Born To Run

Eyeshadow Palette
Born To Run is rated 4.8 out of 5 by 186.
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If you find yourself packing multiple kits for one look, our Born To Run Eyeshadow Palette is your g ... Read more

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Born To Run

Born To Run

Eyeshadow Palette

BORN TO RUN PALETTE

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If you find yourself packing multiple kits for one look, our Born To Run Eyeshadow Palette is your globe-trotting go-to.

When it’s time to grab your carry-on and dash off to the next big adventure, you’ll want to pack light. Enter Born To Run, an all-in-one eyeshadow palette that has everything you need to create neutral looks, add in pops of color and play with brights, no matter where you’re going. With 21 of-the-moment shades—from jewel tones and modern neutrals to more colorful shadows—you’ve got every possible eye look covered in one sleek kit. Made from our mind-blowing formula that gives each shade its velvety texture, rich color and blendability, Born To Run’s Eyeshadow shades hold tightly onto pigment that stays put.

Got a conference in Dallas where you need to look like a boss? Create subtle definition with creamy, light neutrals like Breakaway and Weekender en route (using the palette’s full-size mirror, of course). Or, blend Baja, a burnt orange matte, into the lids and smudge Accelerate, a reddish copper metallic, into the crease for a sunset-hued smoky eye that mirrors the view on your road trip through the Mojave Desert. If you’re dancing until daybreak in Prague, put a twist on the traditional cat-eye look and smudge Guilt Trip, a smoky purple shimmer, into the lash line to create an imperfect wing.

Can’t decide which awe-inspiring shade to swipe on next? No matter which shades you try, we designed them all to be universally flattering for any skin tone and any lifestyle. Whether you’re a total road warrior, a weekend escapist or a staycationer—this one palette has everything you need when you’re Born To Run.

Shades included:

  • BREAKAWAY (warm ivory shimmer)
  • STRANDED (pale rose gold with tonal micro-shimmer)
  • BLAZE (light metallic peach with pink shift)
  • WEEKENDER (light neutral beige matte)
  • STILL SHOT (bright peach)
  • RIFF (brown-nude matte with floating micro-sparkle)
  • GOOD AS GONE (deep brown with iridescent micro-shimmer)
  • HELL RIDE (deep fuchsia matte)
  • BAJA (burnt orange matte)
  • ACCELERATE (reddish copper metallic)
  • GUILT TRIP (smoky purple shimmer)
  • IGNITE (rose gold metallic)
  • SMOG (deep coppery bronze shimmer)
  • WANDERLUST (forest green with gold micro-shimmer)
  • WILDHEART (bright fuchsia)
  • PUNK (red-brown matte)
  • DOUBLE LIFE (metallic rust)
  • JET (black with deep shimmering purple shift)
  • DRIFT (charcoal satin with tonal micro-sparkle)
  • RADIO (deep emerald satin)
  • BIG SKY (frosted green shimmer with iridescent micro-sparkle)


  • Urban Decay is beauty with an edge™
    Urban Decay is 100% cruelty-free.

    Fill Weight: 21 x 0.80 g POIDS NET/NET WT. 21 x 0.02 oz
    • Mist your brush with All Nighter Makeup Setting Spray before applying any Eyeshadow shade to create long-lasting, extra-pigmented effects.

    • Define the crease using any matte shade to add a smooth transition from your base eye shade.

    • The light shimmery shades double up as highlighters.

    • Using your finger, tap a small amount of any shifty shadow on top of your Vice Lipstick look to create extra dimension.

    Stillshot: Talc, Boron Nitride, Ethylene/Acrylic Acid Copolymer, Alumina, Caprylic/Capric Triglyceride, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Zinc Stearate, PTFE. [+/- (May contain/Peut contenir): Mica, CI 75470 / Carmine, CI 77891 / Titanium Dioxide, CI 19140 / Yellow 5 Lake, CI 77491 / Iron Oxides].

    Blaze: Caprylic/Capric Triglyceride, Talc, Zinc Stearate, Ethylene/Acrylic Acid Copolymer, PTFE, Sodium Dehydroacetate, Phenoxyethanol, Alumina, Sorbic Acid, Silica, Tin Oxide. [+/- (May contain/Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77400 / Copper Powder, CI 75470 / Carmine, CI 77742 / Manganese Violet, CI 42090 / Blue 1 Lake, CI 77400 / Bronze Powder, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77510 / Ferric Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 77288 / Chromium Oxide Greens].

