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24/7

Waterline Eye Pencil

$22

24/7 is rated 4.1 out of 5 by 303.
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Product description

Want a liner that’s legit to use anywhere? We specifically developed 24/7 Waterline Eye Pencil for use on the inner rim in the waterline. Our creamy, demi-matte pencil lays down waterproof color that lasts all day. It’s a liner like no other.

Even creamier than our original bestselling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eye Pencil glides on easily and goes anywhere you want to put it. And after the color sets, it won’t budge. Our 24/7 formula doesn’t contain any mineral oil, paraffin or preservatives.

So you can easily tell your 24/7 pencils apart, we gave 24/7 Waterline Eye Pencil a shade-matched ombré gradient that fades to black, with a matte black cap and end.

Urban Decay is 100% cruelty-free.

Pro Tips

Start off by sharpening your pencil to a rounded point.

Lower waterline: Press the pencil gently against the lower lashes, working across with short, gentle strokes until you get the intensity you want.

Upper waterline: Look straight ahead and put the soft point of the pencil at the outer corner of your eye. With pressure toward the lashes, push your eyelid up slightly as you work your way across with slightly longer, gentle strokes. Don’t look at the pencil! After a bit of practice, you’ll be able to do this without a mirror; the key is to let go and just feel your way across. Stop about three-quarters of the way between the outer and inner corner. Then start over at the inner corner, using the same technique until the two lines meet.

We created Walk of Shame, a versatile nude, as a multipurpose shade. Wear it in the waterline for an instant eye-opening effect. Or use it anywhere you want to brighten and highlight for an illuminated look (like the inner corner of the eye, the brow bone or the cheekbone). In a pinch, some of the fairer-skinned women in our office have even used it as a concealer.

Ingredients

LEGEND:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

RAIL:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77491/77492/77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

MOOD:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide)].

PUSH:
Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 42090 (Blue 1 Lake), CI 75470 (Carmine), CI 77007 (Ultramarines), CI 77510 (Ferric Ferrocyanide)].

STREET:
Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Alumina, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain): CI 77491/77492 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77510 (Ferric Ferrocyanide)].

WALK OF SHAME:
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. [+/- (May Contain/Peut contenir): CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides)].

