Our redesigned shadows pop OUT of their compacts and INTO customizable Build Your Own Palettes to create the ultimate travel-friendly collection.
We usually sell our buildable palettes with one neutral shadow, but this time around we’re letting you unleash your inner type A and call ALL the shots. With four empty spaces and a massive selection of shades, the options are limitless. Choose from nudes, vibrant hues, and deep, dark shades to create your own unique combination, then swap out all four whenever the mood strikes.
All Urban Decay Eyeshadows feature our Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power and blendability.
While the Build Your Own Palette is here to stay, this design will only be available for a short time—get it while you can!
Urban Decay is beauty with an edge. Feminine, dangerous and fun, it appeals to women who relish their individuality and dare to express it. From our insane range of velvety Eyeshadows—including the bestselling (and often-copied) Naked Palettes— to our award-winning eye liners, budge-proof mascaras and legendary Makeup Setting Sprays, we've been shaking up the industry for over 15 years. READ MORE