Our # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours.

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This is it – THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on – an added bonus) you'll never want to live without it. Original formula dries down invisibly, while Eden, Sin and Greed are shades that can also be worn as shadows or highlighters!

Now this extraordinary elixir comes in an easy-to-squeeze tube so you can control how much you apply. You also get more primer in every tube – 11 ml instead of the original 10!

Fill Weight: 11ml e 0.37 US fl oz
Special Offer:
Top Shades
  • Eden
    Eden
  • Greed
    Greed
  • Original
    Original
  • Sin
    Sin
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Eyeshadow Primer Potion

Original Eyeshadow Primer Potion by Urban Decay
We Know You'll Love
Ratings Summary
Eyeshadow Primer Potion 4.8 5 5545 5545
Shadow lasts all night Great to put on underneath your shadow for a long lasting beautiful pigment!! Easy to use, great product! January 31, 2012
Great primer Creamy rich formula puts shadow in place and keeps it there! Byebye creasing & hello long lasting shadow! February 8, 2012
Best primer out there! I've tried almost all of them and UD deffinatly makes the best! Urban decay potion primer is a must have! February 13, 2012
BEST THING EVER! This is the best primer i've ever used! I has the best color pigmintation give that i've ever exprianced! February 19, 2012
Nice Product Makes your eyeshadow look so wonderful. And it's great because you don't even notice that you have it on. February 20, 2012
Great product This product is amazing does exactly what it says it will do. no more messy eyeshadow. and feels so light February 27, 2012
Awesome Primer Very lightweight and fast absorbing! You can't even feel it on! And your eyeshadow look fresh all day :-) February 28, 2012
Really makes a difference This primer keeps your eyeshadow from creasing and wearing away like nothing else. Highly recommend this! March 5, 2013
Love and Enjoy This is one of the best eyeshadow primers I have ever used! The price hits my teenage wallet hard though! March 5, 2013
Feels light and helps shadows stay on all day Love it! Doesnt feel cakey at all and helps to keep on the eyeshadow thorughout the day without creasing. March 5, 2013
Best Primer Ever!!!!!!! What a lovely Primer! It is so light and works well.It is a great shade and leaves the skin feeling good. March 5, 2013
Perfect Product By far one of the best primers i have ever used! It's long lasting, and makes my eye shadow stay so long! March 8, 2013
A Daily Must! This primer keeps my eyeshadow put all day long! It also makes my eyeshadow application smooth and even. February 9, 2012
Amazing My makeup stays on all day with this. I live where its humid and have yet to have a makeup melt down. :) February 14, 2012
Love it!!!! They help eyeshadow,eyeliner stay put and last all day. Makes shadows brighter and is very light weight! February 17, 2012
Sin is the BEST!!! All i can say is this is Amazing product only primer I use , you can even use this as a highlight color. February 28, 2012
Does what its supposed to I have original & sin. Cant complain. This primer is great it makes my colors POP and last all day long. March 15, 2012
Can't use anything else No other primers work as well or last as long or compare to UD's primer potion. That's all I will say :) August 9, 2012
BEST eyeshadow primer EVER I've tested out at least 20 different eyeshadow primers and none hold a candle to the UD Primer Potions! March 5, 2013
Essential I have oily eyelids and eyeshadow would just disappear. This product makes it last for a very long time. March 5, 2013
Works really great!! This eye shadow primer is awesome. I seriously love using it when I want my eye shadow to stay all day!! March 5, 2013
Good Primer Used this primer since my high school days! Does the job: no creasing. Also, I love the color selection. March 7, 2013
Me best friend Favorite product EVER. Buy it NOW. Seriously now. Air doesn't crease and does exactly what ir needs too. March 13, 2013
This primer keeps colors true. I have found that other primers tend to give a yellowing appearance throughout the day and these don't. December 29, 2011
buety that lasts these are buetiful primers to use in the summer for that glow look and makes eye make up last all night February 2, 2012
Love This Stuff! I first tried the primer potion when it came as a sample with one of the UD palettes I purchased years ago. I was impressed by how well it worked to prevent creasing all day. I have used many other products that claim to be a primer and midway through the day I have a crease in my shadow, but not with this product. I have never had a single crease even after a night out when I'm too tired to wash my face before bed. The next morning it looks like I just applied my eye makeup; it's amazing! I also have very sensitive skin and some product irritate my delicate eye area but I have never had that problem with the potion. I have tried both the original and champagne color and recommend both to anyone! The original goes on colorless and is lightweight whereas the champagne gives a champagne shimmer which I absolutely love! The champagne color really adds to any shadow you apply on top of it bringing out the pigment, and also works as a great highlight. Don't forget it also prevents creasing! One last thing I really LOVE about this product is that it lasts a really long time. A little dab goes a long way so it is such a great value. Honestly, you should go out and get you some ASAP! <3 February 2, 2012
I cannot live with out this Ahhh!!! My favorite product in the whole world. I cannot live with out this. Please make more colors!!! February 11, 2012
Primer Potion works really good! Primer Potion is the most incredible product. It works so well to make your shadow stay on and pop out. February 19, 2012
Creates Crease-less Eye Shadow My eye shadow stays on all day and does not crease! Even though it is expensive, it is worth the money! February 24, 2012
