Our # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours.

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This is it – THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on – an added bonus) you'll never want to live without it. Original formula dries down invisibly, while Eden, Sin and Greed are shades that can also be worn as shadows or highlighters!

Now this extraordinary elixir comes in an easy-to-squeeze tube so you can control how much you apply. You also get more primer in every tube – 11 ml instead of the original 10!

Fill Weight: 11ml e 0.37 US fl oz
Special Offer:
Top Shades
  • Eden
    Eden
  • Greed
    Greed
  • Original
    Original
  • Sin
    Sin
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Eyeshadow Primer Potion

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Ratings Summary
Eyeshadow Primer Potion 4.8 5 5545 5545
Easy to use, great staying power This is primer great! My eye shadow won't budge. :) February 2, 2012
I love the primers! They work so well and keep every bit of make up on! February 14, 2012
Overall, an excellent product! A must have! It's excellent, long lasting and a good investment! February 18, 2012
This product is AMAZING! I LOVE THIS! ITS GREAT! WORKS GREAT! A must have!!! February 27, 2012
amazing i love the colors and it has very good pigmentation April 25, 2012
Great product Goes on with ease and doesn't irritate my contacts! March 5, 2013
great primer Oily skin so it helps my makeup stay on all day!!!! March 5, 2013
Must have Makes eyeshadows look fresh all day; Easy to apply. March 5, 2013
Great primer! Great. Really makes a difference to avoid creasing! March 12, 2013
I was excited to finally get my hands on this product but... I wasn't pleased. It didn't do what I thought. :(. February 2, 2012
This is a MUST I can't go without this stuff! Such an essential!! February 3, 2012
Amazing Product They are easy to apply and come in various colors. February 11, 2012
lasting Long lasting no creasing shadow with these babies! February 16, 2012
i love it i love this last really longgg. i really like itt! February 19, 2012
great quality and light weight its very good if you want too buy it i recomend it February 21, 2012
AMAZING!!!!!!!!! i LOVE IT SOOOOOOOOOOOOO MUCH! I USE IT EVERY DAY! February 26, 2012
Great features beyond expectations! I love all of these primer potions, no creasing!!! February 27, 2012
Works Wonderfully With Great Ease!! Works great! Eye makeup now stays put!! I love it! February 28, 2012
Powerful Stuff Gives staying power to you eyeshadow. POWERFUL!!!! June 26, 2012
The product does its job well and there is a variety of types of this product. The primer did it's job and enhanced my shadows... March 5, 2013
primer potion Love the primer potion keeps my shadow crease free March 5, 2013
lasts all day This product actually does what it is supposed to. March 5, 2013
Great primer. Makes your eyesshadow last all day! commes on easy March 5, 2013
stays put Love that it keeps my eye shadow in place all day. March 5, 2013
Love this primer! Can't wear eye make-up with out this, It's a MUST! March 5, 2013
Keeps eye shadow looking great all day! Makes the eye shadow stay put! Makes no bad looks! March 7, 2013
Its ok. It is a good primer but not the best of them all ! March 9, 2013
Keeps eyeshadow in place and bright This product helps provide long lasting eye color. March 11, 2013
IN LOVE! This was the first UD product I ever used. When I was about 12 and first starting to get into make-up, my best friend gave me her extra travel size and told me to use it before I put on eye shadow. So I kept it untill I started wearing make-up and did what she told me. I have oily skin, like in between normal and really oily, and with out the primer potion, my shadows were creased and gone within 3-4 hours. Once I ran out, I decided to try other brands because I didn't have a Sephora near me. I tried Clinique, Mary Kay, and Too Faced, none of them made the slightest difference. Thats when I knew that I had to get another primer potion. I have had my current tube for a year now and have about 1/3 left. With out my primer, the eye shadows don't glide onto the lid either. The are all patchy and it takes me forever to make them look decent. With the primer, I just take one sweep and it looks perfet. I also use it on my brows. I just take a bit and rub in over my eye brows and then fill them in. Works like a charm! Any way, this truly is an amazing product and is the only one that works on my skin. I use the De Slick oil control make-up setting spray for my face and that is great as well. I can't wait to try all the other primers UD offers. October 7, 2012
MY FAVORITE UD PRODUCT EVER!!! Oh my god I pray that UD never stops selling this product because it is just a beauty miracle! My introduction to these products came when my mother sent me a surprise UD kit that came with a mini (3.7 ml) Primer Potion in their basic original shade. It immediately became my most coveted beauty product. It really makes your eyeshadow POP in the most flattering way so you really get every ounce of pigmentation out of your makeup, and of course it helps your eyeshadow stay on forever. I have a habit of rubbing at my eyes, and without the primer I end up looking like a sad raccoon. With it though my makeup stays flawless regardless of how tired I am (hence the eye rubbing). I now am the proud owner of the 10 ml in Sin and Greed. I was hesitant at both because of the colors; I thought sin might be too pink (which just doesn't work with my skin unfortunately) and that greed would be a garish gold. Of course, I trust UD to have the highest quality products, and boy did they deliver with these! You can wear them as a primer beneath eyeshadow or alone and it looks fantastic! Sin is a gorgeous champagne; subtle but even my boyfriend noticed. Greed is actually my favorite. I love how the color complements my eyes and whatever color eyeshadow I pair with it. I have two words for you. BUY IT. March 5, 2013