    Accelerate, Baja, Big Sky, Breakaway, Double Life, Drift, Good as Gone, Guilt Trip, Hell Ride, Ignite, Jet, Punk, Radio, Riff, Smog, Stranded, Wanderlust, Weekender, Wildheart Ingredients: Talc, Caprylic/Capric Triglyceride, Zinc Stearate, PTFE, Ethylene/Acrylic Acid Copolymer, Polyethylene Terephthalate, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Synthetic Fluorphlogopite, Silica, Sorbic Acid, Alumina, Polyurethane-33, Tin Oxide, Acrylates Copolymer, Polybutylene Terephthalate, Polylactic Acid, Polymethyl Methacrylate, Stearic Acid, Calcium Stearate, Magnesium Stearate. [+/- (All shades may contain /Toutes les couleurs peuvent contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77742 / Manganese Violet, CI 77007 / Ultramarines, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, CI 77400 / Bronze Powder, CI 77400 / Copper Powder, CI 77000 / Aluminum Powder, CI 42090 / Blue 1 Lake, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ferrocyanide, CI 77510 / Ferric Ammonium Ferrocyanide, CI 19140 / Yellow 5 Lake, CI 19140 / Yellow 5, CI 77289 / Chromium Hydroxide Green].

    SHADES BREAKAWAY, DRIFT, HELL RIDE, STILLSHOT, STRANDED, AND WILDHEART CONTAINS CARMINE

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    Born to Run Palette | 21 Of-The-Moment Eyeshadow Shades | New from Urban Decay