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Reviews

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Rated 5 out of 5 by from Holy Grail!! Since purchasing this eyeliner, I have thrown out all my other liners! I use this to tightline because I have hooded eyes. This is the only liner that I have found that stays put all day (and night) and does not run. I will continue to buy this liner and recommend it to everyone. I love this product!!
Date published: 2019-08-07
Rated 2 out of 5 by from Love the pen, but on me it runs I love the line of the pen, but it smudges on eyes
Date published: 2019-07-31
Rated 4 out of 5 by from 24/7 waterline eye liner - black It's the best eye liner I've found. The only con is the color transfers to the bottom lid when first applied.
Date published: 2019-07-23
Rated 5 out of 5 by from Please Bring Rail Back! Rail was the perfect black/brown for my chocolate complexion and stayed on my oily eyelids without budging an inch. I can’t find anything else like it. Why did you guys discontinue something so perfect? Please bring it back.
Date published: 2019-07-19
Rated 5 out of 5 by from This is the best waterproof eyeliner I have ever purchased. Once I put it on, I have about a minute to put it where I want because it does not budge after that. It stays in place all day and does not come off until I use my makeup remover especially for waterproof makeup. The colors look great and I wear contacts and have had no problems . Well worth the money I paid for it !!
Date published: 2019-07-19
Rated 4 out of 5 by from Better than most.... Not the end all be all that I was promised in some of the YouTube reviews I watched, but worth the 4 Stars I gave it... it pretty much stays put..
Date published: 2019-07-16
Rated 4 out of 5 by from This might be THE ONE The eyeliner I used to use is no longer available and so I have been searching for an eyeliner that will not bleed into my eye when I line the waterline, and that will also last the whole day. This one seems to fit the bill!
Date published: 2019-07-08
Rated 5 out of 5 by from Worth the buy! This has more staying power than any other UD eyeliner. I prefer to wear my eyeliner on my lower lashline and it doesn’t smudge off when applying. It will fade and wear off though after about 6 hours during my workday. I do recommend- especially if you have sensitive eyes with contacts. I had zero problem like I have with other eyeliners UD and drugstore
Date published: 2019-07-06
Rated 5 out of 5 by from Love it Amazing coverage you so still have to reapply but also it doesn’t run into your eyes and is pretty
Date published: 2019-07-04
Rated 4 out of 5 by from Great eyeliner - limited color selection This has been my go to eyeliner for years. Stays put all day on the waterline. Goes on smooth. However, for some reason they have done away with the dark brown color Rail. They just don't have much in the way of color selection. Would love to see Rail come back.
Date published: 2019-05-23
Rated 5 out of 5 by from Love This 24/7!! This eyeliner is fabulous. Intense color payoff exactly as pictured. This eyeliner stays put even on my 42 yr eyes waterline and all. Thank you UD!!!!
Date published: 2019-05-16
Rated 1 out of 5 by from Not Impressed! Not worth the money! Does not stay on. Have to keep reapplying!
Date published: 2019-05-14
Rated 2 out of 5 by from So disappointed I was looking forward to this product, as an avid eyeliner user. This doesn’t cut it for the waterline. UnFortunately, it does not lay down enough product! Then, after a couple of passes it starts to pick back up the product. Smudges and runs. So disappointed.
Date published: 2019-04-23
Rated 5 out of 5 by from Only Liner I Use I’ve used this liner in all colors for quite some time and as long as the directions are followed, it’s perfect. Lasts until I take it off, Wish it was easier to find in Grand Rapids Michigan tho. Rail is impossible to find anywhere.
Date published: 2019-04-08
Rated 4 out of 5 by from Stayed Put Even When Crying It took me a few times to get the application down to where I like the look. I don't think it glides on extremely smooth, but that could be at my age my eyelids are a bit loose. I use an eyeliner brush over the line to smooth it out. After a day of crying at a funeral, my eyeliner still looked good.
Date published: 2019-02-05
Rated 4 out of 5 by from Amazing! I love this eyeliner! I wear it everyday without any irritation or the need to touch it up.
Date published: 2018-11-28
Rated 5 out of 5 by from perfect for hiding red allergy eyelids!!! also use as a concealer ;) I have terrible pollen allergies almost year round, and I'm a very very pale redhead. My eyelids and waterlines are always red red red--and that really shows up on pale skin--like i've been crying all day. I used this waterliner (first I've ever used) and I have sensitive eyes and skin and have had zero problems with it. I pass it over the back of my hand first to warm it up and also make sure my waterlines are a bit dry (dry with tissue or q-tip). I just go back and forth over waterline to get full coverage. i have found i can even use it to spot cover any other red marks on my face--I ESPECIALLY LIKE USING IT UNDER MY WATERLINE BELOW LASHES. That really covers up any residual redness of my eyes. It also works to cover up any spots--like a red blemish. LOVE THIS LINER!!!
Date published: 2018-11-08
