Our # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours.
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Top Shades
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Eden
Greed
Original
SincolorEyeshadow Primer Potion
We Know You'll LoveRatings SummaryEyeshadow Primer Potion 5542 5542Definitely #1 Primer!! I love my primer! Without it, eyeshadow creases and fades instantly. My shadow lasts forever thanks to this primer. It's so light and it blends right in with my eyelids! So great!! February 15, 2012Lasts all Day I'm a pretty active woman during the day, so when I put on my eyeshadow I don't want to have to reapply through out the day. So thanks to this magic potion I can look good all day. February 22, 2012I love it The primer is awesome! it helps hold the eye shadows and also makes the colors stand out. I use it everyday with any kind of eyeshadow and liner. The primer is absolutely worth it. February 24, 2012love it This primer is the best I have ever used it last all day with out creasing.,which ia perfect for me sice I in a grocery store and I my make up,to,ast all,daylo.g..,overall amazing. February 28, 2012I use this everyday, can we say wonderful this product is great for making shadows stay on longer and the best thing of all it wont crease. The staying power last all day and make your shadows more vibrant . I just love it February 29, 2012Amazing Primer I wear a lot shadows and having a good primer for shadows is essential and it works. it makes the shadows super pigmented, lasting, and it's creamy and easy to rub in on your lids. April 19, 2012Lasts all day! This product makes sure your eyeshadow lasts all day without creasing or sliding around. LOVE it so much and cannot do my eyeshadow without it now! I wish they made bigger bottles! March 5, 2013the only primer you need !! This primer is the 'IT" primer. No need to spend more and no need to pay less ,this really works. I apply the primer and then apply my eye shadow and it's on for my 8 hour shift!!! March 5, 2013THIS IS A MUST HAVE I used to use a really cheap knock off brand, and it made my eyes look cracky. with this my UB shadows stay on all day, and night and they really bring out the true colors of them. March 9, 2013a believer i was skeptical about how good this stuff really was because i have had some primers that didn't prevent creasing but this stuff truly works. I am a primer potion girl for life <3 August 2, 2011best primer i have tried a couple different brands & this is the best primer! & i lvoe that it comes in a couple different shades! your eyeshadow will last all day & all nite with this primer January 31, 2012Best Eyeshadow Primer I have tried every eyeshadow primer out there and this one is by far the best. It is not greasy and really primes the lid well. Shadows last all day and eyelids do not get greasy. January 31, 2012awsome staying power this is a an awsome primer to use under eyeshadaow. a definite must have. holds your eyshadaow in place forever without having the creasing that usually appears after a few hours. January 31, 2012<3 This is a MUST HAVE for anyone!!! It keeps your eyeshadow lasting ALL day and makes the colors in your shadow POP! Your eyeshadow never ever creases and stays fantastic all night! January 31, 2012Love Love Love!!! UD Eyeshadow Primer Potion is a fantastic product. I have all four primers and they are all equally amazing! My favorite is GREED, it adds a little shimmer underneath your shadow. February 2, 2012Alright. I'm not a big fan of these. It does go on easily, but I prefer a little more coverage with my primers to correct imperfections on my lids. But it does keep my eyeshadow on al day. February 3, 2012This product has a good value This product is worth every penny. After applying this, your eyeshadow colors will be vibrant, and will last all day. This prevents your eyeshadow from smudging, and from creasing February 4, 2012Very useful. The first time I tried this primer I knew it was perfect. Very worth the price. My eyeshadow didn't smudge or wear off throughout the day..... AT ALL! Very easy for every day use. February 16, 2012FANTASTIC I love bright eye shadows and doing crazy makeup for when I go to events and raves. This primer makes it so those bright colors I do, stay sharp through the night AND last longer. February 17, 2012Best Eyeshadow Primer in the makeup market! I use this product on most days when I wear eyeshadow and it stays on all day and does not crease, the primer makes the color stand out a bit more. I love this eyeshadow primer <3 February 