Our # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours.
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Top Shades
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Eden
Greed
Original
SincolorEyeshadow Primer Potion
We Know You'll LoveRatings SummaryEyeshadow Primer Potion 5545 5545Original ans Sin are great!! I started with the original primer potion and loved is soooooo much and decided to get the Sin color and it too was great. Both work phenomenally and would highly recommend them! February 9, 2012Amazing Urban Decay Primer Potion is awesome! I can have a long day at work or go to a long party and my makeup will last forever! It almost cements the makeup to my face! It is amazing! February 22, 2012Smooth and soft this is the softest eye product ever , it also makes you forget to worry about you eye makeup fading or anything, it creates the best pre-layer before applying it on ur eyelids . February 28, 2012Staple. I will always use this. I've tried others and there really is no substitute. I never really even had a big problem with the old packaging, but this new packaging is just perfect. February 28, 2012All Day Saviour!! Doesn't matter where I'm going, or what I'm doing, my eyeshadow lasts ALL day with just a little day of Primer! Not a singld day or occasion I go without it! LOVE TO THE END!!!!! April 23, 2012works hard this product goes all out! it does its job and its definitely worth it since it lasts a while. i like this better than the old bottle because i feel like you get more out of it. April 28, 2012Say Good bye to creasing lids! Yup, using this product for like 2 years and it hasn't failed me yet! i love it so much that i have back ups of it! its convenient & sanitary being its in a tube! so easy to use! March 5, 2013Love it! This primer is the best thing ever I assure you! Your eyeshadow stays on all day and I definitely recommend it! You will see the difference between drug store and Urban Decay! :) March 5, 2013I love it. I can't do my eye make up without this primer. I work 12 hours and this primer helps my eye shadow lasted that long. I tried other brand but this is the only one that do the job. March 6, 2013Best eyeprimer Great product for all of your eyeshadow looks. I like better the one with no pigment because it doesn't change the colors of your eyeshadow and helps it last for hours and hours! March 7, 2013Primer Potion I dont go a day without using the primer potion. They are all excellent! l like how there are different type of primer for different types of looks that one is trying to achieve. March 7, 2013It's great I have Eden and original. Some people say they like the old formula better but not me! Love the creaminess and the tube last forever! Keeps my eyeshadow vibrant and long lasting. March 7, 2013Only eye shadow primer you need I have tried a few different eye shadow primers and I always come back to this one. The Eyeshadow Primer Potion is amazing. My eye shadow lasts all day long without any creasing! March 11, 2013Two thumbs up(: I love this product! It works magic! All you have to do is put it on before eyeshadow and BAM the color is bolder and lasts all day! I just wish they were is the old packaging... March 12, 2013This product works great I'm able to put on this potion and have my makeup stay on for the entire day, and night! i never have to touch up my eye makeup, it's always the same as when I put in on earlier. March 13, 2013Makes shadow last FOREVER! I bought the Eden XL shadow primer and geeze my eyeshadow now lasts forever. It is really good stuff. If you want your eyeshadow to last this IS the stuff to do that. I am SOLD . December 21, 2011Sin, but not greed. I have greed and sin. I was disappointed with greed because it wasn't very Pigmented and for the price it shoul be. I really like sin though. Sin makes The eyeshadow look better. January 31, 2012Worth the Money! this is the best primer i have ever tried! your eyeshadows will never crease on you. the staying power of these are completley amazing. the color selection is very great as well. February 2, 2012Good So great.. Best primer I have used before.. Really keeps your eye makeup on during the hot summers and even winter,, Great if you want ur makeup on to stay in 100 degree weather. February 2, 2012Works great This product, I am inlove with! It works perfectly fine! I'm glad I had bought this, If you're looking for an excellnt eye primer. Choose one of these and you'll never regret it. February 19, 2012get it! I can't live without this... I use it every time I use eyeshadow. I don't even think about it- I just put it on. It takes 2 seconds but makes your eyeshadow/liner last for hours. February 25, 2012long lasting primer perfect for longer wearing makeup, goes on smooth and like it said itself makes shadow last and doesn't crease. even lower end eye shadows are more pigmented when this is applied April 19, 2012Best shadow primer ever! Amazing how this stuff works! Creates a great surface that shadows and liners grab onto and stay on allll day! And Sin, sometimes I wear it by itself for just a bit of shimmer :) April 26, 2012Love this I adore this product. I always use it as a base before i apply any shadow or other primer I love the fact it comes in different shades It really helps make your eyeshdow pop!! July 29, 2011Best. Primer. EVER! This primer is sooo easy to use and blends great. My makeup doesnt budge after using this product! It lasts forever too! I highly recommend this primer. My favorite is Original. August 1, 2011You're not living unless you have this I have super oily lids and this works perfect!!! Shadow stays on ALL day and into the night. I recommend it to everyone I know. Must have! Best primer in the history of the USA. January 31, 2012Primer I am a big fan of UD Primer potion! I have few as backups, it really does hold the eye shadow on longer and I never get creasing from the eye shadows when using with the primer. February 28, 2012crease free eyeshadow every time!!! if u want flawless eyeshadow then this is definately the product for you! it feels great not clunky or heavy an now in the new improved tube its an absoloute breeze to use!!! <3 February 28, 2012Amazing This product is amazing. My all time favorite eyeshadow primer. I have tried many primers in the past and none compare to the Urban Decay primer. I 100% recommend this product!! February 29, 2012Long time fan I love this eyeshadow primer! I've been using it for a couple of years, ever since I first got a sample with my order, and I don't see myself switching to another any time soon. April 18, 2012Ask & AnswerEyeshadow Primer Potion 5545 5545Original ans Sin are great!! I started with the original primer