The Transformative Power of Makeup

There's no shame in our makeup game. We're beauty junkies (and we're not afraid to admit it). As Wende says, "Makeup is about self-expression. It's not about covering your flaws, but showing the world who you are." We don’t wear makeup to impress people, to mask insecurities or to gain Insta-fame. We wear it because we love it. Bring on the color, the glitter and the lashes—and forget the rules. Maybe today you're digging a purple eye with a fuchsia lip. Tomorrow...who knows?
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We've been doing beauty with an edge™ ever since we launched in 1996. Now, to mark our impending big 2-0, we’re introducing the UD Most Wanted—11 of our most iconic looks, from sultry and neutral to bold and edgy. To get the party started, we're offering each one as a special collector's set for $96 a pop. Each set comes in a luxurious gift box and contains the color products you need to steal the look, plus an exclusive lookbook with step-by-step instructions for all 11 looks.
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Naked Supreme

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Super Saturated Eye Liner Naked 3 Naked Naked

Naked Supreme

Beige doesn't have to be boring—and this all-Naked look proves it.

Steal the look

Need some guidance? Watch our detailed video tutorial to master the look.

This set comes loaded with:

  • Naked3
  • Naked3 24/7 Glide-On Double-Ended Eye Pencil
  • Naked Naked Flushed
  • Naked Naked Ultra Nourishing Lipgloss

$96

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A-List

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Virgin Backfire Busted Perversion Afterdark Blackmail Rapture

A-List

Maybe you’re on the guest list, maybe you’re not. But when you look this hot, you’re definitely getting in.

Steal the look

Need some guidance? Watch our detailed video tutorial to master the look.

This set comes loaded with:

  • Virgin Eyeshadow
  • Backfire Eyeshadow
  • Busted Eyeshadow
  • Perversion 24/7 Glide-On Eye Pencil
  • Rapture Afterglow 8-Hour Powder Blush
  • Blackmail 24/7 Glide-On Lip Pencil
  • Matte After Dark Matte Revolution Lipstick

$96

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Iconic UD

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Fishnet Rockstar Polyester Bride Psychedelic Sister Shame Bad Blood

Iconic UD

This go-to look is the epitome of our beauty with an edge™ mantra—from the feminine lashes and dangerous lip to the fun pop of purple.

Steal this look

Need some guidance? Watch our detailed video tutorial to master the look.

This set comes loaded with:

  • Fishnet Eyeshadow
  • Psychedelic Sister Eyeshadow
  • Polyester Bride Eyeshadow
  • Rockstar 24/7 Glide-On Eye Pencil
  • Bad Blood 24/7 Glide-On Lip Pencil
  • Shame Revolution Lipstick

$96

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Edgy Cat

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Super Saturated Eye Liner 24/7 Waterline Pencil Eyeshadow Perversion Angled Brush Afterglow Blush Revolution Lip Gloss

Edgy Cat

Go bold or go home. This edgy, feline look elevates winged liner to an art form.

Steal the look

Need some guidance? Watch our detailed video tutorial to master the look.

This set comes loaded with:

  • Mushroom Eyeshadow
  • Perversion Super-Saturated Ultra Intense Waterproof Cream Eyeliner
  • Perversion Angled Brush
  • Legend 24/7 Waterline Eye Pencil
  • Fetish Afterglow 8-Hour Powder Blush
  • Failbait Revolution High-Color Lipgloss

$96

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Zominatrix

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Zodiac Zero Deep End Venom Beware Venom

Zominatrix

Created by (and named after) Wende, this look features several shades she can't live without.

Steal the look

Need some guidance? Watch our detailed video tutorial to master the look.

This set comes loaded with:

  • Beware Eyeshadow
  • Zodiac Moondust Eyeshadow
  • Deep End 24/7 Glide-On Eye Pencil
  • Zero 24/7 Glide-On Eye Pencil
  • Venom 24/7 Glide-On Lip Pencil
  • Venom Revolution Lipstick

$96

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Naked On Kush

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Stray Dog Kush Foxy Freak Slowburn Bang

Naked On Kush

This is how we do Naked with a hit of color. (Because we all like a little Kush now and then.)

Steal the look

Need some guidance? Watch our detailed video tutorial to master the look.

This set comes loaded with:

  • Foxy Eyeshadow
  • Stray Dog Eyeshadow
  • Kush Eyeshadow
  • Freak 24/7 Glide-On Eye Pencil
  • Bang Afterglow 8-Hour Powder Blush
  • Sheer Slowburn Sheer Revolution Lipstick

$96

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Perversion + 69

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Perversion Sin Beware Vanilla 69 69

Perversion + 69

You can never go wrong with a wing and a bold red lip. (And Perversion and 69 are the perfect combo.)

Steal the look

Need some guidance? Watch our detailed video tutorial to master the look.

This set comes loaded with:

  • Sin Eyeshadow
  • Beware Eyeshadow
  • Vanilla Eyeshadow
  • Perversion 24/7 Waterproof Liquid Eyeliner
  • 69 24/7 Glide-On Lip Pencil
  • 69 Revolution Lipstick

$96

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Saturday Night Smoky

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Blackout Gunmetal Foxy Buck Black Velvet Naked

Saturday Night Smoky

This coal-rimmed, punk-rock-inspired look makes a powerful statement. (Yet unlike Sid and Nancy, it screams sophistication.)

Steal the look

Need some guidance? Watch our detailed video tutorial to master the look.

This set comes loaded with:

  • Foxy Eyeshadow
  • Blackout Eyeshadow
  • Buck Eyeshadow
  • Gunmetal Eyeshadow
  • Black Velvet 24/7 Velvet Glide-On Eye Pencil
  • Naked Revolution Lipstick

$96

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Heavy Metal

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Perversion Spandex AC/DC Midnight Cowboy Walk of Shame Video

Heavy Metal

This gilded look elevates the glitter eye to a whole new level of sophistication.

Steal the look

Need some guidance? Watch our detailed video tutorial to master the look.

This set comes loaded with:

  • Perversion 24/7 Glide-On Eye Pencil
  • Midnight Cowboy Heavy Metal Glitter Eyeliner
  • ACDC Heavy Metal Glitter Eyeliner
  • Spandex Heavy Metal Glitter Eyeliner
  • Video Afterglow 8-Hour Powder Blush
  • Walk of Shame Naked Ultra Nourishing Lipgloss

$96

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Blue Dream

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ABC Gum Radium Evidence Sabbath Fetish Sheer Ladyflower

Blue Dream

A modern take on a '60s graphic eye, this mesmerizing look is anything but dated.

Steal the look

Need some guidance? Watch our detailed video tutorial to master the look.

This set comes loaded with:

  • ABC Gum Eyeshadow
  • Radium Eyeshadow
  • Evidence Eyeshadow
  • Sabbath 24/7 Glide-On Eye Pencil
  • Fetish Afterglow 8-Hour Powder Blush
  • Sheer Ladyflower Sheer Revolution Lipstick

$96

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Color Junkie

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Haight Flash Woodstock Anarchy Zero Score

Color Junkie

Who says you have to choose between a colorful eye and a bold lip? Rules were meant to be broken.

Steal the look

Need some guidance? Watch our detailed video tutorial to master the look.

This set comes loaded with:

  • Flash Eyeshadow
  • Woodstock Eyeshadow
  • Haight Eyeshadow
  • Zero 24/7 Glide-On Eye Pencil
  • Score Afterglow 8-Hour Powder Blush
  • Sheer Anarchy Sheer Revolution Lipstick

$96

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