24/7

Glide-On Eyeliner Pencil
24/7 is rated 4.7 out of 5 by 7233.
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$22.00

TRY IT ON

24/7

24/7

24/7 is rated 4.7 out of 5 by 7233.
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Product Benefits

An award-winning waterproof eye pencil that glides on ultra-creamy and delivers intense, longwear color that won’t budge.

 

 

 

Customer favorite 
Easy application
Longwear

 

 

 

 


LEVEL UP YOUR EYELINER

With an insane range of shades and finishes, we dare you to just try and pick just one 24/7 Glide-On Eye Pencil. It’s time to upgrade your makeup bag with this waterproof eyeliner.

Our eyeliner pencil goes on smoothly, stays soft and super-creamy for blending (about 30 seconds), then dries to a long-lasting finish that won't budge. Made with 50% hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil, 24/7 Eye Pencil comes in multiple finishes, ranging from matte and metallic to satin and shimmer. Line your eyes with a hint of color or opt for a graphic, dramatic look.

Ingredient callouts:

Cruelty-free

Vegan


HOW TO USE:

  • Draw precise lines or smudge them for a smokier feel.
  • Use as a base to layer with eyeshadow for more depth and dimension.
  • Keep your eyeliner sharp with the Grind House Double Barrel Sharpener.


Full ingredient list
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24/7 EYE LOOKS

how to: colorful winged eyeliner

  1. Prep lids with Eyeshadow Primer Potion.

  2. Use your first shade of 24/7 Eye Pencil to create a winged liner closest to your lash line.
  3. Add your second eyeliner color on top o the existing line, extending the wing out.
  4. Layer your third eyeliner color on top of the second, joining all of the lines in a single wing. Coat lashes with mascara.

Partners in crime

Levelo up your eye look with the essentials.

