Better Than Basic

Naked Reloaded Kit
Better Than Basic is rated 4.7 out of 5 by 11026.
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Better Than Basic is the essential eye kit, featuring our Naked Reloaded Eyeshadow Palette and award ... Read more

Better Than Basic

Better Than Basic

Naked Reloaded Kit

Out of stock
Better Than Basic is the essential eye kit, featuring our Naked Reloaded Eyeshadow Palette and award-winning eye products.

Mute your neutrals with the Naked Reloaded Eyeshadow Palette—12 all-new, universally flattering shades with our signature highly-pigmented formula. Make every look last with Original Eyeshadow Primer Potion, because getting Naked is always better with a partner. A small swipe keeps eyeshadow crease-free all day and night, for color that lasts up to 24 hours.

Line your look with 24/7 Glide-On Eye Pencil in Black Market—our ultra-creamy, award-winning, waterproof pencil goes on so smoothly, you'll be hooked instantly. Top it all off with a few coats of Perversion Mascara, our most intense, blacker-than-black formula, and you’re good to go.

Urban Decay is 100% cruelty-free.

Fill Weight: EYESHADOW PALETTE (PALETTE DE FARDS À PAUPIÈRES) : Blur/Bribe: 2 x 1.4 g POIDS NET/NET WT. 2 x 0.049 oz. Barely Baked/Retro: 2 x 1.3 g POIDS NET/NET WT. 2 x 0.045 oz.

All other shades (Toutes les autres teintes): 8 x 1.1 g POIDS NET/NET WT. 8 x 0.038 oz.


MASCARA (MÁSCARA) : 12 ml / 0.4 fl oz.


NAKED RELOADED EYESHADOW PALETTE - PALETTE DE FARDS À PAUPIÈRES - PALETTE OMBRETTI - PALETA DE SOMBRA DE OJOS - PALETE DE SOMBRAS PARA OS OLHOS - LIDSCHATTEN-PALETTE – ÖGONSKUGGSPALETT – OOGSCHADUWDOOSJE – LUOMIVÄRIPALETTI – ØJENSKYGGEPALET. G2013799 ANGEL FIRE Ingredients (Ingrédients): Oryza Sativa Extract / Rice Extract, Talc, Zinc Stearate, Silica, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Synthetic Fluorphlogopite, Polyethylene Terephthalate, Tin Oxide, Alumina, Polybutylene Terephthalate, Stearic Acid, Polyurethane-33, Polylactic Acid, Polymethyl Methacrylate. [+/- (May contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77400 / Bronze Powder, CI 77000 / Aluminum Powder, CI 77400 / Copper Powder, CI 42090 / Blue 1 Lake, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ferrocyanide, CI 75470 / Carmine, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77007 / Ultramarines, CI 77163 / Bismuth Oxychloride, CI 19140 / Yellow 5 Lake, CI 77742 / Manganese Violet, CI 19140 / Yellow 5]. D211520/5 G895623 BLUR Ingredients (Ingrédients): Talc, Caprylic/Capric Triglyceride, Zinc Stearate, PTFE, Polyethylene Terephthalate, Calcium Aluminum Borosilicate, Ethylene/Acrylic Acid Copolymer, Calcium Sodium Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Synthetic Fluorphlogopite, Silica, Sorbic Acid, Alumina, Polyurethane-33, Tin Oxide, Polybutylene Terephthalate, Polylactic Acid, Polymethyl Methacrylate, Acrylates Copolymer, Stearic Acid, Calcium Stearate, Magnesium Stearate. [+/- (May contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 77163 / Bismuth Oxychloride, CI 77400 / Bronze Powder, CI 75470 / Carmine, CI 77000 / Aluminum Powder, CI 42090 / Blue 1 Lake, CI 77400 / Copper Powder, CI 77510 / Ferric Ferrocyanide, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ammonium Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77289 / Chromium Hydroxide Green, CI 19140 / Yellow 5]. D181678/5 G895623 ALL OTHER SHADES Ingredients (TOUTES LES AUTRES TEINTES Ingrédients): Talc, Caprylic/Capric Triglyceride, Zinc Stearate, PTFE, Ethylene/Acrylic Acid Copolymer, Polyethylene Terephthalate, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Synthetic Fluorphlogopite, Silica, Sorbic Acid, Alumina, Polyurethane-33, Tin Oxide, Acrylates Copolymer, Polybutylene Terephthalate, Polylactic Acid, Polymethyl Methacrylate, Stearic Acid, Calcium Stearate, Magnesium Stearate. [+/- (All shades may contain /Toutes les couleurs peuvent contenir) : Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77400 / Bronze Powder, CI 77400 / Copper Powder, CI 77000 / Aluminum Powder, CI 42090 / Blue 1 Lake, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ferrocyanide, CI 77510 / Ferric Ammonium Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 19140 / Yellow 5, CI 77289 / Chromium Hydroxide Green]. D181678/6PAO 24M