Rated 5 out of 5 by from Best eyeliner for waterline I've been using this in perversion every day since I got it. It goes on easily, looks great, and lasts FOREVER. My only qualm is needing to use an eye makeup remover to get it off rather than a baby wipe (just because the oil from the makeup remover makes my eyes blurry). But all in all, I'll never use another eyeliner on my waterline.
Date published: 2018-10-02
Rated 1 out of 5 by from Houdini, eyeliner edition I hate this. I was standing there in Sephora thinking to myself that my $3 eyeliner from Target is pretty great, which means a $21 legend black eyeliner would be glorious. So i bought it without doing research, like the impulsive person I am. Lo and behold, I regret. Low pigmentation. Comes out more gray and translucent, requiring layer upon layer. Which is an issue bc the pencil, even when sharpened, is too dang thick. And where is this staying power the product description speaks of? 24/7? More like I have to reapply it 24/7 bc it fades so quickly. I could have bought 4 Starbucks drinks. rip.
Date published: 2018-09-26
Rated 4 out of 5 by from Use it everyday, but not on my waterline Before I get started, I feel like I need to stress that i really love this product. I wear it daily. It goes on easily, blends easily, and gives me what i believe to be a beautiful, natural look. That being said, it does not stay on my waterline. However, i've yet to find an eyeliner that does. And really, that's probably a good thing for me because it makes my eyes look smaller, which is not a good thing for me. Bottom line is that i will buy it again.
Date published: 2018-07-08
Rated 3 out of 5 by from I got a stye after using this eyeliner for three days. I bought this eyeliner last weekend from Sephora. I was so excited to try it, after all, I love Urban Decay products! The eyeliner is very pigmented, which is something that I liked. The first day it didn't stay in my waterline as expected. But after removing my makeup I could still see that I had liner in my eyes. The next day I used the UD eyeshadow primer with my concealer, and it was in place the whole day. I was so happy, I had found a way of keeping my eyeliner on check! The next day I wasn't feeling like doing my makeup, so I went light. Yesterday, boom, a huge stye in my left eye! I have never had this before! Its very painful and unpleasant. I am very sad that tge product didn't work for me
Date published: 2018-06-08
Rated 5 out of 5 by from AWESOME! I tried Legend at Sephora the other day because my daughter was testing out a black liner and could not get it off of her hand with their garbage make up remover. I came back because I was thinking "wait a minute, perversion runs off my eyes in seconds, maybe that was the waterline one." I went back, tested it on my own hand and was stunned! Now I haven't tried it on my waterline yet, but I can't see it being bad since I tried to get it off with make up remover and it stayed for a long time until I used soap. Granted, if it only lasts 4 hours, that is 3 hours and 50 minutes more than the other liners!
Date published: 2018-05-22
Rated 5 out of 5 by from Makes eyes look bigger Makes your eyes look bigger and wakes up tired eyes.
Date published: 2018-05-19
Rated 3 out of 5 by from Disappointed I'm a huge fan of the regular 24/7 pencils, but this formula does not like my waterline at all. I can barely get it to apply and it was gone before I made it out the door. I'll stick with the original.
Date published: 2018-04-09
Rated 2 out of 5 by from This product has lost its appeal I used to be a die hard fan of this product. The colors are amazing and it was the only eyeliner that would stay put on my waterline. The last 2 or 3 I have purchased have changed my opinion. The eyeliner no longer stays on my waterline; it smudges and leaves me with racoon eyes. Also, it is impossible to sharpen. I use the Urban Decay Grindhouse sharpener with no luck. The pencil either breaks, or only sharpens to a very dull and round point that makes it almost impossible to apply without getting it everywhere. I have noticed a big change in the product; I wonder if it has been reformulated. If so, UD should reconsider. I definitely won't be purchasing this again.
Date published: 2018-03-28
Rated 5 out of 5 by from Eye pencil Love this pencil I have 5 others I never use it is the best!!
Date published: 2018-03-23
Rated 5 out of 5 by from Daily staple Love lining my bottom waterline with the nude walk of shame liner! Makes my eyes look brighter and more awake. Long lasting and pigmented.
Date published: 2018-03-22
Rated 5 out of 5 by from The BEST. I went on a quest to find a waterline/tightlineliner that would actually last. Found it!! And I love Rail, it’s the perfect dark brown, softer than black but still very dark. I’ve gone through 5 since discovering this; it’s rare for me to use the same product as I love to try new things. But this pencil rocks!! No need for another.
Date published: 2018-03-22
Rated 5 out of 5 by from Best Eyeliner I've Used I've always tried to find an eyeliner for my waterline but everything was runny. This is the only one I've used that actually worked and stayed put.
Date published: 2018-03-03
Rated 5 out of 5 by from Amazing I never even knew they made an eye liner for the water line so glad I found this
Date published: 2018-02-14
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  • co_hasreviews, tv_16, tr_287
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  • CLOUD, getReviews, 43ms
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