Our # 1 best-selling product in a NEW easy-to-squeeze tube! Apply before your eyeshadow for more vibrant CREASE-FREE color that lasts for 24 hours.

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This is it – THE most legendary primer in the beauty industry. Eyeshadow Primer Potion is coveted by makeup artists and makeup junkies alike because it guarantees more vibrant eyeshadow that lasts for 24 hours and NEVER CREASES! Once you experience its powers (plus how smoothly it glides on – an added bonus) you'll never want to live without it. Original formula dries down invisibly, while Eden, Sin and Greed are shades that can also be worn as shadows or highlighters!

Now this extraordinary elixir comes in an easy-to-squeeze tube so you can control how much you apply. You also get more primer in every tube – 11 ml instead of the original 10!

Fill Weight: 11ml e 0.37 US fl oz
Special Offer:
Top Shades
  • Eden
    Eden
  • Greed
    Greed
  • Original
    Original
  • Sin
    Sin
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Eyeshadow Primer Potion

Original Eyeshadow Primer Potion by Urban Decay
We Know You'll Love
Ratings Summary
Eyeshadow Primer Potion 4.8 5 5545 5545
My shadow lasts all day! The primer is easy to use, goes a long way, and there is a choice. What more can a girl ask for! March 5, 2013
i LOVE this product!!!!!!! This is the best primer I have ever used and it truly made a difference in my eye shadow!!!!!!!! March 9, 2013
Love Every time a friend asks me to do their make up I make sure to always use the eye shadow primer! March 12, 2013
Great! Can't wear eyeshadow without it! Lasts all day. It's the best eyeshadow primer I have ever used. June 30, 2011
Vibrance shines through This is THE ONLY product that keeps my makeup looking light and bright in this California sun... July 10, 2011
Worth it The primer potion is Great to have on. It really does what is say unlike other primer out there. January 31, 2012
My HG! I love this primer potion better than MAC's prep & prime. I absolutely cannot live without this. February 1, 2012
Magic This product is great. I use it under all of my eye shadows and they last all day and all night. February 2, 2012
one of the best eye primers ever..if not the best! this eyeshadow primer potion is amazing..ur eyeshadow is for sure gonna stick and last all day! February 9, 2012
All You Need in a Primer Set From a light nude shade to a high shimmer shade, you have any primer color you could ever need. February 9, 2012
Love it! I love this primer potion! it is my #1! Lasts forever & very easy to use! Highly recommend it!! February 19, 2012
Great The primer provides an excellent base for my eyeshadow. Helps the eyeshadow remain longwearing! February 26, 2012
Goes on smooth Love this primer it really helps with the application of the eye shadow and goes on very smooth February 28, 2012
makes a diff this primer makes the difference when putting on eyeshadow. i feel it brings the color out more March 5, 2013
Great features This product looks great and is easy to use. I've already started recommending it to my friends March 7, 2013
Lightweight and Great! This primer is lightweight, not at all grainy like some other primers. Perfect on all accounts. March 7, 2013
Love! This eye primer is fantastic! My eye shadow never creases or wears down when using this primer! March 7, 2013
Works perfect with any shadow! YOU MUST BUY THIS! No more creases, no more rubbing off, no more re application of eye makeup! March 12, 2013
LOVE IT! I love the Primer Potions! They make my shadows last foreverrrr and they keep the colours true. February 1, 2012
Great product! I bought this for my daughter she loves it! She wears it daily and loves that it is lightweight February 1, 2012
Easy to apply product I love this product because it helps eyeshadow last all day. Its easy to apply and lightweight. February 11, 2012
Perfect primer The primer rubs on easily and eyeshadow lasts until you wash it off. The best primer out there. February 14, 2012
better than mac This eye primer is the best! A little goes a long way and to me, it's better than MAC's primer. February 27, 2012
Easy to use My eyeshadow stays on forever! So creamy. Easy to use! Makes eyeshadow more intensely pigmented February 28, 2012
amazing this is THE best primer I've ever used, it keeps all my eye shadow on till the end of the day. August 2, 2011
Sin I always had trouble with my eye shadow staying on all nite .....not anymore I love this stuff January 31, 2012
no crease! this primer is amazing and gives your eyeshadow extra vibrance and will keep it from creasing! February 1, 2012
Great! This eyeshadow prime potion sets the eye for long lasting shadow and maximum color! Love it!!! February 3, 2012
the ONLY primer this is the end all be all for eyeshadow primers. keeps my shadow on all day without creasing. February 12, 2012
