Eyeshadow Primer Potion

Eyeshadow Primer Potion is rated 4.7 out of 5 by 379.
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Eyeshadow Primer Potion Anti-Aging is a nude eyeshadow primer that ensures intense eyeshadow color p ... Read more


Eyeshadow Primer Potion

Eyeshadow Primer Potion


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Eyeshadow Primer Potion Anti-Aging is a nude eyeshadow primer that ensures intense eyeshadow color payoff and crease-free, and long lasting eyeshadow that stays put all day.

This eyeshadow primer measurably improves the signs of aging over time leaving your eyelids visibly smoother making for the ultimate prep step for perfect eyeshadow application. Formulated with polymer technology, this beauty essential serves as the perfect eye makeup base for long-lasting and crease free eyeshadow and eyeliner makeup looks.

Highlighted Ingredients:
- Dermaxyl® helps smooth the appearance of wrinkles.
- Kalpariane® plumps, firms and hydrates skin as it improves suppleness and elasticity.

In an 8-week clinical study:
100% of participants had a measurable improvement in the appearance of fine lines.
100% had measurably brighter skin.
97% had a measurable improvement in radiance and clarity.

Eyeshadow Primer Potion Anti-Aging is paraben-free.

Urban Decay is 100% cruelty-free.

Fill Weight: 10 ml / 0.33 fl oz
Perfect for Eyeshadow Prep, apply just a touch of this eye Primer before your eye Makeup for Long-Lasting, crease-free Eyeshadow All night long.

Squeeze the Potion directly from the tube or use the flocked wand applicator for precise, controlled application every time.

Mix with your favorite Eyeshadow for crease-free, custom cream eyeshadows.

Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau)
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)
Rated 5 out of 5 by from Beauty Standard It feels silly to be reviewing this when UD eyeshadow primers are such a universal beauty staple, but a few points I wanted to address - I find it doesn't work as well with eyeshadows that have thicker particles such as glitter/ heavy shimmer. I much prefer the squeasing-tube applicator (not sure how to phrase that) to the wand. In general I feel like wands waste a lot of product and get messy with constant removal and reinsertion into the packaging. And I end up blending with my fingers anyway so not much point to a wand. It's expensive. But in my experience it'll last so long that the price doesn't matter.
Date published: 2017-02-25
Rated 5 out of 5 by from Different Texture I'd originally gotten a sample tube of the standard Primer Potion, and I freaking loved it. (Prior to that, I was using NYX's eyeshadow base, which is awesome, but I have long nails and the little pot was not a good match). So when I ran out, and I happened to be at Sephora anyway, and I'm finally reaching the age where "anti-aging" is a thing I worry about, I picked this up. And at first I thought I did it wrong, because it's a liquid texture and had no pigment, but I shook it up some, and it's worked ever since. I can't say whether it does any anti-aging stuff, but it can't hurt, right?
Date published: 2016-05-14
Rated 5 out of 5 by from ***I WON'T APPLY EYE MAKEUP WITHOUT IT! *** I'm OBSESSED with Urban Decay Anti-Aging Eyeshadow Primer Potion! I won't apply ANY eye makeup without it. I seriously have taken my finished makeup off after realizing...ooops, I missed a step! My eyeliner stays perfectly in place, even after wearing it all night long and waking up to realize I forgot to wash my face. It has been only recently that I switched to the anti-aging formula, because I've become more aware of the importance of skin care, and want to prevent the aging process; but I've been using the original for as long as I can remember. It's a must have in my makeup bag, and I won't leave home without it!
Date published: 2016-09-14
Rated 5 out of 5 by from I'm in love I've been using a Sample of this sent to me in the past few weeks. Before using the Anti-Aging, I'd only used the Original and while I loved it, I thought I was too young (25!) to use an anti-aging product. I've used the sample a few times, and I can already tell a difference. I will be purchasing this product soon so I can never be without it. However, I know once I do purchase it, I will never use the wand, as I have tried with the Original and do not enjoy it. I'm a new Urban Decay junkie, but I would love to see UD go back to the original packaging and do away with the clumsy wand.
Date published: 2016-05-11
Rated 5 out of 5 by from Anti-Aging Primer...Even Better !!! I'm not even sure how many years I have been using Urban Decay products, and I began with the original eyeshadow primer. As I have aged, I switched to the anti-aging primer potion, to help my little crepiness, ugh. I'm 67 years young, so I shouldn't complain! This potion will lock down any shade eye shadow, and liner, in any kind of weather, and help maintain the color's integrity. No smearing, no creasing, just perfect eyes all day and night. I've deviated a few times to a couple other high end brands, but I always come back to Urban Decay. I don't mind the applicator, but I also use a small brush to smooth it into the corners well. Your eye makeup will last 24/7, I promise !!! Perfect for we beauties over 50.
Date published: 2019-06-13
Rated 5 out of 5 by from Great primer! I have not used this type of primer before. I had used the Mac cosmetics style that is more of a cream. The texture of this was a surprise as it is very fluid. I thought maybe it wouldn't perform as well, however, it is way better! It really holds my eye makeup in place. I have oily eyelids combined with hooded lids, not a good combination for eye makeup. Sometimes it doesn't get out of the bathroom if I don't use a primer. The only complaint I have is the applicator. It is foam, and I'm not sure about how hygienic it is to keep using it and sticking it back in the product. Otherwise, this stuff really works. I haven't used it long enough to notice a big difference in the quality of the skin on my eyes, but I think there may be some improvement. I'll take anything.
Date published: 2016-02-12
Rated 1 out of 5 by from Contains Gluten I bought this product wanting the anti-aging thus wrinkle-less approach with my eye makeup. However, BEWARE! If you have a gluten allergy DO NOT BUY! I found out the hard way. I knew I was allergic to gluten products that I ate, but had no idea when I put this product on, I had watery eyes ALL day. I went through the entire tube thinking I had something in my eyes and I forced myself through wearing it. Only when I had gone to a UD class did the rep tell me that there was a gluten additive in it! I totally wish I would have known and taken the product back for a refund. Everything else was fine when I first put it on and it held color well. Just beware if you have allergies.....
Date published: 2015-09-30
Rated 2 out of 5 by from New packaging I am not very happy with this new packaging. It gives us less product, for the same price! I liked the ability to squeeze out a little or a lot, because the tube was full of product and it lasted. This is not going to last very long. There is a big applicator taking up half the room! There isn't even a price drop to make it more affordable! I liked the old tube! Why fix what wasn't broken?
Date published: 2015-03-31