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    Rated 5 out of 5 by from Another hit by UD! Ok so I've always associated UD with Pigmantion...and the BTR pallette is the same wonderful pigmented shadows we love! Nice and buttery in texture and the fabulous staying power we've come to expect from UD! Loving the blendiblty of the shadows...a great go to palette for every day! Excellent workhorse in your collection as it can do day looks as well a a punk rock style I love.. You will not be sorry you got this pallette it's an essential! UD SCORES ANOTHER HIT WITH THE BORN TO RUN PALLETTE!
    Date published: 2018-06-30
    Rated 5 out of 5 by from A must have UD staple I was lucky enough to win this product over the weekend and have fallen in absolute love! When I first saw the product online I knew I had to have it and when I actually got my hands on it I was not disappointed. My favorite qualities of this pallete are all the versatile shades and the sleek compact design. No matter what mood I am in I can create a look to accompany it with this pallete, it has the perfect balance of mattes and shimmers for me and I will absolutely recommend this product!
    Date published: 2018-06-12
    Rated 5 out of 5 by from Best UD Palette in a LOOOOONG Time! Here’s the usual takeaways: same face-punch intense color, same sinfully buttery texture and application, same quality packaging. Here’s what’s new to love: (1) If you aren’t a “create your own palette” type but you spend half an hour figuring out what makeup to take on a trip, your prayers have been answered! Neutral bombshell? Check. Sunset babe? Check. Ocean beauty? Check. Punk diva? Check. Woodland nymph? Check. Underground vixen? Check. It’s the endless magic 8-ball of makeup looks. (2) Don’t let the wide array of colors overwhelm you. It’s a box of crayons for your face. Think artsy and go for it! (3) The packaging is substantial, huge mirror inside. UD/Born To Run logo is glossy and embossed. A brush would have been nice given that it’s made to travel, however, most folks bring their own these days and it would have made the palette packaging bigger or UD would have had to sacrifice some product. A Born To Run brush set (with different city skylines on the handles) would have been a sweet addition to the line given the travel theme. This palette has some great summer colors but has enough of a muted flow to carry you right through the fall. Pick it up to hold you off until the holiday collection drops (usually around October or so).
    Date published: 2018-06-14
    Rated 5 out of 5 by from What a FUN eyeshadow pallet Absolutely LOVE LOVE LOVE the colors in this pallet. The metallic colors are super fun and rich! The wide range of colors in this pallet will make it the ONLY eyeshadow pallet I take on vacation ever again. Typically I would bring my naked pallets and another more colored pallet but this brings the best of both worlds together!! The mirror is a big high quality mirror. Very nice! I would have liked the addition of a brush - either inside or a way to attach one of my own outside. But definately not a deal breaker .. just would have been nice.
    Date published: 2018-06-18
    Rated 5 out of 5 by from SO GOOD The color payoff is great !! The matte formula is a bit chalky but still blendable, buildable, and easy to work with. THE METALLICS. ARE SO GOOD. Highly pigmented and super buttery and they work well wet or dry. This is 100% a great versatile travel palette or just great for creative everyday looks. I’m so in love with everything UD makes and this is no exception!!
    Date published: 2018-06-16
    Rated 5 out of 5 by from Born to Run Love this palette. I'm not a big makeup person but this has the best colors and make up last all day....
    Date published: 2019-05-03
    Rated 2 out of 5 by from Beautiful palette not great quality This palette looks gorgeous which isn't a surprise for an Urban Decay eyeshadow palette. I own the majority of the urban decay eyeshadow palettes and couldn't wait to get my hands in this one. The colours are beautiful and the textures on the metallic eyeshadows are gorgeous. However the matte shades on this palette are irritating and causing a rash on my eyelids. Have Urban Decay changed the formula on the matte shades?
    Date published: 2018-09-02
    Rated 2 out of 5 by from I so wanted this to work. I was so excited for this palette. I tried to resist but the color story spoke to me and the reviews were great. I finally broke down and ordered when UD had a sale. Number one issue: The shadows do not last on me at all. The best ones last only about 4 hours but some of them wear off in less than an hour. Poof, they're gone! And it looks like I didn't bother with eye makeup that day. I've tried my regular primer, urban decay primer potion, and a thick cream base, and it just doesn't stick around. Other issues: -Some of the shades have bad pigmentation- I had to go in with my finger hard into Big sky, and barely get payoff. H-Ride* swatches well, but it doesn't transfer to the lid. -Some of the shades do not stay true to color end up looking a dirty gray on me- Smog, Wanderlust, Good as gone, Drift -The shadows are patchy on me. They don't blend with each other and pretty much every look with color ends up looking a mess. I'm hard a makeup artist, but I don't have these kinds of issues with the Wet N Wild or BH cosmetics eyeshadows. It looks beautiful, but I'm not a fan. *When I typed the name of this eyeshadow all the way out I got this error "Your review text contains inappropriate language." Seriously, you're naming your products something too inappropriate for your website filter?
    Date published: 2018-10-08
    Rated 5 out of 5 by from Versatile, pigmented Very versatile palette. Pigmentation is nothing less than what I'd expect from Urban Decay.
    Date published: 2019-07-15
    Rated 5 out of 5 by from This product has great quality, and very very complet My detailed opinion is that the palette is very complete in shades of colors and quality from packaging to pigments, I am super pleased and I recommend it 100% to all my friends and I show it in my photos so they can see how it diffuses and I myself is impressed of all the looks that can be done with all the colors ... You are incredible.
    Date published: 2018-07-05
    Rated 2 out of 5 by from I was expecting SO much more from UD. I love UD and all their products and especially seeing everyone rave about how good this product is, I was very excited to get it and try it out. However, it turned out to be not so good. I expected much better from UD but it was not good. Maybe it was just the one I got or something but it did not even feel similar to any other UD product. I really wanted to like and I think all the colors are gorgeous but they were just not pigmented and felt really weird for some reason. I wanted to live it and especially because it was $49 I can’t believe it.
    Date published: 2018-06-23
    Rated 5 out of 5 by from EXCELLENT TRAVEL PALETTE!!! If you want one palette for multiple looks with a variety of colors, then look no further! This palette has plenty of neutrals and bolds in both shimmer and matte varieties. They blend like a dream, and are perfectly build-able for subtle and dramatic looks. The shimmers are true shimmers with a satin finish, nothing glittery like Moondust. All the colors show up beautifully on my medium to tan olive-toned complexion! Even the transition shades, which I typically have a hard time getting those to do anything but set my primer lol Those with lighter skin may need to use a more delicate hand, as they are very pigmented. If you're not used to higher-end palettes, don't go jabbing your brush in like drugstore palettes. The shadows are soft and creamy, so you will need a gentler application process for the desired effect.