potion and loved is soooooo much and decided to get the Sin color and it too was great. Both work phenomenally and would highly recommend them! February 9, 2012Amazing Urban Decay Primer Potion is awesome! I can have a long day at work or go to a long party and my makeup will last forever! It almost cements the makeup to my face! It is amazing! February 22, 2012Smooth and soft this is the softest eye product ever , it also makes you forget to worry about you eye makeup fading or anything, it creates the best pre-layer before applying it on ur eyelids . February 28, 2012Staple. I will always use this. I've tried others and there really is no substitute. I never really even had a big problem with the old packaging, but this new packaging is just perfect. February 28, 2012All Day Saviour!! Doesn't matter where I'm going, or what I'm doing, my eyeshadow lasts ALL day with just a little day of Primer! Not a singld day or occasion I go without it! LOVE TO THE END!!!!! April 23, 2012works hard this product goes all out! it does its job and its definitely worth it since it lasts a while. i like this better than the old bottle because i feel like you get more out of it. April 28, 2012Say Good bye to creasing lids! Yup, using this product for like 2 years and it hasn't failed me yet! i love it so much that i have back ups of it! its convenient & sanitary being its in a tube! so easy to use! March 5, 2013Love it! This primer is the best thing ever I assure you! Your eyeshadow stays on all day and I definitely recommend it! You will see the difference between drug store and Urban Decay! :) March 5, 2013I love it. I can't do my eye make up without this primer. I work 12 hours and this primer helps my eye shadow lasted that long. I tried other brand but this is the only one that do the job. March 6, 2013Best eyeprimer Great product for all of your eyeshadow looks. I like better the one with no pigment because it doesn't change the colors of your eyeshadow and helps it last for hours and hours! March 7, 2013Primer Potion I dont go a day without using the primer potion. They are all excellent! l like how there are different type of primer for different types of looks that one is trying to achieve. March 7, 2013It's great I have Eden and original. Some people say they like the old formula better but not me! Love the creaminess and the tube last forever! Keeps my eyeshadow vibrant and long lasting. March 7, 2013Only eye shadow primer you need I have tried a few different eye shadow primers and I always come back to this one. The Eyeshadow Primer Potion is amazing. My eye shadow lasts all day long without any creasing! March 11, 2013Two thumbs up(: I love this product! It works magic! All you have to do is put it on before eyeshadow and BAM the color is bolder and lasts all day! I just wish they were is the old packaging... March 12, 2013This product works great I'm able to put on this potion and have my makeup stay on for the entire day, and night! i never have to touch up my eye makeup, it's always the same as when I put in on earlier. March 13, 2013Makes shadow last FOREVER! I bought the Eden XL shadow primer and geeze my eyeshadow now lasts forever. It is really good stuff. If you want your eyeshadow to last this IS the stuff to do that. I am SOLD . December 21, 2011Sin, but not greed. I have greed and sin. I was disappointed with greed because it wasn't very Pigmented and for the price it shoul be. I really like sin though. Sin makes The eyeshadow look better. January 31, 2012Worth the Money! this is the best primer i have ever tried! your eyeshadows will never crease on you. the staying power of these are completley amazing. the color selection is very great as well. February 2, 2012Good So great.. Best primer I have used before.. Really keeps your eye makeup on during the hot summers and even winter,, Great if you want ur makeup on to stay in 100 degree weather. February 2, 2012Works great This product, I am inlove with! It works perfectly fine! I'm glad I had bought this, If you're looking for an excellnt eye primer. Choose one of these and you'll never regret it. February 19, 2012get it! I can't live without this... I use it every time I use eyeshadow. I don't even think about it- I just put it on. It takes 2 seconds but makes your eyeshadow/liner last for hours. February 25, 2012long lasting primer perfect for longer wearing makeup, goes on smooth and like it said itself makes shadow last and doesn't crease. even lower end eye shadows are more pigmented when this is applied April 19, 2012Best shadow primer ever! Amazing how this stuff works! Creates a great surface that shadows and liners grab onto and stay on allll day! And Sin, sometimes I wear it by itself for just a bit of shimmer :) April 26, 2012Love this I adore this product. I always use it as a base before i apply any shadow or other primer I love the fact it comes in different shades It really helps make your eyeshdow pop!! July 29, 2011Best. Primer. EVER! This primer is sooo easy to use and blends great. My makeup doesnt budge after using this product! It lasts forever too! I highly recommend this primer. My favorite is Original. August 1, 2011You're not living unless you have this I have super oily lids and this works perfect!!! Shadow stays on ALL day and into the night. I recommend it to everyone I know. Must have! Best primer in the history of the USA. January 31, 2012Primer I am a big fan of UD Primer potion! I have few as backups, it really does hold the eye shadow on longer and I never get creasing from the eye shadows when using with the primer. February 28, 2012crease free eyeshadow every time!!! if u want flawless eyeshadow then this is definately the product for you! it feels great not clunky or heavy an now in the new improved tube its an absoloute breeze to use!!! <3 February 28, 2012Amazing This product is amazing. My all time favorite eyeshadow primer. I have tried many primers in the past and none compare to the Urban Decay primer. I 100% recommend this product!! February 29, 2012Long time fan I love this eyeshadow primer! I've been using it for a couple of years, ever since I first got a sample with my order, and I don't see myself switching to another any time soon. April 18, 2012The WordPro TipsEden, Sin and Greed are shades that can also serve as shadows or highlighters!IngredientsORIGINAL / SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
EDEN:
Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate.
GREED:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Propylene Carbonate, Synthetic Beeswax. May contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides).
May Contain:
CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).
