Our # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours.

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This is it – THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on – an added bonus) you'll never want to live without it. Original formula dries down invisibly, while Eden, Sin and Greed are shades that can also be worn as shadows or highlighters!

Now this extraordinary elixir comes in an easy-to-squeeze tube so you can control how much you apply. You also get more primer in every tube – 11 ml instead of the original 10!

Fill Weight: 11ml e 0.37 US fl oz
Special Offer:
Top Shades
  • Eden
    Eden
  • Greed
    Greed
  • Original
    Original
  • Sin
    Sin
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Eyeshadow Primer Potion

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Ratings Summary
Eyeshadow Primer Potion 4.8 5 5545 5545
Best stuff ever I fell asleep after a night of partying with my eye makeup still on, ekk I know, but the best part was when I looked in the mirror it was still flawless! This stuff is the best! December 19, 2012
Best Eyeshadow Primer This is the ONLY eye primer that works. With other brands, I still have creasing at the end of the day. I could go all day and through the night without creasing with UD primer. March 5, 2013
Keeps my shadow vibrant all day long! With out this product I would find myself reapplying and touching up my eye shadow halfway through the day. With this product my eye shadow looks fresh and vibrant all day long! March 5, 2013
Best Primer Around UD makes the best eyeshadow primer EVER! It takes only a very small amount and my shadow stays put ALL day long! I come home from work and it looks like I just put on my makeup. March 5, 2013
Stays all day Using this primer allows the makeup to stay all day. After a long day of work and even the gym...the makeup looks like it was just put on! I like the one that has shimmer to is. March 5, 2013
great staying power This primer helps your eye shadow stay put! I had to give it 4 stars though because I have dry skin and when I use this primer my eyelids at the end of the day look really oily. March 5, 2013
Recommended for oily eyes I love this primer. I have a very oily eyes so I had trouble with eyeshadow creasing within few hours. Since, I start to use urban decay primer potion I don't have that problem. March 6, 2013
Love it Before this I used MAry Kay's eye primer, but I converted immediately after trying a sample. I have it in original and it makes my eyeshadow last all day, even through swimming. March 7, 2013
Amazing hold all day! I have tried multiple eye shadow primers and this is the first one (and only) one that works and lasts all day. I also love using one of primers as a base color once and awhile. March 11, 2013
This Primer Potion is Magical! This primer potion is fantastic. It comes in many tones/colors and is super easy to use. It lasts a long time too! Mine helped keep my eyeshadow on all day without any creasing. August 2, 2011
works great with any eyeshadow though this was specifically formatted for UD eyeshadows, it works amazing with any higher-end eye shadow. it creates a perfect base, which ensures long lasting shadow. love it! January 31, 2012
Go to product! A must have for anyone that wears eyeshadow. It holds onto color and brings out the true pigment of any shadow. Even the oiliest eyelids with prevent creasing with this product! January 31, 2012
Essential! My make-up bag is not complete without on of these! They make my eye make-up last for ages, and secures that it doesn't smudge all over my face. Absolutely essential beauty buy! January 31, 2012
LOOOOVE! I completl love the UD primers! i use it all the time now and my eyeshadow stays on ALL day and its just amazing! I will not go out anywhere without putting on his primer first! January 31, 2012
Stay awhile! On somedays I have makeup on for over 10 hours....UDPP makes my eyeshadows last all day without creasing or fading. Do yourself a favor & make the purchase, you won't regret it! February 2, 2012
Soft and silky, not tacky This primer is smooth and really keeps my eye shadow on all day. I have a physical job and sometimes my makeup can take a dive, but with this, my eyes look awesome all day long. February 2, 2012
Amazing! Brilliant product! I do makeup for pictures sometimes, and this makes shadows vibrant on camera, and makes the makeup last for an entire shoot! I won't do eye makeup without it! February 6, 2012
PERFECTION!! I love the eye primers! I keeps my eye shadow from creasing and wearing off throughout the day. My eye makeup looks just as good at the end of my day as it did in the beginning. February 9, 2012
