Our # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours.
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Top Shades
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Eden
Greed
Original
SincolorEyeshadow Primer Potion
We Know You'll LoveRatings SummaryEyeshadow Primer Potion 5541 5541PERFECTION!! I love the eye primers! I keeps my eye shadow from creasing and wearing off throughout the day. My eye makeup looks just as good at the end of my day as it did in the beginning. February 9, 2012Amazing! I thought eyeshadow primer was a gimick. But after seeing my eyeshadow and liner dissapear everyday I thought I would give it a try. Now it is a part of my daily makeup routine. February 28, 2012Primer I am a big fan of UD Primer potion! I have few as backups, it really does hold the eye shadow on longer and I never get creasing from the eye shadows when using with the primer. February 28, 2012crease free eyeshadow every time!!! if u want flawless eyeshadow then this is definately the product for you! it feels great not clunky or heavy an now in the new improved tube its an absoloute breeze to use!!! <3 February 28, 2012Amazing This product is amazing. My all time favorite eyeshadow primer. I have tried many primers in the past and none compare to the Urban Decay primer. I 100% recommend this product!! February 29, 2012If you like Eyeshadow primer, look no further This primer trully makes your eyeshadow not only last longer... but it also makes your eyeshadow look more defined/stand out. It doesn't make your eyeshadow get lumpy or crease. February 29, 2012Long time fan I love this eyeshadow primer! I've been using it for a couple of years, ever since I first got a sample with my order, and I don't see myself switching to another any time soon. April 18, 2012Best stuff ever I fell asleep after a night of partying with my eye makeup still on, ekk I know, but the best part was when I looked in the mirror it was still flawless! This stuff is the best! December 19, 2012Best Primer Around UD makes the best eyeshadow primer EVER! It takes only a very small amount and my shadow stays put ALL day long! I come home from work and it looks like I just put on my makeup. March 5, 2013Stays all day Using this primer allows the makeup to stay all day. After a long day of work and even the gym...the makeup looks like it was just put on! I like the one that has shimmer to is. March 5, 2013Love it Before this I used MAry Kay's eye primer, but I converted immediately after trying a sample. I have it in original and it makes my eyeshadow last all day, even through swimming. March 7, 2013Best Eyeshadow Primer This is the ONLY eye primer that works. With other brands, I still have creasing at the end of the day. I could go all day and through the night without creasing with UD primer. March 5, 2013Keeps my shadow vibrant all day long! With out this product I would find myself reapplying and touching up my eye shadow halfway through the day. With this product my eye shadow looks fresh and vibrant all day long! March 5, 2013great staying power This primer helps your eye shadow stay put! I had to give it 4 stars though because I have dry skin and when I use this primer my eyelids at the end of the day look really oily. March 5, 2013Recommended for oily eyes I love this primer. I have a very oily eyes so I had trouble with eyeshadow creasing within few hours. Since, I start to use urban decay primer potion I don't have that problem. March 6, 2013Amazing hold all day! I have tried multiple eye shadow primers and this is the first one (and only) one that works and lasts all day. I also love using one of primers as a base color once and awhile. March 11, 2013A Must-Have This is a product that any make-up artist or enthusiast must have in his or her collection. Shadow stays in place even in the worst conditions (heat, rain, humidity and so on). June 30, 2011Holy Grail I have tried pretty much everyeye primer out there, and Urban Decay's Primer potion works best for me. I would not be able to achieve any eye look without my holy grail primer. July 5, 2011Great for oily eyelids Where has this product been all of my life? My eyeshadow usually smears into a hot mess within in an hour of application. I can get about 6 hours wear with UDPP. Great product! December 11, 2011Great product. Love it. My eyeshadow does not crease anymore! And my eyes get "sweaty" for some reason, and smudges easily at the corner, but since I've used the primer, it's been staying on. January 31, 2012Perfect! My favorite primer of all time! I'll put this on and my makeup stays on throughout the whole day. Even if I'm sweating so hard nothing comes off or fades. It gets the job done! January 31, 2012Amazing product I use UDPP every day! It keeps my eyeshadow from creasing and makes it last ALL DAY! I've even gone to bed w/o washing my face and the makeup is still perfect the next morning. February 1, 2012PERFECT! I can not say enough good things about this product. Perfect, makes eyeshadows WAY MORE pigmented. DEFINETLEY worth the money. If youre looking for a primer, purchase this one! February 2, 2012Primer I have the primers and I really like the smoothness of the application. The new packaging was a WISE decision! Thanks! I would recommend buying only the newly packaged primers. February 8, 2012Long lasting... I use the primer potion on my eyes all the time. it really does what it says it supposed to BUT do not over put unless you are using the potion that can be used as an eyeshadow February 11, 2012Great primer This is absolutely the BEST eye shadow primer I have used. It makes my eye shadow last all day! A staple in my make up collection! Plus, one bottle lasts me a really long time. February 21, 2012Perfection! Though it is pricey, it is a wonderful primer, that goes on smooth without tugging the eye! Great for avoiding wrinkles! No odor, matches description to a T, best thing to buy! February 26, 2012I never leave the house without tusing his primer! I have used many eye primers before, but Urban Decay has the best one! It really does what it is supposed to! My eye shadow lasts all day without creasing or fading. I love it! March 5, 2013Makes shadow last all day This product is really worth it. I use the original formula and its perfect. It prevents creasing that would usually happen very quickly and it keeps the shadow looking pretty. March 5, 2013Eyeshadow Primer Potion is perfect If you use this potion before your eye shadow your eye shadow stays put all day. I love it. I use it with all my eye shadows, it even makes the cheep stuff look good. I love it March 5, 2013Ask & AnswerEyeshadow Primer Potion 5541 5541PERFECTION!! I love the eye primers! I keeps my eye shadow from