Perversion

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Perversion

Mascara

$25.00
24/7

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24/7

Glide-On Eyeliner Pencil

Old price $22.00 New price $11.00
Naked3

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Naked3

Eyeshadow Palette

$54.00
Eye pencil essentials bundle pack
Perversion
24/7
Naked3
Rated 5 out of 5 by from ONLY COMPLAINT-NOT ENOUGH COLORS!! i LOVE urban decay's 24/7 liner pencils, they're creamy but they stay put, once they set that's it they're not coming off until you wash them off! my only complaint is - i wish there were more colors, i have every color they've made so far and they're still lacking some colors but hte product itself is awesome and i would not use other liners, except for colors i can't get in UD but oil slick and zero are my go-tos for black, BINGE please never get rid of- i only wish it weren't such a sheer navy i'm thinking make goddess eyeshadow into a liner and that would be the ultimate navy blue liner pencil! also mushroom since it's such a popular shadow shade
Date published: 2011-07-27
Rated 1 out of 5 by from Very hard to use I was REALLY excited to try this eyeliner, because I had heard that it was supposed to be amazing, but I found it hard to use for several reasons: -It doesn't glide the pigment on very well, like most similarly priced eyeliners do! You have to go over it multiple times and when you finally get color, it is a thick, creased line. -Every time I've tried so sharpen it, the pigment breaks off and it is a waste. So I haven't been able to get a moderately thin line since the first time I used it =( -It is kind of expensive. However, I think you should try it out because everyone has different experiences with makeup products and you can always return it! =)
Date published: 2012-02-19
Rated 5 out of 5 by from Bada bing bada BLING! These shadows POP I loved the 24/7 shadow pencils because the colors are amazing, vibrant and glittery girlie shimmer. All I can say is, "Hello gorgeous!" As an attorney with an active schedule and much torment on a daily basis, I need shadows that LAST and make my baby blues look ever so lovely without having to worry about creasing, fading and the dreaded raccoon-eye syndrome from slippage. I bought the travel size sampler and now I want MORE MORE MORE! Sigh....even the neutrals have a sweet shimmer and the peacock blue...don't get me started. Amazing stuff. Easy to apply - doesn't snag the eyelids and give you stretchmarks where none ought to be. Love it. BUY IT - you won't regret it.
Date published: 2012-02-01
Rated 5 out of 5 by from My all-time favorite makeup purchase--really!! Of all the makeup I've ever bought (and I'm a junkie--it's a lot!) I love these pencils the best of all. I use them EVERY day. This set has so many cool colors and they last forever! You can even get by with using them as shadows if you have to--just make sure to blend quickly. They set after a minute or so and really do last all day. I hesitated only a few minutes because of the price, but seriously, I've used them every day for months now and they've been worth every cent. And I feel like pencils are safer overall from a sanitary viewpoint because you can sharpen all you need to and start with a fresh edge every day.
Date published: 2013-03-07
Rated 1 out of 5 by from Allergic reaction I've been using this eye liner for years and never had a problem. I bought a new one about a month ago and started having extremely watery eyes, burning and itchiness. I had no idea it was from the eye liner since I've used this product for such a long time. I went 2 days with no make up, and had no issues and that's when I started keeping tract of the different products I was using. And this was the one doing it. What did they put in the eye liner that is causing this? I googled it and found many other reviews saying the same thing. It's too bad because this eye liner was my favorite.
Date published: 2015-06-30
Rated 5 out of 5 by from I LOVE WHISKEY! Whiskey is such a wonderful shade of brown and for me it's very versatile, the pencil glides on smooth and won't smudge, practically everlasting truth be told. I like using Whiskey (brown) and Zero (black) to make a classic smokey eye. I like browns, golds, coppers for eyeshadow and Eldorado (gold) on inner corners corners of top and lower lid with Whiskey meeting in the middle towards the outer corners of top lid and Stash (green) to line the outside of my lower lid works wonders. I've purchased these pencils in different presentations and colors (24/7 Duo + Sharpener is a great buy), I am eagerly awaiting the addition of more shades!
Date published: 2012-02-17
Rated 5 out of 5 by from The most perfect eyeliner there is! These are thee best eyeliners, ever. They are so smooth && pigmented. They last all day, at the end of the day when I come to wash my makeup off, it looks just like it did when I applied it early in the morning. I have recommended these eyeliners to my friends and family and will continue to do so. I own so many colors, including some limited edition colors, and they are all so pretty. There is so many looks you can do with such a wide variety of colors! Long-lasting eyeliner is something everyone is looking for, but once you try these you'll know you've finally found... the one... =) -- Oh, and they last forever! Even with daily use.
Date published: 2011-07-27
