Our # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours.

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This is it – THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on – an added bonus) you'll never want to live without it. Original formula dries down invisibly, while Eden, Sin and Greed are shades that can also be worn as shadows or highlighters!

Now this extraordinary elixir comes in an easy-to-squeeze tube so you can control how much you apply. You also get more primer in every tube – 11 ml instead of the original 10!

Fill Weight: 11ml e 0.37 US fl oz
Special Offer:
Top Shades
  • Eden
    Eden
  • Greed
    Greed
  • Original
    Original
  • Sin
    Sin
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Eyeshadow Primer Potion

Original Eyeshadow Primer Potion by Urban Decay
We Know You'll Love
Ratings Summary
Eyeshadow Primer Potion 4.8 5 5545 5545
Great prime ever ! best prime ever. smooth and blend well ! Recommend to pick up for any type of skin. March 5, 2013
Excellent staying power I use this primer every time I apply eyeshadow for a night out. Never lets me down! March 6, 2013
Primer I can no longer apply makeup without the primer. Amazing product and lasts all day. March 7, 2013
great eyeshadow primer i got this product to make my eyeshadow pop and this was the best primer i ever had March 9, 2013
Works well Definitely has staying power! Make sure you get that shadow on the way you want it. March 13, 2013
Amazing The ONLY thing that will keep my eyeshadow on and in place. Try it. You'll love it! July 21, 2011
Great!!!!!! I really like this product. Your shadow will stay on all day!!! No touch up needed. November 15, 2011
Holy Grail Primer Perfect primer!! Definitely will keep your shadow intact through out the whole day! February 1, 2012
MY GO TO PRIMER It's a must have as a part of my makeup kit. Love the redesigned easy squeeze tube. February 4, 2012
STAYING POWER Keeps your eyeshadow in place with ALL DAY. the New packaging makes it easier <3 UD February 16, 2012
Best Primer. I love this primer in Original and Sin, super easy to apply and super long lasting. February 19, 2012
AH-MAZING PRODUCT, But....... i absolutely love UD primer potions! it's my most trusted primer! in high school i never knew you needed a primer for eye shadows. my eyes could not hold a color for the life of me without primer. i never understood how my bff at the time hel her eyeshadows perfectly all day without a primer. so after watching a million gurus on youtube they all favored UD primer potion. so i picked some up and it was life changing! never a crease and the true colors of the shadows came out with it. then they came out with the original formula in a pro size. HAD TO BUY IT! lol. however.... the packaging on the primers are kind of cheap, even on the classic bottle one always broke on me. i twisted off the top part gently and the whole top applicator part just broke off. now my squeeze tube is all messed up i cant fix it all all it's just a hole in my tube where the product comes out of, so my pro size some what dried up, but if i keep squeezing eventually i get the good stuff at the bottom, yet its still a waste. i still wouldnt buy any other primer because i trust this one whole heartedly. just needs a stronger packaging. if they can put this formula in a packaging like MAC's paint pots that would be SUPER AWESOME! December 14, 2011
Excellent!! Can´t live without this product! Love that I bought row of this! they really work! February 1, 2012
Great product Nice product good that it doesn't give to much or to little. Would purchase again. February 14, 2012
love works great. doesn't streak. color lasts all day. i'm very happy with my purchase. December 13, 2012
Well worth the extra money This product stays on and helps give me the look I need for over 14 hours or more! March 5, 2013
Definitely leaves a smooth eye I love how my color doesn't fade or smear. Definitely one of my favorite products. March 5, 2013
Amazing This product works wonders. I never have to worry about cracked or oily eyeshadow! March 5, 2013
A Great Product:) I want from every woman to buy this product .. you will don't forget this advice:) March 5, 2013
quick and easy lasts all day, great for a quick natural look, makes eye lids soft, GREAT PRODUCT. March 12, 2013
Wonderful I love this stuff! It keeps my eye makeup where I want it and does so all daylong! July 21, 2011
Urban Decay Primer Potion great for keeping eyeshadows from creasing. non greasy formula, and easy to apply. February 2, 2012
Great stuff!! This product works great!!! Very easy to use, and helps eyeshadow stay on all day. February 17, 2012
AWESOME!!! While the eyeshadow stays on all day by itself, this just makes it even better!!!! February 28, 2012
It Works This is the only primer I've found that actually works and doesnt crease or crack. February 28, 2012
Just Great! My eye shadow stays on all day long! What else can i ask for?!!! Love this primer. March 12, 2012
Love, Love, Love UB Primer I love, love, love this Primer. Make up stays on all day. Thank you Urban Decay!! January 23, 2012
best make up product My life has changed for the better since I found this product.won't go without it February 26, 2012
Best Eye Primer! I love this eye primer. Sin is a great color! It makes my eyeshadow last all day! March 16, 2012
