Insane color payout. A velvety, suede-like smoothness and blendability. Our mind-blowing formula delivers unmatched performance in a stunning array of shades. We created an Eyeshadow formula that will BLOW YOUR MIND. (And the packaging is amazing too!)
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Urban Decay is beauty with an edge. Feminine, dangerous and fun, it appeals to women who relish their individuality and dare to express it. From our insane range of velvety Eyeshadows—including the bestselling (and often-copied) Naked Palettes—to our award-winning eye liners, budge-proof mascaras and legendary Makeup Setting Sprays, we've been shaking up the industry for over 15 years. More