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UD | Gwen Stefani

Eyeshadow Palette

$58

$25

437 reviews

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Get a closer look at Gwen's ultimate eyeshadow collection—from the customized case to the 15 shades she can't live without.

Product description

This is the beauty collaboration you’ve been waiting for! We partnered with Gwen to create her ultimate eyeshadow collection. From her 15 can’t-live-without shades to the super-luxe case, Gwen designed and developed her perfect palette.

We spent countless hours at Gwen’s house, talking makeup and working closely with her on every detail. We carefully crafted the shadows with Gwen filling a void by creating the exact shades she always wished she had in her collection. We loaded this palette with her 15 must-have shades of Eyeshadow (12 are NEW, and three are from the UD shadow collection). With an insane range of neutrals and a few jewel tones to mix things up, this is Gwen’s go-to kit to achieve her most iconic looks. And with these shades in your arsenal, you’ll have everything you need to recreate these signature looks for yourself.

When we say Gwen collaborated with us on every detail of this palette, we mean it—right down to the case, which was inspired by her love of black-and-white graphic prints and antique gold accents. She also handpicked most of the shade names, which were based on her songs. There’s even a nod to the No Doubt song “Magic’s in the Makeup” on the palette’s huge mirror.

Gwen already loves our Eyeshadow, and now she gets to have the shades she’s always wanted in our formula. Each Eyeshadow in this palette features our Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power and blendability.

What you see is what you get: Blonde (pale beige w/pink iridescent shift), Bathwater (pale beige w/gold pearl), Skimp (pale nude satin), Steady (medium rose w/metallic gold shift), Punk (reddish brown matte), Baby (cool metallic rose), Anaheim (light taupe-brown matte), Stark (nude-pink matte), Zone (medium brown matte), Serious (smoky gray w/iridescent floating pearl), Pop (pale coral w/iridescent sparkle), Harajuku (metallic blue-pink w/iridescent micro-shimmer), Danger (deep metallic royal blue w/blue micro-sparkle), 1987 (bright metallic yellow-gold) and Blackout (blackest black matte).

Fill Weight: 21 G / 0.6 OZ.

Ingredients

ANAHEIM:
Talc, Diisostearyl Malate, Dimethicone, Triethoxycaprylylsilane, Polyethylene, Octyldodecyl Stearoyl Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.

PUNK:
Talc, Diisostearyl Malate, Dimethicone, Triethoxycaprylylsilane, Polyethylene, Octyldodecyl Stearoyl Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.

SERIOUS:
Talc, Diisostearyl Malate, Dimethicone, Triethoxycaprylylsilane, Polyethylene, Octyldodecyl Stearoyl Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.

1987:
Talc, Diisostearyl Malate, Dimethicone, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.

BATHWATER:
Talc, Diisostearyl Malate, Dimethicone, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.

BLONDE:
Talc, Diisostearyl Malate, Dimethicone, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.

HARAJUKU:
Talc, Diisostearyl Malate, Dimethicone, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.

STEADY:
Talc, Diisostearyl Malate, Dimethicone, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.

POP:
Talc, Synthetic Fluorphlogopite, Diisostearyl Malate, Calcium Sodium Borosilicate, Dimethicone, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid.

SKIMP:
Talc, Ethylene/Acrylic Acid Copolymer, Polyethylene, Diisostearyl Malate, Dimethicone, Synthetic Wax, Zinc Stearate, PTFE, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.

STARK:
Talc, Ethylene/Acrylic Acid Copolymer, Polyethylene, Diisostearyl Malate, Dimethicone, Synthetic Wax, Zinc Stearate, PTFE, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.

BABY:
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.

BLACKOUT:
Polyethylene, Diisostearyl Malate, Dimethicone, Isopropyl Titanium Triisostearate, Caprylyl Glycol, Phenoxyethanol, Sodium Lauroyl Aspartate, Hexylene Glycol, Tetrasodium EDTA, Zinc Chloride, Silica, Talc, Caprylic/Capric Triglyceride, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polymethyl Methacrylate, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.

DANGER:
Diisostearyl Malate, Dimethicone, Talc, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Polyurethane-11, Tetrasodium EDTA, Tin Oxide, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid.

ZONE:
Talc, Ethylene/Acrylic Acid Copolymer, Lauroyl Lysine, Polyethylene, Synthetic Wax, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, PTFE, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Zinc Stearate, Tetrasodium EDTA, Silica, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide. [+/-

All Shades May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 19140 (Yellow 5), CI 75470 (Carmine), CI 77000 (Aluminum Powder), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77510 (Ferric Ferrocyanide), CI 77742 (Manganese Violet)].

