Our # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours.
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Top Shades
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Eden
Greed
Original
SincolorEyeshadow Primer Potion
We Know You'll LoveRatings SummaryEyeshadow Primer Potion 5541 5541Original ans Sin are great!! I started with the original primer potion and loved is soooooo much and decided to get the Sin color and it too was great. Both work phenomenally and would highly recommend them! February 9, 2012Works great This product, I am inlove with! It works perfectly fine! I'm glad I had bought this, If you're looking for an excellnt eye primer. Choose one of these and you'll never regret it. February 19, 2012Amazing Urban Decay Primer Potion is awesome! I can have a long day at work or go to a long party and my makeup will last forever! It almost cements the makeup to my face! It is amazing! February 22, 2012get it! I can't live without this... I use it every time I use eyeshadow. I don't even think about it- I just put it on. It takes 2 seconds but makes your eyeshadow/liner last for hours. February 25, 2012Smooth and soft this is the softest eye product ever , it also makes you forget to worry about you eye makeup fading or anything, it creates the best pre-layer before applying it on ur eyelids . February 28, 2012Staple. I will always use this. I've tried others and there really is no substitute. I never really even had a big problem with the old packaging, but this new packaging is just perfect. February 28, 2012long lasting primer perfect for longer wearing makeup, goes on smooth and like it said itself makes shadow last and doesn't crease. even lower end eye shadows are more pigmented when this is applied April 19, 2012All Day Saviour!! Doesn't matter where I'm going, or what I'm doing, my eyeshadow lasts ALL day with just a little day of Primer! Not a singld day or occasion I go without it! LOVE TO THE END!!!!! April 23, 2012Best shadow primer ever! Amazing how this stuff works! Creates a great surface that shadows and liners grab onto and stay on allll day! And Sin, sometimes I wear it by itself for just a bit of shimmer :) April 26, 2012works hard this product goes all out! it does its job and its definitely worth it since it lasts a while. i like this better than the old bottle because i feel like you get more out of it. April 28, 2012Say Good bye to creasing lids! Yup, using this product for like 2 years and it hasn't failed me yet! i love it so much that i have back ups of it! its convenient & sanitary being its in a tube! so easy to use! March 5, 2013Love it! This primer is the best thing ever I assure you! Your eyeshadow stays on all day and I definitely recommend it! You will see the difference between drug store and Urban Decay! :) March 5, 2013I love it. I can't do my eye make up without this primer. I work 12 hours and this primer helps my eye shadow lasted that long. I tried other brand but this is the only one that do the job. March 6, 2013Best eyeprimer Great product for all of your eyeshadow looks. I like better the one with no pigment because it doesn't change the colors of your eyeshadow and helps it last for hours and hours! March 7, 2013Primer Potion I dont go a day without using the primer potion. They are all excellent! l like how there are different type of primer for different types of looks that one is trying to achieve. March 7, 2013It's great I have Eden and original. Some people say they like the old formula better but not me! Love the creaminess and the tube last forever! Keeps my eyeshadow vibrant and long lasting. March 7, 2013Only eye shadow primer you need I have tried a few different eye shadow primers and I always come back to this one. The Eyeshadow Primer Potion is amazing. My eye shadow lasts all day long without any creasing! March 11, 2013Two thumbs up(: I love this product! It works magic! All you have to do is put it on before eyeshadow and BAM the color is bolder and lasts all day! I just wish they were is the old packaging... March 12, 2013This product works great I'm able to put on this potion and have my makeup stay on for the entire day, and night! i never have to touch up my eye makeup, it's always the same as when I put in on earlier. March 13, 2013Best stuff ever I fell asleep after a night of partying with my eye makeup still on, ekk I know, but the best part was when I looked in the mirror it was still flawless! This stuff is the best! December 19, 2012Best Eyeshadow Primer This is the ONLY eye primer that works. With other brands, I still have creasing at the end of the day. I could go all day and through the night without creasing with UD primer. March 5, 2013Keeps my shadow vibrant all day long! With out this product I would find myself reapplying and touching up my eye shadow halfway through the day. With this product my eye shadow looks fresh and vibrant all day long! March 5, 2013Best Primer Around UD makes the best eyeshadow primer EVER! It takes only a very small amount and my shadow stays put ALL day long! I come home from work and it looks like I just put on my makeup. March 5, 2013Stays all day Using this primer allows the makeup to stay all day. After a long day of work and even the gym...the makeup looks like it was just put on! I like the one that has shimmer to is. March 5, 2013great staying power This primer helps your eye shadow stay put! I had to give it 4 stars though because I have dry skin and when I use this primer my eyelids at the end of the day look really oily. March 5, 2013Recommended for oily eyes I love this primer. I have a very oily eyes so I had trouble with eyeshadow creasing within few hours. Since, I start to use urban decay primer potion I don't have that problem. March 6, 2013Love it Before this I used MAry Kay's eye primer, but I converted immediately after trying a sample. I have it in original and it makes my eyeshadow last all day, even through swimming. March 7, 2013Amazing hold all day! I have tried multiple eye shadow primers and this is the first one (and only) one that works and lasts all day. I also love using one of primers as a base color once and awhile. March 11, 2013Love this I adore this product. I always use it as a base before i apply any shadow or other primer I love the fact it comes in different shades It really helps make your eyeshdow pop!! July 29, 2011Best. Primer. EVER! This primer is sooo easy to use and blends great. My makeup doesnt budge after using this product! It lasts forever too! I highly recommend this primer. My favorite is Original. August 1, 2011Ask & AnswerEyeshadow Primer Potion 5541 5541Original ans Sin are great!! I started with the original primer