great primer! I have really oily eyelids and this primer helps my eyeshadow stay on much longer and without creasing. April 24, 2012
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Ask & Answer
Eyeshadow Primer Potion 4.8 5 5545 5545
Shadow lasts all night Great to put on underneath your shadow for a long lasting beautiful pigment!! Easy to use, great product! January 31, 2012
Great primer Creamy rich formula puts shadow in place and keeps it there! Byebye creasing & hello long lasting shadow! February 8, 2012
Best primer out there! I've tried almost all of them and UD deffinatly makes the best! Urban decay potion primer is a must have! February 13, 2012
BEST THING EVER! This is the best primer i've ever used! I has the best color pigmintation give that i've ever exprianced! February 19, 2012
Nice Product Makes your eyeshadow look so wonderful. And it's great because you don't even notice that you have it on. February 20, 2012
Great product This product is amazing does exactly what it says it will do. no more messy eyeshadow. and feels so light February 27, 2012
Awesome Primer Very lightweight and fast absorbing! You can't even feel it on! And your eyeshadow look fresh all day :-) February 28, 2012
Really makes a difference This primer keeps your eyeshadow from creasing and wearing away like nothing else. Highly recommend this! March 5, 2013
Love and Enjoy This is one of the best eyeshadow primers I have ever used! The price hits my teenage wallet hard though! March 5, 2013
Feels light and helps shadows stay on all day Love it! Doesnt feel cakey at all and helps to keep on the eyeshadow thorughout the day without creasing. March 5, 2013
Best Primer Ever!!!!!!! What a lovely Primer! It is so light and works well.It is a great shade and leaves the skin feeling good. March 5, 2013
Perfect Product By far one of the best primers i have ever used! It's long lasting, and makes my eye shadow stay so long! March 8, 2013
A Daily Must! This primer keeps my eyeshadow put all day long! It also makes my eyeshadow application smooth and even. February 9, 2012
Amazing My makeup stays on all day with this. I live where its humid and have yet to have a makeup melt down. :) February 14, 2012
Love it!!!! They help eyeshadow,eyeliner stay put and last all day. Makes shadows brighter and is very light weight! February 17, 2012
Sin is the BEST!!! All i can say is this is Amazing product only primer I use , you can even use this as a highlight color. February 28, 2012
Does what its supposed to I have original & sin. Cant complain. This primer is great it makes my colors POP and last all day long. March 15, 2012
Can't use anything else No other primers work as well or last as long or compare to UD's primer potion. That's all I will say :) August 9, 2012
BEST eyeshadow primer EVER I've tested out at least 20 different eyeshadow primers and none hold a candle to the UD Primer Potions! March 5, 2013
Essential I have oily eyelids and eyeshadow would just disappear. This product makes it last for a very long time. March 5, 2013
Works really great!! This eye shadow primer is awesome. I seriously love using it when I want my eye shadow to stay all day!! March 5, 2013
Good Primer Used this primer since my high school days! Does the job: no creasing. Also, I love the color selection. March 7, 2013
Me best friend Favorite product EVER. Buy it NOW. Seriously now. Air doesn't crease and does exactly what ir needs too. March 13, 2013
This primer keeps colors true. I have found that other primers tend to give a yellowing appearance throughout the day and these don't. December 29, 2011
buety that lasts these are buetiful primers to use in the summer for that glow look and makes eye make up last all night February 2, 2012
Love This Stuff! I first tried the primer potion when it came as a sample with one of the UD palettes I purchased years ago. I was impressed by how well it worked to prevent creasing all day. I have used many other products that claim to be a primer and midway through the day I have a crease in my shadow, but not with this product. I have never had a single crease even after a night out when I'm too tired to wash my face before bed. The next morning it looks like I just applied my eye makeup; it's amazing! I also have very sensitive skin and some product irritate my delicate eye area but I have never had that problem with the potion. I have tried both the original and champagne color and recommend both to anyone! The original goes on colorless and is lightweight whereas the champagne gives a champagne shimmer which I absolutely love! The champagne color really adds to any shadow you apply on top of it bringing out the pigment, and also works as a great highlight. Don't forget it also prevents creasing! One last thing I really LOVE about this product is that it lasts a really long time. A little dab goes a long way so it is such a great value. Honestly, you should go out and get you some ASAP! <3 February 2, 2012
I cannot live with out this Ahhh!!! My favorite product in the whole world. I cannot live with out this. Please make more colors!!! February 11, 2012
Primer Potion works really good! Primer Potion is the most incredible product. It works so well to make your shadow stay on and pop out. February 19, 2012
Creates Crease-less Eye Shadow My eye shadow stays on all day and does not crease! Even though it is expensive, it is worth the money! February 24, 2012
great primer! I have really oily eyelids and this primer helps my eyeshadow stay on much longer and without creasing. April 24, 2012
<<prev 160 161 162 163 164 ... 186 next>>
The Word
Pro Tips
Eden, Sin and Greed are shades that can also serve as shadows or highlighters!
Ingredients
ORIGINAL / SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

EDEN:
Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate.

GREED:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Propylene Carbonate, Synthetic Beeswax. May contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides).
May Contain:
CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).
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