Amazing! I thought eyeshadow primer was a gimick. But after seeing my eyeshadow and liner dissapear everyday I thought I would give it a try. Now it is a part of my daily makeup routine. February 28, 2012
If you like Eyeshadow primer, look no further This primer trully makes your eyeshadow not only last longer... but it also makes your eyeshadow look more defined/stand out. It doesn't make your eyeshadow get lumpy or crease. February 29, 2012
Great product. Love it. My eyeshadow does not crease anymore! And my eyes get "sweaty" for some reason, and smudges easily at the corner, but since I've used the primer, it's been staying on. January 31, 2012
Amazing product I use UDPP every day! It keeps my eyeshadow from creasing and makes it last ALL DAY! I've even gone to bed w/o washing my face and the makeup is still perfect the next morning. February 1, 2012
PERFECT! I can not say enough good things about this product. Perfect, makes eyeshadows WAY MORE pigmented. DEFINETLEY worth the money. If youre looking for a primer, purchase this one! February 2, 2012
Great primer This is absolutely the BEST eye shadow primer I have used. It makes my eye shadow last all day! A staple in my make up collection! Plus, one bottle lasts me a really long time. February 21, 2012
Perfection! Though it is pricey, it is a wonderful primer, that goes on smooth without tugging the eye! Great for avoiding wrinkles! No odor, matches description to a T, best thing to buy! February 26, 2012
I never leave the house without tusing his primer! I have used many eye primers before, but Urban Decay has the best one! It really does what it is supposed to! My eye shadow lasts all day without creasing or fading. I love it! March 5, 2013
Makes shadow last all day This product is really worth it. I use the original formula and its perfect. It prevents creasing that would usually happen very quickly and it keeps the shadow looking pretty. March 5, 2013
Eyeshadow Primer Potion is perfect If you use this potion before your eye shadow your eye shadow stays put all day. I love it. I use it with all my eye shadows, it even makes the cheep stuff look good. I love it March 5, 2013
Great quality I own every color of these primers. they stay put all day long with no creasing. Also makes the color of the eyeshadow look more pigmented.I would highly recommend this product March 5, 2013
A Must-Have This is a product that any make-up artist or enthusiast must have in his or her collection. Shadow stays in place even in the worst conditions (heat, rain, humidity and so on). June 30, 2011
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Ask & Answer
Eyeshadow Primer Potion 4.8 5 5545 5545
Best stuff ever I fell asleep after a night of partying with my eye makeup still on, ekk I know, but the best part was when I looked in the mirror it was still flawless! This stuff is the best! December 19, 2012
Best Eyeshadow Primer This is the ONLY eye primer that works. With other brands, I still have creasing at the end of the day. I could go all day and through the night without creasing with UD primer. March 5, 2013
Keeps my shadow vibrant all day long! With out this product I would find myself reapplying and touching up my eye shadow halfway through the day. With this product my eye shadow looks fresh and vibrant all day long! March 5, 2013
Best Primer Around UD makes the best eyeshadow primer EVER! It takes only a very small amount and my shadow stays put ALL day long! I come home from work and it looks like I just put on my makeup. March 5, 2013
Stays all day Using this primer allows the makeup to stay all day. After a long day of work and even the gym...the makeup looks like it was just put on! I like the one that has shimmer to is. March 5, 2013
great staying power This primer helps your eye shadow stay put! I had to give it 4 stars though because I have dry skin and when I use this primer my eyelids at the end of the day look really oily. March 5, 2013
Recommended for oily eyes I love this primer. I have a very oily eyes so I had trouble with eyeshadow creasing within few hours. Since, I start to use urban decay primer potion I don't have that problem. March 6, 2013
Love it Before this I used MAry Kay's eye primer, but I converted immediately after trying a sample. I have it in original and it makes my eyeshadow last all day, even through swimming. March 7, 2013
Amazing hold all day! I have tried multiple eye shadow primers and this is the first one (and only) one that works and lasts all day. I also love using one of primers as a base color once and awhile. March 11, 2013
This Primer Potion is Magical! This primer potion is fantastic. It comes in many tones/colors and is super easy to use. It lasts a long time too! Mine helped keep my eyeshadow on all day without any creasing. August 2, 2011