potion and loved is soooooo much and decided to get the Sin color and it too was great. Both work phenomenally and would highly recommend them! February 9, 2012Works great This product, I am inlove with! It works perfectly fine! I'm glad I had bought this, If you're looking for an excellnt eye primer. Choose one of these and you'll never regret it. February 19, 2012Amazing Urban Decay Primer Potion is awesome! I can have a long day at work or go to a long party and my makeup will last forever! It almost cements the makeup to my face! It is amazing! February 22, 2012get it! I can't live without this... I use it every time I use eyeshadow. I don't even think about it- I just put it on. It takes 2 seconds but makes your eyeshadow/liner last for hours. February 25, 2012Smooth and soft this is the softest eye product ever , it also makes you forget to worry about you eye makeup fading or anything, it creates the best pre-layer before applying it on ur eyelids . February 28, 2012Staple. I will always use this. I've tried others and there really is no substitute. I never really even had a big problem with the old packaging, but this new packaging is just perfect. February 28, 2012long lasting primer perfect for longer wearing makeup, goes on smooth and like it said itself makes shadow last and doesn't crease. even lower end eye shadows are more pigmented when this is applied April 19, 2012All Day Saviour!! Doesn't matter where I'm going, or what I'm doing, my eyeshadow lasts ALL day with just a little day of Primer! Not a singld day or occasion I go without it! LOVE TO THE END!!!!! April 23, 2012Best shadow primer ever! Amazing how this stuff works! Creates a great surface that shadows and liners grab onto and stay on allll day! And Sin, sometimes I wear it by itself for just a bit of shimmer :) April 26, 2012works hard this product goes all out! it does its job and its definitely worth it since it lasts a while. i like this better than the old bottle because i feel like you get more out of it. April 28, 2012Say Good bye to creasing lids! Yup, using this product for like 2 years and it hasn't failed me yet! i love it so much that i have back ups of it! its convenient & sanitary being its in a tube! so easy to use! March 5, 2013Love it! This primer is the best thing ever I assure you! Your eyeshadow stays on all day and I definitely recommend it! You will see the difference between drug store and Urban Decay! :) March 5, 2013I love it. I can't do my eye make up without this primer. I work 12 hours and this primer helps my eye shadow lasted that long. I tried other brand but this is the only one that do the job. March 6, 2013Best eyeprimer Great product for all of your eyeshadow looks. I like better the one with no pigment because it doesn't change the colors of your eyeshadow and helps it last for hours and hours! March 7, 2013Primer Potion I dont go a day without using the primer potion. They are all excellent! l like how there are different type of primer for different types of looks that one is trying to achieve. March 7, 2013It's great I have Eden and original. Some people say they like the old formula better but not me! Love the creaminess and the tube last forever! Keeps my eyeshadow vibrant and long lasting. March 7, 2013Only eye shadow primer you need I have tried a few different eye shadow primers and I always come back to this one. The Eyeshadow Primer Potion is amazing. My eye shadow lasts all day long without any creasing! March 11, 2013Two thumbs up(: I love this product! It works magic! All you have to do is put it on before eyeshadow and BAM the color is bolder and lasts all day! I just wish they were is the old packaging... March 12, 2013This product works great I'm able to put on this potion and have my makeup stay on for the entire day, and night! i never have to touch up my eye makeup, it's always the same as when I put in on earlier. March 13, 2013Best stuff ever I fell asleep after a night of partying with my eye makeup still on, ekk I know, but the best part was when I looked in the mirror it was still flawless! This stuff is the best! December 19, 2012Best Eyeshadow Primer This is the ONLY eye primer that works. With other brands, I still have creasing at the end of the day. I could go all day and through the night without creasing with UD primer. March 5, 2013Keeps my shadow vibrant all day long! With out this product I would find myself reapplying and touching up my eye shadow halfway through the day. With this product my eye shadow looks fresh and vibrant all day long! March 5, 2013Best Primer Around UD makes the best eyeshadow primer EVER! It takes only a very small amount and my shadow stays put ALL day long! I come home from work and it looks like I just put on my makeup. March 5, 2013Stays all day Using this primer allows the makeup to stay all day. After a long day of work and even the gym...the makeup looks like it was just put on! I like the one that has shimmer to is. March 5, 2013great staying power This primer helps your eye shadow stay put! I had to give it 4 stars though because I have dry skin and when I use this primer my eyelids at the end of the day look really oily. March 5, 2013Recommended for oily eyes I love this primer. I have a very oily eyes so I had trouble with eyeshadow creasing within few hours. Since, I start to use urban decay primer potion I don't have that problem. March 6, 2013Love it Before this I used MAry Kay's eye primer, but I converted immediately after trying a sample. I have it in original and it makes my eyeshadow last all day, even through swimming. March 7, 2013Amazing hold all day! I have tried multiple eye shadow primers and this is the first one (and only) one that works and lasts all day. I also love using one of primers as a base color once and awhile. March 11, 2013Love this I adore this product. I always use it as a base before i apply any shadow or other primer I love the fact it comes in different shades It really helps make your eyeshdow pop!! July 29, 2011Best. Primer. EVER! This primer is sooo easy to use and blends great. My makeup doesnt budge after using this product! It lasts forever too! I highly recommend this primer. My favorite is Original. August 1, 2011The WordPro TipsEden, Sin and Greed are shades that can also serve as shadows or highlighters!IngredientsORIGINAL / SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
EDEN:
Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate.
GREED:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Propylene Carbonate, Synthetic Beeswax. May contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides).
May Contain:
CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).
