Our # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours.
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Top Shades
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Eden
Greed
Original
SincolorEyeshadow Primer Potion
We Know You'll LoveRatings SummaryEyeshadow Primer Potion 5545 5545Love it! This primer is the best thing ever I assure you! Your eyeshadow stays on all day and I definitely recommend it! You will see the difference between drug store and Urban Decay! :) March 5, 2013I love it. I can't do my eye make up without this primer. I work 12 hours and this primer helps my eye shadow lasted that long. I tried other brand but this is the only one that do the job. March 6, 2013Best eyeprimer Great product for all of your eyeshadow looks. I like better the one with no pigment because it doesn't change the colors of your eyeshadow and helps it last for hours and hours! March 7, 2013Primer Potion I dont go a day without using the primer potion. They are all excellent! l like how there are different type of primer for different types of looks that one is trying to achieve. March 7, 2013It's great I have Eden and original. Some people say they like the old formula better but not me! Love the creaminess and the tube last forever! Keeps my eyeshadow vibrant and long lasting. March 7, 2013Only eye shadow primer you need I have tried a few different eye shadow primers and I always come back to this one. The Eyeshadow Primer Potion is amazing. My eye shadow lasts all day long without any creasing! March 11, 2013Two thumbs up(: I love this product! It works magic! All you have to do is put it on before eyeshadow and BAM the color is bolder and lasts all day! I just wish they were is the old packaging... March 12, 2013This product works great I'm able to put on this potion and have my makeup stay on for the entire day, and night! i never have to touch up my eye makeup, it's always the same as when I put in on earlier. March 13, 2013Makes shadow last FOREVER! I bought the Eden XL shadow primer and geeze my eyeshadow now lasts forever. It is really good stuff. If you want your eyeshadow to last this IS the stuff to do that. I am SOLD . December 21, 2011Sin, but not greed. I have greed and sin. I was disappointed with greed because it wasn't very Pigmented and for the price it shoul be. I really like sin though. Sin makes The eyeshadow look better. January 31, 2012Love! I love the original primer...but sin is my fave! Looks amazing under sin shadow, by itself, or with other amazing UD shadows. Soft, creamy primers make your eye makeup last ages. January 31, 2012Worth the Money! this is the best primer i have ever tried! your eyeshadows will never crease on you. the staying power of these are completley amazing. the color selection is very great as well. February 2, 2012Good So great.. Best primer I have used before.. Really keeps your eye makeup on during the hot summers and even winter,, Great if you want ur makeup on to stay in 100 degree weather. February 2, 2012Original ans Sin are great!! I started with the original primer potion and loved is soooooo much and decided to get the Sin color and it too was great. Both work phenomenally and would highly recommend them! February 9, 2012Works great This product, I am inlove with! It works perfectly fine! I'm glad I had bought this, If you're looking for an excellnt eye primer. Choose one of these and you'll never regret it. February 19, 2012Amazing Urban Decay Primer Potion is awesome! I can have a long day at work or go to a long party and my makeup will last forever! It almost cements the makeup to my face! It is amazing! February 22, 2012get it! I can't live without this... I use it every time I use eyeshadow. I don't even think about it- I just put it on. It takes 2 seconds but makes your eyeshadow/liner last for hours. February 25, 2012Smooth and soft this is the softest eye product ever , it also makes you forget to worry about you eye makeup fading or anything, it creates the best pre-layer before applying it on ur eyelids . February 28, 2012Staple. I will always use this. I've tried others and there really is no substitute. I never really even had a big problem with the old packaging, but this new packaging is just perfect. February 28, 2012long lasting primer perfect for longer wearing makeup, goes on smooth and like it said itself makes shadow last and doesn't crease. even lower end eye shadows are more pigmented when this is applied April 19, 2012All Day Saviour!! Doesn't matter where I'm going, or what I'm doing, my eyeshadow lasts ALL day with just a little day of Primer! Not a singld day or occasion I go without it! LOVE TO THE END!!!!! April 23, 2012Best shadow primer ever! Amazing how this stuff works! Creates a great surface that shadows and liners grab onto and stay on allll day! And Sin, sometimes I wear it by itself for just a bit of shimmer :) April 26, 2012works hard this product goes all out! it does its job and its definitely worth it since it lasts a while. i like this better than the old bottle because i feel like you get more out of it. April 28, 2012Love this I adore this product. I always use it as a base before i apply any shadow or other primer I love the fact it comes in different shades It really helps make your eyeshdow pop!! July 29, 2011Best. Primer. EVER! This primer is sooo easy to use and blends great. My makeup doesnt budge after using this product! It lasts forever too! I highly recommend this primer. My favorite is Original. August 1, 2011This Primer Potion is Magical! This primer potion is fantastic. It comes in many tones/colors and is super easy to use. It lasts a long time too! Mine helped keep my eyeshadow on all day without any creasing. August 2, 2011works great with any eyeshadow though this was specifically formatted for UD eyeshadows, it works amazing with any higher-end eye shadow. it creates a perfect base, which ensures long lasting shadow. love it! January 31, 2012Go to product! A must have for anyone that wears eyeshadow. It holds onto color and brings out the true pigment of any shadow. Even the oiliest eyelids with prevent creasing with this product! January 31, 2012Essential! My make-up bag is not complete without on of these! They make my eye make-up last for ages, and secures that it doesn't smudge all over my face. Absolutely essential beauty buy! January 31, 2012LOOOOVE! I completl love the UD primers! i use it all the time now and my eyeshadow stays on ALL day and its just amazing! I will not go out anywhere without putting on his primer first! January 31, 2012Ask & AnswerEyeshadow Primer Potion 5545 5545Love it! This primer is the best thing ever I assure you! Your