20, 2012Why would you use anything else I have tried other primers before and all of them let me down, they clump or don't last. But this Product is AMAZING!!!!!!!!!!!!!!!! I can't live without it!!!!!!!!!!!!!!!!!!!!!!! February 29, 2012there is only one Eyeshadow primer potion! I've tried other eye shadow primers and only been let down. Do yourself a favor. don't waste your time or money on shadow primers that simply can't compete. be good to yourself :) March 1, 2012Amazing Product! I have two of UD's primer potions. Greed (Light Golden Shimmer), and Sin (Bronze Golden Shimmer), are both great primers. are great alone or with eye shadow and are just terrific. January 17, 2013LOVE love love! OK keep in mind that I've only ever used w/ UD shadows so cannot speak on how they work w/ others... I love the primer it is light weight & effective & I will def be repurchasing. March 5, 2013The only eyeshadow primer you will ever use! I had never used a eyeshadow primer before using the Primer Potion. I was thrilled with the results, no creases and my shadow lasted all day. I am a convert for the Primer Potion. March 6, 2013No wonder this is a best selling product This primer works so well that I fell asleep with my makeup on, and my eyeshadow was still on the next morning. I highly recommend this product. I want to try the one in Sin next! March 7, 2013I love it. I can't do my eye make up without this primer. I work 12 hours and this primer helps my eye shadow lasted that long. I tried other brand but this is the only one that do the job. March 6, 2013Best eyeprimer Great product for all of your eyeshadow looks. I like better the one with no pigment because it doesn't change the colors of your eyeshadow and helps it last for hours and hours! March 7, 2013Primer Potion I dont go a day without using the primer potion. They are all excellent! l like how there are different type of primer for different types of looks that one is trying to achieve. March 7, 2013It's great I have Eden and original. Some people say they like the old formula better but not me! Love the creaminess and the tube last forever! Keeps my eyeshadow vibrant and long lasting. March 7, 2013Ask & AnswerEyeshadow Primer Potion 5542 5542Definitely #1 Primer!! I love my primer! Without it, eyeshadow creases and fades instantly. My shadow lasts forever thanks to this primer. It's so light and it blends right in with my eyelids! So great!! February 15, 2012Lasts all Day I'm a pretty active woman during the day, so when I put on my eyeshadow I don't want to have to reapply through out the day. So thanks to this magic potion I can look good all day. February 22, 2012I love it The primer is awesome! it helps hold the eye shadows and also makes the colors stand out. I use it everyday with any kind of eyeshadow and liner. The primer is absolutely worth it. February 24, 2012love it This primer is the best I have ever used it last all day with out creasing.,which ia perfect for me sice I in a grocery store and I my make up,to,ast all,daylo.g..,overall amazing. February 28, 2012I use this everyday, can we say wonderful this product is great for making shadows stay on longer and the best thing of all it wont crease. The staying power last all day and make your shadows more vibrant . I just love it February 29, 2012Amazing Primer I wear a lot shadows and having a good primer for shadows is essential and it works. it makes the shadows super pigmented, lasting, and it's creamy and easy to rub in on your lids. April 19, 2012Lasts all day! This product makes sure your eyeshadow lasts all day without creasing or sliding around. LOVE it so much and cannot do my eyeshadow without it now! I wish they made bigger bottles! March 5, 2013the only primer you need !! This primer is the 'IT" primer. No need to spend more and no need to pay less ,this really works. I apply the primer and then apply my eye shadow and it's on for my 8 hour shift!!! March 5, 2013THIS IS A MUST HAVE I used to use a really cheap knock off brand, and it made my eyes look cracky. with this my UB shadows stay on all day, and night and they really bring out the true colors of them. March 9, 2013a believer i was skeptical about how good this stuff really was because i have had some primers that didn't prevent creasing but this stuff truly works. I am a primer potion girl for life <3 August 2, 2011best primer i have tried a couple different brands & this is the best primer! & i lvoe that it comes in a couple different shades! your eyeshadow will last all day & all nite with this primer January 31, 2012Best