EYESHADOW PRIMER POTION LONG-LASTING EYESHADOW BASE - BASE DE FARD À PAUPIÈRES LONGUE DURÈE - BASE OMBRETTO - BASE DE SOMBRA DE OJOS - BASE DE SOMBRA – LIDSCHATTENGRUNDIERUNG – ÖGONSKUGGSBAS – OOGSCHADUWBASIS – POHJUSTUSLUOMIVÄRI – ØJENSKYGGEBASE. G896987 Ingredients (Ingrédients): Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydroxystearic/Linolenic/Oleic Polyglycerides, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate. [+/- (May contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77163 / Bismuth Oxychloride, CI 77491, CI 77492, CI 77499 / Iron Oxides]. D173800/2PAO 6M

PERVERSION MASCARA – MÁSCARA – RÍMEL – MASCARASERUM – RIPSIVÄRIÄ – MASCARAOPFRISKER. G896986 Ingredients (Ingrédients): Aqua / Water, Synthetic Beeswax, Cera Alba / Beeswax, Acacia Senegal Gum, Stearic Acid, Palmitic Acid, Glyceryl Stearate, VP/Eicosene Copolymer, Copernicia Cerifera Cera / Carnauba Wax, Polybutene, Butylene Glycol, Stearyl Stearate, Aminomethyl Propanol, Pentylene Glycol, Phenoxyethanol, Caprylyl Glycol, Sodium Dehydroacetate, Paraffin, Potassium Sorbate, Hydroxyethylcellulose, Soluble Collagen, Behenic Acid, Glycerin, Propylene Glycol, Mel Extract / Honey Extract, Sodium PCA, Hydrolyzed Elastin, Sorbic Acid, Glycogen, Serine. [+/- (May contain/Peut contenir): CI 77499 / Iron Oxides]. D188117/1PAO 6M

24/7 GLIDE-ON EYE PENCIL - CRAYON YEUX - MATITA OCCHI - LÁPIZ DE OJOS - LÁPIS DE OLHO – AUGENSTIFT – ÖGONPENNA – OOGPOTLOOD – SILMÄNRAJAUSKYNÄ – ØJENBLYANT. G896197 Ingredients (Ingrédients): Cyclopentasiloxane, Isododecane, Polybutene, Synthetic Wax, Simmondsia Chinensis Seed Oil / Jojoba Seed Oil, Hydrogenated Cottonseed Oil, Calcium Sodium Borosilicate, Ceresin, Ozokerite, Polyethylene Terephthalate, Cera Microcristallina / Microcrystalline Wax, Silica, Calcium Aluminum Borosilicate, Phenoxyethanol, Tocopherol, Ascorbyl Palmitate, Tin Oxide, Polyurethane-11, Alumina, Synthetic Fluorphlogopite.[+/- (May Contain/Peut contenir): Mica, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77891 / Titanium Dioxide, CI 77007 / Ultramarines, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, CI 77400 / Copper Powder, CI 77400 / Bronze Powder, CI 42090 / Blue 1 Lake, CI 77000 / Aluminum Powder, CI 19140 / Yellow 5 Lake, CI 77742 / Manganese Violet, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ammonium Ferrocyanide]. D169483/6PAO 24M

