Eyeshadow Primer Potion



Eyeshadow Primer Potion is rated 4.7 out of 5 by 366.
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Product description

We found a way to make our legendary Anti-Aging Eyeshadow Primer Potion better than ever. With revamped packaging that includes an applicator, Eyeshadow Primer Potion looks more gorgeous and applies with more versatility. And our formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Once you’ve tried it, you'll never want to live without it.

Our anti-aging Potion also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl® helps smooth the appearance of wrinkles, and Kalpariane® plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to our Original Eyeshadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, our coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.

Fill Weight: 10 ml / 0.33 fl oz

Pro Tips

Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eyeshadow magnet, giving you vibrant color. And you’ll look just-applied all day!


Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau)
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)

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Rated 5 out of 5 by from Must have product I use this daily and it has made all the difference in keeping my mascara from running
Date published: 2019-07-17
Rated 5 out of 5 by from Best primer ever! Best anti-aging primer! Can’t go without it. Definite must have.
Date published: 2019-07-08
Rated 5 out of 5 by from Favorite Product of ALL Time One of the best! I love it more than the original!
Date published: 2019-07-08
Rated 5 out of 5 by from Love it!! I love the anti-aging eyeshadow primer! It keeps my eyeshadow in place with no creases! I also love that it is an anti-aging cream to help keep eyelid wrinkles at bay!!
Date published: 2019-07-08
Rated 5 out of 5 by from One tube lasts forever!! You won’t regret purchase Awesome primer- never lets me down!! Lasts forever.
Date published: 2019-07-08
Rated 5 out of 5 by from anti aging holds eye shadow nice, like the anti aging creme. worth it
Date published: 2019-07-08
Rated 5 out of 5 by from Eyeshadow Primer Potion Best product ever. I use it every single day. I wouldn’t wear eyeshadow without it.
Date published: 2019-07-04
Rated 5 out of 5 by from Love this! This is my favorite eyeshadow primer! I love the formula - it really helps set my eyeshadow and makes it last longer without creasing. Buy it - you’ll love it.
Date published: 2019-06-18
Rated 5 out of 5 by from Anti-Aging Primer...Even Better !!! I'm not even sure how many years I have been using Urban Decay products, and I began with the original eyeshadow primer. As I have aged, I switched to the anti-aging primer potion, to help my little crepiness, ugh. I'm 67 years young, so I shouldn't complain! This potion will lock down any shade eye shadow, and liner, in any kind of weather, and help maintain the color's integrity. No smearing, no creasing, just perfect eyes all day and night. I've deviated a few times to a couple other high end brands, but I always come back to Urban Decay. I don't mind the applicator, but I also use a small brush to smooth it into the corners well. Your eye makeup will last 24/7, I promise !!! Perfect for we beauties over 50.
Date published: 2019-06-13
Rated 5 out of 5 by from I love UD makeup!!! Love this product and wouldn’t use anything else. Prep with this followed by the All Nighter spray and voila, you don’t need to do your make up for weeks!! Jokes aside, it really does keep your makeup on all night looking fab :) Thanks UD, I love your makeup and get everyone hooked on it!
Date published: 2019-05-17
Rated 5 out of 5 by from HOLY GRAIL EYE PRIMER tried it once in 2009 and haven't stopped since. great formula, the color blends with my skin and makes my eye shadow last all day with no issues. i do prefer the old squeeze tube version as the wand doesn't apply or blend well.
Date published: 2019-01-24
Rated 5 out of 5 by from Love this product Bought it on sale and should've bought more. Have been using for a few years now and love the way it goes on smoothly and helps set my eye shadow. It really keeps the colors in place all day and into the night. Haven't run out yet as a little goes a long way.
Date published: 2019-01-05
Rated 4 out of 5 by from I use it everyday. I use this product every day. I don't go out without it. My only complaint is the tube. The want is nice until you are halfway through with the product. Then, you have to squeeze the product out of the tube. The travel size is a tube that you just squeeze. That might be a better idea for the full size as well.
Date published: 2018-12-26
Rated 5 out of 5 by from Best There Is I have attempted to find cheaper dupes of this product, and found nothing that even compares. Urban Decay takes the cake with their eye-shadow primer.
Date published: 2018-11-08
Rated 5 out of 5 by from This is a must have product The witches truly created magic when they brewed this eye primer potion. Oh my !! My eye shadow has never looked better. This product is what truly turned me into an UD Junkie.
Date published: 2018-10-12
Rated 5 out of 5 by from Nothing is Better as a Primer! I love this primer! It is easy to put on and really helps the eyeshadow glide on and stay on. I have to make sure to blend around the edges before or dries because it creates a visible line otherwise. I actually recommended this product to a friend years ago and she told me its the only thing she uses now and has used it for years.
Date published: 2018-07-14
Rated 5 out of 5 by from One of the best This primer is easy to apply. Once it is properly set your shadows blend easily and does not move until you remove it. Highly recommend to everyone.
Date published: 2018-06-23
Rated 1 out of 5 by from New packaging not consumer friendly All I can say is that the new packaging is horrible to use and apply. It doesn’t go on well and can’t get it all out after a few uses. It appears to dry out and need a new one before the old one is empty. Can’t get it all out. So very unhappy and disappointed. Bring back the old squeeze tube!
Date published: 2018-06-20