Rated 4 out of 5 by from Prefer older format I love this primer. It has a slightly darker shade that the regular primer that suits my skin tone perfectly. It is the only primer I have ever purchased that actually works as promised. My issue once again is with UD packaging. The older format of a squeeze tube with a tiny nozzle was much better. I have much more control when I put a tiny dab on my ring finger and blend it on than I do with the dreadful swab that is in the latest tube I bought. I cannot control the amount that comes out nearly as well. So I simply went back to squeezing the product onto my finger, but you need to be careful because the opening is now much larger in order to accommodate the clumsy swab. Not happy with the packaging change and mark the product lower because of it. I am surprised that UD thinks it is "great new packaging". In whose world?!
Date published: 2015-11-25
Rated 3 out of 5 by from Like the old product better I don't know what UD did, but the primer potion anti-aging was SO much better before than it is now :(. The ingredients are definitely different, despite the Sephora employee telling me differently. I used to love love love this product but after three days of using it with the new wand, my eyeshadow becomes creased and wrinkly by the end of the day; whereas before it used to stay on for the whole day with a matte finish because of the primer. Not happy. I'm going to see if Sephora can take it back. Now I feel like I have to find a different product. Also, they slimmed down the bottle by .04 oz. Doesn't seem like a ton, but when you're paying $24 for .33 oz instead of .37, it makes a difference.
Date published: 2017-04-17
Rated 5 out of 5 by from I can't believe how well this works. I'm a longtime fan of the original primer potion, and got the anti-aging version as a free sample with my last purchase. This version is a little bit thicker and doesn't apply as smoothly as the original, but wow, I can't believe how much younger my eyes look. I'm only 25 and haven't really looked into anti-aging products yet, but this definitely brightens and makes my eyes look more awake and alert. And, of course, it works just as well for its intended purpose as the original PP does, so I'm a big fan. I'll probably stick with the original for now, just because I do like the smoother application, but I'll keep this in mind a few years from now when I do start looking for anti-aging products.
Date published: 2016-07-25
Rated 5 out of 5 by from Less ML same price!? Sneaky, uncool, and severely disappointing. I love this product, and I always have. I've used the original since the debut of the primer potion, and the anti-aging as soon as I saw it! I got hooked on UD very early in my life, and haven't felt taken advantage of, until now. Nobody is as unamused as your loyal fans (who know the difference, and even forgive you for being a part of Loreal). I still love it, but I will absolutely be looking elsewhere online for the old packaging. What a bummer!!
Date published: 2015-06-27
Rated 5 out of 5 by from All-time fav Love love love this stuff! My eyes are hooded so eyeshadow primer is necessary to keep any color on my lids, and Urban Decay's primers all do the job. This one is my fav, though, because it melts into the skin without having to pull or tug the delicate area around the eyes, doesn't show up on my very fair skin that shows most "skin-tone" makeup products, doesn't crease at all, even after a long day working outside in the sun. If you're not out of your 20's yet and don't need anti-aging products, the other primers also work great as highlighters, I wear those from brow to lashline. I use a highlighter on top of this one, just from brow to crease, for a more dramatic look, but the anti-aging benefits and the smooth application make it more than worth it for me.
Date published: 2016-02-22
Rated 5 out of 5 by from Magical! I’ve never referred to any product in a review as “magical” before, but for aging eyes with crepey skin, this potion has no rival. Smooths the lids, making them appear younger, and extends eye shadow wear. A dab under the eyes ensures that eyeliner and shadow stay put. Truly fabulous, and a “must have” in the arsenal of the aging girl who’s not going down without a fight!
Date published: 2020-03-02
Rated 5 out of 5 by from LOVE IT! I absolutely LOVE this product! It makes my eye shadow stay literally forever with a true color and no creases what so ever. The fine lines I have around my eyes continue to get better with every use; I also have some fine lines on my nose and as an experiment, I put some of this primer on my nose to not only help my makeup stay longer there, but just to see what it would do for those fine lines- over time and with continued use of course, they have virtually diminished!! The only two "complaints" I have about this product are (1) bring back the squeeze tube, nix the wand and (2) whatever you make this product with, create a face cream and I'm totally in! <3
Date published: 2017-08-09
Rated 3 out of 5 by from Please go back to the old formula, old packaging I loved this product until the packaging changed. It seems that when the wand was added, the formula became thinner and the wand makes it harder to use. I am now shopping for a new brand. Please let me know when you change it back!
Date published: 2015-09-03
Rated 4 out of 5 by from Great, but does not color-correct This eye primer is one of the best ones I have. It doesn't make my eyeshadow crease, it doesn't feel too sticky on my eyelids, my eyeshadow doesn't fade, and it's easy to apply. My only complaint is that on my skin, it doesn't color correct. It has a tiny bit of tint, but it dries MOSTLY clear. If you want something with color-correcting and also coverage, I would recommend the Eden primer. If color-correcting doesn't concern you, though, I would definitely try this primer.
