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24/7

Waterline Eye Pencil

$22

24/7 is rated 4.1 out of 5 by 308.
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Product description

Want a liner that’s legit to use anywhere? We specifically developed 24/7 Waterline Eye Pencil for use on the inner rim in the waterline. Our creamy, demi-matte pencil lays down waterproof color that lasts all day. It’s a liner like no other.

Even creamier than our original bestselling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eye Pencil glides on easily and goes anywhere you want to put it. And after the color sets, it won’t budge. Our 24/7 formula doesn’t contain any mineral oil, paraffin or preservatives.

So you can easily tell your 24/7 pencils apart, we gave 24/7 Waterline Eye Pencil a shade-matched ombré gradient that fades to black, with a matte black cap and end.

Urban Decay is 100% cruelty-free.

Pro Tips

Start off by sharpening your pencil to a rounded point.

Lower waterline: Press the pencil gently against the lower lashes, working across with short, gentle strokes until you get the intensity you want.

Upper waterline: Look straight ahead and put the soft point of the pencil at the outer corner of your eye. With pressure toward the lashes, push your eyelid up slightly as you work your way across with slightly longer, gentle strokes. Don’t look at the pencil! After a bit of practice, you’ll be able to do this without a mirror; the key is to let go and just feel your way across. Stop about three-quarters of the way between the outer and inner corner. Then start over at the inner corner, using the same technique until the two lines meet.

We created Walk of Shame, a versatile nude, as a multipurpose shade. Wear it in the waterline for an instant eye-opening effect. Or use it anywhere you want to brighten and highlight for an illuminated look (like the inner corner of the eye, the brow bone or the cheekbone). In a pinch, some of the fairer-skinned women in our office have even used it as a concealer.

Ingredients

LEGEND:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

RAIL:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77491/77492/77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

MOOD:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

PUSH:
Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 42090 (Blue 1 Lake), CI 75470 (Carmine), CI 77007 (Ultramarines), CI 77510 (Ferric Ferrocyanide)].

STREET:
Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Alumina, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77491/77492 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77510 (Ferric Ferrocyanide)].

WALK OF SHAME:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain/Peut contenir): CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides)].