Rated 5 out of 5 by from I thought I didn't need eye shadow primer. Lol. For years, I thought the idea of eye shadow primer was a little silly. I told myself things like, "I can just use concealer, and it will do the same thing, so why bother with one more thing in my makeup drawer." But then I started noticing how my eye makeup looked: within just a couple of hours, my eyeliner settled into the creases below my eyes (not pretty), and my eye shadow didn't really pop. Then I wised up and watched a few tutorials on makeup application. Just about everyone mentioned eye shadow primer, so I decided to give it a go, and my world changed. All of a sudden, my eye makeup was easier to work with AND it looked sooooo much better because the colors are more vibrant. Best yet, my eye makeup doesn't wander, and fill those fine lines that are starting to appear below my eyes. In fact, the anti-aging formula fixes those fine lines! I really couldn't ask for more in a product!
Date published: 2018-05-11
Rated 5 out of 5 by from I'm Officially Addicted This product is more than excellent! It sets my shadow. It resists smudging and settling in creases. I have even slept in it and awakened looking as though just applied! Can you tell I LOVE this product? I am reordering two more tubes. Can't be without it. A little goes a very long way. Without this product, my shadow is uneven. This gives a deeper truer depth of colour to whatever shadow is being used.
Date published: 2018-05-08
Rated 4 out of 5 by from Great, but does not color-correct This eye primer is one of the best ones I have. It doesn't make my eyeshadow crease, it doesn't feel too sticky on my eyelids, my eyeshadow doesn't fade, and it's easy to apply. My only complaint is that on my skin, it doesn't color correct. It has a tiny bit of tint, but it dries MOSTLY clear. If you want something with color-correcting and also coverage, I would recommend the Eden primer. If color-correcting doesn't concern you, though, I would definitely try this primer.
Date published: 2018-04-24
Rated 5 out of 5 by from Good primer I do like this primer, however, I don't think it is exceptional. It does the job, for sure, tbough.
Date published: 2018-04-07
Rated 5 out of 5 by from Holy grail eyeshadow primer I’ve tried so many different primers, and this one is the best! It holds my eyeshadow on all day, and makes the shadows more pigmented. I love it. Well worth the money, I haven’t gone a makeup day without it in over a decade.
Date published: 2018-03-23
Rated 5 out of 5 by from Nice and light This works really well. Not sure about the applicator, but I'll get used to it.
Date published: 2018-03-09
Rated 5 out of 5 by from Best for preventing creasing This primer is the best when it comes to preventing creasing and helping eyeshadow stay put. Love this stuff!
Date published: 2018-03-08
Rated 3 out of 5 by from HATE HATE HATE the doe foot! UD why did you change the package?! I have loved this product for a long time, but I am extremely disappointed to see that the packaging has changed. It used to be a tube that you squeezed to get the product out. The tube looks similar, but now it has a doe-foot applicator. That stinks!! Part of the sponge of the doe-foot scraped off on mine. Plus the product itself seems much thinner than before. The applicator is so unhygienic! why would you make something that you put on your eye and than put back in the tube? PLEASE go back to the old packaging.
Date published: 2018-02-27
Rated 2 out of 5 by from Review of a store It is not that I don't recommend the product, but the customer service is less than minimal! I brought an Urban Decay product to the Fashion Island store which had a defective applicator. I admittedly thought I bought it at Sephora. The company associate in the store told me that they could not exchange the product since I did not have a receipt from their store or buy it there. "It was just their policy" It was an URBAN DECAY PRODUCT and it was DEFECTIVE. It should not matter whether it was from that store or not. This is poor company policy. They should stand behind any product with their label, regardless of place of purchase. As an example of great customer service: a friend returned a Kate Spade product to a KS store because the handle was worn and told them she got it at Nordstrom. Without further question or problem they immediately told her they would repair it and the other handle at the same time even though it was not worn, Urban Decay needs to read a chapter of any book that provides information about good customer service because they do not provide it.
Date published: 2018-02-19
Rated 3 out of 5 by from Exacerbates dry wrinkly skin I must be the only one who had this reaction, but then i am probably the only ud customer who is 66. I love ud. I wear this brand of makeup exclusively. I adore everything else. But. The anti aging eye primer potion? The shadow stays on for hours sure. But it stays on lids which have become as dry and crinkly looking as a woman of 80 plus. So this is not for seniors.
Date published: 2018-02-06
Rated 5 out of 5 by from Great stuff! This is excellent stuff! I have tried countless primers before and ended up throwing them away since they did nothing but add an extra step. But this? My shadow stays smooth and crease free for hours. I have hooded eyes! This is amazing! My only gripe is with the colour. It is fine for lighter gals (though a tad too dark for me) but darker skinned ladies might not find it so great.
Date published: 2018-01-22
Rated 5 out of 5 by from It works but it’s expensive I’ve used this in the past and it works but it’s expensive. And I’ve personally found with the naked palettes I don’t need to use primer at all, the eyeshadows are that good. But if you’re someone that can’t go without a primer this is a good choice.
Date published: 2018-01-19
  • y_2019, m_11, d_19, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.3-b1
  • cp_2, bvpage2n
  • co_hasreviews, tv_18, tr_348
  • loc_en_US, sid_UD514, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_urbandecay
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 6ms
  • reviews, product

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