Born To Run

Eyeshadow Palette
Born To Run is rated 4.8 out of 5 by 186.
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If you find yourself packing multiple kits for one look, our Born To Run Eyeshadow Palette is your g ... Read more

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Born To Run

Born To Run

Eyeshadow Palette

BORN TO RUN PALETTE

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If you find yourself packing multiple kits for one look, our Born To Run Eyeshadow Palette is your globe-trotting go-to.

When it’s time to grab your carry-on and dash off to the next big adventure, you’ll want to pack light. Enter Born To Run, an all-in-one eyeshadow palette that has everything you need to create neutral looks, add in pops of color and play with brights, no matter where you’re going. With 21 of-the-moment shades—from jewel tones and modern neutrals to more colorful shadows—you’ve got every possible eye look covered in one sleek kit. Made from our mind-blowing formula that gives each shade its velvety texture, rich color and blendability, Born To Run’s Eyeshadow shades hold tightly onto pigment that stays put.

Got a conference in Dallas where you need to look like a boss? Create subtle definition with creamy, light neutrals like Breakaway and Weekender en route (using the palette’s full-size mirror, of course). Or, blend Baja, a burnt orange matte, into the lids and smudge Accelerate, a reddish copper metallic, into the crease for a sunset-hued smoky eye that mirrors the view on your road trip through the Mojave Desert. If you’re dancing until daybreak in Prague, put a twist on the traditional cat-eye look and smudge Guilt Trip, a smoky purple shimmer, into the lash line to create an imperfect wing.

Can’t decide which awe-inspiring shade to swipe on next? No matter which shades you try, we designed them all to be universally flattering for any skin tone and any lifestyle. Whether you’re a total road warrior, a weekend escapist or a staycationer—this one palette has everything you need when you’re Born To Run.

Shades included:

  • BREAKAWAY (warm ivory shimmer)
  • STRANDED (pale rose gold with tonal micro-shimmer)
  • BLAZE (light metallic peach with pink shift)
  • WEEKENDER (light neutral beige matte)
  • STILL SHOT (bright peach)
  • RIFF (brown-nude matte with floating micro-sparkle)
  • GOOD AS GONE (deep brown with iridescent micro-shimmer)
  • HELL RIDE (deep fuchsia matte)
  • BAJA (burnt orange matte)
  • ACCELERATE (reddish copper metallic)
  • GUILT TRIP (smoky purple shimmer)
  • IGNITE (rose gold metallic)
  • SMOG (deep coppery bronze shimmer)
  • WANDERLUST (forest green with gold micro-shimmer)
  • WILDHEART (bright fuchsia)
  • PUNK (red-brown matte)
  • DOUBLE LIFE (metallic rust)
  • JET (black with deep shimmering purple shift)
  • DRIFT (charcoal satin with tonal micro-sparkle)
  • RADIO (deep emerald satin)
  • BIG SKY (frosted green shimmer with iridescent micro-sparkle)


  • Urban Decay is beauty with an edge™
    Urban Decay is 100% cruelty-free.

    Fill Weight: 21 x 0.80 g POIDS NET/NET WT. 21 x 0.02 oz
    • Mist your brush with All Nighter Makeup Setting Spray before applying any Eyeshadow shade to create long-lasting, extra-pigmented effects.

    • Define the crease using any matte shade to add a smooth transition from your base eye shade.

    • The light shimmery shades double up as highlighters.

    • Using your finger, tap a small amount of any shifty shadow on top of your Vice Lipstick look to create extra dimension.

    Stillshot: Talc, Boron Nitride, Ethylene/Acrylic Acid Copolymer, Alumina, Caprylic/Capric Triglyceride, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Zinc Stearate, PTFE. [+/- (May contain/Peut contenir): Mica, CI 75470 / Carmine, CI 77891 / Titanium Dioxide, CI 19140 / Yellow 5 Lake, CI 77491 / Iron Oxides].

    Blaze: Caprylic/Capric Triglyceride, Talc, Zinc Stearate, Ethylene/Acrylic Acid Copolymer, PTFE, Sodium Dehydroacetate, Phenoxyethanol, Alumina, Sorbic Acid, Silica, Tin Oxide. [+/- (May contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77400 / Copper Powder, CI 75470 / Carmine, CI 77742 / Manganese Violet, CI 42090 / Blue 1 Lake, CI 77400 / Bronze Powder, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77288 / Chromium Oxide Greens].