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Reviews

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Rated 5 out of 5 by from Love it Amazing coverage you so still have to reapply but also it doesn’t run into your eyes and is pretty
Date published: 2019-07-04
Rated 5 out of 5 by from Love This 24/7!! This eyeliner is fabulous. Intense color payoff exactly as pictured. This eyeliner stays put even on my 42 yr eyes waterline and all. Thank you UD!!!!
Date published: 2019-05-16
Rated 5 out of 5 by from Only Liner I Use I’ve used this liner in all colors for quite some time and as long as the directions are followed, it’s perfect. Lasts until I take it off, Wish it was easier to find in Grand Rapids Michigan tho. Rail is impossible to find anywhere.
Date published: 2019-04-08
Rated 5 out of 5 by from perfect for hiding red allergy eyelids!!! also use as a concealer ;) I have terrible pollen allergies almost year round, and I'm a very very pale redhead. My eyelids and waterlines are always red red red--and that really shows up on pale skin--like i've been crying all day. I used this waterliner (first I've ever used) and I have sensitive eyes and skin and have had zero problems with it. I pass it over the back of my hand first to warm it up and also make sure my waterlines are a bit dry (dry with tissue or q-tip). I just go back and forth over waterline to get full coverage. i have found i can even use it to spot cover any other red marks on my face--I ESPECIALLY LIKE USING IT UNDER MY WATERLINE BELOW LASHES. That really covers up any residual redness of my eyes. It also works to cover up any spots--like a red blemish. LOVE THIS LINER!!!
Date published: 2018-11-08
Rated 5 out of 5 by from Best eyeliner for waterline I've been using this in perversion every day since I got it. It goes on easily, looks great, and lasts FOREVER. My only qualm is needing to use an eye makeup remover to get it off rather than a baby wipe (just because the oil from the makeup remover makes my eyes blurry). But all in all, I'll never use another eyeliner on my waterline.
Date published: 2018-10-02
Rated 5 out of 5 by from AWESOME! I tried Legend at Sephora the other day because my daughter was testing out a black liner and could not get it off of her hand with their garbage make up remover. I came back because I was thinking "wait a minute, perversion runs off my eyes in seconds, maybe that was the waterline one." I went back, tested it on my own hand and was stunned! Now I haven't tried it on my waterline yet, but I can't see it being bad since I tried to get it off with make up remover and it stayed for a long time until I used soap. Granted, if it only lasts 4 hours, that is 3 hours and 50 minutes more than the other liners!
Date published: 2018-05-22
Rated 5 out of 5 by from Makes eyes look bigger Makes your eyes look bigger and wakes up tired eyes.
Date published: 2018-05-19
Rated 5 out of 5 by from Eye pencil Love this pencil I have 5 others I never use it is the best!!
Date published: 2018-03-23
Rated 5 out of 5 by from Daily staple Love lining my bottom waterline with the nude walk of shame liner! Makes my eyes look brighter and more awake. Long lasting and pigmented.
Date published: 2018-03-22
Rated 5 out of 5 by from The BEST. I went on a quest to find a waterline/tightlineliner that would actually last. Found it!! And I love Rail, it’s the perfect dark brown, softer than black but still very dark. I’ve gone through 5 since discovering this; it’s rare for me to use the same product as I love to try new things. But this pencil rocks!! No need for another.
Date published: 2018-03-22
Rated 5 out of 5 by from Best Eyeliner I've Used I've always tried to find an eyeliner for my waterline but everything was runny. This is the only one I've used that actually worked and stayed put.
Date published: 2018-03-03
Rated 5 out of 5 by from Amazing I never even knew they made an eye liner for the water line so glad I found this
Date published: 2018-02-14
Rated 5 out of 5 by from Pretty good Good product. Lasts all day. I was super happy when I noticed it stays on my waterline
Date published: 2018-01-10
Rated 5 out of 5 by from Finally a waterline pencil that works for me! I love how easy this pencil applies to my upper waterline. Goes on creamy and then dries down. I rarely get any transfer of color to my lower lid and even then it's very minimal. I think when I do I didn't let it dry long enough. The pigment is great and it's safe for the waterline which I like too.
Date published: 2018-01-03
Rated 5 out of 5 by from love love love This is the best i have used. it doesn't melt off. love it.
Date published: 2017-12-20
Rated 5 out of 5 by from Best for waterline Love this for the waterline. Use to not use eye pencils but I love this one.
Date published: 2017-12-03
Rated 5 out of 5 by from Best waterline pencil out there This does not budge, allowing me to create the blackest waterline possible!
Date published: 2017-11-11
Rated 5 out of 5 by from Stays put! I've been wearing 24/7 for ages, but feel like it doesn't last when I put it on my waterline, so I was super excited when I heard about this pencil! I used it for the first time on Halloween. I did full-on cat makeup and had the Razor Sharp eyeliner all around my eye, and wanted to color in my waterline so I used this. I then went to work (I'm a bartender) and when I got home 8 hours later my waterline was STILL black! Highly recommend! But UD, PUH-LEEEEEEASE make it in white!!! I needs it!!
Date published: 2017-11-11
Rated 5 out of 5 by from My Holy Grail Eyeliner! I have been on the hunt for an eyeliner that doesn't "fall" or smudge under my eyes during the day. Yes, I've tried primers, setting sprays, setting the liner with powder, etc. And I've tried DOZENS of different brands - think all the brands that come in the little makeup sample subscription bags - to no avail - including the UD 24/7 eyeliner. But a saleslady at Ulta told me about this eyeliner and suggested I try it because it's designed to withstand the moisture of the waterline and VOILA! Something that stays! I don't use it on my waterline though - just my regular eyelid. This will stay on my eyelid for DAYZZZZ lol. Not that I actually let it, but if I didn't actually remove it with eye makeup remover, I swear I don't think it would come off! It's fantastic and I definitely recommend it if you have oily eyelids or sweat a lot like me!
Date published: 2017-11-01
Rated 5 out of 5 by from Excellent eyeliner Finally I found a good waterline eyeliner that doesn't smudge
Date published: 2017-10-09
Rated 5 out of 5 by from Best eye liner ever I love this eyeliner it's always my go too and I always have to have it in my makeup bag.
Date published: 2017-09-27
Rated 5 out of 5 by from Stays put The eyeliner definitely did what it promised. It stayed on my waterline. Thanks UD
Date published: 2017-09-23
Rated 5 out of 5 by from best eyeliner! This eyeliner is the best that I have ever used. I use the mood color which is the charcoal but it shows up closer to a light black color. I wear contacts and have to use re-wetting drops throughout the day and it stays on.The creamy texture does require you to sharpen it every use but it is definitely worth it!
Date published: 2017-09-21
Rated 5 out of 5 by from What did I do before this pencil? Love the waterline pencil. It lasts forever, I use it daily just for my lower waterline. I purchase a new one maybe once per year, so it's an incredible value. The quality could be better. By quality, I mean staying power. I'm not sure how they could make this stay on the waterline even better, but it lasts maybe 4 hours before needing a touch up. Overall, love it and I hope they never EVER discontinue!!!
Date published: 2017-08-15
Rated 5 out of 5 by from Great product I am 46 and have dry eyes they have always been dry but it is a bit worse in the last few years. Everything makes them water and irritated. I tried the NYX to save a bit of money but it didn't hold a candle to this waterline eye pencil. I have the brightening one. It's not white so I don't look anemic. Also it does not irritate my eyes so that is a big deal for me. Love it.
Date published: 2017-07-14
Rated 5 out of 5 by from Best waterline pencil I love this eyeliner. I was not able to use liner in my waterline until I found this. It just wouldn't stay. It would run and smear. Not this. This stays put and lasts a long time. I love it. I cry a lot and this doesn't budge. Can't be without it.
Date published: 2017-07-10
Rated 5 out of 5 by from Great Pigment! Long Lasting Color! love this pencil! Great waterline pencil, no smudging, or bleeding
Date published: 2017-06-16
Rated 5 out of 5 by from coolest eye pencil ever i ordered another. goes on smooth and great color..got to try
Date published: 2017-06-09
Rated 5 out of 5 by from I absolutely love this waterline pencil! I was unaware of the need for a waterline pencil. I bought this and quickly learned exactly what I had been missing. This pencil is easy to use and glides on with ease! This is something that I highly recommend to friends and family.
Date published: 2017-06-01
Rated 5 out of 5 by from Finally waterline eyeliner!!!! I have ALWAYS worn eyeliner on my lower waterline since I first started wearing makeup. I would always get mad and think it was pointless because it would always run and by the end of the day there would hardly be anything there. With that said....let me tell you how happy I am that there is FINALLY an eyeliner made for waterline wear!!! The pigment, creamy ease of the use, the fact That it stays!!!!! I can't say enough good things!!! Don't think just buy...you won't regret it! Thank you UD for finally creating such a wonderful product and for continuing to create such wonderful products! Now please create some bright and bold waterline pencils!!
Date published: 2017-04-26
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