    Date published: 2019-07-18
    Rated 5 out of 5 by from Instant Classic I purchased this the day it came out and upon arrival, it is my favorite Urban Decay palette to date. It is perfect for day time or night time looks, date night or fancy galas. No matter the occasion, there's a way to make it perfect with this palette. The colors are amazing for summer, but can be used easily year-round. The quality of other UD palettes is there and the pigmentation is top notch with minimal to no fallout. I can see this palette becoming an instant UD classic and a staple among UD fans everywhere.
    Date published: 2018-06-28
    Rated 5 out of 5 by from Perfect balance of mattes and shimmers I have every palette they have put out in the past five years so I feel confident when I say this palette is hands down the best they have ever put out. The packaging is very sturdy, love all the pictures on it. The mattes are great very pigmented and blend wonderfully, there is some kick back when you put your brush in the shadow and some shades do have fallout but I'm okay with that. The shimmers are beautiful dry but stunning when used wet.
    Date published: 2018-07-04
    Rated 5 out of 5 by from My go to palette Absolutely love this palette. It has such a great variety of colors, it is seriously my summer go to palette since it launched. Colors are very pigmented and with a little potion primer they last all day. Definitely worth every penny spent on it. Thanks UD keep up the amazing work! Only downside I find is no shadow brush spot in the palette, but definitely something I can overlook.
    Date published: 2018-07-19
    Rated 3 out of 5 by from Blending issues I have only tried a few shades but so far this palette has some serious blend-ability issues. The mattes do not seem to be pigmented enough. I am going to try a few more colors but so far quite underwhelmed.
    Date published: 2018-07-02
    Rated 5 out of 5 by from Gorgeous colors! I love this palette. The colors are varied & versatile, so you can get a ton of different looks from casual to work-safe to OMG. The only real limit is your imagination. I paid for this palette, so I did get UD points for it but I paid full price just in case anyone is wondering. That has no effect on my opinion. It's worth every penny.
    Date published: 2018-07-16
    Rated 1 out of 5 by from A disappointment I really wanted to love this product, especially since it was THE product, the convenience of having such beautiful colors all in one palette. Unfortunately, this palette was such a disappointment. The colors (mattes especially) were not pigmented at all, I struggled to place on my eyelids. And I gave it a chance because I wanted to love it but sadly it was just horrible, I tried wetting my brush, setting it priming & nothing. And what I did manage to keep on my eye it did not last all day even with the UD setting stray. There is also lots of fall out when dipping the brush and usually that's not a problem for me but this one was bad, it also gave me a weird rash on my eyes, they were extremely itchy after removing the product and after reading others reviews on the same topic (rash) it gave me a bit of relief that I wasnt exaggerating it (especially when my skin isnt sensitive). I honestly just do not reccomend.
    Date published: 2019-01-08
    Rated 5 out of 5 by from Smooth buttery shadows This palette is amazing! I absolutely love it! The shadows go on and blend so smoothly and well. Very easy to work with. I love all the different pictures on the palette. The palette itself has a nice weight to it also. So many different looks you can create with all the different colors.. So glad I got it. I'll definitely be hitting pan on these shadows! I love the stickers also. Nice touch.
    Date published: 2018-06-19
    Rated 4 out of 5 by from Great palette! This is a beautiful palette! The colors are smooth and easy to blend. I did notice that some of the colors are very similar to those in the Trouble maker palette. I have found myself using other palettes I own with this one in order to make more subtle eye looks or when I want a soft matte color for a base. Overall this palette is stunning and great to work with so I highly recommend!
    Date published: 2018-06-25
    Rated 1 out of 5 by from Disappointing performance I just bought this palette! Usually love UD products, own several from palettes to primers, lipsticks. My 1st buy was the smoked palette and been collecting them since. However this particular one does not deliver the same way. I just adore the colour scheme, but there's a huge fall out, some colours are not pigmented at all, a big mess. Not usual for UD, so wondering if you changed the formula recently. Quite disappointed as I got this to myself as a treat for my bday.
    Date published: 2020-01-07
    Rated 5 out of 5 by from Amazing colors I've used this palette almost exclusively since receiving it. I've used it with and without primer. The colors last during some very hot record breaking heat and humidity. I do prefer to use with primer but that is my habit with all eyeshadows. So happy to see some blues and greens too. Wonderful palette.
    Date published: 2018-07-06
    Rated 2 out of 5 by from Make-up came smudged Palette came with no plastic liner in between, no cover on mirror and make-up smudged. Didn't return because I spent $8 on shipping and didn't want to spend another $8 (or more to have it shipped back). They really need to work on quality control.
    Date published: 2018-09-04
    Rated 5 out of 5 by from Best Pallet! I think this is one of Urban Decay's best pallets yet! There are a variety of colors, and you can play with this pallet more than others! Thank you UD for Born To Run! <3
    Date published: 2018-06-20
    Rated 4 out of 5 by from I'm confused UD being my go to brand for color, I was understandably excited for this palette. With no spectrum or vice out for a good while I was needing a fix of colors and swatched this one at sephora and was excited because it looked to be an all around home run. Finally got it home and I'm a bit sad? The mattes are dusty and won't blend well. The metallics are pretty great, but I haven't had any success making the mattes not muddy and blah. I even thought about returning it, but decided it'll stay with all my other UD palettes
    Date published: 2018-11-24
    Rated 5 out of 5 by from Can't Live Without It This Palette is great for vacation because you have every color you might need. And it's also great for mixing with other Urban Decay palettes and eyeshadows! I cannot live without it! It's my Go To Palette! Love it!
    Date published: 2019-10-20
    Rated 5 out of 5 by from The best palette ever This is simply the best palette I ever received! I love ALL colors, the shades are gorgeous, the pigments are amazing, and I love how they use all of the pictures from popular cities.
    Date published: 2018-09-09
    Rated 4 out of 5 by from Amazing colors Love the packaging and colors! It's slightly powdery on a few and was actually disappointed with the shimmery purple. The purple just did not apply really easily
    Date published: 2018-10-04
    Rated 5 out of 5 by from Love I own a ton of pallets, and I mean a ton. I have not stopped using this since I got it. Best pallet I own hands down.
    Date published: 2018-07-04
    Rated 5 out of 5 by from Superb Amazing pigmented color. Highly blenable. Array of colors are gorgeous. Definitely one of my favorite pallets.
    Date published: 2018-06-18
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