Our # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours.

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This is it – THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on – an added bonus) you'll never want to live without it. Original formula dries down invisibly, while Eden, Sin and Greed are shades that can also be worn as shadows or highlighters!

Now this extraordinary elixir comes in an easy-to-squeeze tube so you can control how much you apply. You also get more primer in every tube – 11 ml instead of the original 10!

Fill Weight: 11ml e 0.37 US fl oz
Special Offer:
Top Shades
  • Eden
    Eden
  • Greed
    Greed
  • Original
    Original
  • Sin
    Sin
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Eyeshadow Primer Potion

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Ratings Summary
Eyeshadow Primer Potion 4.8 5 5541 5541
This Primer Potion is Magical! This primer potion is fantastic. It comes in many tones/colors and is super easy to use. It lasts a long time too! Mine helped keep my eyeshadow on all day without any creasing. August 2, 2011
works great with any eyeshadow though this was specifically formatted for UD eyeshadows, it works amazing with any higher-end eye shadow. it creates a perfect base, which ensures long lasting shadow. love it! January 31, 2012
Go to product! A must have for anyone that wears eyeshadow. It holds onto color and brings out the true pigment of any shadow. Even the oiliest eyelids with prevent creasing with this product! January 31, 2012
Essential! My make-up bag is not complete without on of these! They make my eye make-up last for ages, and secures that it doesn't smudge all over my face. Absolutely essential beauty buy! January 31, 2012
LOOOOVE! I completl love the UD primers! i use it all the time now and my eyeshadow stays on ALL day and its just amazing! I will not go out anywhere without putting on his primer first! January 31, 2012
You're not living unless you have this I have super oily lids and this works perfect!!! Shadow stays on ALL day and into the night. I recommend it to everyone I know. Must have! Best primer in the history of the USA. January 31, 2012
Stay awhile! On somedays I have makeup on for over 10 hours....UDPP makes my eyeshadows last all day without creasing or fading. Do yourself a favor & make the purchase, you won't regret it! February 2, 2012
Soft and silky, not tacky This primer is smooth and really keeps my eye shadow on all day. I have a physical job and sometimes my makeup can take a dive, but with this, my eyes look awesome all day long. February 2, 2012
Amazing! Brilliant product! I do makeup for pictures sometimes, and this makes shadows vibrant on camera, and makes the makeup last for an entire shoot! I won't do eye makeup without it! February 6, 2012
PERFECTION!! I love the eye primers! I keeps my eye shadow from creasing and wearing off throughout the day. My eye makeup looks just as good at the end of my day as it did in the beginning. February 9, 2012
Amazing! I thought eyeshadow primer was a gimick. But after seeing my eyeshadow and liner dissapear everyday I thought I would give it a try. Now it is a part of my daily makeup routine. February 28, 2012
Primer I am a big fan of UD Primer potion! I have few as backups, it really does hold the eye shadow on longer and I never get creasing from the eye shadows when using with the primer. February 28, 2012
crease free eyeshadow every time!!! if u want flawless eyeshadow then this is definately the product for you! it feels great not clunky or heavy an now in the new improved tube its an absoloute breeze to use!!! <3 February 28, 2012
Amazing This product is amazing. My all time favorite eyeshadow primer. I have tried many primers in the past and none compare to the Urban Decay primer. I 100% recommend this product!! February 29, 2012
If you like Eyeshadow primer, look no further This primer trully makes your eyeshadow not only last longer... but it also makes your eyeshadow look more defined/stand out. It doesn't make your eyeshadow get lumpy or crease. February 29, 2012
Long time fan I love this eyeshadow primer! I've been using it for a couple of years, ever since I first got a sample with my order, and I don't see myself switching to another any time soon. April 18, 2012
A Must-Have This is a product that any make-up artist or enthusiast must have in his or her collection. Shadow stays in place even in the worst conditions (heat, rain, humidity and so on). June 30, 2011
Holy Grail I have tried pretty much everyeye primer out there, and Urban Decay's Primer potion works best for me. I would not be able to achieve any eye look without my holy grail primer. July 5, 2011