works great with any eyeshadow though this was specifically formatted for UD eyeshadows, it works amazing with any higher-end eye shadow. it creates a perfect base, which ensures long lasting shadow. love it! January 31, 2012
Go to product! A must have for anyone that wears eyeshadow. It holds onto color and brings out the true pigment of any shadow. Even the oiliest eyelids with prevent creasing with this product! January 31, 2012
Essential! My make-up bag is not complete without on of these! They make my eye make-up last for ages, and secures that it doesn't smudge all over my face. Absolutely essential beauty buy! January 31, 2012
LOOOOVE! I completl love the UD primers! i use it all the time now and my eyeshadow stays on ALL day and its just amazing! I will not go out anywhere without putting on his primer first! January 31, 2012
Stay awhile! On somedays I have makeup on for over 10 hours....UDPP makes my eyeshadows last all day without creasing or fading. Do yourself a favor & make the purchase, you won't regret it! February 2, 2012
Soft and silky, not tacky This primer is smooth and really keeps my eye shadow on all day. I have a physical job and sometimes my makeup can take a dive, but with this, my eyes look awesome all day long. February 2, 2012
Amazing! Brilliant product! I do makeup for pictures sometimes, and this makes shadows vibrant on camera, and makes the makeup last for an entire shoot! I won't do eye makeup without it! February 6, 2012
PERFECTION!! I love the eye primers! I keeps my eye shadow from creasing and wearing off throughout the day. My eye makeup looks just as good at the end of my day as it did in the beginning. February 9, 2012
Amazing! I thought eyeshadow primer was a gimick. But after seeing my eyeshadow and liner dissapear everyday I thought I would give it a try. Now it is a part of my daily makeup routine. February 28, 2012
If you like Eyeshadow primer, look no further This primer trully makes your eyeshadow not only last longer... but it also makes your eyeshadow look more defined/stand out. It doesn't make your eyeshadow get lumpy or crease. February 29, 2012
Great product. Love it. My eyeshadow does not crease anymore! And my eyes get "sweaty" for some reason, and smudges easily at the corner, but since I've used the primer, it's been staying on. January 31, 2012
Amazing product I use UDPP every day! It keeps my eyeshadow from creasing and makes it last ALL DAY! I've even gone to bed w/o washing my face and the makeup is still perfect the next morning. February 1, 2012
PERFECT! I can not say enough good things about this product. Perfect, makes eyeshadows WAY MORE pigmented. DEFINETLEY worth the money. If youre looking for a primer, purchase this one! February 2, 2012
Great primer This is absolutely the BEST eye shadow primer I have used. It makes my eye shadow last all day! A staple in my make up collection! Plus, one bottle lasts me a really long time. February 21, 2012
Perfection! Though it is pricey, it is a wonderful primer, that goes on smooth without tugging the eye! Great for avoiding wrinkles! No odor, matches description to a T, best thing to buy! February 26, 2012
I never leave the house without tusing his primer! I have used many eye primers before, but Urban Decay has the best one! It really does what it is supposed to! My eye shadow lasts all day without creasing or fading. I love it! March 5, 2013
Makes shadow last all day This product is really worth it. I use the original formula and its perfect. It prevents creasing that would usually happen very quickly and it keeps the shadow looking pretty. March 5, 2013
Eyeshadow Primer Potion is perfect If you use this potion before your eye shadow your eye shadow stays put all day. I love it. I use it with all my eye shadows, it even makes the cheep stuff look good. I love it March 5, 2013
Great quality I own every color of these primers. they stay put all day long with no creasing. Also makes the color of the eyeshadow look more pigmented.I would highly recommend this product March 5, 2013
A Must-Have This is a product that any make-up artist or enthusiast must have in his or her collection. Shadow stays in place even in the worst conditions (heat, rain, humidity and so on). June 30, 2011
<<prev 123 124 125 126 127 ... 186 next>>
The Word
Pro Tips
Eden, Sin and Greed are shades that can also serve as shadows or highlighters!
Ingredients
ORIGINAL / SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

EDEN:
Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate.

GREED:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Propylene Carbonate, Synthetic Beeswax. May contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides).
May Contain:
CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).
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