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Reviews

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Rated 4.6 out of 5 by 437 reviewers.
Rated 5 out of 5 by I LOVE this palette! This was my first eye shadow palette purchase! My intent was to try one of the naked palettes first but then i saw Gwen collaborated with UD and I could not help myself!! I always admire her style, especially her classic makeup looks. I was reading some of the reviews below and saw how many fair skinned blonde ladies thought the colors here were perfect for them. I am a medium skinned Italian brunette and I think the colors are perfect for me too!! I love it all! I love the choice of matte and shimmery neutrals, with darker options for smoky eyes and some fun colors thrown in the mix to try something different. I am very happy with my purchase! February 6, 2016
Rated 5 out of 5 by Fabulous pallete! This is the first pallete that I have ever bought and I absolutely adore it! I usually shy away from them because typically the colors are very bold and dark making them not complementary to my fair/medium skin tone. This palette has a gorgeous range of neutrals with subtle gradient differences making them very easy to use. There are also a few fun and smoky colors as well to easily go from a day to night look. The shadows are high quality and very blendable. The packaging is absolutely stunning as well. Just feels and looks like luxury! If you're thinking about buying this pallete, I strongly suggest you take the plunge. You won't be disappointed! August 3, 2016
Rated 4 out of 5 by Excellent neutrals pallete I think you can really tell that all of these shades would look great on Gwen, and for the most part they are pretty universal as well! I think Urban Decay eyeshadows have a problem in that the majority of them have 2-3 shades that look almost identical... Which you can't complain about when there are 86 different shades and this is bound to happen. But in a palette there should be a broader spectrum, and unfortunately this palette has a lot of shades that look just like the other, the step up or down on the colour scale is barely noticeable! I'll stick to the naked palettes (besides Naked Rose) in that I find have a much more noticeable spectrum. July 30, 2016
Rated 5 out of 5 by Absolutely gorgeous My original plan was to purchase a naked basics pallete, as I had been searching for some matte brown shades. But I stumbled upon this in the sales section. It had more colors and was a bit cheaper so I decided to go for it. Such a beautiful pallete! I love the feel of the case and the magnetic closure, and the stunning colors. A few of my favorites include Blonde, a really gorgeous light color which some shimmer, Bathwater, a very pretty light gold, and Pop, which is a stunning rose gold sort of color. Thanks for the lipstick samples that were included with the pallete as well! I was not expecting those and they are amazing! July 21, 2016
Rated 4 out of 5 by Love it cuz its Gwen!! I was so happy to see that Gwen was collaborating w/ UD. I actually have the whole collection (blush palette, brow box and 4 lipsticks) and I loove the quality and style of them. So I got this a few months ago and am finally using it. Unfortunately, I have mixed feeling about it. Due to my complexion being (olive/tanned) some of the colors do not show up at all. I have even tried to mix them (wet or dry) it isnt show up much better. The quality is good, usual UD stuff BUT i wish i could use more of the colors. Either way i love this palette and it is perfect for any UD or Gwen fan or for one who collects their palettes. Received points on purchase. August 9, 2016
Rated 5 out of 5 by Gwen I have not owned any of the naked palettes. I had been admiring them for a while. When the Gwen Stefani Urban Decay palette came out I knew I just had to have it. I'm not a person that likes to do bold eye looks very often. So I prefer mostly neutrals. If you prefer light neutrals than this is definitely the palette for you! I think it's a bit on the pricey side and should have included a brush hence the 4 stars. I'm very excited to play with it a bit more! I think I can create several different everyday looks. As always the shadows are excellent quality and I love the 5 matte shades with a few satins. August 15, 2016
Rated 4 out of 5 by Thumbs Up!!! This palette is stunning!!! UD is back on their game with the details of their palettes!! In the past months I have felt that UD has sought of fell off, when it came to detail. NOT WITH THIS PALETTE!!! The attention to detail is amazing it's beautiful. Sort of grown and sexy but young and fun at the same time. The shadows themselves are UD's usual Great Quality...Pigmented, Soft and Blendable. This really is a great neutral type palette with subtle hints of color, a real makeup lovers must have!!! [Only thing missing is a brush...would have been perfect if they included a double ended brush of some sort!] November 30, 2015
Rated 4 out of 5 by Gwen got it right! I have not owned any of the naked palettes. I had been admiring them for a while. When the Gwen Stefani Urban Decay palette came out I knew I just had to have it. I'm not a person that likes to do bold eye looks very often. So I prefer mostly neutrals. If you prefer light neutrals than this is definitely the palette for you! I think it's a bit on the pricey side and should have included a brush hence the 4 stars. I'm very excited to play with it a bit more! I think I can create several different everyday looks. As always the shadows are excellent quality and I love the 5 matte shades with a few satins. December 15, 2015
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