Better Than Basic

Naked Reloaded Kit
Better Than Basic is rated 4.7 out of 5 by 10894.
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Better Than Basic is the essential eye kit, featuring our Naked Reloaded Eyeshadow Palette and award ... Read more

Better Than Basic

Better Than Basic

Naked Reloaded Kit

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Better Than Basic is the essential eye kit, featuring our Naked Reloaded Eyeshadow Palette and award-winning eye products.

Mute your neutrals with the Naked Reloaded Eyeshadow Palette—12 all-new, universally flattering shades with our signature highly-pigmented formula. Make every look last with Original Eyeshadow Primer Potion, because getting Naked is always better with a partner. A small swipe keeps eyeshadow crease-free all day and night, for color that lasts up to 24 hours.

Line your look with 24/7 Glide-On Eye Pencil in Black Market—our ultra-creamy, award-winning, waterproof pencil goes on so smoothly, you'll be hooked instantly. Top it all off with a few coats of Perversion Mascara, our most intense, blacker-than-black formula, and you’re good to go.

Urban Decay is 100% cruelty-free.

Fill Weight: EYESHADOW PALETTE (PALETTE DE FARDS À PAUPIÈRES) : Blur/Bribe: 2 x 1.4 g POIDS NET/NET WT. 2 x 0.049 oz. Barely Baked/Retro: 2 x 1.3 g POIDS NET/NET WT. 2 x 0.045 oz.

All other shades (Toutes les autres teintes): 8 x 1.1 g POIDS NET/NET WT. 8 x 0.038 oz.

LONG-LASTING EYESHADOW BASE (BASE DE FARD À PAUPIÈRES LONGUE DURÈE) : 10 ml / 0.33 fl oz.

MASCARA (MÁSCARA) : 12 ml / 0.4 fl oz.

EYE PENCIL (CRAYON YEUX) : 1.2 g POIDS NET/NET WT. 0.04 oz.

NAKED RELOADED EYESHADOW PALETTE - PALETTE DE FARDS À PAUPIÈRES - PALETTE OMBRETTI - PALETA DE SOMBRA DE OJOS - PALETE DE SOMBRAS PARA OS OLHOS - LIDSCHATTEN-PALETTE – ÖGONSKUGGSPALETT – OOGSCHADUWDOOSJE – LUOMIVÄRIPALETTI – ØJENSKYGGEPALET. G2013799 ANGEL FIRE Ingredients (Ingrédients): Oryza Sativa Extract / Rice Extract, Talc, Zinc Stearate, Silica, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Synthetic Fluorphlogopite, Polyethylene Terephthalate, Tin Oxide, Alumina, Polybutylene Terephthalate, Stearic Acid, Polyurethane-33, Polylactic Acid, Polymethyl Methacrylate. [+/- (May contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77400 / Bronze Powder, CI 77000 / Aluminum Powder, CI 77400 / Copper Powder, CI 42090 / Blue 1 Lake, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ferrocyanide, CI 75470 / Carmine, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77007 / Ultramarines, CI 77163 / Bismuth Oxychloride, CI 19140 / Yellow 5 Lake, CI 77742 / Manganese Violet, CI 19140 / Yellow 5]. D211520/5 G895623 BLUR Ingredients (Ingrédients): Talc, Caprylic/Capric Triglyceride, Zinc Stearate, PTFE, Polyethylene Terephthalate, Calcium Aluminum Borosilicate, Ethylene/Acrylic Acid Copolymer, Calcium Sodium Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Synthetic Fluorphlogopite, Silica, Sorbic Acid, Alumina, Polyurethane-33, Tin Oxide, Polybutylene Terephthalate, Polylactic Acid, Polymethyl Methacrylate, Acrylates Copolymer, Stearic Acid, Calcium Stearate, Magnesium Stearate. [+/- (May contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 77163 / Bismuth Oxychloride, CI 77400 / Bronze Powder, CI 75470 / Carmine, CI 77000 / Aluminum Powder, CI 42090 / Blue 1 Lake, CI 77400 / Copper Powder, CI 77510 / Ferric Ferrocyanide, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ammonium Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77289 / Chromium Hydroxide Green, CI 19140 / Yellow 5]. D181678/5 G895623 ALL OTHER SHADES Ingredients (TOUTES LES AUTRES TEINTES Ingrédients): Talc, Caprylic/Capric Triglyceride, Zinc Stearate, PTFE, Ethylene/Acrylic Acid Copolymer, Polyethylene Terephthalate, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Synthetic Fluorphlogopite, Silica, Sorbic Acid, Alumina, Polyurethane-33, Tin Oxide, Acrylates Copolymer, Polybutylene Terephthalate, Polylactic Acid, Polymethyl Methacrylate, Stearic Acid, Calcium Stearate, Magnesium Stearate. [+/- (All shades may contain /Toutes les couleurs peuvent contenir) : Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77400 / Bronze Powder, CI 77400 / Copper Powder, CI 77000 / Aluminum Powder, CI 42090 / Blue 1 Lake, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ferrocyanide, CI 77510 / Ferric Ammonium Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 19140 / Yellow 5, CI 77289 / Chromium Hydroxide Green]. D181678/6PAO 24M

