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Urban Decay Pretty Different Ad on purple background.

Urban Decay was born in Southern California in 1996, when we disrupted the industry’s sea of pink-dominated counters. Badass cruelty-free, high-performance makeup. Reinvention over perfection. Inspiration without replication. Kindness over cruelty. Unsubscribe from beauty telling you to be pretty. Be whatever you want to be. PRETTY DIFFERENT.

About Us

Urban Decay was born in Southern California in 1996, when we disrupted the industry’s sea of pink-dominated counters. Badass cruelty-free, high-performance makeup. Reinvention over perfection. Inspiration without replication. Kindness over cruelty. Unsubscribe from beauty telling you to be pretty. Be whatever you want to be. PRETTY DIFFERENT.

Urban Decay-About Us

closeup of model's face in square with purple marbled background. She has on purple eyeshadow and glossy lips with mouth partially opened.

ALL EYES ON US

From our iconic Naked Eyeshadow Palettes to our award-winning eyeliners and mascara, we’re known for our love of color and constant reinvention.

Bright red rips biting gold star

MOUTH OFF

More Vice is never enough. From understated neutrals to shockingly bright hues, we’ve got creamy, hydrating lip color and long-lasting, glossy tints.

Closeup of model's face in square with foundation-colored background. She is wearing yellow eyeshadow and has full, beautiful lips.

WE WANT YOU TO STAY NAKED

Our Stay Naked lineup gives you vegan longwear foundations & concealers that don’t compromise on coverage, while making sure you look like you.

Urban Decay About Us

WE’RE 100% CRUELTY-FREE

It’s a no-brainer. We’ve never tested on animals, and we never will—how could anyone do that to our furry friends?

VEGAN IS BETTER

We’re committed to making as many vegan products as possible. Vegan formulas are kinder to the earth, and they contain zero animal-derived ingredients or by-products.

BORN IN SOUTHERN CALIFORNIA

We find inspiration everywhere, from LA’s sprawling cityscape and street art to palm trees and beach breaks.

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