Rated 5 out of 5 by from like magic I have tried other brand's primers in the past but always found that it just added more gunk on my skin. And they did nothing to extend eye make up wear. So I was sceptical when I received a sample of this and didn't even want to use this at first! But when I gave this a try it was life changing!! Not only does it make any eyeshadow stay without creasing but it keeps your eyeliner in place too. I have a couple of eyeliners from an "all natural" brand that are really soft and greasy. They were too expensive to throw away but made me so mad because they would smear and crease like crazy. Now when I use the primer first I can use any liner and they stay on. Yeah!!
Date published: 2015-10-02
Rated 5 out of 5 by from These made me love eyeliner! I received one of these in a set and I was pretty skeptical at first. I didn't think I needed eyeliner but boy was I wrong! These are super soft and glide on like magic, no tugging or skips. They also blend super well, I will sometimes just wear the Sin primer and smudge eyeliner...super quick and looks great! I credit UD with teaching me not only how to properly use eyeliner (because it's so easy to use) but also with teaching me to appreciate how versatile it is. I even use the dark brown shade to fill in my great! I actually think I look funny when I don't do it! If you are looking for a new eyeliner, give these a try! You won't be sorry!
Date published: 2011-11-01
Rated 5 out of 5 by from A True Lifesaver! Urban Decay, thank you so much for making the most awesome eyeliner I've EVER used! Let me just say that I've used almost every high-end brand eyeliner out there and nothing even comes close to this. I own 3 sticks of Zero and after I apply it in the morning, it lasts all day. I no longer have to worry about my eyeliner smudging off--instead, it's AMAZING that I always look my best. In addition, the application is soooo smooth. I was skeptical at first about the liner because the pencil was really soft and applied SUPER pigmented. But after one trial, I was completely hooked. Thank you, Urban Decay, I can't stop raving about your 24/7 liners!
Date published: 2012-01-03
Rated 5 out of 5 by from Best eyeliner ever! I love this eyeliner. I have used so much of them over the years. I love the range of colors. There is usually a gparkly pigment and a flat pigment that are similarly toned depending on what you want. I love the sparkle in colors but in black i want it flat and i liek that option.They don't smudge as much as other brands. I still have to wipe under my eyes at lunch becasue of a little smudging, but if i use the primer on the bottom of my eyes it helps and if i put a little extra powder under my eyes it also helps. The only thing i dont liek is that they don't sharpen all that well. I feel like i am wastin a lot of the pencil in thesharpening process.
Date published: 2013-03-13
Rated 5 out of 5 by from Eye brightener I love the primer potion in shade Eden because it really brightens my eye area and makes me look awake. I have fair-medium skin with red undertones. I put it under my lower lash line also instead of concealer for a brightening effect. The primer really helps shadow stick and not crease all day. I have oily lids and it is hard for me to find a primer that doesn't wear off; this primer stays put! My only complaint is that it can get a little messy when you apply it and blend with your fingers. It dries quickly so you have to wash your hands after applying. I may try to swipe it on with the wand then blend with a concealer brush or something similar.
Date published: 2016-09-01
Rated 5 out of 5 by from Best Eyeshadow Primer I've Tried! I have super oily skin, and this primer managed to keep my eyeshadow in place all day. I've tried countless other types and brands, creams, gels, that clear silica stuff (wreaks havoc on my skin, never again). I got a sample and didn't try it for a few weeks thinking it was going to be just like all the rest, I was so wrong, this lasted all day, while the rest of my face oiled up, my eyelids were matte, I wouldn't say bone dry, but it didn't crease or cake up, definite plus! I'm a little older, so I think I'm going to try the anti-aging primer potion and see if I can't get even more benefits out of this stuff! Love it!
Date published: 2015-04-03
Rated 4 out of 5 by from Not 24/7, but still great! I ordered these in two colors, demolition and zero. I loved how smooth they glided on my eyelids, and the variety of colors that UD offered! However, contrary to the name of these pencils, I don't think they are quite "forever-lasting"! When I line my bottom waterline, at the end of the day, I always find the liner smudged, "escaping" from my waterline! I think these eyeliners are best when applied to the upper eyelids because compared to lining your under waterline, they last a VERY long time. :) I think they are worth the price you pay, although I would prefer it if they were a BIT cheaper ;) Overall a good eyeliner! :) Go for it!
Date published: 2012-08-19
Rated 4 out of 5 by from Mixed Feelings I do believe this will be the best primer on the market for most, but not all. If you naturally have oily eye lids, then this may not be the product for you. I find this primer to be of thin consistency (which is nice) but the texture leaves an oily feel to my lids, even when using a small amount. I do believe that if your lids aren't naturally oily, this will work great for you. Overall, it does do the job with grabbing eyeshadow colors and making them stay. I like using it best with shimmer/metallic colors. With matte shades (especially light ones), the shadow can cling to the oils and get a bit cake no matter how much you blend and smooth.