Great for oily eyelids Where has this product been all of my life? My eyeshadow usually smears into a hot mess within in an hour of application. I can get about 6 hours wear with UDPP. Great product! December 11, 2011
Great product. Love it. My eyeshadow does not crease anymore! And my eyes get "sweaty" for some reason, and smudges easily at the corner, but since I've used the primer, it's been staying on. January 31, 2012
Perfect! My favorite primer of all time! I'll put this on and my makeup stays on throughout the whole day. Even if I'm sweating so hard nothing comes off or fades. It gets the job done! January 31, 2012
Amazing product I use UDPP every day! It keeps my eyeshadow from creasing and makes it last ALL DAY! I've even gone to bed w/o washing my face and the makeup is still perfect the next morning. February 1, 2012
PERFECT! I can not say enough good things about this product. Perfect, makes eyeshadows WAY MORE pigmented. DEFINETLEY worth the money. If youre looking for a primer, purchase this one! February 2, 2012
Primer I have the primers and I really like the smoothness of the application. The new packaging was a WISE decision! Thanks! I would recommend buying only the newly packaged primers. February 8, 2012
Long lasting... I use the primer potion on my eyes all the time. it really does what it says it supposed to BUT do not over put unless you are using the potion that can be used as an eyeshadow February 11, 2012
Great primer This is absolutely the BEST eye shadow primer I have used. It makes my eye shadow last all day! A staple in my make up collection! Plus, one bottle lasts me a really long time. February 21, 2012
Perfection! Though it is pricey, it is a wonderful primer, that goes on smooth without tugging the eye! Great for avoiding wrinkles! No odor, matches description to a T, best thing to buy! February 26, 2012
I never leave the house without tusing his primer! I have used many eye primers before, but Urban Decay has the best one! It really does what it is supposed to! My eye shadow lasts all day without creasing or fading. I love it! March 5, 2013
Makes shadow last all day This product is really worth it. I use the original formula and its perfect. It prevents creasing that would usually happen very quickly and it keeps the shadow looking pretty. March 5, 2013
Eyeshadow Primer Potion is perfect If you use this potion before your eye shadow your eye shadow stays put all day. I love it. I use it with all my eye shadows, it even makes the cheep stuff look good. I love it March 5, 2013
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Ask & Answer
Eyeshadow Primer Potion 4.8 5 5541 5541
This Primer Potion is Magical! This primer potion is fantastic. It comes in many tones/colors and is super easy to use. It lasts a long time too! Mine helped keep my eyeshadow on all day without any creasing. August 2, 2011
works great with any eyeshadow though this was specifically formatted for UD eyeshadows, it works amazing with any higher-end eye shadow. it creates a perfect base, which ensures long lasting shadow. love it! January 31, 2012
Go to product! A must have for anyone that wears eyeshadow. It holds onto color and brings out the true pigment of any shadow. Even the oiliest eyelids with prevent creasing with this product! January 31, 2012
Essential! My make-up bag is not complete without on of these! They make my eye make-up last for ages, and secures that it doesn't smudge all over my face. Absolutely essential beauty buy! January 31, 2012
LOOOOVE! I completl love the UD primers! i use it all the time now and my eyeshadow stays on ALL day and its just amazing! I will not go out anywhere without putting on his primer first! January 31, 2012
You're not living unless you have this I have super oily lids and this works perfect!!! Shadow stays on ALL day and into the night. I recommend it to everyone I know. Must have! Best primer in the history of the USA. January 31, 2012
Stay awhile! On somedays I have makeup on for over 10 hours....UDPP makes my eyeshadows last all day without creasing or fading. Do yourself a favor & make the purchase, you won't regret it! February 2, 2012
Soft and silky, not tacky This primer is smooth and really keeps my eye shadow on all day. I have a physical job and sometimes my makeup can take a dive, but with this, my eyes look awesome all day long. February 2, 2012
Amazing! Brilliant product! I do makeup for pictures sometimes, and this makes shadows vibrant on camera, and makes the makeup last for an entire shoot! I won't do eye makeup without it! February 6, 2012
PERFECTION!! I love the eye primers! I keeps my eye shadow from creasing and wearing off throughout the day. My eye makeup looks just as good at the end of my day as it did in the beginning. February 9, 2012