creasing and wearing off throughout the day. My eye makeup looks just as good at the end of my day as it did in the beginning. February 9, 2012Amazing! I thought eyeshadow primer was a gimick. But after seeing my eyeshadow and liner dissapear everyday I thought I would give it a try. Now it is a part of my daily makeup routine. February 28, 2012Primer I am a big fan of UD Primer potion! I have few as backups, it really does hold the eye shadow on longer and I never get creasing from the eye shadows when using with the primer. February 28, 2012crease free eyeshadow every time!!! if u want flawless eyeshadow then this is definately the product for you! it feels great not clunky or heavy an now in the new improved tube its an absoloute breeze to use!!! <3 February 28, 2012Amazing This product is amazing. My all time favorite eyeshadow primer. I have tried many primers in the past and none compare to the Urban Decay primer. I 100% recommend this product!! February 29, 2012If you like Eyeshadow primer, look no further This primer trully makes your eyeshadow not only last longer... but it also makes your eyeshadow look more defined/stand out. It doesn't make your eyeshadow get lumpy or crease. February 29, 2012Long time fan I love this eyeshadow primer! I've been using it for a couple of years, ever since I first got a sample with my order, and I don't see myself switching to another any time soon. April 18, 2012Best stuff ever I fell asleep after a night of partying with my eye makeup still on, ekk I know, but the best part was when I looked in the mirror it was still flawless! This stuff is the best! December 19, 2012Best Primer Around UD makes the best eyeshadow primer EVER! It takes only a very small amount and my shadow stays put ALL day long! I come home from work and it looks like I just put on my makeup. March 5, 2013Stays all day Using this primer allows the makeup to stay all day. After a long day of work and even the gym...the makeup looks like it was just put on! I like the one that has shimmer to is. March 5, 2013Love it Before this I used MAry Kay's eye primer, but I converted immediately after trying a sample. I have it in original and it makes my eyeshadow last all day, even through swimming. March 7, 2013Best Eyeshadow Primer This is the ONLY eye primer that works. With other brands, I still have creasing at the end of the day. I could go all day and through the night without creasing with UD primer. March 5, 2013Keeps my shadow vibrant all day long! With out this product I would find myself reapplying and touching up my eye shadow halfway through the day. With this product my eye shadow looks fresh and vibrant all day long! March 5, 2013great staying power This primer helps your eye shadow stay put! I had to give it 4 stars though because I have dry skin and when I use this primer my eyelids at the end of the day look really oily. March 5, 2013Recommended for oily eyes I love this primer. I have a very oily eyes so I had trouble with eyeshadow creasing within few hours. Since, I start to use urban decay primer potion I don't have that problem. March 6, 2013Amazing hold all day! I have tried multiple eye shadow primers and this is the first one (and only) one that works and lasts all day. I also love using one of primers as a base color once and awhile. March 11, 2013A Must-Have This is a product that any make-up artist or enthusiast must have in his or her collection. Shadow stays in place even in the worst conditions (heat, rain, humidity and so on). June 30, 2011Holy Grail I have tried pretty much everyeye primer out there, and Urban Decay's Primer potion works best for me. I would not be able to achieve any eye look without my holy grail primer. July 5, 2011Great for oily eyelids Where has this product been all of my life? My eyeshadow usually smears into a hot mess within in an hour of application. I can get about 6 hours wear with UDPP. Great product! December 11, 2011Great product. Love it. My eyeshadow does not crease anymore! And my eyes get "sweaty" for some reason, and smudges easily at the corner, but since I've used the primer, it's been staying on. January 31, 2012Perfect! My favorite primer of all time! I'll put this on and my makeup stays on throughout the whole day. Even if I'm sweating so hard nothing comes off or fades. It gets the job done! January 31, 2012Amazing product I use UDPP every day! It keeps my eyeshadow from creasing and makes it last ALL DAY! I've even gone to bed w/o washing my face and the makeup is still perfect the next morning. February 1, 2012PERFECT! I can not say enough good things about this product. Perfect, makes eyeshadows WAY MORE pigmented. DEFINETLEY worth the money. If youre looking for a primer, purchase this one! February 2, 2012Primer I have the primers and I really like the smoothness of the application. The new packaging was a WISE decision! Thanks! I would recommend buying only the newly packaged primers. February 8, 2012Long lasting... I use the primer potion on my eyes all the time. it really does what it says it supposed to BUT do not over put unless you are using the potion that can be used as an eyeshadow February 11, 2012Great primer This is absolutely the BEST eye shadow primer I have used. It makes my eye shadow last all day! A staple in my make up collection! Plus, one bottle lasts me a really long time. February 21, 2012Perfection! Though it is pricey, it is a wonderful primer, that goes on smooth without tugging the eye! Great for avoiding wrinkles! No odor, matches description to a T, best thing to buy! February 26, 2012I never leave the house without tusing his primer! I have used many eye primers before, but Urban Decay has the best one! It really does what it is supposed to! My eye shadow lasts all day without creasing or fading. I love it! March 5, 2013Makes shadow last all day This product is really worth it. I use the original formula and its perfect. It prevents creasing that would usually happen very quickly and it keeps the shadow looking pretty. March 5, 2013Eyeshadow Primer Potion is perfect If you use this potion before your eye shadow your eye shadow stays put all day. I love it. I use it with all my eye shadows, it even makes the cheep stuff look good. I love it March 5, 2013The WordPro TipsEden, Sin and Greed are shades that can also serve as shadows or highlighters!IngredientsORIGINAL / SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
EDEN:
Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate.
GREED:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Propylene Carbonate, Synthetic Beeswax. May contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides).
May Contain:
CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).