Date published: 2016-02-25
Rated 3 out of 5 by from BRING BACK SIN! Why would anyone stop selling a product that everyone loves??? I was very disappointed when I went to purchase sin only to find that there was only "minor sin" available to buy. Not to mention I hate the applicator on minor sin. I was perfectly happy squeezing it out and applying it with my fingers. Also for some reason there is this new burning sensation i feel when I apply minor sin. I've never had that sensation with sin. Please do us all a favor and bring back sin. Minor exactly that MINOR....I NEED FULL FLEDGED SIN haha... ;p I'm also super upset I missed the sale to buy my long lost product. :(
Date published: 2015-09-04
Rated 5 out of 5 by from Love this product! After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from the Gilda set) over the lid and sidecar in the crease. The other one has lust 24/7 on the bottom and Retrograde liquid liner on the top lid w/ Grifter across the lower lid and Last Call in the crease. I know I've skipped some glamour steps in application but this is my quicker and simpler version. Eyes are green with some hazel areas.
Date published: 2013-10-11
Rated 5 out of 5 by from HG Shadow Primer Compared to other similarly priced high end brands, UD blends more easily and is better at resisting creasing. I miss the original formula of Sin though, I liked that it was pigmented enough to use on its own as a cream shadow. I'm hoping that UD eventually comes out with a pure white version of this primer, to use as a base for bolder colors like the electric palette (I use another brand when I wear brights, because the white makes the pigments a little more true to pan, but the other brands crease and just don't have the staying power of UD). It would also be amazing if UD came out with a new slightly stickier formula for use with the mooniest shadows.
Date published: 2016-09-12
Rated 3 out of 5 by from Minor Sin Eye Shadow Primer not as nice as Beloved SIN Eye Shadow Primer Sin eye shadow primer is gone and Minor Sin is not as nice in comparison. Sin eye shadow primer really lasted well. It was so nice that it could be worn alone as it brought light to the eyelid area. Then all of a sudden it disappeared off shelves in stores and from the Urban website without a warning. Minor sin is a little more peachy and not as shimmery or pink. I miss SIN! Also, the new packaging gives you a smaller amount of eye shadow primer for the same price. The former primer came in a squeeze bottle while the new primer comes with a built in spongy applicator. The applicator comes off in the new squeeze bottle, making it difficult to get the product out. This product is still good but was better.
Date published: 2015-05-24
Rated 5 out of 5 by from Best Eyeliners Ever! This is by far my favorite UD product. I have about 30 of these from various palettes, sets and singles and I love almost every one! They go on smoothly and stay on my oily lids for 6+ hours with no primer, shadow, or touch ups! That is unheard of for me with any other brand. My one complaint is with the shade Mainline. It's a beautiful color, but it is so pigmented, it stains the skin underneath where it is applied and is nearly impossible to get out. Usually makeup remover + coconut oil + shower gets it off, but even then my waterline will still have a teal tinge until the next day. Hoping I won't have this problem with Sabbath as well.
Date published: 2016-05-10
Rated 5 out of 5 by from So creamy and long lasting! The Urban Decay 24/7 liners are upwards of my top 4 eyeliners I've ever tried. The creamy texture is not only perfect for smudging on the upper and lower lash lines, but it never tugs on my water lines, which are pretty sensitive. I love that you can also use these as a base. You have just enough time to blend them out, and when they set, they are not going anywhere. I also have a problem with fading and transferring. These are perfect for keeping that from happening. All in all, I have no complaints about this product. Even the color selection is something to brag about. Keep on doing what you are doing, Urban Decay. Sincerely, Hollyann
Date published: 2012-02-02
Rated 5 out of 5 by from Stays put! I had given up on liquid eyeliner ages ago, because I am an eye-rubber, and my allergies often cause me to tear up. After many panda-eyed days and nights, I figured it just wasn't for me. When looking for some new cruelty free products, I saw all the great reviews for this and decided to give it a try. The first day I wore it, I applied the eyeliner at 8am, worked, all day, and then attended a tribute to David Bowie that made me quite teary-eyed. The eyeliner looked great and stayed put until I got home around 11pm and washed my face. Very impressive! My only wish is that the applicator brush tip could stand to be a little softer. Otherwise, I am quite pleased!
Date published: 2017-01-28
