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any look. any time. anywhere.

Urban Decay | Born To Run Palette

MOST-WANTED MAKEUP FOR WHEREVER LIFE TAKES YOU.

BORN TO RUN

MOST-WANTED MAKEUP FOR WHEREVER LIFE TAKES YOU.

Whether you're a total road warrior, a weekend escapist or a staycationer—this collection has everything you need when you're Born To Run. First up: the all-in-one Born To Run Eyeshadow Palette lets you create nude makeup looks, add in pops of color and play with brights, no matter where you're going. With an assortment featuring 21 of-the-moment eyeshadow shades, you've got every possible eye look covered in one sleek makeup kit.

Choose your own adventure with three new, limited-edition shades of Born To Run Vice Lipstick that will take your look from neutral to nonstop. These lipstick shades complement your everyday (and even not-so-everyday) looks. Just one swipe provides an unbelievable laydown of color—with soft and supple texture, rich and even coverage, and long-lasting pigment.

Keep the adventurous vibes going with three fun-loving shades of 24/7 Glide-On Eye Pencil in rich jewel tones that'll amplify any look. Our creamy, award-winning and waterproof formula stays soft and creamy for blending, then dries down to a long-lasting finish that WILL NOT budge.

Lock in your look before your all-day adventure using our matching Born To Run Travel-Size All Nighter Makeup Setting Spray (which keeps makeup looking just-applied for up to 16 hours). This is the ultimate makeup travel must-have—same formula you know and love, but in a convenient travel size with a custom Born To Run deco.

JORDAN LIBERTY DOES BORN TO RUN

And he’s swept us off our feet! Check out Jordan’s looks that range from daytime neutral to head-turning color (and all ready for nonstop adventure).

Urban Decay | Born To Run pallette Urban Decay | Born To Run pallette Urban Decay | Born To Run pallette

BORN TO RUN COLLECTION

21-pan palette, setting spray, essential liners and new lipsticks for wherever life takes you.

NEW
24/7
LUCKY
Rating 4.8 of 5 5,229 reviews

$21

NEW
24/7
DOUBLE LIFE
Rating 4.8 of 5 5,229 reviews

$21

NEW
24/7
OVERDRIVE
Rating 4.8 of 5 5,229 reviews

$21

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