Our # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours.
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Eden
Greed
Original
SincolorEyeshadow Primer Potion
We Know You'll LoveRatings SummaryEyeshadow Primer Potion 5545 5545An everyday necessity Love it! I have the original and the sin potion, wear it all day without one crease. It makes eyeshadows more vibrant. Have been using it for years and it's the best primer out there. March 8, 2013beauty must have this product is well worth your money. I use this everyday I use eye shadow. It blends your colors well and makes your makeup last all day and all night no need to reapply anything!. March 5, 2013Must have! I have this in Original and Sin. I absolutely love this stuff! It literally eliminates creasing, even with dark shades. Sin is a beautiful color and can be worn alone without shadow. March 6, 2013Great primer!! This primer is really gentle and easy to apply. A little bit goes a long way and keeps makeup looking like you just put it on all day long. This is a must have for any makeup lover!! March 7, 2013Oily eyelidders, this is a must have! I have extremely oily eyelids and this product is excellent. I've been using it for the past 2 years and have never tried (or wanted to try) anything else because it works perfectly! March 12, 2013Make-up Must Have My eyeshadow was always gone by lunch...not anymore! So easy to use and keeps even the cheap eyeshadow on! Sometimes all I wear is the gold shimmer primer and don't even need shadow. March 13, 2013Best Primer Ever! These primers are the best I've ever used. Some other companys tend to be watery and do not have the same staying power as UD's. I will never go a day without this primer on my eyes. March 13, 2013A nice primer does what it says on the packet. Glad they come in tubes now as the bottles always had leftovers in the bottle- such a waste! a must have for anybody who does heavy makeup regularly. January 31, 2012Great buy.(: Best primer potion ive used, very long-lasting, & makes your eyeshadow stay in place, so theres no smug in the crease(i hate that), && it makes your eyeshadow soo pigmanted !~~~~<3<3 February 2, 2012Love When they had the old bottle it was a pain to get the last bit of product out with out breaking the bottle now the bottle is easy to squeeze product out and the formulation is great! February 15, 2012okay product I don't know what I really think of UD primers they work in the way of your makeup does go on smoother and they don't crease but I don't get the extra bam I want in the over all look February 16, 2012Eden is my fav! I have this in Eden which is great because it not only helps with the bags in around my eyes, but is an exact match to my skin tone. My shades stay on all day and it lasts forever!!! February 26, 2012Keeps eyeshadow on all day Whenever I wear eyeshadow I always use this eye primer. I never got the point of buying a primer but it's so worth it and it will last you a really long time. Also it doesn't crease! February 28, 2012Best primer ever. I use Primer Potion every single day that I wear makeup. After using it for so long, and seeing how great it keeps my eyeshadow looking all day & night, I can't imagine NOT using it. March 6, 2012Best of the best ;) this product is seriously a must have in my bag. I had the worst time keeping eyeshadows on my lids because humidity and sweat. if you are the oily skin type this product is for you July 26, 2011LOVE! Never used a primer before using these and I won't ever go without it again! Keeps shadows in place and looking amazing for hours and hours, and in my case makes them "nap proof" :) August 24, 2011Love it but... I've tried 2 urban decay primer potions: Sin and Original. Original is amazing but I am highly disappointed. Sin does not prevent creasing at all! Original works flawlessly, though. November 27, 2011Make it stay. Don't forget to prime first. This primer will make your eyeshadow stay! Easy to apply and it makes a huge difference. The "Sin" primer is great to wear by itself for subtle shimmer. January 14, 2012It's Magical I love its not gooey or gross its lightweight and creamy almost like its not even there but it sure does make a difference making my eyeshadow last SO much longer and crease-free :D January 31, 2012Cannot go a day without this! This is my MUST HAVE UD item! Eyeshadow never creases, and holds my color all day! I have somewhat oily skin, so creasing is typically a problem, but this has solved all my worries! February 3, 2012Good primer I like this product. My eyeshadow does last longer when I use it. For me, I just need to be careful when I apply it that I blend it in really well-once it sets- it it there to stay. February 28, 2012PrimePrimePrime Just like in Transformers Prime is the backbone of every great make up artists arsenal of weapons... Urban Decay is by far one of my favorites. I recommend this product to everyone. February 28, 2012Amazing! My eyeshadows used to crease in the middle of the day without a primer and now when I use this when I come home my eyeshadows look the same way they looked when I first put them on. February 28, 2012Will change the way you apply eyeshadow I never used primer until I received this with the Naked Palette. It totally transforms your eyeshadow into a deeper or brighter color. It just make any color pop. Love this primer! February 29, 2012favorite urban decay product This is my favorite primer. I use it even with other products that claim they are crease proof. this is my added insurance to get me from morning to night. never go a day without it March 8, 2012Great This product is great, keeps my makeup on longer and it does not crease which is FAB. i love the easy portable tube that it comes in i can throw it in my bag. easy to carry LOVE IT. March 5, 2013good Its good fresh out of the bottle. It didn't help my eye-shadow stay much longer than normal I guess because it was a creme. If the bottle was set up different it'd be easier to use. March 5, 2013Does what it says. I love this eyeshadow primer. It lasts the longest out of the others that I've used. I live in a high humidity environment and recommend this to anyone that has oily skin like I do. March 5, 2013Magical Product This product is nothing short of magical !! I am amazed how long my eyeshadow lasts by using this first. Just a tiny bit and its on for hours on end. Truly worth its weight in gold. March 6, 2013Long Lasting I always prime now before applying any make up. I work a 9 hour day and need my eye shadow to keep up with me. Without the primer I used to have total color blending into one shade. March 6, 2013Ask & AnswerEyeshadow Primer Potion 5545 5545An everyday necessity Love it! I have the original and the sin potion, wear it all day without