Date published: 2018-04-24
Rated 3 out of 5 by from Old version was way better I was excited to try the new applicator and although it seems easy enough, the product is not as creamy. Goes on thinner and doesn't last as long. I loved the old version but this new one is not the same quality. I'm disappointed and not sure if I'll use it again. I might finally venture out and find a new primer!
Date published: 2015-12-02
Rated 3 out of 5 by from HATE HATE HATE the doe foot! UD why did you change the package?! I have loved this product for a long time, but I am extremely disappointed to see that the packaging has changed. It used to be a tube that you squeezed to get the product out. The tube looks similar, but now it has a doe-foot applicator. That stinks!! Part of the sponge of the doe-foot scraped off on mine. Plus the product itself seems much thinner than before. The applicator is so unhygienic! why would you make something that you put on your eye and than put back in the tube? PLEASE go back to the old packaging.
Date published: 2018-02-27
Rated 5 out of 5 by from Product is fantastic... I have tried many primers and none of them worked the way Urban Decay does. My shadow stays all day and I don't have to keep checking my eyes the way I used to do. My make-up looks fresh all day and I feel very confident at work... So glad a friend recommended this product to me since she needed all day shadow for her son's wedding... Such a great product and I would not be without it...
Date published: 2015-03-31
Rated 5 out of 5 by from Keeps my eyeshadow from creasing I like that I don’t have to use too much and goes on smoothly.
Date published: 2019-07-21
Rated 2 out of 5 by from Not as good as the other eyeshadow primers I've tried the orignal UD primer potion, as well as Eden, & really thought both were fantastic, & would recommend. So when I got this, I assumed it'd be the same just with the added benefit of anti aging, but unfortunately that didn't seem to be the case for me. It has a more oily feel to it, & does not prevent my makeup from creasing-even after just a couple hours I noticed creasing. I also feel it doesn't prevent fading as well as the other 2 UDPP's I tried.
Date published: 2016-09-21
Rated 4 out of 5 by from I use it everyday. I use this product every day. I don't go out without it. My only complaint is the tube. The want is nice until you are halfway through with the product. Then, you have to squeeze the product out of the tube. The travel size is a tube that you just squeeze. That might be a better idea for the full size as well.
Date published: 2018-12-26
Rated 5 out of 5 by from It does its job! I love this stuff! I've tried a few other companies eye shadow primers and felt that at the end of the day, it just wasn't cutting it! I would still get creases and sometimes the shadows would just fade away and barely be visible come time to wash it off. I switched to UD anti-aging eye shadow primer and I absolutely love it! The soft brush makes applying a breeze and it keeps the shadows right where I put them! I definitely recommend!!
Date published: 2015-09-25
Rated 5 out of 5 by from Potion for Long-Lasting shadow The UD Eye shadow primer potion glides on smoothly to ensure a beautiful base for shadow application. The anti-aging benefits keep me confident in always sporting a brilliantly beautiful UD look on my eyes. When applied correctly an evenly, this primer locks the shadow's colors down until it's read to be taken off. So, whether it's a natural look or a night on the town, this primer potion is the magic ingredient for a perfect look.
Date published: 2015-10-02
Rated 5 out of 5 by from Can't do without this primer! The best primer ever if you are like me and have reached "a certain age" where lines around the eyes have become a concern. UD Primer Potion anti aging is fantastic. I can apply shadow without having to worry about creasing or accentuating lines. Can't do without it!
Date published: 2019-07-26
Rated 4 out of 5 by from Does exactly what it promises! Great product. I had to learn not to over apply. That defeated the purpose :( But, now that I have the hang of it, it works just as I'd hoped. Urban Decay rocks and I love that this is not only cruelty-free but vegan!!!
Date published: 2015-05-16
Rated 4 out of 5 by from Great product, lousy packaging I love this product and have been using for a few years, but the applicator is horrible. Product seems to be watery and there is more of a mess around the top of the tube from cap. This is a product that needs to be applied with your finger, not an applicator. Also, with the new packaging you are receiving less product for the same price as the original tube. May be looking into other brands.
Date published: 2016-02-09
Rated 5 out of 5 by from Must have basic I love the UD primers! I especially love the anti aging. It works well for me and my makeup lasts through whatever kind of day I am having. I don't wear eye makeup without it.
Date published: 2019-07-19
Rated 5 out of 5 by from Perfection in a tube! I have tried primer after primer. Some are too wet and the shadows crease, some are to dry and then the shadows flake.... This is the best, it even has a little shimmer and shine to it and the perfect texture and makes easily blendable colors even more so, and can be worn with alone with just a little color on the crease area..
Date published: 2019-07-26
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