Rated 5 out of 5 by from Best liner ever! I purchased the ocho loko deal that contained 8 different shades of liners. I discovered the bright blue liner at a local ULTA store and was immediatly hooked! I even took it to my favorite make up artist at MAC and in comparison to the blue liner MAC had the UD one definatly won .. Not only did it go on smooth but it went on exactly the same color , didnt fade away throughout the day either. It definatly helped me achieve the look I was going for! I use the UD liners on an everyday basis and since I purchased a set of 8 I have a variety of colors to choose from. I used it on my eyelids and on my waterline as well. Im only sad I didnt get two sets of them Im almost running out!
Date published: 2013-03-11
Rated 5 out of 5 by from This product is SERIOUSLY amazing... and I didnt even like eyeliner! I have considered myself a "makeup junkie" for some time,but never really cared for eyeliner. It just never worked or looked right on me Plus Im a contact wearer. On a whim I tried one of the 24/7 liners that came in my palette. I was going for a super dark, rich eye so I grabbed my lil Zero. Holy Moly! It didnt sting, it glided right where I put it, no tugging,it was effortless. It stayed wonderfully dark all night long. So I tried it the next day...and the next. I was hooked! So if you're looking for something with great color payoff,long lasting,and safe for contact wearers,THIS IS IT!!! You gotta give it a try!
Date published: 2011-08-24
Rated 3 out of 5 by from Great product, terrible packaging update Old UD primer would have gotten five stars easily. I was due for new PP's and bought a few in the new packaging. Formulas are great, especially on Enigma, but UD, seriously, a doe foot applicator? First of all, it's unsanitary, I wind up swatching it on the back of my hand and then put it on with my finger, because I don't need that doe foot contaminating the whole tube. I really don't see myself using the applicator itself on my eyes, it's just not the way to get a good amount. Please listen to your UD junkies and change it back on the next batch! Also disappointing to see the same price on less product, don't pull the tricks other retailers do! We're intelligent chicks :) Thank you, off my soapbox.
Date published: 2015-06-06
Rated 5 out of 5 by from Great Primer Bad Wand I remember the first time I used UD Primer potion. I had gone out with the girls and after a long night we ended up sleeping in our makeup. When I woke up my eyeshadow was intact. I didn’t wake up looking like I'd had an exorcism (LOL). I have been a hardcore fan since then. I didn’t care for the Genie bottle so when UD switched to the squeeze tube I was so happy, but when you guys put the wand back it was so disappointing. I feel like the wand is unnecessary as we still end up patting out the product with our fingers. Please change it back. This is a great product being overshadowed by bad packaging.
Date published: 2015-09-03
Rated 5 out of 5 by from The Very Best Eyeliner on the Market From drugstore brands to EuroAsian brands, I have tried them all. For the first time in my life, I am able to apply liner on my top lid. Let me premise with this: I have a disease which causes hand tremors and some days drawing a line is difficult. That is no longer the case. 24/7 liner goes on with no effort at all, wide or narrow line. I no longer have to go back and forth to fill in the gaps. I have aging skin and this product works better than I could have imagined. Pressing down hard to get effect is a thing of the past. I have four shades and look forward to getting more. I don't see how any liner could be better than this.
Date published: 2012-02-29
Rated 2 out of 5 by from Poor revamp I am going to join the multitude of reviews on UD site, sephora, ulta etc in saying that this latest repackaging was HORRIBLE! I loved sin as a primer for the Naked3 (pink based primer with pink based nudes). But minor sin is so far apart from sin in color and texture, it it misleading to actually use the "sin" in the title! Also, the applicator, which is a reversion back to the old potion packaging, makes contamination more likely, reducing the shelf life of the product to that of a mascara. I am hoping if enough people say the same thing, UD will bring back Sin. I loved the primer potion and have been using for years but this is very disappointing and I am hoping that UD will listen to its reviewers.
Date published: 2015-09-03
Rated 5 out of 5 by from LOVE! I received a sample of the shade LSD, and fell in love. The color is so unique, unlike any other eyeliner color I have seen before. The staying power is serious, I fell asleep in this eyeliner and it didn't budge all night… I loved this eyeliner sample so much, I had to purchase more . I ended up purchasing it in shades Junkie, Asphyxia, and the after dark trio set (Voodoo, Zero, Corrupt). My one complaint is that I wish they put more of their products in twist up packaging. I hate sharpening my pencils and seeing even the smallest amount of wasted product! In the end, it is the best eyeliner I have ever used, and I want it in every color!!
Date published: 2017-01-02
Rated 4 out of 5 by from zero like every other woman in this world it seems i have just found zero, and i do like it a lot. i have deep, small blue eyes so to intensify a look i'll wear black eyeliner on my upper lash line. i never use this product on my water line because it's too harsh of a look for me but i tried it once and it definitely is long lasting on the water line, even with watery eyes like mine. the only problem i have with this eyeliner is it's not as creamy as i'd like. when it goes on the upper lash line it doesn't glide on it's more of a scratchy surface. but, if i go over it a few times, it definitely works well. i still love this product and hope to get more.
