Born To Run

Eyeshadow Palette


Rating 4.7 of 5 87 reviews


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Product description

Born To Run Eyeshadow Palette offers endless escapes in one travel-ready package. With 21 shades and a full-size mirror, it lets you choose your own adventure.

If you find yourself packing multiple kits for one look, our Born To Run Eyeshadow Palette is your globe-trotting go-to.

When it’s time to grab your carry-on and dash off to the next big adventure, you’ll want to pack light. Enter Born To Run, an all-in-one eyeshadow palette that has everything you need to create neutral looks, add in pops of color and play with brights, no matter where you’re going. With 21 of-the-moment shades—from jewel tones and modern neutrals to more colorful shadows—you’ve got every possible eye look covered in one sleek kit. Made from our mind-blowing formula that gives each shade its velvety texture, rich color and blendability, Born To Run’s Eyeshadow shades hold tightly onto pigment that stays put.

Got a conference in Dallas where you need to look like a boss? Create subtle definition with creamy, light neutrals like Breakaway and Weekender en route (using the palette’s full-size mirror, of course). Or, blend Baja, a burnt orange matte, into the lids and smudge Accelerate, a reddish copper metallic, into the crease for a sunset-hued smoky eye that mirrors the view on your road trip through the Mojave Desert. If you’re dancing until daybreak in Prague, put a twist on the traditional cat-eye look and smudge Guilt Trip, a smoky purple shimmer, into the lash line to create an imperfect wing.

Can’t decide which awe-inspiring shade to swipe on next? No matter which shades you try, we designed them all to be universally flattering for any skin tone and any lifestyle. Whether you’re a total road warrior, a weekend escapist or a staycationer—this one palette has everything you need when you’re Born To Run.

Shades included:

  • BREAKAWAY (warm ivory shimmer)
  • STRANDED (pale rose gold with tonal micro-shimmer)
  • BLAZE (light metallic peach with pink shift)
  • WEEKENDER (light neutral beige matte)
  • STILL SHOT (bright peach)
  • RIFF (brown-nude matte with floating micro-sparkle)
  • GOOD AS GONE (deep brown with iridescent micro-shimmer)
  • HELL RIDE (deep fuchsia matte)
  • BAJA (burnt orange matte)
  • ACCELERATE (reddish copper metallic)
  • GUILT TRIP (smoky purple shimmer)
  • IGNITE (rose gold metallic)
  • SMOG (deep coppery bronze shimmer)
  • WANDERLUST (forest green with gold micro-shimmer)
  • WILDHEART (bright fuchsia)
  • PUNK (red-brown matte)
  • DOUBLE LIFE (metallic rust)
  • JET (black with deep shimmering purple shift)
  • DRIFT (charcoal satin with tonal micro-sparkle)
  • RADIO (deep emerald satin)
  • BIG SKY (frosted green shimmer with iridescent micro-sparkle)

  • Urban Decay is beauty with an edge™
    Urban Decay is 100% cruelty-free.

    Fill Weight: 21 x 0.80 g POIDS NET/NET WT. 21 x 0.02 oz

    Pro Tips

    • Mist your brush with All Nighter Makeup Setting Spray before applying any Eyeshadow shade to create long-lasting, extra-pigmented effects.

    • Define the crease using any matte shade to add a smooth transition from your base eye shade.

    • The light shimmery shades double up as highlighters.

    • Using your finger, tap a small amount of any shifty shadow on top of your Vice Lipstick look to create extra dimension.


    Stillshot: Talc, Boron Nitride, Ethylene/Acrylic Acid Copolymer, Alumina, Caprylic/Capric Triglyceride, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Zinc Stearate, PTFE. [+/- (May contain/Peut contenir): Mica, CI 75470 / Carmine, CI 77891 / Titanium Dioxide, CI 19140 / Yellow 5 Lake, CI 77491 / Iron Oxides].

    Blaze: Caprylic/Capric Triglyceride, Talc, Zinc Stearate, Ethylene/Acrylic Acid Copolymer, PTFE, Sodium Dehydroacetate, Phenoxyethanol, Alumina, Sorbic Acid, Silica, Tin Oxide. [+/- (May contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77400 / Copper Powder, CI 75470 / Carmine, CI 77742 / Manganese Violet, CI 42090 / Blue 1 Lake, CI 77400 / Bronze Powder, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77288 / Chromium Oxide Greens].

    Accelerate, Baja, Big Sky, Breakaway, Double Life, Drift, Good as Gone, Guilt Trip, Hell Ride, Ignite, Jet, Punk, Radio, Riff, Smog, Stranded, Wanderlust, Weekender, Wildheart Ingredients: Talc, Caprylic/Capric Triglyceride, Zinc Stearate, PTFE, Ethylene/Acrylic Acid Copolymer, Polyethylene Terephthalate, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Synthetic Fluorphlogopite, Silica, Sorbic Acid, Alumina, Polyurethane-33, Tin Oxide, Acrylates Copolymer, Polybutylene Terephthalate, Polylactic Acid, Polymethyl Methacrylate, Stearic Acid, Calcium Stearate, Magnesium Stearate. [+/- (All shades may contain /Toutes les couleurs peuvent contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77400 / Bronze Powder, CI 77400 / Copper Powder, CI 77000 / Aluminum Powder, CI 42090 / Blue 1 Lake, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ferrocyanide, CI 77510 / Ferric Ammonium Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 19140 / Yellow 5, CI 77289 / Chromium Hydroxide Green].