Rated 5 out of 5 by from Best eyeliner! Both my daughter and I use UD 24/7 eyeliners and won't use any other pencil. These are so creamy they go on with no 'pulling', and the pigment is heavily saturated. I swipe it on, smudge a little with my finger, and it stays put without fading until I take it off. I am more of a neutrals gal, but my seventeen-year-old daughter loves the bright colors and creates a ton of cool, vibrant looks with them. One other thing I want to mention is how easy these are to sharpen, unlike other eyeliners I've used. A couple of turns in the sharpener and they are good to go. No broken tips and wasted product which makes the pencils last a long time.
Date published: 2012-02-28
Rated 5 out of 5 by from HOLY GRAIL Most AMAZING eyeliner EVER!!! I have tried every brand of eyeliner I could get my hands on and it never failed, a couple hours after applying my makeup I looked like a raccoon or had no liner left at all. I was turned on to UD over a year ago and the day I tried 24/7 eyeliner is the day I heard the angels sing!! My first purchase was the color Lust and I was in love....not only did my liner not run nor smudge but at the end of the day it still looked as if I had just applied it!! :) Needless to say, I never buy any eyeliner other than UD 24/7....it's my HOLY GRAIL and I'd be willing to bet if you give it a try it will be yours too!!
Date published: 2011-06-30
Rated 5 out of 5 by from UD 24/7 Just The Best !!! Before I begin, PLEASE everyone, if you go to the trouble of writing a review, make mention of which color you are loving (or hating) while you're at it. I cannot be the only one it bugs! Anyway, I am loving the shade "Mushroom", a new twist for me from my usual 24/7 Perversion. I am really loving it with my Naked 2, and Naked Ultimate Basics palettes. It adds the perfect pop of shimmer to my grey-blue eyes, and it's not too harsh for daytime. As always, 24/7 liners are smooth, easy to smudge out, and waterproof. I deviate now and then, only to return to what I feel is the best pencil eyeliner there is. UD Rocks!
Date published: 2019-07-03
Rated 5 out of 5 by from The Best Eyeliners EVER! These pencils are just too amazing. I can't describe how amazing they are cause I wouldn't be doing justice! I used to use normal drugstore pencils, but after switching to these 24/7 glide on pencils- I can never go back. These are pigmented so well and slide so easily along your eye- the color defining your eyes and making them pop out! The colors are so colorful and vibrant and they make you feel so good! I LOVE Covet and Zero. Another plus point is they last super long as advertised and do NOT smudge whatsoever! Really hard to find pencils amazing as these! Everyone should switch to these if they haven't already. Def worth the money for the quality:)
Date published: 2012-02-26
Rated 5 out of 5 by from Perversion is the best So for basically forever I've been using Sephora brand pencil eye liner. On a day to day basis I usually use pencils and reserve the liquid for super night out looks. I got turned on to UD by a friend but the only black pencil they had was Zero which is great, but isn't that black. Then the Perversion pencil comes out and I think "what the heck, I'll try it!" and it's possibly the greatest makeup item in my case. It is the darkest of black pencils and is a very smooth consistency so it goes on smooth as butter. It LASTS. This stuff last all day and all night if you want it to. I have to use makeup remover to even dent it. Definitely my favorite product!
Date published: 2012-04-27
Rated 1 out of 5 by from Disappointed UD is one of my favorite brands and I was really excited to get this eyeliner after trying so many (drug store and high end) that didn’t stay put in the waterline, didn’t have an intense black color, and would run down the corners of my eyes. I always read reviews before I buy and only buy items with high reviews. So, I was instantly sold on purchasing this product. The color is a rich black black, but it’s way too soft and after about 3 hours into wearing it, it’s bleeds down not only the inner and outer corners of eyes, but also underneath my eyes in the creases. I’m so sorry UD but this is hands down the worst eyeliner I’ve ever used.
Date published: 2018-03-24
Rated 5 out of 5 by from Perversion Eyeliner I have spent a lot of money and searched high and low for an eyeliner that doesn't smudge, bother my contacts, and wears well on my waterline. Yes it costs more but it is SO worth it!! This is the best black eyeliner made.I almost had to stop wearing eyeliner on my waterline because it would get on my contacts, not this, it stays were i put it. I just wish i had this in the 80's. The absolute best in comparison to many. I have tried a lot of the other colors as well and they are long wearing and fantastic colors. The whole 24/7 liners including the lipliners are the best i've ever tried. Wholeheartedly recommended to try them all.
Date published: 2012-02-14
Rated 5 out of 5 by from 24/7 Eye Liner Pencils I have never been steady enough to use a liquid eye liner, so pencils have always been my preferred product. I love these pencils for many reasons, the texture is sublime, they apply great and stay put. The color selection is amazing, I have quite a few, and my favorites right now are Mildew as well as Bourbon. They make my green eyes pop. They also wear so well, no raccoon eyes, no flaking, no smudging. I can make a thick or thin line, use them for tight lining as well as my water line, they don't irritate and I like them so well, I have been gifting them to my friends and family who wear cosmetics. I also love seeing new colors come out, makes for nice choices. Love them!
Date published: 2013-03-06