    Accelerate, Baja, Big Sky, Breakaway, Double Life, Drift, Good as Gone, Guilt Trip, Hell Ride, Ignite, Jet, Punk, Radio, Riff, Smog, Stranded, Wanderlust, Weekender, Wildheart Ingredients: Talc, Caprylic/Capric Triglyceride, Zinc Stearate, PTFE, Ethylene/Acrylic Acid Copolymer, Polyethylene Terephthalate, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Synthetic Fluorphlogopite, Silica, Sorbic Acid, Alumina, Polyurethane-33, Tin Oxide, Acrylates Copolymer, Polybutylene Terephthalate, Polylactic Acid, Polymethyl Methacrylate, Stearic Acid, Calcium Stearate, Magnesium Stearate. [+/- (All shades may contain /Toutes les couleurs peuvent contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77400 / Bronze Powder, CI 77400 / Copper Powder, CI 77000 / Aluminum Powder, CI 42090 / Blue 1 Lake, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ferrocyanide, CI 77510 / Ferric Ammonium Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 19140 / Yellow 5, CI 77289 / Chromium Hydroxide Green].

    SHADES BREAKAWAY, DRIFT, HELL RIDE, STILLSHOT, STRANDED, AND WILDHEART CONTAINS CARMINE

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    Born to Run Palette | 21 Of-The-Moment Eyeshadow Shades | New from Urban Decay

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    Rated 5 out of 5 by from I. Am. Shook. I ordered this palette yesterday with free shipping. Expected atleast 3 to 5 days before delivery and recieved it today at 10 am. I live out in the country so I never receive a package before 5 pm. I feel like they were just as excited to get me this palette as I was to recieve it. The prioritizing has made me feel so special. These sadows are just a velvety as other palettes they've made. And dont get me started on the pigmentation. This is my 11th palette by them and easily my #1 favorite. Packaging is beautiful and the stickers were a nice bonus. I am quite shook ❤❤
    Date published: 2018-06-15
    Rated 5 out of 5 by from A shade for every occasion. This palette is ALMOST perfect. The colors are excellent, the formula stays all day, and the color choices are spot on. You can really get by for a long time using just this palette. It's an excellent value!!! I say "almost" because if it was a true travel palette, it could use a brush holder. It doesn't even necessarily need a brush (because I'm sure that would have bumped the price point up pretty high) but a holder would be great. The only color it lacks is a lighter green, as the Wanderlust color (which is lovely) is just a little too dark for some occasions.
    Date published: 2018-07-18
    Rated 1 out of 5 by from Huge Disappointment I bought this palette 2 months ago and I am still in mourning. The colors look beautiful and swatch fine. But lord, when it comes to wearing it? Disaster. The formula is dry and gritty. I have used different kinds of brushes to see if it would make a difference. It does not. Even using UD's primer potion did not stop the shadow from smudging within a matter of hours. Not to mention, blending was impossible as the shadow has absolutely no staying power. I was very excited to try UD's palettes. Now, I'm just sad that I have this bulky, poorly-made excuse for an eyeshadow palette.
    Date published: 2020-01-02
    Rated 5 out of 5 by from Another Reason to Love UD This palette is so perfect for every day or on the go. The mix of color options ensures that the right color will be at hand when traveling, meaning only 1 palette needs to be packed. The colors blend very easily, so the perfect mixed shade is available even if the single shade is not. Very versatile. The case is also a hard plastic, which makes it more durable than the typical UD case. I am a huge makeup addict, traveling with a large bag for all of the makeup I use. This palette made it so I only have a few key essentials and I can travel much lighter than ever before!
    Date published: 2018-07-01
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    • bvseo_bulk, prod_bvrr, vn_bulk_3.0.10
    • cp_1, bvpage1
    • co_hasreviews, tv_49, tr_137
    • loc_en_US, sid_ud907, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
    • clientName_urbandecay
    • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
    • CLOUD, getReviews, 9ms
    • reviews, product

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