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Ask & Answer
Eyeshadow Primer Potion 4.8 5 5545 5545
Easy to use, great staying power This is primer great! My eye shadow won't budge. :) February 2, 2012
I love the primers! They work so well and keep every bit of make up on! February 14, 2012
Overall, an excellent product! A must have! It's excellent, long lasting and a good investment! February 18, 2012
This product is AMAZING! I LOVE THIS! ITS GREAT! WORKS GREAT! A must have!!! February 27, 2012
amazing i love the colors and it has very good pigmentation April 25, 2012
Great product Goes on with ease and doesn't irritate my contacts! March 5, 2013
great primer Oily skin so it helps my makeup stay on all day!!!! March 5, 2013
Must have Makes eyeshadows look fresh all day; Easy to apply. March 5, 2013
Great primer! Great. Really makes a difference to avoid creasing! March 12, 2013
I was excited to finally get my hands on this product but... I wasn't pleased. It didn't do what I thought. :(. February 2, 2012
This is a MUST I can't go without this stuff! Such an essential!! February 3, 2012
Amazing Product They are easy to apply and come in various colors. February 11, 2012
lasting Long lasting no creasing shadow with these babies! February 16, 2012
i love it i love this last really longgg. i really like itt! February 19, 2012
great quality and light weight its very good if you want too buy it i recomend it February 21, 2012
AMAZING!!!!!!!!! i LOVE IT SOOOOOOOOOOOOO MUCH! I USE IT EVERY DAY! February 26, 2012
Great features beyond expectations! I love all of these primer potions, no creasing!!! February 27, 2012
Works Wonderfully With Great Ease!! Works great! Eye makeup now stays put!! I love it! February 28, 2012
Powerful Stuff Gives staying power to you eyeshadow. POWERFUL!!!! June 26, 2012
The product does its job well and there is a variety of types of this product. The primer did it's job and enhanced my shadows... March 5, 2013
primer potion Love the primer potion keeps my shadow crease free March 5, 2013
lasts all day This product actually does what it is supposed to. March 5, 2013
Great primer. Makes your eyesshadow last all day! commes on easy March 5, 2013
stays put Love that it keeps my eye shadow in place all day. March 5, 2013
Love this primer! Can't wear eye make-up with out this, It's a MUST! March 5, 2013
Keeps eye shadow looking great all day! Makes the eye shadow stay put! Makes no bad looks! March 7, 2013
Its ok. It is a good primer but not the best of them all ! March 9, 2013
Keeps eyeshadow in place and bright This product helps provide long lasting eye color. March 11, 2013
IN LOVE! This was the first UD product I ever used. When I was about 12 and first starting to get into make-up, my best friend gave me her extra travel size and told me to use it before I put on eye shadow. So I kept it untill I started wearing make-up and did what she told me. I have oily skin, like in between normal and really oily, and with out the primer potion, my shadows were creased and gone within 3-4 hours. Once I ran out, I decided to try other brands because I didn't have a Sephora near me. I tried Clinique, Mary Kay, and Too Faced, none of them made the slightest difference. Thats when I knew that I had to get another primer potion. I have had my current tube for a year now and have about 1/3 left. With out my primer, the eye shadows don't glide onto the lid either. The are all patchy and it takes me forever to make them look decent. With the primer, I just take one sweep and it looks perfet. I also use it on my brows. I just take a bit and rub in over my eye brows and then fill them in. Works like a charm! Any way, this truly is an amazing product and is the only one that works on my skin. I use the De Slick oil control make-up setting spray for my face and that is great as well. I can't wait to try all the other primers UD offers. October 7, 2012
MY FAVORITE UD PRODUCT EVER!!! Oh my god I pray that UD never stops selling this product because it is just a beauty miracle! My introduction to these products came when my mother sent me a surprise UD kit that came with a mini (3.7 ml) Primer Potion in their basic original shade. It immediately became my most coveted beauty product. It really makes your eyeshadow POP in the most flattering way so you really get every ounce of pigmentation out of your makeup, and of course it helps your eyeshadow stay on forever. I have a habit of rubbing at my eyes, and without the primer I end up looking like a sad raccoon. With it though my makeup stays flawless regardless of how tired I am (hence the eye rubbing). I now am the proud owner of the 10 ml in Sin and Greed. I was hesitant at both because of the colors; I thought sin might be too pink (which just doesn't work with my skin unfortunately) and that greed would be a garish gold. Of course, I trust UD to have the highest quality products, and boy did they deliver with these! You can wear them as a primer beneath eyeshadow or alone and it looks fantastic! Sin is a gorgeous champagne; subtle but even my boyfriend noticed. Greed is actually my favorite. I love how the color complements my eyes and whatever color eyeshadow I pair with it. I have two words for you. BUY IT. March 5, 2013
<<prev 182 183 184 185 186 next>>
The Word
Pro Tips
Eden, Sin and Greed are shades that can also serve as shadows or highlighters!
Ingredients
ORIGINAL / SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

EDEN:
Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate.

GREED:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Propylene Carbonate, Synthetic Beeswax. May contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides).
May Contain:
CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).
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