Love! No creasing and shadow lasts all day! absolutely cannot live without this potion. March 5, 2013
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Ask & Answer
Eyeshadow Primer Potion 4.8 5 5545 5545
Great prime ever ! best prime ever. smooth and blend well ! Recommend to pick up for any type of skin. March 5, 2013
Excellent staying power I use this primer every time I apply eyeshadow for a night out. Never lets me down! March 6, 2013
Primer I can no longer apply makeup without the primer. Amazing product and lasts all day. March 7, 2013
great eyeshadow primer i got this product to make my eyeshadow pop and this was the best primer i ever had March 9, 2013
Works well Definitely has staying power! Make sure you get that shadow on the way you want it. March 13, 2013
Amazing The ONLY thing that will keep my eyeshadow on and in place. Try it. You'll love it! July 21, 2011
Great!!!!!! I really like this product. Your shadow will stay on all day!!! No touch up needed. November 15, 2011
Holy Grail Primer Perfect primer!! Definitely will keep your shadow intact through out the whole day! February 1, 2012
MY GO TO PRIMER It's a must have as a part of my makeup kit. Love the redesigned easy squeeze tube. February 4, 2012
STAYING POWER Keeps your eyeshadow in place with ALL DAY. the New packaging makes it easier <3 UD February 16, 2012
Best Primer. I love this primer in Original and Sin, super easy to apply and super long lasting. February 19, 2012
AH-MAZING PRODUCT, But....... i absolutely love UD primer potions! it's my most trusted primer! in high school i never knew you needed a primer for eye shadows. my eyes could not hold a color for the life of me without primer. i never understood how my bff at the time hel her eyeshadows perfectly all day without a primer. so after watching a million gurus on youtube they all favored UD primer potion. so i picked some up and it was life changing! never a crease and the true colors of the shadows came out with it. then they came out with the original formula in a pro size. HAD TO BUY IT! lol. however.... the packaging on the primers are kind of cheap, even on the classic bottle one always broke on me. i twisted off the top part gently and the whole top applicator part just broke off. now my squeeze tube is all messed up i cant fix it all all it's just a hole in my tube where the product comes out of, so my pro size some what dried up, but if i keep squeezing eventually i get the good stuff at the bottom, yet its still a waste. i still wouldnt buy any other primer because i trust this one whole heartedly. just needs a stronger packaging. if they can put this formula in a packaging like MAC's paint pots that would be SUPER AWESOME! December 14, 2011
Excellent!! Can´t live without this product! Love that I bought row of this! they really work! February 1, 2012
Great product Nice product good that it doesn't give to much or to little. Would purchase again. February 14, 2012
love works great. doesn't streak. color lasts all day. i'm very happy with my purchase. December 13, 2012
Well worth the extra money This product stays on and helps give me the look I need for over 14 hours or more! March 5, 2013
Definitely leaves a smooth eye I love how my color doesn't fade or smear. Definitely one of my favorite products. March 5, 2013
Amazing This product works wonders. I never have to worry about cracked or oily eyeshadow! March 5, 2013
A Great Product:) I want from every woman to buy this product .. you will don't forget this advice:) March 5, 2013
quick and easy lasts all day, great for a quick natural look, makes eye lids soft, GREAT PRODUCT. March 12, 2013
Wonderful I love this stuff! It keeps my eye makeup where I want it and does so all daylong! July 21, 2011
Urban Decay Primer Potion great for keeping eyeshadows from creasing. non greasy formula, and easy to apply. February 2, 2012
Great stuff!! This product works great!!! Very easy to use, and helps eyeshadow stay on all day. February 17, 2012
AWESOME!!! While the eyeshadow stays on all day by itself, this just makes it even better!!!! February 28, 2012
It Works This is the only primer I've found that actually works and doesnt crease or crack. February 28, 2012
Just Great! My eye shadow stays on all day long! What else can i ask for?!!! Love this primer. March 12, 2012
Love, Love, Love UB Primer I love, love, love this Primer. Make up stays on all day. Thank you Urban Decay!! January 23, 2012
best make up product My life has changed for the better since I found this product.won't go without it February 26, 2012
Best Eye Primer! I love this eye primer. Sin is a great color! It makes my eyeshadow last all day! March 16, 2012
Love! No creasing and shadow lasts all day! absolutely cannot live without this potion. March 5, 2013
<<prev 170 171 172 173 174 ... 186 next>>
The Word
Pro Tips
Eden, Sin and Greed are shades that can also serve as shadows or highlighters!
Ingredients
ORIGINAL / SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

EDEN:
Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate.

GREED:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Propylene Carbonate, Synthetic Beeswax. May contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides).
May Contain:
CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).
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