Travel-Size Eyeshadow Primer Potion



369 reviews


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Product description

Be armed and ready for shadow wherever you go. Our travel-size Eyeshadow Primer Potion makes shadow apply more smoothly and keeps your color vibrant and crease-free for 24 hours. And it’s paraben-free! Our gorgeous, revamped packaging now includes an applicator for even more versatility.

Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Our formula glides on smoothly, and space-age polymer technology fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. You’ll get all the versatility you need with our Original shade—it blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Fill Weight: 5 ml / 0.16 fl oz

Pro Tips

Smooth on a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing.


Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau).
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].

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Rated 4.8 out of 5 by 340 reviewers.
Rated 5 out of 5 by Like Eyeshadow Crazy Glue I have oily lids. No matter what eyeshadow I use, it creases within 2 hours. With UD Original eyeshadow primer, it "locks" my shadow in place, doesn't let it crease, refuses to let my lids get oily and my shadow stays where I put it no matter how much time has passed. It keeps my undereye concealer in place without creasing as well. I dot all around my eye including underneath and then blend with my ring finger from the bags under my eye and lower lid to all all over my eyelid, up to my brow. A little goes a long way. This primer actually locks in my undereye concealer and setting powder in addition to my eyeliner that I use on my lower lash line. April 2, 2016
Rated 2 out of 5 by Maybe I'm the exception... I heard greatly things about this primer going in, and I was excited that I would finally "get' what primer really does...when I finally pulled the trigger, it was on the UD BOOK OF SHADOWS3(???). The pallet was in clearance at Ulta, making it perfect to try out. It came with a little aux speaker and a qr code with which to watch demos.i followed the tutorial and I wasn't sure if I had noticed the difference so I kept trying the product out. After the second or third day, my eyelids started peeling fromthe potion! It was scary! I talked to an artist at Ulta and she had a similar experience. I'm willing to give the other variety of primer another shot. September 11, 2016
Rated 5 out of 5 by Lasts For Days ! Before I got this as a sample at Ulta I never used eye primer . I thought it was something unnecessary. Then after receiving this as a gift I saw a total difference ! My eye shadow would last longer! I work late night but I get to work early enough for people to still be there so I have to look good and now my eye shadow looks just as amazing as it did when I arrived . Now when I go home the next morning after working all night I look like I just applied this eye shadow ! Thank you Urban Decay for this amazing Primer Potion ! Now I always purchase is and I love when Ulta gives it as a sample because I could never have to much primer! September 11, 2016
Rated 3 out of 5 by Great product; needs better packaging I have the oiliest of oily skin, especially my eyelids, and only this primer of the multiple I've tried has made my makeup last and not crease for the entire day! When I discovered this product years ago, I fell in love, and have used it every time I wear eye makeup. My only qualm is that I loved the old packaging. It was easy to use and much more sanitary and I desperately wish UD would bring back the tube instead of the doe foot applicator. I end up using my finger to spread the product anyway and I much prefer the older packing. That and I wish the product also came in a darker matte to match a darker skin tone. Sometimes, when I use this product, it makes my tan skin looked washed out. September 4, 2016
Rated 5 out of 5 by All Day Wear I use UD Eye Primer for literally every look. The potion just melts into skin so I don't have to worry about all my primer being covered up. My Recommendation on how to use: Using the applicator- Swipe all the product onto your lid then with your finger- rub it in all over the lid and make sure to get your brow bones! I find that it save a lot of product and headache to do it this way, I wouldn't use your finger to wipe it off the applicator just because I don't think that'd be very sanitary. Overall I love this product, its the only thing that keeps my eyeshadow out of the creases of my eyes September 12, 2015
Rated 1 out of 5 by This product ruined my eyes I got this product and a few more from urban decay for my birthday this past November.I was really excited,I hadn't ever had "nicer" makeup before. about a week after I started using this,my eyelids became red and irritated. like they were drying I immediately stopped.I was using it was the naked pallete 3 (which I have no complaints about). my eyes are still irritated and it feels like a vicious cycle that won't eyelids peel in the morning if I'm not careful.I don't reccomend this.No makeup,even cheap stuff,has ever had this effect or any other negative effect on me April 29, 2015
Rated 5 out of 5 by Forget about shadow touch ups when you use this! Over the years and through trying many shadow primers, the original UD primer has always beat out any others! I tend to get this in trial size and it lasts for ages - a little truly goes a long way. It has a slight color to it, which I love since it evens out any color problems you may have on your eyes. The color itself is very minimal and brightens the eye which majorly helps any shadow you use to stand out. I am always a bit obsessive about making sure my makeup is perfect and with the help of this primer, I rarely have to touch up my eye makeup! This helps save me time and makeup, since this primer is like magic with keeping your eyes look bright and beautiful for a whole day. This is a makeup must have for me! September 25, 2016
Rated 5 out of 5 by Eyeshadows stay in place I have been using this for about 5 years. I always find myself returning to the classic ud primer. It works wonders. I have very oily eyelids and shadow never lasted more than a couple hours. NOw that I use UD primer my shadows and liners last way into the night with no creasing. I have to say that some creasing is expected in the 90 degree humid weather but no big deal. This is my Holy Grail. My UD eyes have never looked so good. A sephora employee gave me a great tip, This can be used as a LIP PRIMER as well with great results. I have not tried it myself but will soon. August 5, 2016
  • 2016-10-30 T08:17:06.376-05:00
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