I have oily skin, and I mean OILY. I purchased the summer of Love palette which came with Sin primer potion. My eyeshadow sure as heck creased when I used sin as my primer. I think the color of the cream is beautiful, it just doesn't hold on to oily skin as well. Maybe because of the shimmer formula, who knows. Now, I have been using the Original and that seems to work perfectly. The BEST I can say for super oily skin is Eden. Eden is a heavier formula and isn't as sheer as Original, BUT oh my god does it keep even my cheapest shadows intact on my lids. I'm assuming Greed won't work for my oily skin because it's the same shimmer consistency, but who knows. August 26, 2011
How I discovered Urban Decay... This was my very first thing I bought from Urban Decay (I bought the orginal first) this is how my obsession with UD started. This is the first primer for my eyes I've EVER bought too.. So when I put it on for the first time and saw what a difference it makes when I put my shadows on i fell in love.. Now, I don't buy shadow primers from anywhere else and I've tried others, these by far are my fav. I love the orginal but Eden is my favorite.. I actually put it underneath my eyes too, it hides dark circle well for me better than a concealer does and I just like how clean it looks, it makes me look bright like I've slept 12 hours. March 28, 2012
All have many uses!!! These primers are amazing! Good selection of natural colors. I have all four of the primers and I love all of them! They can be used in many ways. I use the Original primer potion as a natural looking primer, as a lip primer, and also before I put on my eyebrow powder. I use Sin primer potion for a shimmery champagne colored primer, as a face and eye highlighter, and just a wash of color for my eyes. I use the Eden primer potion if I want a matte look. Eden also balances uneven skin color, so I sometimes use it before coverup on any blemishes. I use Greed primer potion exactly like Sin, but if I want a more yellow gold look or highlight. February 8, 2012
A Great Primer! This primer is a must have! My shadows last all day and all night without any creases or smudges! For those who think eyeshadow primer isn't important, think again! If you want that vibrant, long-lasting eyeshadow look, this primer is the way to go! I use it every time! February 23, 2012
Primer Potion is the Best Product Out There! I didn't know what primer was until one of my friends told me to try this under my eyeshadows and that Urban Decay Primer Potion was the best out there. I bought Eden in it's new packaging and while I cringed at the price I took the chance. I was so happy with the results and tried it in Original and that is my favorite by far. I just recently purchased Sin and Greed in the vintage bottles and learned how to depot the potion to my money's worth on the product and love it. The shine and shimmer of Sin and Greed are amazing and the fact that it dries to a light powdery finish is beautiful. I use no other primer but Urban Decay. January 31, 2012
best primer ever!!!!!!!!! i use to use nothing but mac, i switched to urban decay one day just the primer because i heard online it was a new good product. I have very oily skin everything makes me oily not this stuff. it stay fresh like i just put on my eye shadow. I also use it as a concealer love it works like a charm. Ever since i started wearing urban decay i threw everything else pretty much. i use their primer for face oil control. I also use the palettes, liquid and pencil eyeliner foundation and powder. I love it recommended for oily skin. i even got my gf who has severe acne to switch foundation from mary kay to urban decay she loves it!!!!!!! March 11, 2013
What else can be said? It's an industry staple for a reason, people. The price is actually very low, considering how little you need of this stuff. This little tube of wonders probably costs you a cent a day. I'll gladly fork over a penny to have my eye makeup stay put and not make me look like a greasy, untamed harlot. With raccoon eyes. Shudder. Honestly, if you're on the fence about it, here's some advice. Don't cheap out on your makeup collection when it comes to the basics: primer, concealer, and brushes. This is the best stuff in the business. You're worth it. February 3, 2012
2 3 4 5 ... 186 next>>
Ask & Answer
(3 Questions : 3 Answers)

Ask & Answer

Ask your questions. Share your answers.

 
 
Browse Q&A
 
 
Sort by
This question contains an answer from our staff.
 
1 answer

What color would work better for tan skin? (medium oily)

Age: 18-24
Skin Tone: Tan
Eye Color: Brown
Customer avatar
by
Read all my Q&A (read all my Q&A)
 
Please wait while more information about emerylee is loaded.
Additional information about emerylee could not be loaded.
1 week, 3 days ago
0points
0out of 0found this question helpful.
Was this helpful?helpful0unhelpful0

Answers

A: 
All shades are designed to be universal to work on any skin tone or skin type.
However, where they differ is the type of effect they create.
Original dries clear and will keep the eyeshadow true to color.
Eden dries with a matte finish and works like a light tented concealer, allowing even color all over the eye lid.
Greed transforms any color to a gold tinted shimmer and Sin adds a champagne tinted shimmer to any color.
Age: 35-39
Skin Tone: Fair
Eye Color: Blue
Customer avatar
by
Read all my Q&A (read all my Q&A)
 
Please wait while more information about TeamUD is loaded.
Additional information about TeamUD could not be loaded.
1 week, 1 day ago
+1point
1out of 1found this answer helpful.
Was this helpful?helpful1unhelpful0
This question contains an answer from our staff.
 
1 answer

How do you apply this product and how much do you need to apply for maximum effectiveness?

Q: 
I use my finger and feel like I lose a lot of the product absorbed into my finger.
Age: 35-39
Skin Tone: Medium
Eye Color: Brown
Customer avatar
by
 - NJ
Read all my Q&A (read all my Q&A)
 
Please wait while more information about Kiki33 is loaded.
Additional information about Kiki33 could not be loaded.
1 month, 3 weeks ago
0points
0out of 0found this question helpful.
Was this helpful?helpful0unhelpful0

Answers

A: 
A little goes a long way. You can dab it on with your fingers or use our Good Karma Shadow brush. Apply like a lotion on your eye lid.
Age: 35-39
Skin Tone: Medium
Eye Color: Blue
 
Products from my answer
 
 
Customer avatar
by
Read all my Q&A (read all my Q&A)
 
Please wait while more information about TeamUD is loaded.
Additional information about TeamUD could not be loaded.
1 month, 3 weeks ago
+1point
1out of 1found this answer helpful.
Was this helpful?helpful1unhelpful0
Q: 
It looks like Eden and Greed do not contain parabens - is that true? Why do the other two contain them and these two don't?
Age: Over 45
Skin Tone: Olive
Eye Color: Hazel
Customer avatar
by
Read all my Q&A (read all my Q&A)
 
Please wait while more information about Kris415 is loaded.
Additional information about Kris415 could not be loaded.
1 month, 3 weeks ago
0points
0out of 0found this question helpful.
Was this helpful?helpful0unhelpful0

Answers

A: 
Out of the 4 eden and greed do not contain parabens but original and sin do contain paraben.
Customer avatar
by
Read all my Q&A (read all my Q&A)
 
Please wait while more information about Catie17 is loaded.
Additional information about Catie17 could not be loaded.
1 month, 3 weeks ago
+1point
1out of 1found this answer helpful.
Was this helpful?helpful1unhelpful0
1 of 1

Product Q&A

3 Questions | 3 Answers
1 of 1
The Word
Pro Tips
Eden, Sin and Greed are shades that can also serve as shadows or highlighters!
Ingredients
ORIGINAL / SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

EDEN:
Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate.

GREED:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Propylene Carbonate, Synthetic Beeswax. May contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides).
May Contain:
CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).
Rocket Fuel