eyeshadow stays on all day and I definitely recommend it! You will see the difference between drug store and Urban Decay! :) March 5, 2013I love it. I can't do my eye make up without this primer. I work 12 hours and this primer helps my eye shadow lasted that long. I tried other brand but this is the only one that do the job. March 6, 2013Best eyeprimer Great product for all of your eyeshadow looks. I like better the one with no pigment because it doesn't change the colors of your eyeshadow and helps it last for hours and hours! March 7, 2013Primer Potion I dont go a day without using the primer potion. They are all excellent! l like how there are different type of primer for different types of looks that one is trying to achieve. March 7, 2013It's great I have Eden and original. Some people say they like the old formula better but not me! Love the creaminess and the tube last forever! Keeps my eyeshadow vibrant and long lasting. March 7, 2013Only eye shadow primer you need I have tried a few different eye shadow primers and I always come back to this one. The Eyeshadow Primer Potion is amazing. My eye shadow lasts all day long without any creasing! March 11, 2013Two thumbs up(: I love this product! It works magic! All you have to do is put it on before eyeshadow and BAM the color is bolder and lasts all day! I just wish they were is the old packaging... March 12, 2013This product works great I'm able to put on this potion and have my makeup stay on for the entire day, and night! i never have to touch up my eye makeup, it's always the same as when I put in on earlier. March 13, 2013Makes shadow last FOREVER! I bought the Eden XL shadow primer and geeze my eyeshadow now lasts forever. It is really good stuff. If you want your eyeshadow to last this IS the stuff to do that. I am SOLD . December 21, 2011Sin, but not greed. I have greed and sin. I was disappointed with greed because it wasn't very Pigmented and for the price it shoul be. I really like sin though. Sin makes The eyeshadow look better. January 31, 2012Love! I love the original primer...but sin is my fave! Looks amazing under sin shadow, by itself, or with other amazing UD shadows. Soft, creamy primers make your eye makeup last ages. January 31, 2012Worth the Money! this is the best primer i have ever tried! your eyeshadows will never crease on you. the staying power of these are completley amazing. the color selection is very great as well. February 2, 2012Good So great.. Best primer I have used before.. Really keeps your eye makeup on during the hot summers and even winter,, Great if you want ur makeup on to stay in 100 degree weather. February 2, 2012Original ans Sin are great!! I started with the original primer potion and loved is soooooo much and decided to get the Sin color and it too was great. Both work phenomenally and would highly recommend them! February 9, 2012Works great This product, I am inlove with! It works perfectly fine! I'm glad I had bought this, If you're looking for an excellnt eye primer. Choose one of these and you'll never regret it. February 19, 2012Amazing Urban Decay Primer Potion is awesome! I can have a long day at work or go to a long party and my makeup will last forever! It almost cements the makeup to my face! It is amazing! February 22, 2012get it! I can't live without this... I use it every time I use eyeshadow. I don't even think about it- I just put it on. It takes 2 seconds but makes your eyeshadow/liner last for hours. February 25, 2012Smooth and soft this is the softest eye product ever , it also makes you forget to worry about you eye makeup fading or anything, it creates the best pre-layer before applying it on ur eyelids . February 28, 2012Staple. I will always use this. I've tried others and there really is no substitute. I never really even had a big problem with the old packaging, but this new packaging is just perfect. February 28, 2012long lasting primer perfect for longer wearing makeup, goes on smooth and like it said itself makes shadow last and doesn't crease. even lower end eye shadows are more pigmented when this is applied April 19, 2012All Day Saviour!! Doesn't matter where I'm going, or what I'm doing, my eyeshadow lasts ALL day with just a little day of Primer! Not a singld day or occasion I go without it! LOVE TO THE END!!!!! April 23, 2012Best shadow primer ever! Amazing how this stuff works! Creates a great surface that shadows and liners grab onto and stay on allll day! And Sin, sometimes I wear it by itself for just a bit of shimmer :) April 26, 2012works hard this product goes all out! it does its job and its definitely worth it since it lasts a while. i like this better than the old bottle because i feel like you get more out of it. April 28, 2012Love this I adore this product. I always use it as a base before i apply any shadow or other primer I love the fact it comes in different shades It really helps make your eyeshdow pop!! July 29, 2011Best. Primer. EVER! This primer is sooo easy to use and blends great. My makeup doesnt budge after using this product! It lasts forever too! I highly recommend this primer. My favorite is Original. August 1, 2011This Primer Potion is Magical! This primer potion is fantastic. It comes in many tones/colors and is super easy to use. It lasts a long time too! Mine helped keep my eyeshadow on all day without any creasing. August 2, 2011works great with any eyeshadow though this was specifically formatted for UD eyeshadows, it works amazing with any higher-end eye shadow. it creates a perfect base, which ensures long lasting shadow. love it! January 31, 2012Go to product! A must have for anyone that wears eyeshadow. It holds onto color and brings out the true pigment of any shadow. Even the oiliest eyelids with prevent creasing with this product! January 31, 2012Essential! My make-up bag is not complete without on of these! They make my eye make-up last for ages, and secures that it doesn't smudge all over my face. Absolutely essential beauty buy! January 31, 2012LOOOOVE! I completl love the UD primers! i use it all the time now and my eyeshadow stays on ALL day and its just amazing! I will not go out anywhere without putting on his primer first! January 31, 2012The WordPro TipsEden, Sin and Greed are shades that can also serve as shadows or highlighters!IngredientsORIGINAL / SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
EDEN:
Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate.
GREED:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Propylene Carbonate, Synthetic Beeswax. May contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides).
May Contain:
CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).