Smooth product I love,love,love this product. It works really well and i would definately come back for MORE. February 15, 2012
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Ask & Answer
Eyeshadow Primer Potion 4.8 5 5545 5545
My shadow lasts all day! The primer is easy to use, goes a long way, and there is a choice. What more can a girl ask for! March 5, 2013
i LOVE this product!!!!!!! This is the best primer I have ever used and it truly made a difference in my eye shadow!!!!!!!! March 9, 2013
Love Every time a friend asks me to do their make up I make sure to always use the eye shadow primer! March 12, 2013
Great! Can't wear eyeshadow without it! Lasts all day. It's the best eyeshadow primer I have ever used. June 30, 2011
Vibrance shines through This is THE ONLY product that keeps my makeup looking light and bright in this California sun... July 10, 2011
Worth it The primer potion is Great to have on. It really does what is say unlike other primer out there. January 31, 2012
My HG! I love this primer potion better than MAC's prep & prime. I absolutely cannot live without this. February 1, 2012
Magic This product is great. I use it under all of my eye shadows and they last all day and all night. February 2, 2012
one of the best eye primers ever..if not the best! this eyeshadow primer potion is amazing..ur eyeshadow is for sure gonna stick and last all day! February 9, 2012
All You Need in a Primer Set From a light nude shade to a high shimmer shade, you have any primer color you could ever need. February 9, 2012
Love it! I love this primer potion! it is my #1! Lasts forever & very easy to use! Highly recommend it!! February 19, 2012
Great The primer provides an excellent base for my eyeshadow. Helps the eyeshadow remain longwearing! February 26, 2012
Goes on smooth Love this primer it really helps with the application of the eye shadow and goes on very smooth February 28, 2012
makes a diff this primer makes the difference when putting on eyeshadow. i feel it brings the color out more March 5, 2013
Great features This product looks great and is easy to use. I've already started recommending it to my friends March 7, 2013
Lightweight and Great! This primer is lightweight, not at all grainy like some other primers. Perfect on all accounts. March 7, 2013
Love! This eye primer is fantastic! My eye shadow never creases or wears down when using this primer! March 7, 2013
Works perfect with any shadow! YOU MUST BUY THIS! No more creases, no more rubbing off, no more re application of eye makeup! March 12, 2013
LOVE IT! I love the Primer Potions! They make my shadows last foreverrrr and they keep the colours true. February 1, 2012
Great product! I bought this for my daughter she loves it! She wears it daily and loves that it is lightweight February 1, 2012
Easy to apply product I love this product because it helps eyeshadow last all day. Its easy to apply and lightweight. February 11, 2012
Perfect primer The primer rubs on easily and eyeshadow lasts until you wash it off. The best primer out there. February 14, 2012
better than mac This eye primer is the best! A little goes a long way and to me, it's better than MAC's primer. February 27, 2012
Easy to use My eyeshadow stays on forever! So creamy. Easy to use! Makes eyeshadow more intensely pigmented February 28, 2012
amazing this is THE best primer I've ever used, it keeps all my eye shadow on till the end of the day. August 2, 2011
Sin I always had trouble with my eye shadow staying on all nite .....not anymore I love this stuff January 31, 2012
no crease! this primer is amazing and gives your eyeshadow extra vibrance and will keep it from creasing! February 1, 2012
Great! This eyeshadow prime potion sets the eye for long lasting shadow and maximum color! Love it!!! February 3, 2012
the ONLY primer this is the end all be all for eyeshadow primers. keeps my shadow on all day without creasing. February 12, 2012
Smooth product I love,love,love this product. It works really well and i would definately come back for MORE. February 15, 2012
<<prev 164 165 166 167 168 ... 186 next>>
The Word
Pro Tips
Eden, Sin and Greed are shades that can also serve as shadows or highlighters!
Ingredients
ORIGINAL / SIN:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Synthetic Beeswax, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben.
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

EDEN:
Isododecane,Cyclopentasiloxane,Trimethylsiloxysilicate,Disteardimonium Hectorite,Polyethylene,Triethylhexanoin,Trihydroxystearin,Isopropyl Lanolate,Sorbitan Sesquioleate,VP/Eicosene Copolymer,Talc, Dimethicone,PEG-40 Stearate,Phenoxyethanol,Synthetic Beeswax,Propylene Carbonate.

GREED:
Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Propylene Carbonate, Synthetic Beeswax. May contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77499 (Iron Oxides).
May Contain:
CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides).
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