one crease. It makes eyeshadows more vibrant. Have been using it for years and it's the best primer out there. March 8, 2013beauty must have this product is well worth your money. I use this everyday I use eye shadow. It blends your colors well and makes your makeup last all day and all night no need to reapply anything!. March 5, 2013Must have! I have this in Original and Sin. I absolutely love this stuff! It literally eliminates creasing, even with dark shades. Sin is a beautiful color and can be worn alone without shadow. March 6, 2013Great primer!! This primer is really gentle and easy to apply. A little bit goes a long way and keeps makeup looking like you just put it on all day long. This is a must have for any makeup lover!! March 7, 2013Oily eyelidders, this is a must have! I have extremely oily eyelids and this product is excellent. I've been using it for the past 2 years and have never tried (or wanted to try) anything else because it works perfectly! March 12, 2013Make-up Must Have My eyeshadow was always gone by lunch...not anymore! So easy to use and keeps even the cheap eyeshadow on! Sometimes all I wear is the gold shimmer primer and don't even need shadow. March 13, 2013Best Primer Ever! These primers are the best I've ever used. Some other companys tend to be watery and do not have the same staying power as UD's. I will never go a day without this primer on my eyes. March 13, 2013A nice primer does what it says on the packet. Glad they come in tubes now as the bottles always had leftovers in the bottle- such a waste! a must have for anybody who does heavy makeup regularly. January 31, 2012Great buy.(: Best primer potion ive used, very long-lasting, & makes your eyeshadow stay in place, so theres no smug in the crease(i hate that), && it makes your eyeshadow soo pigmanted !~~~~<3<3 February 2, 2012Love When they had the old bottle it was a pain to get the last bit of product out with out breaking the bottle now the bottle is easy to squeeze product out and the formulation is great! February 15, 2012okay product I don't know what I really think of UD primers they work in the way of your makeup does go on smoother and they don't crease but I don't get the extra bam I want in the over all look February 16, 2012Eden is my fav! I have this in Eden which is great because it not only helps with the bags in around my eyes, but is an exact match to my skin tone. My shades stay on all day and it lasts forever!!! February 26, 2012Keeps eyeshadow on all day Whenever I wear eyeshadow I always use this eye primer. I never got the point of buying a primer but it's so worth it and it will last you a really long time. Also it doesn't crease! February 28, 2012Best primer ever. I use Primer Potion every single day that I wear makeup. After using it for so long, and seeing how great it keeps my eyeshadow looking all day & night, I can't imagine NOT using it. March 6, 2012Best of the best ;) this product is seriously a must have in my bag. I had the worst time keeping eyeshadows on my lids because humidity and sweat. if you are the oily skin type this product is for you July 26, 2011LOVE! Never used a primer before using these and I won't ever go without it again! Keeps shadows in place and looking amazing for hours and hours, and in my case makes them "nap proof" :) August 24, 2011Love it but... I've tried 2 urban decay primer potions: Sin and Original. Original is amazing but I am highly disappointed. Sin does not prevent creasing at all! Original works flawlessly, though. November 27, 2011Make it stay. Don't forget to prime first. This primer will make your eyeshadow stay! Easy to apply and it makes a huge difference. The "Sin" primer is great to wear by itself for subtle shimmer. January 14, 2012It's Magical I love its not gooey or gross its lightweight and creamy almost like its not even there but it sure does make a difference making my eyeshadow last SO much longer and crease-free :D January 31, 2012Cannot go a day without this! This is my MUST HAVE UD item! Eyeshadow never creases, and holds my color all day! I have somewhat oily skin, so creasing is typically a problem, but this has solved all my worries! February 3, 2012Good primer I like this product. My eyeshadow does last longer when I use it. For me, I just need to be careful when I apply it that I blend it in really well-once it sets- it it there to stay. February 28, 2012PrimePrimePrime Just like in Transformers Prime is the backbone of every great make up artists arsenal of weapons... Urban Decay is by far one of my favorites. I recommend this product to everyone. February 28, 2012Amazing! My eyeshadows used to crease in the middle of the day without a primer and now when I use this when I come home my eyeshadows look the same way they looked when I first put them on. February 28, 2012Will change the way you apply eyeshadow I never used primer until I received this with the Naked Palette. It totally transforms your eyeshadow into a deeper or brighter color. It just make any color pop. Love this primer! February 29, 2012favorite urban decay product This is my favorite primer. I use it even with other products that claim they are crease proof. this is my added insurance to get me from morning to night. never go a day without it March 8, 2012Great This product is great, keeps my makeup on longer and it does not crease which is FAB. i love the easy portable tube that it comes in i can throw it in my bag. easy to carry LOVE IT. March 5, 2013good Its good fresh out of the bottle. It didn't help my eye-shadow stay much longer than normal I guess because it was a creme. If the bottle was set up different it'd be easier to use. March 5, 2013Does what it says. I love this eyeshadow primer. It lasts the longest out of the others that I've used. I live in a high humidity environment and recommend this to anyone that has oily skin like I do. March 5, 2013Magical Product This product is nothing short of magical !! I am amazed how long my eyeshadow lasts by using this first. Just a tiny bit and its on for hours on end. Truly worth its weight in gold. March 6, 2013Long Lasting I always prime now before applying any make up. I work a 9 hour day and need my eye shadow to keep up with me. Without the primer I used to have total color blending into one shade. March 6, 2013The WordPro TipsEden, Sin and Greed are shades that can also serve as shadows or highlighters!IngredientsORIGINAL / SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
EDEN:
Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate.
GREED:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Propylene Carbonate, Synthetic Beeswax. May contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides).
May Contain:
CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).