    • Born to Run Palette | 21 Of-The-Moment Eyeshadow Shades | New from Urban Decay
    • Wende Reveals the Born to Run Collection | NEW at Urban Decay
    • Born to Run Palette Smoldering Sienna Tutorial | Any Look, Anytime, Anywhere | NEW from Urban Decay
    • Born to Run Palette Going Green Tutorial | Any Look, Anytime, Anywhere | NEW from Urban Decay


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    Born To Run is rated 4.7 out of 5 by 87.
    Rated 5 out of 5 by from I. Am. Shook. I ordered this palette yesterday with free shipping. Expected atleast 3 to 5 days before delivery and recieved it today at 10 am. I live out in the country so I never receive a package before 5 pm. I feel like they were just as excited to get me this palette as I was to recieve it. The prioritizing has made me feel so special. These sadows are just a velvety as other palettes they've made. And dont get me started on the pigmentation. This is my 11th palette by them and easily my #1 favorite. Packaging is beautiful and the stickers were a nice bonus. I am quite shook ❤❤
    Date published: 2018-06-15
    Rated 5 out of 5 by from A shade for every occasion. This palette is ALMOST perfect. The colors are excellent, the formula stays all day, and the color choices are spot on. You can really get by for a long time using just this palette. It's an excellent value!!! I say "almost" because if it was a true travel palette, it could use a brush holder. It doesn't even necessarily need a brush (because I'm sure that would have bumped the price point up pretty high) but a holder would be great. The only color it lacks is a lighter green, as the Wanderlust color (which is lovely) is just a little too dark for some occasions.
    Date published: 2018-07-18
    Rated 5 out of 5 by from Another Reason to Love UD This palette is so perfect for every day or on the go. The mix of color options ensures that the right color will be at hand when traveling, meaning only 1 palette needs to be packed. The colors blend very easily, so the perfect mixed shade is available even if the single shade is not. Very versatile. The case is also a hard plastic, which makes it more durable than the typical UD case. I am a huge makeup addict, traveling with a large bag for all of the makeup I use. This palette made it so I only have a few key essentials and I can travel much lighter than ever before!
    Date published: 2018-07-01
    Rated 5 out of 5 by from Another hit by UD! Ok so I've always associated UD with Pigmantion...and the BTR pallette is the same wonderful pigmented shadows we love! Nice and buttery in texture and the fabulous staying power we've come to expect from UD! Loving the blendiblty of the shadows...a great go to palette for every day! Excellent workhorse in your collection as it can do day looks as well a a punk rock style I love.. You will not be sorry you got this pallette it's an essential! UD SCORES ANOTHER HIT WITH THE BORN TO RUN PALLETTE!
    Date published: 2018-06-30
    Rated 5 out of 5 by from A must have UD staple I was lucky enough to win this product over the weekend and have fallen in absolute love! When I first saw the product online I knew I had to have it and when I actually got my hands on it I was not disappointed. My favorite qualities of this pallete are all the versatile shades and the sleek compact design. No matter what mood I am in I can create a look to accompany it with this pallete, it has the perfect balance of mattes and shimmers for me and I will absolutely recommend this product!
    Date published: 2018-06-12
    Rated 5 out of 5 by from Best UD Palette in a LOOOOONG Time! Here’s the usual takeaways: same face-punch intense color, same sinfully buttery texture and application, same quality packaging. Here’s what’s new to love: (1) If you aren’t a “create your own palette” type but you spend half an hour figuring out what makeup to take on a trip, your prayers have been answered! Neutral bombshell? Check. Sunset babe? Check. Ocean beauty? Check. Punk diva? Check. Woodland nymph? Check. Underground vixen? Check. It’s the endless magic 8-ball of makeup looks. (2) Don’t let the wide array of colors overwhelm you. It’s a box of crayons for your face. Think artsy and go for it! (3) The packaging is substantial, huge mirror inside. UD/Born To Run logo is glossy and embossed. A brush would have been nice given that it’s made to travel, however, most folks bring their own these days and it would have made the palette packaging bigger or UD would have had to sacrifice some product. A Born To Run brush set (with different city skylines on the handles) would have been a sweet addition to the line given the travel theme. This palette has some great summer colors but has enough of a muted flow to carry you right through the fall. Pick it up to hold you off until the holiday collection drops (usually around October or so).
    Date published: 2018-06-14
    Rated 5 out of 5 by from What a FUN eyeshadow pallet Absolutely LOVE LOVE LOVE the colors in this pallet. The metallic colors are super fun and rich! The wide range of colors in this pallet will make it the ONLY eyeshadow pallet I take on vacation ever again. Typically I would bring my naked pallets and another more colored pallet but this brings the best of both worlds together!! The mirror is a big high quality mirror. Very nice! I would have liked the addition of a brush - either inside or a way to attach one of my own outside. But definately not a deal breaker .. just would have been nice.
    Date published: 2018-06-18
    Rated 5 out of 5 by from SO GOOD The color payoff is great !! The matte formula is a bit chalky but still blendable, buildable, and easy to work with. THE METALLICS. ARE SO GOOD. Highly pigmented and super buttery and they work well wet or dry. This is 100% a great versatile travel palette or just great for creative everyday looks. I’m so in love with everything UD makes and this is no exception!!
    Date published: 2018-06-16
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