Amazing! I thought eyeshadow primer was a gimick. But after seeing my eyeshadow and liner dissapear everyday I thought I would give it a try. Now it is a part of my daily makeup routine. February 28, 2012
Primer I am a big fan of UD Primer potion! I have few as backups, it really does hold the eye shadow on longer and I never get creasing from the eye shadows when using with the primer. February 28, 2012
crease free eyeshadow every time!!! if u want flawless eyeshadow then this is definately the product for you! it feels great not clunky or heavy an now in the new improved tube its an absoloute breeze to use!!! <3 February 28, 2012
Amazing This product is amazing. My all time favorite eyeshadow primer. I have tried many primers in the past and none compare to the Urban Decay primer. I 100% recommend this product!! February 29, 2012
If you like Eyeshadow primer, look no further This primer trully makes your eyeshadow not only last longer... but it also makes your eyeshadow look more defined/stand out. It doesn't make your eyeshadow get lumpy or crease. February 29, 2012
Long time fan I love this eyeshadow primer! I've been using it for a couple of years, ever since I first got a sample with my order, and I don't see myself switching to another any time soon. April 18, 2012
A Must-Have This is a product that any make-up artist or enthusiast must have in his or her collection. Shadow stays in place even in the worst conditions (heat, rain, humidity and so on). June 30, 2011
Holy Grail I have tried pretty much everyeye primer out there, and Urban Decay's Primer potion works best for me. I would not be able to achieve any eye look without my holy grail primer. July 5, 2011
Great for oily eyelids Where has this product been all of my life? My eyeshadow usually smears into a hot mess within in an hour of application. I can get about 6 hours wear with UDPP. Great product! December 11, 2011
Great product. Love it. My eyeshadow does not crease anymore! And my eyes get "sweaty" for some reason, and smudges easily at the corner, but since I've used the primer, it's been staying on. January 31, 2012
Perfect! My favorite primer of all time! I'll put this on and my makeup stays on throughout the whole day. Even if I'm sweating so hard nothing comes off or fades. It gets the job done! January 31, 2012
Amazing product I use UDPP every day! It keeps my eyeshadow from creasing and makes it last ALL DAY! I've even gone to bed w/o washing my face and the makeup is still perfect the next morning. February 1, 2012
PERFECT! I can not say enough good things about this product. Perfect, makes eyeshadows WAY MORE pigmented. DEFINETLEY worth the money. If youre looking for a primer, purchase this one! February 2, 2012
Primer I have the primers and I really like the smoothness of the application. The new packaging was a WISE decision! Thanks! I would recommend buying only the newly packaged primers. February 8, 2012
Long lasting... I use the primer potion on my eyes all the time. it really does what it says it supposed to BUT do not over put unless you are using the potion that can be used as an eyeshadow February 11, 2012
Great primer This is absolutely the BEST eye shadow primer I have used. It makes my eye shadow last all day! A staple in my make up collection! Plus, one bottle lasts me a really long time. February 21, 2012
Perfection! Though it is pricey, it is a wonderful primer, that goes on smooth without tugging the eye! Great for avoiding wrinkles! No odor, matches description to a T, best thing to buy! February 26, 2012
I never leave the house without tusing his primer! I have used many eye primers before, but Urban Decay has the best one! It really does what it is supposed to! My eye shadow lasts all day without creasing or fading. I love it! March 5, 2013
Makes shadow last all day This product is really worth it. I use the original formula and its perfect. It prevents creasing that would usually happen very quickly and it keeps the shadow looking pretty. March 5, 2013
Eyeshadow Primer Potion is perfect If you use this potion before your eye shadow your eye shadow stays put all day. I love it. I use it with all my eye shadows, it even makes the cheep stuff look good. I love it March 5, 2013
<<prev 123 124 125 126 127 ... 186 next>>
The Word
Pro Tips
Eden, Sin and Greed are shades that can also serve as shadows or highlighters!
Ingredients
ORIGINAL / SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

EDEN:
Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate.

GREED:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Propylene Carbonate, Synthetic Beeswax. May contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides).
May Contain:
CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).
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