Eyeshadow Primer I have tried every eyeshadow primer out there and this one is by far the best. It is not greasy and really primes the lid well. Shadows last all day and eyelids do not get greasy. January 31, 2012awsome staying power this is a an awsome primer to use under eyeshadaow. a definite must have. holds your eyshadaow in place forever without having the creasing that usually appears after a few hours. January 31, 2012<3 This is a MUST HAVE for anyone!!! It keeps your eyeshadow lasting ALL day and makes the colors in your shadow POP! Your eyeshadow never ever creases and stays fantastic all night! January 31, 2012Love Love Love!!! UD Eyeshadow Primer Potion is a fantastic product. I have all four primers and they are all equally amazing! My favorite is GREED, it adds a little shimmer underneath your shadow. February 2, 2012Alright. I'm not a big fan of these. It does go on easily, but I prefer a little more coverage with my primers to correct imperfections on my lids. But it does keep my eyeshadow on al day. February 3, 2012This product has a good value This product is worth every penny. After applying this, your eyeshadow colors will be vibrant, and will last all day. This prevents your eyeshadow from smudging, and from creasing February 4, 2012Very useful. The first time I tried this primer I knew it was perfect. Very worth the price. My eyeshadow didn't smudge or wear off throughout the day..... AT ALL! Very easy for every day use. February 16, 2012FANTASTIC I love bright eye shadows and doing crazy makeup for when I go to events and raves. This primer makes it so those bright colors I do, stay sharp through the night AND last longer. February 17, 2012Best Eyeshadow Primer in the makeup market! I use this product on most days when I wear eyeshadow and it stays on all day and does not crease, the primer makes the color stand out a bit more. I love this eyeshadow primer <3 February 20, 2012Why would you use anything else I have tried other primers before and all of them let me down, they clump or don't last. But this Product is AMAZING!!!!!!!!!!!!!!!! I can't live without it!!!!!!!!!!!!!!!!!!!!!!! February 29, 2012there is only one Eyeshadow primer potion! I've tried other eye shadow primers and only been let down. Do yourself a favor. don't waste your time or money on shadow primers that simply can't compete. be good to yourself :) March 1, 2012Amazing Product! I have two of UD's primer potions. Greed (Light Golden Shimmer), and Sin (Bronze Golden Shimmer), are both great primers. are great alone or with eye shadow and are just terrific. January 17, 2013LOVE love love! OK keep in mind that I've only ever used w/ UD shadows so cannot speak on how they work w/ others... I love the primer it is light weight & effective & I will def be repurchasing. March 5, 2013The only eyeshadow primer you will ever use! I had never used a eyeshadow primer before using the Primer Potion. I was thrilled with the results, no creases and my shadow lasted all day. I am a convert for the Primer Potion. March 6, 2013No wonder this is a best selling product This primer works so well that I fell asleep with my makeup on, and my eyeshadow was still on the next morning. I highly recommend this product. I want to try the one in Sin next! March 7, 2013I love it. I can't do my eye make up without this primer. I work 12 hours and this primer helps my eye shadow lasted that long. I tried other brand but this is the only one that do the job. March 6, 2013Best eyeprimer Great product for all of your eyeshadow looks. I like better the one with no pigment because it doesn't change the colors of your eyeshadow and helps it last for hours and hours! March 7, 2013Primer Potion I dont go a day without using the primer potion. They are all excellent! l like how there are different type of primer for different types of looks that one is trying to achieve. March 7, 2013It's great I have Eden and original. Some people say they like the old formula better but not me! Love the creaminess and the tube last forever! Keeps my eyeshadow vibrant and long lasting. March 7, 2013The WordPro TipsEden, Sin and Greed are shades that can also serve as shadows or highlighters!IngredientsORIGINAL / SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
EDEN:
Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate.
GREED:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Propylene Carbonate, Synthetic Beeswax. May contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides).
May Contain:
CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).