Rated 4 out of 5 by from SO SMOOTH.. lasts for 12 hrs.. but not more! I had great expectations for this product.. however maybe its just my skin type because i have extremely oily skin, i always have trouble finding eyeliners that did not smudge from my top eyelid to the bottom making raccoon eyes. When I used this product it was definitely incredibly smooth and easy to glide on. Compared to other drug store brand eyeliners, it lasted a lot longer without smudging. However i truly put it to the test when i wore it on a 17 hour flight. By the time i reached my destination, my eyeliner was smudged!! but apart from out-of the ordinary circumstances, this eyeliner can certainly withstand normal day-to-day wear without smudging.
Date published: 2012-02-25
Rated 5 out of 5 by from The best liners ever. You'll never use another liner again. Absolutely the best liners I have ever used. They're long lasting, creamy, blendable and stay put for hours with no need for reapplying. Gorgeous selection of colors that are so richly pigmented. Some favorites are Stash, an olive green with gold. Bourbon, a rich brown. 1999, a rich plummy hue. Underground, a metallic taupe great for more natural, naked looks. Perversion the blackest matte black on the planet, no smokey eye is complete without it. Woodstock, a fun bright pink. Rockstar a deep eggplant. I have almost all the shades & love them. Wouldn't buy any other liner. I use these every day. They do not disappoint. You'll never use another liner again.
Date published: 2012-02-25
Rated 5 out of 5 by from my little secret I have never been able to even wear eyeliner over eye shadow without a crumbly messy line. I got a travel size set of 9 of these glorious eye pencils a few years ago for christmas and I was instantly hooked. They aren't called "glide on" for no reason. The colors are vibrant and you can even blend them in the corners of your eyes for a more "smoky" look. I now own "bourbon", "whiskey", "lucky" and "crash" and of course, "zero". Plus the ones I still have leftover from my travel sized set. People compliment me all the time on my make up and it always makes me smile because these pencils make it so easy and fun to look fabulous :)
Date published: 2012-02-28
Rated 5 out of 5 by from 24 hours no kidding! Very nice glides like a dream, and stays. I always swatch my makeup and i applied this to my hand to see the colors. I made no effort to remove it but it stayed on overnight! I love the sin shade for my lower waterline, and the clash color is fabulous for everything glam. The taupe shades are different but I don't know a lot of reasons to own two different browns. I haven't used the purple yet but it will probably help my smokey eye look!
Date published: 2012-03-24
Rated 5 out of 5 by from BAKEDDDDDDDDDDDDDDD!! Oh man, why was Baked discontinued? I actually purchased the liners through Hautelook and since it was on sale I hoarded for family and friends also. (Makeupalley had good reviews of the Baked liner so I didn't have issues purchasing it.) Anyways, it's the best waterline color for tan ladies like myself! I use it ALL THE TIME. It brightens up my eyes, and make me not look like my usual tired exhausted self. Beautiful pick me up for college students with those super late nights. ;D I also bought Perversion for my two sisters, who likes black liners. They said it makes doing the 'eyeliner look' super easy.
Date published: 2012-02-28
Rated 5 out of 5 by from Finally, a liner that works well with my eyes! I originally received a sample size in my monthly birchbox. The moment I tried it I fell in love. I usually steer away from pencil liners because I sweat a lot and that causes my liner to smudge above and below my eyes. Liquid and marker liners usually work better for me for all day outings, However, I love this one. First of all, they weren't kidding when they said "glide on 24/7". It literally glides on, which is perfect so you don't have to tug around your eyelids. Not to mention, the pigment is great and easily smudged for that smokey look. I loved it so much that I went back to buy the Triple threat set (zero, rock star, and demolition) for 19 dolars
Date published: 2013-03-06
Rated 5 out of 5 by from Favorite eyeliner!! Wow! The 24/7 eyeliner is my holy grail. :) The colors are very saturated and long wearing. Yet, when it is time to wash my face, they come right off with no heavy wiping. The browns are great -- bourbon and stray dog are favorites. However, my two all time favorite colors were unexpected -- Rockstar and Oil Slick. I usually wear brown eyeliner, but these two colors are far better than brown. Rockstar makes my light brown eyes pop and oil slick is the ultimate evening eyeliner. I actually threw out my old eyeliners from other brands, because I can't ever imagine wanting to wear them again now that I have found Urban Decay 24/7.
Date published: 2011-11-22
Rated 5 out of 5 by from Doesn't budge ! I always heard about these from girls who made beauty videos on youtube but for some reason I was just never sold on them. But I happened to receive one as a present and it exceeded my expectations ! I thought this was going to be like all other eyeliners that smudge on my lower lash line. Oh man, was I wrong ! This did not smear on my lower lash line like all pencil liners have ever done to me ! It's creamy and pigmented and the color selection is like heaven. I want them all ! You can smudge it but be quick because after 20 seconds or so, this thing does not move. You've been warned ;) But I'm seriously going to repurchase <3
Date published: 2012-02-29