Date published: 2012-01-31
Rated 2 out of 5 by from Please!! Please urban decay, I adore your products and absolutely love the primer potion, it has always been the best on the market, I've recommended it to so many people as a makeup artist and they all loved it, also I bought it for my mom who ALWAYS complained about not being able to ever wear makeup because her eyes are watery and oily and she could wear eyeshadows and eyeliners again, it changed her world!! But the new formula and packaging is just not okay.. Please, change it back, this was your absolute best, most popular and used product, but that's gonna turn if you don't bring it back.. both for your sake and every woman and whoever in the world who wears makeup's sake, this was a gift to all of us.. Pretty pleease
Date published: 2015-08-21
Rated 5 out of 5 by from Day and night looks in one palette The new Naked Reloaded palette has 12 pigmented and blendable shades that will give you day time looks and nighttime looks. There are many looks one can achieve with this palette. I find it to be an everyday wear kind of palette as each color can be used for the daytime but vamped up for nighttime play. There is no brush that comes with this palette but if you have a set of makeup brushes, you will be better off so you can go more in depth with the looks you create. My favorite shades are the shimmers like Barely Baked, Reputation and Burn. The matte shades are wonderful as transition shades or to place all over the lid.
Date published: 2019-03-10
Rated 5 out of 5 by from BEST. EYELINER. EVER!! 24/7 is the perfect name for these eyeliners since they do stay on 24/7. They go on super easy and do not flake or smudge (unless you want them to). The colors are strong and vibrant - one swipe and you are done (unlike other brands where you have to go back and forth across the lash line repeatedly to even see the color). I remember the days when you used a lighter to get your eyeliner pencil to be soft enough to use and you still had to use a lot. I can say with authority that this is not your mother's eyeliner (she wouldn't have had all these color choices either). Use UD's Grind House to keep that tip nice and pointed.
Date published: 2012-08-10
Rated 5 out of 5 by from THE BEST eyeliner out there I love, love, love this eyeliner!! Most of the other ones I've used haven't been nearly as pigmented and are rough on the soft skin around my eyes, and they fade fast, especially when placed on the waterline, but these are amazing!! They're smooth, beautifully pigmented, and stay on all day, even in the waterline. I'm in school and don't have time to go fixing my make-up between classes, and these eyeliners are the only ones that I've ever felt confident about wearing all day. I know they'll look just as great ninth period as they did first. My favorite is Baked - it's a beautiful gold color that looks great with my brown eyes.
Date published: 2011-08-31
Rated 5 out of 5 by from I can't live without it! I've been using primer potion since the 6th grade, and it is my all time, can't live without, might-have-to-commit me-if-it's-discontinued, favorite. What's so great about it is that I don't have to worry about creasing, fall out, fading OR transfer. No other primer has ever been that multitasking. The other thing that's awesome, is if you buy minor sin (which I obvi do) it can double as a shadow unto itself, (granted I love my collection of UD shadows so I rarely just wear the primer but it's helpful). I do sort of miss when it was just a squirt tube and not an applicator but that's a minor flaw. All around it's a fantastic product and worth every penny!
Date published: 2016-08-01
Rated 2 out of 5 by from SO disappointed in this "update" of the product I have LOVED Urban Decay Eyeshadow Primer Potion in the "Sin" shade for years now. It was the perfect color and consistency, and worked beautifully. I was so disappointed when I discovered that my beloved product had been discontinued for this "update". The color of the "Minor Sin" is much lighter and the consistency is much more watery, making the product less useful to me as I have to use more to get a good coverage. It seems to be more cakey/less smooth than the old formula and I hate the "doe's foot" applicator. I don't understand why you would change a product that was popular and worked well, especially for this inferior version of it. PLEASE bring back the old color and consistency!
Date published: 2015-11-02
Rated 3 out of 5 by from This product is very smooth and really does glide on. I do love this product but nothing like eyeliner will ever stay on my eyes and I am a a victim to panda eyes so all the makeup will just go down underneath my eyes. I was hoping for this one to be different because I have heard so many great things about it, but I still had a small problem with them. i got a gift pack of a few and the dark colors like the black and purple stayed on well, but the more colorful colors like blue did not stay on at all. I do like the color selection and I know that my friend has these as well and she loves them so this is all based on me and I also have more oily skin so that might have something to do with it as well.
Date published: 2013-03-11
  • y_2020, m_9, d_24, h_16
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  • clientName_urbandecay
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
  • CLOUD, getReviews, 23ms
  • reviews, product

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