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Mar 10, 2016

RUBY ROSE. URBAN DECAY.

Obviously.

We're all about beauty with an edge™—boundary-breaking cosmetics created by makeup junkies, for makeup junkies. We like to think everything we do is feminine, dangerous and fun.

As our founding partner Wende Zomnir says, the Urban Decay girl is not only the coolest in the room, but also the nicest. So when Ruby Rose hit the scene, we were immediately hooked: with her badass look, f***-it attitude and playful spirit, she nails what it means to be feminine, dangerous and fun. She rocks haute couture with sleeve tattoos and a bold lip with an edgy haircut. And now, she's officially joined the brand as our Most Addictive New Vice.

The job description for the Most Addictive New Vice? Just to keep on rocking our world and spreading the gospel of our self-expression, addiction to color, and "beauty with an edge".

Category: Women Who Rock Our World

Aug 16, 2017

Teresuch Tutorial | Neutral Eye With Duotone Sparkle

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Aug 14, 2017

4 Ways to Apply Your Favorite Vice Lip Shade

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Aug 9, 2017

Vanessa Romero Tutorial | Naked + Perversion Look

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Aug 4, 2017

5 Ways to Speed Up Your Morning Routine

Throw your hair into a messy (but stylish) bun and follow these steps.

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Aug 2, 2017

We Love Animals As Much As We Love Makeup

To share our cruelty-free stance, we partnered with some of the most well-known animal Insta-celebs out there.

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Jul 31, 2017

Jordan Liberty Took Naked Heat to a Whole New Level

We are die-hard fans of pro makeup artist and photographer Jordan Liberty; so much so that we keep asking him to come back to UDHQ to work his magic.

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Jul 19, 2017

Amanda Swatches the Afterglow Highlighter Palette

We get it. You want to see shades on skin, not just in the pans.

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Jul 17, 2017

Naked Heat Launch Party

For the launch of Naked Heat, we held an exclusive party at a private estate on Star Island in Miami. Needless to say, things got pretty hot.

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Jul 13, 2017

ULoveMegz Naked Heat Tutorial | Smoked-Out Heat Look

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Jul 12, 2017

Melissa Alatorre Naked Heat Tutorial | Naked Heat Spotlight Eye L...

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