EYESHADOW PRIMER POTION LONG-LASTING EYESHADOW BASE - BASE DE FARD À PAUPIÈRES LONGUE DURÈE - BASE OMBRETTO - BASE DE SOMBRA DE OJOS - BASE DE SOMBRA – LIDSCHATTENGRUNDIERUNG – ÖGONSKUGGSBAS – OOGSCHADUWBASIS – POHJUSTUSLUOMIVÄRI – ØJENSKYGGEBASE. G896987 Ingredients (Ingrédients): Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77163 / Bismuth Oxychloride, CI 77491, CI 77492, CI 77499 / Iron Oxides]. D173800/2PAO 6M

PERVERSION MASCARA – MÁSCARA – RÍMEL – MASCARASERUM – RIPSIVÄRIÄ – MASCARAOPFRISKER. G896986 Ingredients (Ingrédients): Aqua / Water, Synthetic Beeswax, Cera Alba / Beeswax, Acacia Senegal Gum, Stearic Acid, Palmitic Acid, Glyceryl Stearate, VP/Eicosene Copolymer, Copernicia Cerifera Cera / Carnauba Wax, Polybutene, Butylene Glycol, Stearyl Stearate, Aminomethyl Propanol, Pentylene Glycol, Phenoxyethanol, Caprylyl Glycol, Sodium Dehydroacetate, Paraffin, Potassium Sorbate, Hydroxyethylcellulose, Soluble Collagen, Behenic Acid, Glycerin, Propylene Glycol, Mel Extract / Honey Extract, Sodium PCA, Hydrolyzed Elastin, Sorbic Acid, Glycogen, Serine. [+/- (May contain/Peut contenir): CI 77499 / Iron Oxides]. D188117/1PAO 6M

24/7 GLIDE-ON EYE PENCIL - CRAYON YEUX - MATITA OCCHI - LÁPIZ DE OJOS - LÁPIS DE OLHO – AUGENSTIFT – ÖGONPENNA – OOGPOTLOOD – SILMÄNRAJAUSKYNÄ – ØJENBLYANT. G896197 Ingredients (Ingrédients): Cyclopentasiloxane, Isododecane, Polybutene, Synthetic Wax, Simmondsia Chinensis Seed Oil / Jojoba Seed Oil, Hydrogenated Cottonseed Oil, Calcium Sodium Borosilicate, Ceresin, Ozokerite, Polyethylene Terephthalate, Cera Microcristallina / Microcrystalline Wax, Silica, Calcium Aluminum Borosilicate, Phenoxyethanol, Tocopherol, Ascorbyl Palmitate, Tin Oxide, Polyurethane-11, Alumina, Synthetic Fluorphlogopite.[+/- (May Contain/Peut contenir): Mica, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77891 / Titanium Dioxide, CI 77007 / Ultramarines, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 77400 / Copper Powder, CI 77400 / Bronze Powder, CI 42090 / Blue 1 Lake, CI 77000 / Aluminum Powder, CI 19140 / Yellow 5 Lake, CI 77742 / Manganese Violet, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ammonium Ferrocyanide]. D169483/6PAO 24M

Rated 5 out of 5 by from My Perversion always gets the best of me! I have been a long time user of UD's 24/7 liners. In fact, Zero was always my go-to liner, I never went a day without it! However, times have changed and UD has stepped up their game in a way I didn't even know was possible! Hello Perversion!!! Not only is this the blackest eyeliner I have EVER used, it glided on smoother and lasted longer on my waterline than Zero twice over. I work 12 hour shifts at a hospital and I have noticed that my liner looks just as good when I leave work than it did when I got there! I may switch up my routine from day to day when it comes to makeup, but one thing will ALWAYS stay the same, and that's my Perversion!
Date published: 2012-04-20
Rated 5 out of 5 by from The Best Primer Out There I have tried other eye shadow primers and always prefer this one. Something about this magical potion allows your eyeshadow to never quit, give up, or move out on you! I love the Original, it's like magic because you only need to apply a little bit and it invisibly holds your eyeshadow in place. What's creasing? I have not experienced creasing in YEARS ever since I've used this product. In fact, I've experienced my eye looks to be totally in tact for 24+ hours when I've had a big night and "forgot" to remove my makeup. I always use this magic and am amazed by how long this product lasts. I am not sure when I'm going to run out...
Date published: 2015-09-15
Rated 5 out of 5 by from eyeliners with variety I first bought a set of travel size because there were several colors, I think 6 or 8 in a box, around the holiday season a couple of years ago. I got them for my daughter who loves Urban Decay. I sampled them instead and ended up keeping that set and getting another for her. Though I felt maybe I was too old for this product the artist in me said "go ahead and try them" so I did. I got raves from my friends at work. "Your eyes are so pretty" "you should wear that more often" these eyeliners go great with the shadows that I have gotten since. The color stays for hours and blends well with shadows. I guess you can never be too old to try something new.
Date published: 2013-03-05
Rated 5 out of 5 by from 24/7 eyeshadow pencils are so easy to use! I bought the 24/7 shadow pencil stash set with 5 minis colors include clash, sin, juju, rehab, and delinquent. They are glide on eyeshadow pencils with intense pigmentation that stays on til the next day or when u wash your face! The first day of using this set, i used clash which is an intense blue pigment on my lower lid to get that summery look and it was beautiful against my brown skin which i paired with the eyeshadows on the naked palette. The pigment on my skin looks just as it looks on the pencil. GORGEOUS! and i was too lazy to wash it off so the next morning, it was still there! Love the colors and love the intensity of the colors!
Date published: 2012-02-26
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