Rated 5 out of 5 by from YUP... BELIEVE ALL THE HYPE!!! These pencils are great because of their ease of application, wonderful colors available and their durability. Until these eyeliners, I had never had much luck with eye pencils as they were hard to apply (literally hard as a rock) or too difficult to rub in or the opposite they were too soft and ran causing dark lines to form above your eye or black smudges under the eyes etc. These pencils apply nicely. They are not too soft or too hard, so that they can be smudged. Thank you UD for the color selection i love the new editions especially Perversion! Now if only you could make Whiskey (the perfect brown) part of your permenant selection that would be a dream!
Date published: 2012-03-16
Rated 5 out of 5 by from Re: SAY YES TO LONG LASTING COLOR! As an amateur makeup artist (I wouldn't even say artist - but didn't know any other word to use at the moment), I never understood why anyone would want to apply different colored eyeliner besides black. Then, after watching many a youtube makeup video, I realize that there was an underlying theme to vibrant eyeshadow application: to use colored eyeliner on the eyelid prior to the shadow as a base. And what was the go to eyeliner.....UD 24/7 pencils. Now, I too am the proud owner and true believer of these pencils. Very creamy, richly pigmented and long lasting. These pencils stay true to the UD reputation of quality makeup products. I will most likely own all the pencil colors :)
Date published: 2013-03-05
Rated 5 out of 5 by from Once you use These Eyeliners, You'll NEVER go back. Ok I know when it comes to eyeliners there are so many you try just to find the perfect one. You try and try different kinds but they just don't hold up. Now You don't have to worry. These eyeliners are Revolutionary. They are amazing. First of all I never seen so many colors (and I love color) and they just glide on super easy. The pigment is great, there's no piling on the eyeliner just to get your color to show. Just on time putting it on and the color pops. Im in love with this product, and I fell more in love with it as the day went on because it last All Day long!!. Once you use these eyeliners you soon realize they where just what you been looking for.
Date published: 2012-02-21
Rated 5 out of 5 by from Best liner on the market! I must have this in like 15 colors by now! It glides on smoothly and evenly, then if you work fast you can smudge it for a nice smoky look. Or, if you prefer, you can leave the line sharp to create either subtle or dramatic effects. After a few minutes, it sets and stays all day! Between all the colors you can get in the liner and in the shadow, you can create hundreds of unique looks. When vacationing, I bring only liners and primer (in Sin) because they never melt or get cakey in the heat & sweat. Just a swipe of primer & a quick line of 24/7 and I have a pretty, casual look that takes 30 seconds to apply and lasts all day!
Date published: 2011-06-30
Rated 5 out of 5 by from Excellent: Colorful, Vibrant, & Fun! The Urban Decay Glide on Eye Pencils are the best thing ever! I've tried several;the ones I'm currently using are are the purple (Lust) and green (Covet) and I mostly use them separate but its fun to mix the colors as well since they're just so vibrant! One time I even used one all over my eyelid. It looked insane! I love Urban Decay because of all their intense colors and bold makeups and I think these eye pencils really express what Urban Decay is all about. If you're new to makeup these eye pencils really enable you to have fun with your looks EASILY. They glide on smoothly and come off nice and clean. Double Thumbs Up! (:
Date published: 2012-02-13
Rated 5 out of 5 by from I Will Never Use Another Eye Pencil Again Love love loooveee these eye pencils. I was introduced to UD about 3 months ago and I have fallen in love with these. They are my favorite permanent UD product. They last all day and do not smudge. I will fall asleep in my eye makeup, wake up, and the eye liner is there the next morning, barely faded. The pigment is great, except for light shades which are still pigmented but may need to be layered if a darker shade is desired. The lighter shades also tend to smudge more than darker shades, but that's not saying much because while they smudge more than darker shades, they are still there after the smudge test. Just less so than darker shades. I'm a color fanatic and the color selection is amazing to me. I experiment with colors and design my eyeshadows to accentuate my liner. I hope to collect every color and I hope UD continues to expand the color range. I will be sure to buy them all!
Date published: 2011-08-11
Rated 5 out of 5 by from Even for a tightline... I received the travel-sized pencil set that came with the full sized pencil in "Zero" as a Christmas gift. All the pencils are incredibly pigmented, and the set came with a wonderful array of colors. I use them to line my eyes to add a pop of color on my lash line, under eyeshadow to give dimension to colors, and to my surprise, I could use these pencils to apply color to my waterline (as well as to tight-line). Might I add, not just add color to my waterline, but apply intense, true to the color of the pigment color to my waterline. Its hard to come across a pencil in bright colors like these deliver. They definitely glide-on with ease and with zero qualms...
Date published: 2012-02-20
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  • CLOUD, getReviews, 7ms
  • reviews, product

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